And the 2013 BOTF winner is ...

By Geoff Kimmerly
MHSAA.com senior editor

February 22, 2013

Josh Money had gone to just about every Buchanan boys basketball game during his first three years of high school, usually one in a semi-full section of stands.

But as the senior “Trophy Buck” stood in front of his school’s newly-created “Herd” for its first theme night on Dec. 7, he hardly could believe his eyes.

He, his classmates and athletic director Fred Smith had hatched the idea of creating the section only a few months before. But as Money looked up to see – and hear – dozens of students dressed up for “Christmas on the Court” and waving “Buck Power” spirit towels, he began to believe winning this year’s MHSAA Battle of the Fans II was possible.

Late next month, they'll hang an MHSAA championship banner announcing the Herd as this year's BOTF champion and the best student cheering section in Michigan.

“Words can’t really explain it. It just feels good that we are the best. There’s no guessing. We are the best," Money said. "I’m proud of our school, proud of our community. How much support we had throughout has just been amazing. I never knew it was going to come out to be this big.”

The most wide-spread slogan of many put out by this year’s MHSAA Battle of the Fans II champion starts with the friendliest of greetings – “Welcome.”

But to see the entire Buchanan community – from elementary schools students to high school leaders to grandmas and grandpas locking arms and standing together – in our eyes, there was no more meaningful sign of the community-building power of the Herd.

Buchanan was chosen based on a vote by the MHSAA’s 16-member Student Advisory Council influenced by public vote on the MHSAA’s Facebook page. A total of 8,024 fans voted in the MHSAA Facebook poll, with those results then equated against a school’s enrollment.

Buchanan far and away received the most Facebook votes – 4,522, or 63 more than the size of the town’s population. Zeeland East received 2,056 votes. The Student Advisory Council based its vote on the following criteria: positive sportsmanship, student body participation, school spirit, originality of cheers, organization of the group, section leadership and overall fun.

Other numbers to consider from this season's contest: The 26 application videos have been watched more than 24,000 times, and the MHSAA-produced videos from our tour stops have 10,033 views. The stories on the five finalists plus Tuesday’s explanation of how to vote had been viewed 17,206 times as of 8:30 this morning.

As this contest comes to a close, we remember fondly each of our Battle of the Fans visits this winter. Any of the five schools would've been a worthy champion.

Here’s some of what we enjoyed most about each finalist:

Tradition Doesn’t Graduate Award: Frankenmuth

What we saw: More of what made Frankenmuth our inaugural BOTF champion in 2012. A large crowd reaching to the top of the bleachers, completely engaged in the game throughout, and having a blast from opening tip to final buzzer. And when it comes to halftime, no one is more creative – the “Silent Night” sing-along at center court was a solid follow-up to the 2012 halftime chicken dance.

Why we’re fans: Watching Frankenmuth from the outside makes the casual observer want to jump in and take part. The Eagles simply have a blast, regardless of who is standing at the front directing traffic. Nearly all of the section’s leaders graduated last spring, but roles (and in a few cases, costumes) were handed down, and a few key juniors already are involved – meaning we could see Frankenmuth among the finalists again in 2014.

All in the Family Award: Ann Arbor Gabriel Richard

What we saw: A true community where one might not expect to see it – a school which draws students from not just Ann Arbor but a handful of neighboring towns as well, yet gets constant support for multiple sports no matter what day of the week. This section has plenty of history, and some recent tragedies sadly showed again the strength of Gabriel Richard’s bonds.

Why we’re fans: A fun clip we didn't use in the video showed piles of props scattered next to the stands – the necessities of putting on an ultra-creative “Beach Night.” Our favorite was the human wave, which was then surfed by one of the section leaders. We were impressed by the big plans being made for the “Masquerade for Mott” fundraiser for the C.S. Mott Children’s Hospital, and just the overall connection throughout the section and with its basketball team on the floor, and cheerleaders and dance team on the sidelines.

