Invest in Athletic Diversification
January 7, 2013
By Scott Westfall
MSU Institute for the Study of Youth Sports
As part of my duties at Michigan State University, I have recently conducted extended research in the area of sport specialization. For those who are unfamiliar with the term, sport specialization is focusing on one sport year-round while eliminating all other sports or activities.
According to Dr. K. Anders Ericsson, in order for a person to achieve expertise in a sport or activity, he or she must invest approximately 10 years or 10,000 hours of practice. Thus, children, parents, and coaches might see specializing in one sport as a fast track to gaining the expertise needed to win starting positions, state championships, and even college scholarships.
However, these remarkable accomplishments (if they are actually reached) can come with some nasty baggage including social isolation, mental burnout, psychological stress, and overuse injuries such as stress fractures, Osgood-Schlatter & Sever’s Diseases. Often what remains is a kid with some very polished skills, but no love for the sport and a body that has had enough!
To combat these problems, young athletes should participate in numerous sports until at least the age of 14 or 15. When young athletes diversify their sports experiences, they reduce the physical impact by spreading it across different parts of the body, thereby allowing for a faster and more thorough recovery.
Furthermore, sport diversification allows kids to learn transferrable physical skills to other sports, not to mention introducing them to a larger group of active peers, along with more coaches and role models to assist with the tribulations of adolescence.
As a former coach, I can attest to the excitement I felt when I had a group of players that were gung-ho and fully committed to my sport. I would become outwardly excited when they would ask, “What can I do this offseason to get better?”
While I was tempted to respond selfishly with answers specific to my sport (which most likely would make our team better), I would try to think of the “whole child,” causing me to reply with the question, “What other sports are you going to try this year?
The cultures in high school athletic departments can be somewhat ambivalent. While coaches would like to believe that their colleagues always support them and their program, there is adequate reason for them to be skeptical. After all, with the trend of sport specialization, coaches at the same school can end up competing with each other for athletes – even when their seasons do not overlap.
Often I have heard coaches say, “I don’t discourage kids from going out for another sport.” Even if they do not outwardly deter athletes from joining other sports, a coach’s personal interests, reactions, and body language can be felt and heard sometimes even louder than his or her words.
Coaches need to begin supporting, collaborating with, and trusting the expertise of their colleagues – believing they will improve student-athletes on many levels (maybe even in ways that original coach cannot). Coaches must work together and encourage young athletes to diversify by participating in additional sports.
The culture of the athletic department starts with the athletic director. Athletic directors must build a department and coaching staff that is conceived in collaboration, trust, and support for the high school’s entire athletic program. True collaboration cannot exist among coaches if competition for athletes is ongoing – coaches must share the pool of athletes by supporting and even encouraging participation in other sports.
Athletic Directors may be thinking “easier said than done.” So here are a few tips:
- Hold pre-season meetings with all head coaches at the beginnings of each of the three major sports seasons (fall, winter & spring).
- At these meetings, create buy-in with open communication. With the help of your coaches, make a list of the ways sport diversification can help the overall athletic program. Record the many transferrable skills that are seen between two sports (cross country gets wrestlers in shape during the fall season; basketball produces more athleticism for volleyball; track creates faster football players, etc.)
- List fears or myths that each other’s sports or training regimens might present (heavy lifting on game days slows players down; football players lose bulk during wrestling season, coaches not wanting their best player to get hurt playing “other” sports, etc.). Once these fears are brought into the open and effectively addressed, coaches will be much more open to supporting each other’s programs.
- Make a policy for offseason training (weight room, speed training, fall baseball, etc.). Establish that these are supplemental and should be held at different times of the day than practices or games. Example: Mandatory weight training sessions should take place before or during school – not during another team’s practice. This will eliminate athletes from having to prioritize between participating in Sport A and training for Sport B.
- Create a huge master schedule to map-out and plan all summer sports camps so they do not overlap. This will allow athletes to participate in multiple camps and reduce the competition coaches have for athletes’ time during the summer.
