Post-Event Celebrations

March 16, 2012

In my last posting I praised the high school participant as the best behaved athlete on any level of sport.  It’s ironic: based on what we see on higher levels, the older the athlete becomes, the more immature he or she is allowed to behave.

But we do have at least one conduct problem; and it’s one with potential for much bigger problems.  It’s post-event celebrations.

Post-event celebrations have led to property damage, and they will lead to personal injuries unless we give the problem more careful attention and supervision.

Post-event celebrations are largely outside of the published playing rules, and they are usually beyond the jurisdiction of contest officials.

So, they will end up being the responsibility of game administration, and injuries will become the liability of game administrators.

This spring, the Representative Council may adopt more policies and procedures to which the MHSAA will direct more attention. The initial focus, as proposed, is on MHSAA team tournaments and to hold participating schools more explicitly accountable for property damage caused by celebrating teams and spectators.

Hopefully, attention to the broader topic and tougher policies for this narrow slice of the problem will reverse what we see as an unhealthy trend in school sports – excessive post-event celebrations.

Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.

More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.

We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.

This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.

We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.

Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.