Heritage's Hawks Nest Wants You 'Hype'
February 5, 2019
By Geoff Kimmerly
Second Half editor
SAGINAW – Three years ago, Saginaw Heritage teacher Melissa Fila showed up at Bay City Central, tub of pompons in hand, ready to rev up her students who had made the trip to support the Hawks boys basketball team.
She found three huddled together and two more sitting with their parents. That was it.
How things have changed.
When Central visited Heritage this Jan. 18, the Hawks were filming a congratulations to the eight semifinalists joining them in the second round of this year’s MHSAA “Battle of the Fans VIII.” The stands behind Heritage’s home basket hold roughly 400, and they were packed.
From the humblest of beginnings, Heritage’s student section has grown into a Saginaw Valley League force and the first from that conference to make the BOTF finals. Thanks to a significant boost in “leadership” – much more on that below – the Hawks Nest has become the place to be for many of the school’s 1,500 students.
“This year I’ve seen a total change with people in the student section,” senior Khayli Bracey said. “Everyone is more confident than in past years. You don’t have to be like, ‘Everyone cheer.’ Everyone’s just doing it. Nobody’s necessarily telling people what to say, how to say it.
“Everyone’s just hype.”
We heard that buzzword more than a few times as we met with section leaders Bracey, fellow seniors Shelby Vondette and Josh Frank, juniors Abbey Coenis and Dom Simpson and sophomore Brendan Trier before Friday’s girls basketball game against Midland Dow to find out what’s made the Hawks Nest take flight this school year.
We’ll report on all three of our BOTF finalists visits this month following the format of a typical game night. We kick things off below with some of the Hawks Nest’s suggestions for other student sections hoping to grow, followed by the video from our visit and then more of a story behind Heritage’s rise.
Heritage’s Gameplan
Take some of these tips from the Hawk’s Nest:
Just get started. A gathering of just a few students to watch games can snowball into something more. Don’t be intimidated or afraid. Grab some friends, maybe pick out a theme to dress alike for a game, and see where it goes.
Team up with a teacher. Or an administrator, advisor, coach, etc. Working together with someone who can serve as a champion for your section to the rest of the faculty and administration is invaluable – as is having someone with whom to bounce around ideas.
Care, then don’t care. Care enough to be there, to cheer on your classmates, to make the effort to get more people involved. And then don’t care – what you look like when you’re dancing, how silly the chants might sound. Just join in and enjoy the ride.
Get everyone involved. Heritage’s leaders were adamant that the main difference in this year’s section is the enthusiastic contributions from underclassmen. We’ve learned this from many finalists over the years – the best student sections have plenty of seniors and juniors, but also welcome plenty of sophomores and freshmen.
Be unique. Be creative. It’s getting harder to come up with original cheers. Heritage has taken its share from others, including Iceland’s soccer national team supporters and the NFL’s latest ad campaign. But the Hawks Nest also benefitted from an early-fall leadership “day camp” where students were assigned to come up with new chants – and produced the section’s current favorite: “Ooh! Ah! We’re the Hawks of Saginaw!”
Pregame Prep
Heritage has offered a “Leadership Development” class for decades, and Fila has taught it for most of this one. Her students take part in some awesome projects – like for Veterans Day putting out 10,000 American flags on the school’s lawn to represent Saginaw soldiers, or directing coat and prom dress drives and an “Amazing Race” that most recently netted $15,000 in local donations.
Beginning with the 2016-17 school year, Fila’s Leadership classes also began working on ways to lead more students into the stands.
Heritage had good student sections in the past. The Hawks football team made the playoffs four out of five seasons during the mid-2000s, and students turned out to cheer. Vondette said hockey games have always been crazy – especially as the team has joined the state’s elite over the last few years. The girls basketball team has a long history of success, but she remembers students especially starting to show up during the Hawks’ run to the Class A Semifinals in 2015 when she was in eighth grade. “I feel like everybody got the idea that’s what a student section should be like when they went to a game like that,” Vondette said of that run.