- Encourage (politely demand) all coaches to work in the weight room during the offseason and summer. This will boost cooperation among coaching staffs. No longer will the weight room be seen as belonging only to the football team. Conversely, football coaches will not feel they are babysitting athletes from other sports when they come to train.
- Encourage (politely demand) all head coaches keep the scorebook and/or run the clock at the home games for other sports events. When athletes and parents see head coaches supporting other programs, the tone will be set that the athletic department is diversified and supportive of all teams.
Athletic Directors: If you are met with some hesitation, know you are creating change. If you receive backlash or resentment from your coaches, sit down with them and hear them out. However, stay true to your vision that collaboration, trust, and support are the new culture you want for your athletic department. To paraphrase Jim Collins from his book Good to Great, “You are trying to get the right people on the bus, the wrong people off the bus, and the right people sitting in the right seats!”
Coaches: This change might take some getting used to, but in the end sport specialization will be better understood and allowed as the exception rather than the norm. Kids will participate in multiple sports and you will be a member of a high school coaching staff built on collaboration and trust. These will combine to create a richer athletic culture at your school.
However, the greatest improvement will be for your student-athletes’ individual experiences; they will be healthier physically, socially and psychologically.
Scott Westfall has spent the last 10 years as a teacher, coach, and athletic director in Fort Collins, Colo. He currently is working on his Doctorate at Michigan State University, with an emphasis in Sport Psychology and Athletic Administration, and assisting the MHSAA with its student leadership programs. Westfall is a former athlete who participated in football, wrestling, tennis and cross country at the high school level, and rugby at the collegiate level. He can be reached at [email protected].
Century of School Sports: MHSAA Blazes Trail Into Cyberspace
By
Geoff Kimmerly
MHSAA.com senior editor
January 9, 2025
When the MHSAA took its first footsteps into cyberspace in 1996 – and then officially launched MHSAA.com on Aug. 15, 1997 – the jump into the internet revolution was to help characterize the MHSAA’s focus on the future, according to a Muskegon Chronicle report quoting then-executive director Jack Roberts.
Predicting how that future would quickly and continuously unfold may have been anyone’s guess. But over the next nearly three decades, MHSAA.com has grown, evolved, added a companion website and then united them into a single valuable landing spot not just for those who work to make our games happen, but the millions who cheer for them as well.
The first rendition of an MHSAA website reached the World Wide Web during Fall 1996 with an American Online (aol.com) URL and included rankings for the MHSAA Football Playoffs. The official version 1.0 of MHSAA.com launched just about a year later, anchored by what would be the website’s priorities for the next 15 years – an area titled “Administration” containing tools primarily for school administrators, a “Services” section highlighting sportsmanship, scholarship and safety; and “The Games” that included sport-by-sport details on rules changes, tournament assignments and historical information.
The MHSAA reported more than 12,000 visitors to its online home during October 1997 – about 400 daily, with the weekly football rankings the largest draw. A little more than a year later, in November 1998, the MHSAA enjoyed its biggest month to date with more than 2,500 visitors daily to climb past 850,000 since the launch of the website. More than 58,000 of those views came during the release of that season’s Football Playoff pairings, and another major draw was the “Games Wanted” page listing teams looking for opponents, which was athletic directors’ biggest ask when surveyed two years earlier on what they wanted most from an MHSAA website.
MHSAA.com already was pushing far ahead of the curve, especially when it came to state school sports associations. But that start was only slightly a sign of things to come. The website has taken on a life that far surpasses any “much has changed, much has stayed the same” scenario.
Truth be told, the goals for the website have not changed in several years – MHSAA.com has provided a place for member school administrators and coaches, and game officials, to do their daily MHSAA-related business. But that mission has been joined by a growing emphasis on telling the story of school sports to the growing number of fans paying us a visit.
What’s changed is how the MHSAA has delivered on those missions.
The website’s design evolved during the final years of the 1990s and first decade of the 2000s, following the fast-moving progression across the internet. Navigation – getting users where they want to go easily – became the buzzword, and adding more and more information to the site meant adding better avenues to find and organize it.
