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One Community at a Time

July 24, 2012

In the northwest corner of Michigan’s Lower Peninsula there is a group of volunteers who are focusing on the character-building potential of youth and high school sports.  They are teaching the principles and recognizing the people that make character education happen frequently and by design, rather than only rarely and by accident.

The group is known as Beyond The Scoreboard. It draws on resources from Character Counts, Positive Coaching Alliance and others; and it delivers character education through inexpensive workshops for athletes, coaches, officials, sports leaders and spectators. 

Beyond The Scoreboard also conducts a Champions of Character Awards Dinner, the 8th Annual held June 11, 2012 in Petoskey.  I’ve attended most and was the speaker in 2011.  This year’s speaker was my counterpart with the Arizona Interscholastic Association, Commissioner Harold Slemmer.

At an event like this there are many moments that uplift the best of youth and school sports.  Here are two from this year’s banquet:

  • When East Jordan High School runner Luke Hawley was thanking those who helped him be the kind of person who would be honored as the high school male athlete, he thanked many people, including the maintenance person who prepared the high school track.  I had never before heard a high school student-athlete include a groundskeeper in his support group.  And it told me a lot about this young man.  He’s likely to be a good employee, spouse and parent someday.
  • When a member of the Petoskey High School football team was introducing his coach, Kerry VanOrman, who was being honored as the high school coach, he said the first thing Coach VanOrman would say to every player he greeted was a question about something other than sports; and he would be the same way to every player, no matter how skilled.  He’s coaching more than a sport; he’s coaching kids.  Helping them become better people.

After a single banquet, an attentive person could develop a game plan for character building for an entire season.  Imagine all that’s been shared to improve youth and school sports after eight years!  Congratulations to founder Jack Taylor, Executive Director Ron Goodman and all board members and volunteers.

Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.

More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.

We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.

This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.

We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.

Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.