Radio Neighbors Begin 77th Years in HS Sports
September 6, 2018
By John Johnson
MHSAA Director of Broadcast Properties
Local radio coverage of high school sports can still be found in a lot of places these days – and for a couple of stations, they’re celebrating 77 years of service to school sports in 2018-19.
WTCM-AM in Traverse City and WJMS-AM in Ironwood are literally adjacent on your radio dial, but they’re 250 miles apart as the crow flies across Lake Michigan and through a lot of northeast Wisconsin. In 1941, they started their streak of broadcasting the preps into their local communities.
Mind you, there weren’t that many radio stations as you might think back then, when it was the only electronic medium. WJMS had signed on in November of 1931 and was only one of two stations in the Upper Peninsula at the time and one of 19 statewide, according to Federal Radio Commission records. One of the early issues the station faced was interference with its signal because of the density of iron mines in the area.
When WTCM went on the air early in 1941, there were still only 28 radio stations in our state; five were in the U.P., and WTCM was the only station in the Lower Peninsula north of Saginaw.
Les Biederman owned WTCM and was quickly persuaded by the locals to broadcast a Traverse City High School basketball game.
“So he got the equipment ready and got everything set up, they got permission and everything,” said Jack O’Malley, current program director at the station and a long-time play-by-play voice. “The night of the game, the superintendent says ‘You can’t do the game – the local newspaper is not real happy. They said if people listen to the game, they won’t buy the newspaper in the morning. So you can’t do the game.’
“So the town had already been told – they were promoting it; and when 7 o’clock rolled around, they went on the air and they announced they were going to do the game tonight, but permission had been revoked, so we can’t do it. And then they left the microphones open at the gym so that everybody could hear the basketball dribbling, the crowd cheering, the horns honking.
“About 15 minutes later, the superintendent was at Les’ door, saying that the phones had gone crazy, you’ve got to do the game. They started with the game and we’ve been doing high school sports ever since.”
WTCM added football and other sports to the mix over time, which played well with Traverse City High School being the only public school in town. The station’s focus these days is football, alternating between Central and West High Schools.
“The whole idea is that we’re part of the community, and WTCM has always been a community radio station,” O’Malley said. “High school sports are all about community. People say, I remember when this kid played on that team and you watch all the kids as they grow up. It’s really a connection through the ages.”
The Biederman family continues to serve radio listeners in the north, with Ross Biederman as the president of what has become the Midwestern Broadcasting Company with four stations in the Traverse City market and two in the Alpena area. And yes, one of the Alpena stations is involved in covering high school sports.
The paper trail isn’t quite as tidy when documenting the history at WJMS. The station moved from its original frequency of 1420 to 1450 after being on the air for about six years, then to 630 in 1947 and its present 590 on the AM dial in 1968. Veteran observers of U.P. radio concluded that WJMS began broadcasting high school games in 1941, which was confirmed by several newspaper articles in the old Ironwood Times from that year.
The station’s signal footprint, which would eventually reach from Marquette to well west of Duluth, Minn., by day, was the early stomping grounds for some great broadcasters.
“I can remember when I was 9 or 10 years old, listening to Bob Olson and Joe Blake doing high school basketball and football in the early 60’s,” said Rod Halverson, who currently calls games for the station. “We had four local schools, Hurley (Wis.), Bessemer, Ironwood and Wakefield, which were all in the Michigan-Wisconsin Conference; and we covered those four schools. I remember listening and seeing those guys at the basketball games.”
Bob Olson, who died earlier this year, and Joe Blake went on from WJMS to purchase WMPL in Hancock in 1969. Olson would spend 35 years behind the microphone calling Michigan Tech ice hockey games and was legendary for his high-pitched tag going into commercial breaks: “This is Huskie Hockey from Houghton!” Blake would purchase WCKD in Ishpeming in 1971 (which later became WMQT-WZAM in Marquette) and run its operations until his death in 2004, calling Northern Michigan ice hockey and volleyball games. Both gentlemen received all kinds of accolades over the years.
But it was the style of an another announcer who followed Olson and Blake – Harry Rizze – who Halverson has worked hard to apply as he calls the games now.
“Harry Rizze was doing games when I started playing basketball,” Halverson said. “He made the games really personable. He would get to know the players by their first names – and he would use their first names on the air sometimes – that’s how close he got to the program. I thought it was a really nice touch. I’m doing some of that now, and I’m trying to emulate the two guys before me – Harry Rizze and Gary Aho.”
And in a place like the Iron Range of the Western U.P., there’s nothing like local radio covering local high school games.
“Some of the players I broadcast now, I played against their dads,” Halverson said. “You get to know everybody. Up here, we cover all of the schools the best we can. I feel bad for the areas that don’t have radio coverage.”
PHOTOS: (Top) Longtime WJMS broadcaster Harry Rizze conducts an interview. (Middle) Late WTCM owner Les Biederman.
Lifelong Hawkeye: Joostberns Continues Legacy of Service in Hamilton
By
Zach Harig
Hamilton Community Schools
September 19, 2025
For nearly half a century, the voice behind Friday night football games in Hamilton has belonged to one man: Loren Joostberns.
