NFHS Voice: Amateurism Benefits

October 9, 2019

By Karissa Niehoff
NFHS Executive Director

While we addressed a number of important issues with our member state associations at section meetings the past month, perhaps none of the topics are as significant as the tremor that occurred in California on September 30 – the signing of the “Fair Pay to Play Act” by California Governor Gavin Newsom.

Although there are more questions than answers at this point, this ruling would allow college athletes in the state of California to make money from their name, image and likeness through endorsement deals, sponsorships, autograph signings and other opportunities. The legislation is due to take effect in 2023.

Obviously, the NCAA opposes this legislation and is working through its governance structure to address the issue. As Mark Emmert, NCAA president, told the Indianapolis Star, “for all intents and purposes, athletes become employees of the schools. This is just a new form of professionalism and a different way of converting students into employees.”   

And since it would not work for athletes in one state to be receiving money legally while athletes in the other 49 could not, a national bill similar to California’s is already being considered by U. S. Representative Anthony Gonzalez of Ohio.

Needless to say, the NFHS and its member state associations oppose the California ruling as it could further erode the concept of amateurism in the United States. At the high school level, current issues with parents pushing their kids into specialization in the fight for scholarships would only be exacerbated as they considered the “best offer” from colleges.

In the aforementioned Indianapolis Star article, Emmert noted the following: “Under the California law, there would be complete elimination of all of those rules (regulations related to shoe companies). It would also include the use of agents in that process and the agent could represent high school students.” 

There is nothing more sacred and fundamental to the past – and future – history of high school sports in the United States than the concept of amateurism. While this California ruling addresses college sports directly, it undoubtedly would have an impact on sports at the high school level as well. 

The signing of the “Fair Pay to Play Act” comes on the heels of the Alston v. NCAA case earlier this year in which a federal judge in California found the NCAA’s scholarship rules to be illegal – to a point. The NFHS filed an amicus curiae brief in support of the NCAA noting the following:

“Amateurism in athletics is not only valuable for its own sake, but also is a key aspect of a well-rounded education. The NFHS is concerned that the district court’s opinion does not fully appreciate either the concept of amateurism or the many benefits it brings to college and high school sports – and to American sports in general.

“... If amateurism were to give way to professionalism at the collegiate level ... high schools would struggle to fulfill their ultimate goal of preparing large numbers of well-rounded individuals for futures beyond athletics. … The NCAA should be afforded the freedom to define amateurism in a way that preserves the ideal of the student-athlete in higher education which would protect important values of education-based sports at all levels.”

The NFHS will continue to support the NCAA in its efforts to preserve amateurism as it is our belief that paying student-athletes – whether it is in the form of selling one’s name, image or likeness, or whether it eventually becomes a paycheck – will erode the spirit of sport at all levels in this country.

Dr. Karissa L. Niehoff is in her second year as executive director of the National Federation of State High School Associations (NFHS) in Indianapolis, Indiana. She is the first female to head the national leadership organization for high school athletics and performing arts activities and the sixth full-time executive director of the NFHS, which celebrated its 100th year of service during the 2018-19 school year. She previously was executive director of the Connecticut Association of Schools-Connecticut Interscholastic Athletic Conference for seven years.

Century of School Sports: Slogans & Logos Remain Unforgettable Parts of MHSAA History

By Geoff Kimmerly
MHSAA.com senior editor

February 25, 2025

Logos and slogans are meant to stick in your mind – and the MHSAA has created several that have become synonymous with the story of school sports.

When was the first time you saw the MHSAA logo? For me, it was on a ticket to watch my school at the 1993 Girls Basketball Semifinals at Kellogg Arena.

And I thought “Good Sports Are Winners” was just something everybody said about all things sportsmanship. I had no idea it headlined as the first of now several memorable MHSAA statements meant to do precisely what it did inside my teenage head – bury itself in our minds so we would hopefully recall the importance of being a good sport whenever we heard it.

The MHSAA’s “Century of School Sports” have really included only about a half-century of this type of messaging and branding. But no matter if you’ve spent your time with us as an athlete, coach, administrator, official, fan or a combination of those roles, some of what follows should jog your memory – and hopefully stir up plenty of good ones as well.

  • Good Sports Are Winners!

Jack Roberts was hired as the MHSAA’s fourth full-time executive director in 1986. His first hire was John Johnson as one of, if not the first-of-a-kind communications director at a high school athletic association in the nation. One of their first undertakings was a campaign to improve sportsmanship – and “Good Sports Are Winners!” became their first and perhaps still most recognizable phrase.

  • Sportsmanship Begins At Home
  • We Need You To Be A Good Sport!