One Voice, All Day Award: Zeeland East

What we saw: Members of “The Coop” don’t leave their responsibilities as student section members at the door. Living their brand of “rowdy” is a fulltime deal. Zeeland East was our largest school among this year’s finalists, but also has the most developed Facebook presence and a strong Twitter following to spread the word and keep the ideas flowing 24/7. And “High 5 Hallway” – a game day occurrence during which hundreds of Zeeland East students meet in one hallway during a break, form lines and high five each other – was our favorite new idea of this year’s tour.

Why we’re fans: From “High 5 Hallway” to the way senior leaders plant themselves with the underclassmen at the top of the section, the sense of unity was unmistakable despite the large size of the school and its section. Leaders have a constant dialogue with their athletic director – something we've found is a must for top sections – and it’s easy to get worn out just watching this non-stop Coop party.

Make a Difference Award: Vandercook Lake

What we saw: The lessons taught by Vandercook Lake’s group of 13 senior leaders are twofold: Make the most of your four years cheering on your classmates, and it’s possible to accomplish any number of goals by being driven and organized. The Jayhawks got this section going this fall in part to acquire a new mascot costume; they ended up with that costume, school flags, spirit towels and a legacy ready-made for the next group to pick up and continue building.

Why we’re fans: We have a lot of respect for a large group of students pulling together with so many possible viewpoints and abilities and turning out something this positive. Vandercook Lake also was our smallest finalist this year – but showed us a section much larger than its relative size and comparable in creativity and spirit with schools much larger. These students had an idea and made it happen.

Battle of the Fans champion: Buchanan

What we saw: All five of our finalists have created something of value in their respective schools and their communities as a whole. But nowhere is that presence felt quite like in Buchanan.

“The Herd” was little more than a group of milling “deer” a few months ago. Today, it’s a community staple, a point of camaraderie welcoming to all students not only at the high school but all the way down to the kindergarten classes. The section is invited weekly to community events, and the comments posted on our Facebook page and Second Half stories came from parents and grandparents, recent alums and those who graduated and left town long ago.

There’s a lot of pride in Buchanan, and Buchanan takes pride in the Herd.

Why we’re fans: Buchanan does this the right way. The “Woods” are lively, but positive. The Herd is creative and a little silly, but connected to the game and supportive of the team.

And someone give these students their honorary marketing degrees right now; by branding phrases like “Herd Dat!” with younger students, they've ensured this section will live on for years to come.

“Walking through the school, or in front of the stands, all the little kids are all about it,” Money said. “(They’ll say,) ‘Josh Money, you should do this. You should do that.’ I’m getting messages all day, every day from little kids telling me what we should do.

“To have something that great keep going for years, it’s going to be pretty cool to see.”

Now our finalists will take their acts to a bigger stage – clips from all five MHSAA tour stops will be shown on the main scoreboard during the Girls and Boys Basketball Finals in March at the Breslin Center.

All five sections are ambassadors of the best of student cheering sections in our state. We’re glad to congratulate them for setting awesome examples of the fun that can be had while keeping to good sportsmanship and a positive vibe.

And we’ll be proud to award Buchanan its championship banner – Herd Dat, loud and clear.

Click to check out our the stories and videos behind the finalists. Also, click to see student-produced videos from 26 sections who entered the contest. (Photo courtesy of Caryn DeFreez, DeFreez Photography.)

Cohen Champions Treatment, Technology

By Geoff Kimmerly
MHSAA.com senior editor

March 10, 2014

Abby Cohen was looking for a problem to solve.

Two years later, she’s potentially only one more year from helping relieve a medical dilemma faced by 25 million Americans.

And the most impressive part might be that she graduated from high school a mere five years ago and is 23 years old.

Cohen, a 2009 MHSAA Scholar-Athlete Award winner as a senior at Bloomfield Hills Cranbrook-Kingswood, certainly could be called proactive, going back to her days as a volleyball, basketball and soccer standout for the Cranes. Less than a year after graduating from Washington University in St. Louis, Mo., she’s co-founder and co-CEO of Sparo Labs, which seeks to provide asthma sufferers with a proactive way of monitoring their symptoms and improving their treatments.

