NFHS Voice: Viewership Continues to Climb
February 28, 2020
By Karissa Niehoff
NFHS Executive Director
Often, the public’s concept of high school sports is a football or basketball game televised on a national cable channel between highly-ranked prep teams from different parts of the country – or the game-by-game tracking of “star” players like LeBron James or Zion Williamson by national media sources.
And why not? That is the way we follow college and professional sports. While there are certainly fans with loyalties to hometown teams, most viewers want to watch the best teams. When it comes to prime-time games, the networks are only going to feature the top teams and players.
The answer to the above question, very simply, is that high school sports are different. While there are about three percent of the almost eight million participants in high school sports who may play in those marquee college or professional games on television, the true stories of education-based athletics reside with the other 97 percent.
As the national leader and advocate for high school sports and performing arts programs in the United States, the NFHS is always looking for ways to showcase education-based activities in our nation’s schools and to demonstrate the accomplishments of the millions of participants in all sports.
And for the past seven years through the NFHS Network, we have been doing just that. In addition to the estimated 350 million fans who attend high school games annually, the NFHS has added opportunities for millions of others to watch high school sports through the streaming of more than 100,000 events last year at www.NFHSNetwork.com.
While viewers – and there were more than 14 million visits to the site last year – may be able to watch future college and pro players on the NFHS Network, that’s not the focus of those watching games on their phones, tablets or computers. Instead, the Network provides an opportunity for individuals to support their high school teams – perhaps in another part of the country years after graduating from high school. With the 100,000-plus events last year featuring numerous sports and events and divided 50-50 between girls and boys sports, the Network also offers parents or grandparents the chance to watch their kids’ and grandkids’ games when distances prevent attending games.
Although there was concern by some when we started this venture that streaming high school games on the Internet would adversely affect in-stadium attendance, such has not been the case. About 70 percent of NFHS Network subscribers watch games from beyond a drivable distance.
And the best stories are when the driving distances are REALLY not favorable – as in some other parts of the world. Easily the most heartwarming aspect of the NFHS Network has been the opportunity for men and women overseas in the military to watch their sons and daughters play high school sports. These are truly priceless moments.
While there is still nothing like actually watching a high school game in person, we recognize that technology has provided options for people in all areas of daily life. So, the opportunity to bring high school sports right into the home through the NFHS Network has been a dream come true.
Dr. Karissa L. Niehoff is in her second year as executive director of the National Federation of State High School Associations (NFHS) in Indianapolis, Indiana. She is the first female to head the national leadership organization for high school athletics and performing arts activities and the sixth full-time executive director of the NFHS, which celebrated its 100th year of service during the 2018-19 school year. She previously was executive director of the Connecticut Association of Schools-Connecticut Interscholastic Athletic Conference for seven years.
Century of School Sports: On This Day, December 13, We Will Celebrate
By
Geoff Kimmerly
MHSAA.com senior editor
December 10, 2024
This Friday, December 13, 2024, the Michigan High School Athletic Association will commemorate its 100th anniversary, a special day selected from a milestone school year as the MHSAA continues to celebrate a “Century of School Sports.”
But why December 13?
Short answer: On that day, the first Representative Council of the newly-formed MHSAA met for the first time.
Longer explanation: The MHSAA’s predecessor – the Michigan Interscholastic Athletic Association – had provided oversight of school athletics from 1909-24, and adjourned its final annual meeting Dec. 5, 1924. The reasons for the end of the MIAA and formation of the MHSAA are fascinating on their own, and we’ll cover that at a later date.
But as for this important date we are discussing this week:
- At the end of the MIAA, all that remained was a committee elected to represent various sections of the state and various sizes and types of schools during the transition – a 12-member Representative Council.
- Prior to the MIAA’s conclusion, a basketball rules interpretation meeting had been scheduled and publicized for Saturday, Dec. 13, 1924, in Ann Arbor. Several athletic directors, basketball coaches and officials were expected to attend, and it was decided to also conduct the first meeting of the Representative Council that day as well.
- The Council meeting was held at the Michigan Union. Ten of 12 Council members were present, with the board including representatives from multiple regions and both peninsulas, schools large and small, public and nonpublic; junior high schools and the state department of education, and with expertise in physical education, administration and coaching – in essence, the same mix that makes up much of the Council a century later.
- Officers were elected, funds were transferred from the former MIAAA to the new MHSAA, a committee was appointed to begin discussing policies for junior high sports as they had begun to emerge, and the first Executive Committee – then known as the “Committee on Appeals” was formed to consider appeals of eligibility decisions made by the state director. The 1925 MHSAA Basketball Tournament was discussed and a committee formed to work toward those arrangements. Finally, a football eligibility situation was considered and a member school suspended, to be reinstated two months later after satisfying a series of conditions to make restitution for the use of ineligible players.
And the rest is history, with more made every year.
To commemorate this 100th anniversary, the MHSAA has received tributes from Gov. Gretchen Whitmer and Lt. Gov. Garlin Gilchrist II, and the Michigan Legislature signed as well by Sen. Sam Singh and Rep. Penelope Tsernoglou from the MHSAA office’s legislative districts.
The gubernatorial declaration states in part, “We honor the MHSAA’s rich legacy and the countless athletes, coaches, and volunteers who have contributed to the success of Michigan high school sports. The MHSAA’s commitment to enhancing the lives of student-athletes and strengthening communities across the state is truly remarkable.”
The legislature’s proclamation adds, “May this day serve as a testament to the MHSAA’s remarkable achievements and its enduring commitment to the advancement of high school athletics and the well-being of student-athletes across Michigan.”
Previous "Century of School Sports" Spotlights
Dec. 3: MHSAA Work Guided by Representative Council - Read
Nov. 26: Finals Provide Future Pros Early Ford Field Glory - Read
Nov. 19: Connection at Heart of Coaches Advancement Program - Read
Nov. 12: Good Sports are Winners Then, Now & Always - Read
Nov. 5: MHSAA's Home Sweet Home - Read
Oct. 29: MHSAA Summits Draw Thousands to Promote Sportsmanship - Read
Oct. 23: Cross Country Finals Among MHSAA's Longest Running - Read
Oct. 15: State's Storytellers Share Fall Memories - Read
Oct. 8: Guided by 4 S's of Educational Athletics - Read
Oct. 1: Michigan Sends 10 to National Hall of Fame - Read
Sept. 25: MHSAA Record Books Filled with 1000s of Achievements - Read
Sept. 18: Why Does the MHSAA Have These Rules? - Read
Sept. 10: Special Medals, Patches to Commemorate Special Year - Read
Sept. 4: Fall to Finish with 50th Football Championships - Read
Aug. 28: Let the Celebration Begin - Read
PHOTOS At left, gubernatorial and legislative commemorations recognize the MHSAA's 100th anniversary. At middle, the book "Athletics in Michigan High Schools - The First Hundred Years" is opened to the chapter introducing the early days of the MHSAA.