Herd dat? Buchanan Back for BOTF III
January 21, 2014
By Geoff Kimmerly
Second Half editor
BUCHANAN – Andi Frost might be walking the hall between classes with some of her senior friends when a freshman will approach and ask about the next theme night.
Or a quick trip to the gas station could turn into a conversation with locals about what she and her classmates have planned for Friday’s basketball game.
Once, during a trip to a few miles south to Steak & Shake in South Bend, a patron from across the border noticed her “Herd” shirt and asked if she was from Buchanan.
Plenty of notice has come this small town’s way since “The Herd” student cheering section won last year’s MHSAA Battle of the Fans II. No question, the championship helped some find the small southwestern school on the map – including one Twitter follower who made contact from Nebraska.
The recognition has been fun and the friendly comments from all over the state much appreciated. But the best to come from last year’s formation of The Herd, without doubt, is the sense of togetherness that was cultivated in the bleachers but has infused the entire community.
“The best thing that happened from this whole experience is that it’s even higher than a title now,” Frost said. “It’s our way of life in Buchanan. It’s the whole school, all the teachers, everyone in the community. Grandparents, moms, dads and little brothers; it’s the whole town.
“You sense it in the building; we’re not just a school with different grades. We know everybody now. Everybody has become a big family.”
Buchanan on Friday was the first stop on this season’s Battle of the Fans III finalists tour. MHSAA staff and Student Advisory Council members will visit Beaverton, Bridgman, Frankfort and Traverse City West for home games later this month and during the first two weeks of February. The winner will be determined by an Advisory Council vote weighted by a public vote on the MHSAA’s Facebook, Twitter and Instagram sites from Feb. 18-20. The champion will be announced Feb. 21 and recognized March 21 during the Boys Basketball Semifinals at Michigan State’s Breslin Center.
Buchanan’s Herd got its start during an MHSAA Sportsmanship Summit during fall 2012 after a presentation on the benefits of a positive, fun student cheering section and the Battle of the Fans contest in particular.
Section leaders and teacher “shepherds” did some quick work to make The Herd formidable – and start the ball rolling toward a culture change in the school and a new unity felt throughout the town of roughly 4,500 residents.
This school year, The Herd came back – and this time much more organized.
Nearly 40 students showed up for the section’s first meeting last spring as it looked ahead to 2013-14. A group of roughly 60 – or 13 percent of the student body – came to another planning meeting over the summer.
Leaders of the section realized early that with so much interest, organization would be key. They split their classmates into small groups and gave each a task – coming up with theme night ideas, new cheers or planning pep rallies or “traveling pep rallies” to the middle and elementary schools.
What emerged was a fall schedule that included plans for attending not only home football games, but also Herd gatherings at volleyball and soccer games and a cross country race. The section has a full line-up for its home basketball games, both boys and girls, including individual cheers for every player and 22 cheers/chants/dances to break out during time-outs.
“We’ve made such a big deal out of all of this, there’s such good positivity everywhere, and everyone just loves it. So we definitely want to keep it as a tradition,” said junior Ellie Hurd, also a section leader last year as a sophomore.
One of the reigning champ’s biggest challenges this fall was coming up with fresh material to blend in with some that leaders wanted to carry over from the section’s inaugural season.
Last year’s favorites are mixed with versions of more recently popular “Timber” and “Wrecking Ball.” Pregame introductions are still lights-out with Herd members providing cell phone spotlights. And the Herd continues to sing the national anthem before games, on this night with Frost on the microphone leading the crowd.
Perhaps the most compelling part of Buchanan’s victory story in 2013 centered on one of the section’s main motivations – the untimely death the summer before of classmate Dilan Shearer. Another challenge this past summer was deciding how best to continue on while keeping intact the togetherness that sad event helped create.
Similar to last season – when the section finished game nights by singing Shearer’s favorite song, “Springsteen” – every home night this winter ends with another community song – Jason Aldean’s “Tattoos On This Town.”
“Last year we had all of that positive energy taking something bad, some sadness, and we turned it into something better,” Martinez said. “This year, we turned what we did last year, all of the good things that happened, and made it into something more.”
The Herd isn’t just about showing up strong at games. They’re frequently called to show up at events in the community and have used their powers of influence to help their neighbors – raising roughly $1,300 plus clothing donations after a local apartment fire and a few thousand dollars to assist community supporter Don Ross, who died Thursday after suffering from Lou Gehrig’s Disease.