A 1970 graduate of Hamilton High School, Joostberns has worn many hats in his hometown – teacher, coach, announcer, scorekeeper, school board member – but all of them share a common thread: a deep commitment to giving back to the community that raised him.
“This is my 45th year of announcing football games for Hamilton,” Joostberns said proudly, his voice carrying the same warmth that has welcomed fans to Hawkeye Stadium for decades. “I’ve done some volleyball, a lot of wrestling, occasionally some basketball, but mostly the scorebook in basketball for 44 years, and I do announce baseball in the spring now, which has been fun.”
With so much experience and history from the community, Joostberns is regularly asked to serve as the voice of many school district and community videos. His voice is arguably the most recognizable in town. From morning coffee at the round table at the local restaurant in town, to school board meetings, to microphones all around the district, Joostberns is seen and heard no matter where he goes around Hamilton.
Building a life in Hamilton
Not many can claim that they have been involved in a school district before it was even a school district.
However, Joostberns can make that claim as he was in kindergarten in 1957-58, with Hamilton becoming its own school district on June 23, 1958. He then continued in the school district as a student through graduation.
After graduating from Hamilton and then Hope College, Joostberns returned to the district as a teacher. He taught for 30 years, then continued his connection to the classroom as a substitute teacher for another nine. Today, he remains an active part of Hamilton Community Schools as Board of Education secretary, now in his 13th year of service.
Through it all, he has found joy in staying close to athletics. Since announcing his first football game in 1981, he’s become a fixture at sporting events year-round. His passion is not about statistics or wins and losses – it’s about making sure young athletes have the best possible experiences.
“I think one thing is, what can you do to contribute to kids having good experiences?” he said. “That’s one thing I always keep in the back of my mind. You want to do what you can to help kids have positive experiences, and if that contributes in a small way, then it’s worth it.”
Of course, Joostberns admits there’s a little fun in the job, too. “You’re in the center of the action. I’ve got the best seat in the house for football, and for basketball you’re at center court. You get to know the officials, get to know people from other schools, and it’s a good way to be involved.”
Memories from the press box
The Hamilton facilities Joostberns works in today look nothing like what he started with in the early 1980s. He chuckled as he recalled the first press box from which he worked.
“In football, if you would have seen what we had in Hamilton back in 1981 and 1982 compared to what we have now in terms of facilities, it’s incredible,” he said. “The press box was a little green building basically on stilts that swayed with heavy winds, and it held six people – two coaches from each team on either side and an announcer and timer in the middle. You were elbow to elbow and you felt in a precarious position because you didn’t know if the press box was going to stand up or not.”
That humble start makes him especially proud to see how the district has grown its athletic facilities and opportunities for students.
While Joostberns has devoted his life to Hamilton, he also holds a special passion for the University of Michigan. He has been a season ticket holder for 51 years, attending countless games at “The Big House” in Ann Arbor. The dual loyalties complement one another: Hamilton football on Fridays and Michigan football on Saturdays.
But no matter how big the stage gets, his heart always comes back to Hamilton. “At Hamilton, we have always prided ourselves in trying our best to do the best we can for kids, to do things the right way,” Joostberns said. “That’s why I’ve stayed involved for so long.”
Lasting Legacy
Few communities can point to someone who has continuously served across so many different roles for more than four decades.
Joostberns’ contributions can’t be measured in titles or statistics, but rather in the memories he has helped shape – whether it’s an athlete hearing his name announced before a big play, a student remembering him as a teacher, or a fellow community member working alongside him on the school board. Numerous times a year, veteran opposing coaches greet Joostberns before the game to say hi because he is such a staple of the community and school district. His warm and friendly demeanor is appreciated by all, both on the home and opposing sidelines.
Hamilton’s athletic director and coaches often describe him as the kind of person every school hopes to have: reliable, passionate, and selfless. He doesn’t do it for recognition, but for the chance to leave things a little better than he found them.
For Joostberns, the motivation is simple: “It’s about helping kids, and being part of something bigger than yourself.”
And for Hamilton, the community is grateful that one of its own has been willing to give back for so many years. As recognition for his countless years of service in and out of the classroom, “Mr. Hamilton” was honored with the high school basketball court being renamed the Loren Joostberns Court in 2021.
From the rickety old press box of 1981 to the modern facilities of today, from chalkboards in the classroom to discussions in the boardroom, Joostberns has remained a steady, positive presence. His story is a reminder of how one person’s steady commitment over a lifetime can shape a school and community for generations.
Not all lessons or legacies are cemented in the classrooms or fields, but some are passed on from behind the mic and echoed over the airwaves for all to hear and cherish.
PHOTOS (Top) Hamilton’s Loren Joostberns poses for a photo in front of the high school stadium this fall. (Middle) Joostberns has served the district in several roles over the years, including as a member of the school board. (Below) Joostberns takes a moment for a photo while behind the microphone. (Photos courtesy of Hamilton Community Schools.)