The MHSAA redesign carried out during the 2009-10 school year – the first built by now-longtime partner Gravity Works Design & Development in Lansing – propelled the website in a big way toward what you see today. Navigation menus now remained a static part of every page as users navigated within the site. A large action photo was placed at the top of the front page to bring it to life, as were feeds from the MHSAA’s well-followed social media accounts and a video player highlighting the growing broadcast and video presence.
And then came the largest leap. In late 2011, the MHSAA became one of two state associations nationwide at the time (along with Arizona) to begin creating its own fan-focused editorial content. In January 2012, the MHSAA launched its Second Half website as a home for feature stories, blogs, videos and coverage of MHSAA Finals, produced mostly by longtime media members operating as correspondents from their various regions of the state.
For the 2008-09 school year, MHSAA.com had attracted 19.2 million page views. For 2013-14, the count (including both the main and Second Half sites) totaled 22.5 million. That jumped to 27.2 million for 2018-19. And the most defining design change was still ahead.
While the Second Half’s article content had begun to draw nearly 1 million page views annually – a success considering the state has about 170,000 high school athletes – that content remained separated from an already-robust amount of schedules, scores, results and records data the MHSAA had published on its main site over 25 years, plus all the other postseason promotion and information fans had begun to seek.
So in 2022, the MHSAA made one more big jump to land at the website you’re visiting today.
Paying special attention to not disrupt the work of school people using the site for administrative purposes, the MHSAA closed down Second Half and brought all that content to the front of MHSAA.com – for the first time making the front page of the main website fan-focused. That emphasis on spectator experience continued with new, easier-to-understand navigation, and redesigns of sports pages to better promote MHSAA Tournament events and Michigan Power Ratings (MPR), ticket ordering and record book information fans seek. All of the tools school sports people relied on in the past remain, just flip-flopped with the stories and stats that tell our story to a growing audience.
This new version also is geared differently to better serve an audience that has moved significantly toward viewing on phones. Roughly 70 percent of MHSAA.com page views are coming on mobile devices, and this latest design was built to be responsive and best-serve that visitor preference.
The response to the most recent redesign indeed tells the rest of the story – 38.2 million page views during 2023-24, a 40-percent jump from five years earlier. The largest-drawing single day of the school year was March 1, 2024, with nearly 444,000 views as that year’s Winter tournaments began their final month. Team schedule pages in 2023-24 drew 13 million views, with 2.1 million views of tournament brackets and 1.7 million of the statewide scores page. The site’s editorial content – all of those features, game stories and more – were up to 1.65 million views.
MHSAA.com remains what it’s always been, but now it’s so much more – and no doubt, the best is yet to come.
Previous "Century of School Sports" Spotlights
Dec. 31: State's Storytellers Share Winter Memories - Read
Dec. 17: MHSAA Over Time - Read
Dec. 10: On This Day, December 13, We Will Celebrate - Read
Dec. 3: MHSAA Work Guided by Representative Council - Read
Nov. 26: Finals Provide Future Pros Early Ford Field Glory - Read
Nov. 19: Connection at Heart of Coaches Advancement Program - Read
Nov. 12: Good Sports are Winners Then, Now & Always - Read
Nov. 5: MHSAA's Home Sweet Home - Read
Oct. 29: MHSAA Summits Draw Thousands to Promote Sportsmanship - Read
Oct. 23: Cross Country Finals Among MHSAA's Longest Running - Read
Oct. 15: State's Storytellers Share Fall Memories - Read
Oct. 8: Guided by 4 S's of Educational Athletics - Read
Oct. 1: Michigan Sends 10 to National Hall of Fame - Read
Sept. 25: MHSAA Record Books Filled with 1000s of Achievements - Read
Sept. 18: Why Does the MHSAA Have These Rules? - Read
Sept. 10: Special Medals, Patches to Commemorate Special Year - Read
Sept. 4: Fall to Finish with 50th Football Championships - Read
Aug. 28: Let the Celebration Begin - Read
PHOTOS (Top) Clockwise from top left are images of the front page of MHSAA.com from the years 1998, 2005, this week and 2014. (Middle) This is the front page of the MHSAA's Second Half site from June, 16, 2017.