“‘It’s left our mark on us, and we’ve left our mark on it,’ and that’s what we’ve done,” Frost said, referring to a favorite lyric from Aldean’s song.
“We’ve built everlasting memories,” Martinez added, “just by all of the stuff we’ve done with The Herd.”
Filling the stands for every home varsity hoops game meant five nights of basketball last week. But the Herd showed en masse, and it’s fair to believe made a difference – the boys team in particular hasn’t lost a home game since the first of 2012-13 and came back from 20 points down to beat a rival earlier this season.
When senior A.J. Reed’s seventh grade brother told A.J. he was considering leading The Herd in high school instead of playing basketball, A.J. was stunned (and told his brother to stick with his sport). But in just over a year, the section has established that level of presence within the school.
“Traditional high schools, you think about if they have a good football team or a good basketball team every year,” said Reed, who like other section leaders plays at least one sport. “I think when a lot of people think of us, now recently, they’ve thought of the student section. It’s almost like a sport to us. We are a team.”
Battle of the Fans III is sponsored in part by the United Dairy Industry of Michigan.
PHOTOS: (Top) Buchanan's "Herd" and its boys basketball team gather for "Tattoos On This Town" after Friday's win over Niles Brandywine. (Middle) Members of the student section lock in for a rollercoaster ride during halftime Friday. (Photos courtesy of Jessica Cornelius.)
And the 2013 BOTF winner is ...
By
Geoff Kimmerly
MHSAA.com senior editor
February 22, 2013
Josh Money had gone to just about every Buchanan boys basketball game during his first three years of high school, usually one in a semi-full section of stands.
But as the senior “Trophy Buck” stood in front of his school’s newly-created “Herd” for its first theme night on Dec. 7, he hardly could believe his eyes.
He, his classmates and athletic director Fred Smith had hatched the idea of creating the section only a few months before. But as Money looked up to see – and hear – dozens of students dressed up for “Christmas on the Court” and waving “Buck Power” spirit towels, he began to believe winning this year’s MHSAA Battle of the Fans II was possible.
Late next month, they'll hang an MHSAA championship banner announcing the Herd as this year's BOTF champion and the best student cheering section in Michigan.
“Words can’t really explain it. It just feels good that we are the best. There’s no guessing. We are the best," Money said. "I’m proud of our school, proud of our community. How much support we had throughout has just been amazing. I never knew it was going to come out to be this big.”
The most wide-spread slogan of many put out by this year’s MHSAA Battle of the Fans II champion starts with the friendliest of greetings – “Welcome.”
But to see the entire Buchanan community – from elementary schools students to high school leaders to grandmas and grandpas locking arms and standing together – in our eyes, there was no more meaningful sign of the community-building power of the Herd.
Buchanan was chosen based on a vote by the MHSAA’s 16-member Student Advisory Council influenced by public vote on the MHSAA’s Facebook page. A total of 8,024 fans voted in the MHSAA Facebook poll, with those results then equated against a school’s enrollment.
Buchanan far and away received the most Facebook votes – 4,522, or 63 more than the size of the town’s population. Zeeland East received 2,056 votes. The Student Advisory Council based its vote on the following criteria: positive sportsmanship, student body participation, school spirit, originality of cheers, organization of the group, section leadership and overall fun.
Other numbers to consider from this season's contest: The 26 application videos have been watched more than 24,000 times, and the MHSAA-produced videos from our tour stops have 10,033 views. The stories on the five finalists plus Tuesday’s explanation of how to vote had been viewed 17,206 times as of 8:30 this morning.
As this contest comes to a close, we remember fondly each of our Battle of the Fans visits this winter. Any of the five schools would've been a worthy champion.
Here’s some of what we enjoyed most about each finalist:
Tradition Doesn’t Graduate Award: Frankenmuth
What we saw: More of what made Frankenmuth our inaugural BOTF champion in 2012. A large crowd reaching to the top of the bleachers, completely engaged in the game throughout, and having a blast from opening tip to final buzzer. And when it comes to halftime, no one is more creative – the “Silent Night” sing-along at center court was a solid follow-up to the 2012 halftime chicken dance.