Enter the Leadership class. In addition to all of the good stuff students continued to do in the community, Fila helped them begin to organize a student section – sparking ideas on persuading their classmates to give it a try, guiding code of conduct discussions to make sure students were cheering in a positive manner, and most of all empowering them to create something that would have an impact.
At first, the reborn section was made up of a group of sophomore and junior boys who liked sports. But it quickly grew. So did the Leadership class – last year Fila began teaching an “Intro to Leadership” for underclassmen, and that class allows them to get involved in the student section planning earlier.
There are 200 students taking a Leadership course each semester, and roughly 50 percent of the student body has taken one of them at least once. That means 50 percent at one time have had some hand in helping plan student section activities, putting together presentations on how to do cheers for the rest of the student body, or helping the Hawks Nest apply for Battle of the Fans the last three years (and make "Challenge" videos like the one below).
This fall’s MHSAA Sportsmanship Summit energized section leaders further. But what brought us to Heritage for this BOTF finals may have started during last season’s girls basketball run – the Hawks defeated East Lansing to win the Class A title in front of a sizable group of students at Calvin College’s Van Noord Arena.
“The girls winning the state championship. We took busses. There were so many kids there, and it was just such a good environment,” Simpson recalled.
“There was not one person quiet. Everyone was standing. Everyone was screaming,” Bracey added. “It’s the best I’d ever seen Heritage.”
“The energy was different,” Vondette agreed. “And now it’s just kept going strong.”
Game Time
The Hawks Nest filled with 250 students for our visit Friday for one of the most highly-anticipated girls basketball matchups of this regular season. Home games, as at any school, are the top draw, and Simpson said he’s seen fans going not just to basketball, hockey and football, but also soccer, volleyball and even once to a bowling match.
For this night, it’s important to keep in mind that those 250 attended while the boys basketball team was playing at Midland Dow and hockey team was taking on Birmingham Brother Rice in a high-powered matchup at the Michigan Interscholastic Hockey League Showcase in Trenton. And what’s more, Heritage didn’t have school Friday – giving fans a great reason to stay in for the night.
That wasn’t going to happen with Frank at the video controls.
He spends game nights with a camera in hand, and his skills have taken the Nest’s marketing up a level. Many games are previewed with a short Twitter video announcing the theme or other important information. Then he shoots at every game, building a library of hype videos to keep classmates engaged – and help him put together a strong BOTF application.
“We always said, the intention last year, since we didn’t go on (in BOTF), this year’s we wanted to make it a really jaw-dropping moment,” Frank said. “So right from the beginning of the school year, we were going to start filming and get everything.”
The theme Friday was “EXTREME” and that meant lots of lime green as students received a free T-shirt with student ID. The Nest also included a pep band, two pom teams and the school’s mascot – and plenty of noise, all positive, and despite a fast start by Dow as it went on to hand Heritage its first loss of this season.
“It was a blast. There was just so much energy,” Trier said. “We do it every night. If we’re winning, losing, we still cheer on our team no matter what.
“We’re just getting started. It’s about to take off. We’re going to go even higher. We’re going to shoot for crazy stuff.”
Postgame Analysis
We’re in this together: “I feel like our student section is a more comfortable environment for younger people now. I know a lot more of the underclassmen now through Leadership, and I feel like we’re all one now,” Simpson said. “Our school revolves around Leadership and the student section now. Everyone goes to the games. It’s a culture for us.”
Multi-media marketing works: “When Josh will post videos, and you see everyone in the student section just screaming their heads off, you want to be a part of that,” Vondette said. “That’s what you want to do.”
One memory can make it happen: “At the girls state finals, I was in the front with Shelby, and we were the ones who started stuff, and I just remember (thinking), ‘I want to keep doing this,’” Bracey said. “I would never be the one to want to start cheers – of course I’d cheer along with everyone else, but I was never one that would want to lead a whole group of people. But after that game and seeing everyone getting involved, I was like, ‘I want to keep doing that.’ That was the turning point for me.”