Sportsmanship is an idea that never graduates, but it also needs to be reintroduced frequently as generations of families make their ways through middle school to high school graduation. These were two more messages meant to encourage appropriate behavior at sporting events.

  • Help Wanted: Just Whistle
  • You Can Be A Referee

Recruiting and retaining game officials also is an annual drive, and these became part of the slogan-sphere over the last 15 years as those efforts increased due to decreasing numbers. “Be the Referee” became a weekly segment of the “This Week in High School Sports” five-minute show that airs on radio stations all over the state during the fall and winter seasons, and they always end with the call out “You Can Be A Referee” to enlist those who might be interested.

  • We Are The MHSAA

This carried a certain boldness when read over the microphone at tournament events, and summed up neatly what being part of the MHSAA was all about. Paraphrasing: “We are … Coaches … administrators … and officials. … We are your school. We promote and protect the privilege of interscholastic competition. We make rules and follow them as a condition of membership. … We Are The MHSAA.”

  • Promoting The Value – And Values – Of Educational Athletics

This sums up the MHSAA’s work and remains perhaps the favorite of all slogans used to describe it. We believe educational athletics have value – to participants, to their communities, and to society as a whole because of the adults they help produce. We also believe that educational athletics are reliant on specific values – sportsmanship, scholarship, safety and scope.  

Those are the messages you’ve likely heard. But producing an identifiable image with the MHSAA and its work has been just as important – and below are explanations behind some of the familiar logos you see at the top of this page.

  • First Logo: A Traditional Emblem (Last Used in 1987-88)

The first MHSAA logo featured the seal from the state flag, with “Michigan High School Athletic Association” surrounding it. It appeared on medals and official documents through the 1987-88 school year.

  • The Round Logo: A Recognizable Symbol

In 1988, the MHSAA introduced a circular logo featuring Michigan’s Upper and Lower Peninsulas within a red border, with "MHSAA" prominently displayed.

  • The Championship Logo: A Mark of Excellence

During the early 2000s, the MHSAA introduced a “championship” logo initially for tournament merchandise. Over time, it became the standard for all championship-related materials.

  • The Modern MHSAA Logo: Evolving with Time

Debuting in 1987 – and designed by a pair of Sterling Heights Stevenson students as part of a contest – the modern logo introduced the bold "MHSAA" lettering with an interwoven "S" designed to convey motion and energy. Over time, its contours softened while maintaining its distinctive look. Initially, "Michigan High School Athletic Association" appeared beneath it, but in recent years, the text was removed for a cleaner, more streamlined design.

  • The Centennial Celebration Logo

To mark its 100th anniversary, the MHSAA introduced a centennial logo, honoring its history. This commemorative design reflects a century of commitment to student-athletes and school communities.

Previous "Century of School Sports" Spotlights

Feb. 19: MHSAA Tickets Continue to Provide Fan-Friendly Value - Read
Feb. 11:
We Recognize Those Who Make Our Games Go - Read
Feb. 4:
WISL Conference Continues to Inspire Aspiring Leaders - Read
Jan. 28:
Michigan's National Impact Begins at NFHS' Start - Read
Jan. 21:
Awards Celebrate Well-Rounded Educational Experience - Read
Jan. 14:
Predecessors Laid Foundation for MHSAA's Formation - Read
Jan. 9:
MHSAA Blazes Trail Into Cyberspace - Read
Dec. 31: 
State's Storytellers Share Winter Memories - Read
Dec. 17: 
MHSAA Over Time - Read
Dec. 10:
On This Day, December 13, We Will Celebrate - Read
Dec. 3:
MHSAA Work Guided by Representative Council - Read
Nov. 26: 
Finals Provide Future Pros Early Ford Field Glory - Read
Nov. 19:
Connection at Heart of Coaches Advancement Program - Read
Nov. 12:
Good Sports are Winners Then, Now & Always - Read
Nov. 5:
MHSAA's Home Sweet Home - Read
Oct. 29:
MHSAA Summits Draw Thousands to Promote Sportsmanship - Read
Oct. 23:
Cross Country Finals Among MHSAA's Longest Running - Read
Oct. 15:
State's Storytellers Share Fall Memories - Read
Oct. 8:
Guided by 4 S's of Educational Athletics - Read
Oct. 1:
Michigan Sends 10 to National Hall of Fame - Read
Sept. 25: MHSAA Record Books Filled with 1000s of Achievements - Read
Sept. 18:
Why Does the MHSAA Have These Rules? - Read
Sept. 10: 
Special Medals, Patches to Commemorate Special Year - Read
Sept. 4:
Fall to Finish with 50th Football Championships - Read
Aug. 28:
Let the Celebration Begin - Read