Why we’re fans: Watching Frankenmuth from the outside makes the casual observer want to jump in and take part. The Eagles simply have a blast, regardless of who is standing at the front directing traffic. Nearly all of the section’s leaders graduated last spring, but roles (and in a few cases, costumes) were handed down, and a few key juniors already are involved – meaning we could see Frankenmuth among the finalists again in 2014.
All in the Family Award: Ann Arbor Gabriel Richard
What we saw: A true community where one might not expect to see it – a school which draws students from not just Ann Arbor but a handful of neighboring towns as well, yet gets constant support for multiple sports no matter what day of the week. This section has plenty of history, and some recent tragedies sadly showed again the strength of Gabriel Richard’s bonds.
Why we’re fans: A fun clip we didn't use in the video showed piles of props scattered next to the stands – the necessities of putting on an ultra-creative “Beach Night.” Our favorite was the human wave, which was then surfed by one of the section leaders. We were impressed by the big plans being made for the “Masquerade for Mott” fundraiser for the C.S. Mott Children’s Hospital, and just the overall connection throughout the section and with its basketball team on the floor, and cheerleaders and dance team on the sidelines.
One Voice, All Day Award: Zeeland East
What we saw: Members of “The Coop” don’t leave their responsibilities as student section members at the door. Living their brand of “rowdy” is a fulltime deal. Zeeland East was our largest school among this year’s finalists, but also has the most developed Facebook presence and a strong Twitter following to spread the word and keep the ideas flowing 24/7. And “High 5 Hallway” – a game day occurrence during which hundreds of Zeeland East students meet in one hallway during a break, form lines and high five each other – was our favorite new idea of this year’s tour.
Why we’re fans: From “High 5 Hallway” to the way senior leaders plant themselves with the underclassmen at the top of the section, the sense of unity was unmistakable despite the large size of the school and its section. Leaders have a constant dialogue with their athletic director – something we've found is a must for top sections – and it’s easy to get worn out just watching this non-stop Coop party.
Make a Difference Award: Vandercook Lake
What we saw: The lessons taught by Vandercook Lake’s group of 13 senior leaders are twofold: Make the most of your four years cheering on your classmates, and it’s possible to accomplish any number of goals by being driven and organized. The Jayhawks got this section going this fall in part to acquire a new mascot costume; they ended up with that costume, school flags, spirit towels and a legacy ready-made for the next group to pick up and continue building.
Why we’re fans: We have a lot of respect for a large group of students pulling together with so many possible viewpoints and abilities and turning out something this positive. Vandercook Lake also was our smallest finalist this year – but showed us a section much larger than its relative size and comparable in creativity and spirit with schools much larger. These students had an idea and made it happen.
Battle of the Fans champion: Buchanan
What we saw: All five of our finalists have created something of value in their respective schools and their communities as a whole. But nowhere is that presence felt quite like in Buchanan.
“The Herd” was little more than a group of milling “deer” a few months ago. Today, it’s a community staple, a point of camaraderie welcoming to all students not only at the high school but all the way down to the kindergarten classes. The section is invited weekly to community events, and the comments posted on our Facebook page and Second Half stories came from parents and grandparents, recent alums and those who graduated and left town long ago.
There’s a lot of pride in Buchanan, and Buchanan takes pride in the Herd.
Why we’re fans: Buchanan does this the right way. The “Woods” are lively, but positive. The Herd is creative and a little silly, but connected to the game and supportive of the team.
And someone give these students their honorary marketing degrees right now; by branding phrases like “Herd Dat!” with younger students, they've ensured this section will live on for years to come.
“Walking through the school, or in front of the stands, all the little kids are all about it,” Money said. “(They’ll say,) ‘Josh Money, you should do this. You should do that.’ I’m getting messages all day, every day from little kids telling me what we should do.
“To have something that great keep going for years, it’s going to be pretty cool to see.”
Now our finalists will take their acts to a bigger stage – clips from all five MHSAA tour stops will be shown on the main scoreboard during the Girls and Boys Basketball Finals in March at the Breslin Center.
All five sections are ambassadors of the best of student cheering sections in our state. We’re glad to congratulate them for setting awesome examples of the fun that can be had while keeping to good sportsmanship and a positive vibe.
And we’ll be proud to award Buchanan its championship banner – Herd Dat, loud and clear.
Click to check out our the stories and videos behind the finalists. Also, click to see student-produced videos from 26 sections who entered the contest. (Photo courtesy of Caryn DeFreez, DeFreez Photography.)