The Nest is the place to be: “Because we make it look so fun,” Coenis said, echoing Trier that the section will just keep getting bigger and better. “The more hype you are, the more hype everyone around you is going to get too. It’s just going to spread.”
Next stop on BOTF: We will visit Buchanan for its boys basketball game Friday against Parchment, and finish the 2019 BOTF tour at North Muskegon for its Feb. 12 boys basketball game against Montague.
The Battle of the Fans is sponsored in part by the United Dairy Industry of Michigan.
PHOTOS: (Top) Saginaw Heritage’s Hawks Nest anticipates a big moment during Friday’s game against Midland Dow. (Middle) Shirts and pompoms made for a green and blue “EXTREME” theme night.
25 Years Later, Scholar Athletes Shine On
By
Geoff Kimmerly
MHSAA.com senior editor
October 3, 2013
Jennifer Bissell and Scott Kieser had ideas how their futures might unfold when they stepped onto the Pontiac Silverdome turf to accept the inaugural Michigan High School Athletic Association Scholar-Athlete awards on Nov. 25, 1989.
Bissell’s bio in the MHSAA Football Finals program mentioned the Vestaburg senior planned to attend Grand Valley State University and study broadcasting and public relations. Kieser, a senior at Unionville-Sebewaing, was set to attend Michigan Tech University and major in secondary education.
Inevitably when high school students are deciding on careers, some of those plans changed.
Kieser’s didn’t much; he did attend Michigan Tech, and after considering engineering during his first year stuck with education and is now a teacher and coach at Bay City Western High School. Bissell – now Dr. Jennifer Forrest – ended up with destinations different, nearby and then afar. She attended Central Michigan University on her way to becoming an orthopedic surgeon in Durango, Colo.
But the impact of high school sports – and what it meant to be named the MHSAA’s first Scholar Athletes – is not lost on either nearly a quarter century later.
“I vaguely remember ... watching the game from the booth, going out onto the field and the announcement,” Forrest recalled this week. “(But) I was very honored to get that award. It looked at both how well you did in school and participation in sports.”
“To walk on the field, shake Mr. (Jack) Roberts’ hand, see the award, it was a great honor,” Kieser said. “I was very lucky to have a lot of coaches in high school that inspired me and made me enjoy the learning in the classroom and all of the great life lessons I learned on the field, the basketball court and those arenas.”
The MHSAA has been fortunate as well to have Farm Bureau Insurance as its sponsor for all 24 years of the Scholar-Athlete Award. The program has evolved substantially from 1989-90 – when two students were recognized during the fall, winter and spring seasons – to this winter’s 25th celebration, during which Farm Bureau will award $1,000 scholarships to 32 student athletes based on their achievements both academic and athletic.
Each month building up to March's presentation, Second Half will catch up with some of the hundreds who have earned Scholar-Athlete Awards.
Now both 40 years old, the first winners certainly fit the bill. Forrest was a three-sport athlete participating in cross country, volleyball and softball and was president of Vestaburg’s student council. Kieser was co-captain of USA’s football and basketball teams, vice-president of his school’s student council and a member of the Tuscola County Leadership Forum.
And they’ve made good on the promise they showed and the awards they received as their futures lay ahead of them that Thanksgiving weekend.
Lists of exceptional accomplishments
The record board at Vestaburg High School still lists “J. Bissell” for fastest 5K time – at least one sign that Forrest’s legacy lives on in her little hometown.
One of her two older siblings still live there, her sister-in-law is a teacher at the high school and her niece Jaycee cracks up when people occasionally think the name on the leaderboard is hers.
During her days walking those same school halls, Forrest never pictured herself in an operating room. In fact, she never wanted to picture the possibility.
Forrest babysat for a doctor while in high school and decided she wanted no part of the doctor lifestyle with its unpredictable schedule and 80-hour work weeks. But she was interested in physical therapy, and despite her early leanings toward studying communications settled on CMU and its sports medicine program.
