Battle of the Fans IX: Meet the Finalists
By
Geoff Kimmerly
MHSAA.com senior editor
January 27, 2020
An annual power boasting two title banners, another return finalist that impressed for the first time a year ago, and one of the earliest contenders in contest history have earned opportunities to vie for the MHSAA's “Battle of the Fans IX” championship recognizing the top high school student cheering section in Michigan, as awarded by the MHSAA’s Student Advisory Council.
Buchanan, Saginaw Heritage and Zeeland East were selected as finalists by the Advisory Council from a group of nine semifinalists that took part in a series of social media challenges highlighting their sections over the last two weeks.
Members of the MHSAA staff will visit all three finalists over the next three weeks, producing articles about each section and videos of those sections in action, all to be published on Second Half.
The winner will be selected by another vote by the 16-member Advisory Council, with consideration given to a public vote on the MHSAA’s social media sites. This year’s winner will be announced Feb. 21 and recognized March 27 at the Breslin Center.
Buchanan and Heritage were finalists a year ago. Buchanan is seeking its third BOTF championship to go with those won in 2013 and 2018 and also made the finals in 2014 and 2015. Heritage was a first-time finalist last year, and Zeeland East was a finalist for Battle of the Fans II in 2013.
The MHSAA will visit the finalists for the following home boys basketball games:
Feb. 7: Saginaw Heritage vs. Midland Dow
Feb. 11: Buchanan vs. Watervliet
Feb. 14: Zeeland East vs. Hamilton
Reese and Traverse City West tied for fourth in this round of voting, just missing claiming the third finalist spot. Caro, Frankenmuth, Hart and Petersburg Summerfield also were semifinalists.
“Some real heavyweights are in the final three this year,” said Andy Frushour, MHSAA director of brand management and advisor to the Student Advisory Council.
“Buchanan has been a finalist in six of the last seven years for good reason – The Herd is a genuine part of the school and community culture. Heritage is in the finals for the second straight year after coming up just short of getting the banner in 2019. Zeeland East is a finalist for the first time since 2013, but the west side of the state is known for having great student and community support at games. The Chix think this might be their year.”
Let's meet the finalists:

BUCHANAN - THE HERD
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The Herd is loud and proud for #BlackoutNight in #TheWoods! Go Lady Bucks! ?????? #BOTF pic.twitter.com/KUcwDFyw1q
— The Herd (@TheHerd_BHS) January 17, 2020

SAGINAW HERITAGE - HAWK NEST
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ZEELAND EAST - THE COOP
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Battle of the Fans is organized by MHSAA staff and the Student Advisory Council. Schools were invited throughout the fall to submit short videos, via YouTube, of their cheering sections in action. The Advisory Council then selected nine semifinalists to accomplish a list of tasks showing off their sections over a 12-day span.
Semifinalists were required to complete 10 challenges via their social media channels. Five mandatory challenges focused on contest criteria: positive sportsmanship, student body participation, school spirit, originality of cheers, organization of the group, student section leadership and overall fun. Semifinalists then selected five elective challenges (taken from a list of 15 opportunities). Descriptions of all 20 challenges are available on the MHSAA Website.
A total of 20 schools applied for this year’s contest – including nine first-time applicants. Three semifinalists each were selected from the Class A, Class B and Class C/D applicants. See below for a playlist of all 20 applicants.
The contest is sponsored in part by the United Dairy Industry of Michigan, which promotes Michigan's locally-produced dairy products and nutrition education. Rules plus links to past years’ coverage of the contest can be found on the MHSAA's BOTF site.
The Student Advisory Council is made up of eight seniors and eight juniors who each serve two-year terms. The Council acts as the voice of Michigan's student-athletes; it serves as a student sounding board for the MHSAA's Representative Council, assists in planning Sportsmanship Summits, Captains Clinics and other student leadership events; participates in a yearly focus group about the state of high school sports for Michigan State University's Institute for the Study of Youth Sports and assists with medal ceremonies at MHSAA championship events.
Performance of the Week: Zeeland West's Keaton Hendricks
December 4, 2024
Keaton Hendricks ♦ Zeeland West
Senior ♦ Football
The 6-foot, 165-pound running back played a starring role as Zeeland West defeated Detroit Martin Luther King 42-22 in the Division 3 championship game at Ford Field to claim the program’s fifth Finals title and first since 2015. Hendricks scored an 11-Player Finals record six touchdowns, on runs of 49, 14 and 30 yards and passes of six, 11 and eight yards. Those six TDs also gave him the Finals record of 36 points scored.
Hendricks also finished with a team-high 129 yards rushing on 16 carries and caught all three passes completed by the run-heavy T-formation Dux, who threw only four times while running the ball 47. Also a defensive back, had had two tackles and a forced fumble. Hendricks finished this season with 1,576 yards and 22 touchdowns rushing on 146 carries, and 26 touchdowns total with four more receiving. He also plays basketball and competes in track & field in both hurdles races, the 400 and 800 relays and long jump, making the MHSAA Finals in those four running events in the spring.
@mhsaasports 🏈POW: Keaton Hendricks #football #ZeelandWest #Finals #champion #record #part1 #highschoolsports #tiktalk #interview #performanceoftheweek #mistudentaid #fyp #MHSAA ♬ original sound - MHSAA
@mhsaasports 🏈POW: Keaton Hendricks #tiktalk #questiontime #cars #snickers #chipotle #crazy #emoji #part2 #performanceoftheweek #mistudentaid #fyp #MHSAA ♬ Monkeys Spinning Monkeys - Kevin MacLeod & Kevin The Monkey
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Previous 2024-25 honorees
Nov. 29: Kate Simon, East Grand Rapids swimming - Report
Nov. 22: Ella Kokaly, Essexville Garber volleyball - Report
Nov. 15: Caroline Bryan, Grosse Pointe South swimming - Report
Nov. 8: Kaylie Livingston, Whitmore Lake cross country - Report
Oct. 25: Oliver Caldwell, Grand Rapids West Catholic tennis - Report
Oct. 18: Alex Graham, Detroit Cass Tech football - Report
Oct. 11: Victoria Garces, Midland Dow cross country - Report
Oct. 4: Asher Clark, Bay City John Glenn soccer - Report
Sept. 26: Campbell Flynn, Farmington Hills Mercy volleyball - Report
Sept. 19: TJ Hansen, Freeland cross country - Report
Sept. 12: Jordan Peters, Grayling soccer - Report
Sept. 6: Gabe Litzner, Sault Ste. Marie cross country - Report
Aug. 30: Grace Slocum, Traverse City St. Francis golf - Report
PHOTO Zeeland West's Keaton Hendricks scores a touchdown in front of the Zeeland West student section at Ford Field. (Photo by Hockey Weekly Action Photos.)