“Everyone has a different perspective on how to go about doing things,” Cohen said. “For me, growing up trying to improve in sports, I’d write down a list of things to do every day and actually do them, follow through. That aspect of always wanting to get better, and improve, is something that’s carried through to the rest of what we do at Sparo and in general how I approach things.”

On March 22, the MHSAA and Farm Bureau Insurance will recognize a 25^th class of Scholar-Athlete Award winners. In advance of the celebration, Second Half has caught up with some of the hundreds who have been recognized (see additional links at the bottom of this page).

Cohen, who also served on the MHSAA Student Advisory Council from 2007-09, chose Washington based on its strong engineering problem and successful women’s basketball program. She studied bio-medical engineering and was a freshman on the Bears team that defeated Hope College for the Division III national championship in 2010.

But that first season was followed by a series of ankle injuries that required reconstructive surgery – and, effectively, ended her collegiate sports career. She still can play pick-up games, but four-hour daily practices and the other commitments of a varsity program would've been too much.

She missed basketball. But the end of her competitive career on the court, as it turned out, allowed more time to dive into a new pursuit – and, in her words, “work with another kind of team.”

“I’m a big believer in everything happens for a reason,” Cohen said. “It was disappointing having to have surgery to make everything feel better, for the long term, not just basketball. For me at that time, I didn't appreciate that with the extra time I could have, I could take the time to try new things, make the world a better place.”

Cohen planned at first to eventually become a physician. She shadowed a number of doctors, but decided that in the long run she could have a greater impact as an engineer designing products physicians could use.

In addition to her classwork, she helped form an extracurricular entrepreneurial group – and set out for an issue in need of repair. She and her now-business partner Andrew Brimer didn't realize how many Americans are affected by asthma, “that respiratory diseases are the only ones getting worse over time rather than getting better. That although technology is improving, why it’s not making a dent.”

They set out find out and make that dent themselves.

Through a series of interviews with patients, doctors, respiratory therapists and others in the field, Cohen and Brimer got an idea what could help – an affordable, easy-to-use device to allow patients to monitor on their own their symptoms so they can better manage them and the treatments to help. Cohen and Brimer designed a device that plugs into a smart phone and allows patients to blow into it like a whistle and register lung function readings – while also collecting data on medications, pollen counts, and other variables that affect lung function. Their device also should dent the health care costs that go with current testing, which generally requires an office visit.

Sparo will work over the next six months to improve its app interface and user experience, and then submit for Food and Drug Administration approval at the end of this year or the beginning of 2015 – with the hope it will then become available to patients later next spring.

Cohen is based in St. Louis, where she and Brimer have been able to work with three large local hospitals and within a nurturing entrepreneurial community. Brimer's brother owns a tech education company in New York which has provided additional support as she and Brimer discussed what was possible. “We were talking to patients and physicians, and it just seemed like the right thing to do,” Cohen said. “If we weren’t going to do this, who was?”

Cohen and Brimer have won 9 of 11 entrepreneurship grant competitions they've entered, netting more than $300,000 to get their lab rolling and allow them to hire two more engineers. Long-term, today’s work could just be the start of what Cohen hopes eventually will reach into developing countries as well.

She remains in touch with a number of teachers at Cranbrook-Kingswood – also, her mother Sheila Cohen teaches sixth-grade math at the school – and she spoke there at the end of 2013 as part of a TEDx event.

As she continues to build her team, Cohen is reminded of additional lessons she learned on the courts and soccer field – including a major one that will continue to pay as Sparo expands.

“Learning how to work on a team, with really different personalities, different people who all play different roles,” Cohen said. “That really came from sports – the ability to work with people and reach one common goal.”

Click to read the series' first installments:

PHOTO: Abby Cohen (10) helps her teammates hoist a trophy while a player at Bloomfield Hills Cranbrook-Kingswood in 2009. (Photo courtesy of Cranbrook-Kingswood.)