She spent three hours in the CMU training room most afternoons her freshman year, helping with the gymnastics and track and field teams among others. As a sophomore she worked in a physical therapy office, which she found to be a little monotonous – and so she started considering that occupation she figured was out of the question only a few years before.
Forrest did end up in medical school, at Wayne State University, but figured she’d become an emergency room doctor and definitely never a surgeon. And then she changed her mind on that one too – Forrest ended up going into orthopedic surgery, did a residency at University of California-Irvine, married another doctor from northern California and eventually ended up in Durango – a destination that seems meant to be for a family that loves biking and snow sports.
Each Memorial weekend Forrest races in the Iron Horse Bicycle Classic, which pits competitors against a steam engine traveling 50 miles (and climbing 5,500 feet) from Durango to Silverton.
“Partly because of my background in sports, I gravitated toward sports-related injuries,” Forrest said. “I enjoyed being in sports in high school, and I’m still a road cyclist, still into sports myself.”
Forrest’s bio now on the Animas Orthopedic Associates website lists her as practicing general orthopedics with special interests in arthritis management, joint replacement surgery, hand surgery, pediatric orthopedics and orthopedics trauma.
She and her husband have three daughters ages 6-9 who also are active athletically, and they make the trip back to Michigan at least once every few summers.
While her continued appearance on the Vestaburg record book surprised Forrest at first, her name also appears on another impressive list – among the CMU Admissions Office’s “notable CMU alumni” alongside CBS sportscaster Dick Enberg, various NFL and NBA players and the author of “Marley & Me.”
“I don’t think of myself as that,” Forrest said.
“I really liked science and medicine, and in the long run it all worked out fine.”
Back to school to make a difference
Kieser remembers being in sixth and seventh grade and dreaming of being on the varsity football and basketball teams. When he got his chance, he understood the importance of setting the right example for the younger hopefuls looking up to him.
He continued to do the same at Michigan Tech and has made guiding young athletes and students his life’s work at Bay City Western.
Kieser was the starting quarterback at Michigan Tech in 1993 and 1995 (missing 1994 with a broken foot) and was ranked among the top 50 nationally in Division 2 for total offense per game and passing efficiency. He decided to go out for the basketball team as a junior and started as a senior while earning the team’s scholastic achievement award with a 3.65 grade-point average while studying mathematics.
He also received both teams’ sportsmanship award, and was recognized by Burger King during his senior year as a Burger King National Scholar Athlete Award winner (the announcement appeared during the broadcast of the University of Michigan/Notre Dame game that fall). Tech’s football program received $25,000 for that accomplishment, and a scholarship in Kieser’s name is given to this day to an incoming freshman football player.
“Now that I reflect on it, that honor I won in high school really motivated me to continue that through college,” he said.
And beyond. Kieser teaches calculus and geometry at Bay City Western and is the junior varsity football coach. He hired in at the school right out of college in 1996 both as a teacher and the boys basketball varsity coach, a post he manned for seven seasons. All told, he’s coached some sport – track and field, soccer, baseball, football, basketball – at the high school, middle school or youth levels every year since he graduated at Tech.
He did consider engineering and the heftier paycheck that likely would’ve followed. But, “as I got a little bit older, I realized ... you’re not working for money (as a teacher). You’re working to help kids become the best they can be. Playing sports in college helped me mature, and I wanted to help as many other kids as possible reach their potential.”
He tries to teach his players to have pride in doing things the right away, respecting their opponents and the officials even despite the heated situations that arise in every game – the lessons he learned growing up across Saginaw Bay.
“I feel like the luckiest person in the world teaching and coaching and being involved I athletics,” Kieser said, “trying to encourage more kids to get involved, go out for a sport, do the best they can in the classroom, being the best they can be.”
PHOTO: MHSAA Executive Director Jack Roberts (far left) presents Scott Kieser with his Scholar-Athlete Award in 1989 at the Pontiac Silverdome, while Jennifer Bissell receives hers from Larry Thomas, the then-executive vice president of Farm Bureau Insurance.