Longtime Chelsea High School Administrator, Coach Bush to Join MHSAA Staff as Assistant Director
By
Geoff Kimmerly
MHSAA.com senior editor
December 21, 2022
Brad Bush, a highly-respected educator, administrator and coach over the last three decades, has been selected to serve in the position of assistant director for the Michigan High School Athletic Association, beginning Jan. 17.
Bush, 52, taught and coached at East Kentwood High School for four years before beginning a tenure at Chelsea High School in 1997 that has included teaching, then serving as athletic director and later also assistant principal and leading the football program as varsity coach from 1997-2002 and again from 2004-18.
He also has served as a statewide delegate on the MHSAA Representative Council during the last year and provided leadership in multiple roles, including president, for the Michigan High School Football Coaches Association (MHSFCA) since 2005.
Bush will serve as the MHSAA’s lead administrator for baseball and also among lead administrators for the officials program, which includes more than 8,000 registered officials in all sports. Bush also will be assigned additional duties in other sports based on his vast experiences. He was selected from a pool of 34 applicants.
“I’m incredibly excited to have Brad join our team,” MHSAA Executive Director Mark Uyl said. "He’s been an outstanding athletic director and coach who is highly-respected by those who know him.”
As Chelsea athletic director, Bush annually has supervised a staff of 110 coaches across 31 programs, with nearly 70 percent of the high school’s 800 students participating in athletics. As a teacher and assistant principal, he has served on Chelsea’s School Improvement Team and on multiple committees that provided instructional leadership including in the development of the district’s new trimester schedule. In his roles with the MHSFCA, Bush helped direct an organization with more than 2,200 members and also served as the association’s treasurer and liaison to the MHSAA.
Bush is perhaps best known, however, for his coaching success. Over 22 seasons, he led Chelsea’s varsity football team to a 169-60 record, 13 league championships, 18 playoff appearances, seven District titles and a Division 3 runner-up finish in 2015. During his break in tenure as Chelsea coach, Bush served as an assistant football coach and recruiting coordinator for Eastern Michigan University during the 2003-04 school year, and he has served as an assistant coach at Albion College the last four seasons contributing to the team’s two league titles and appearance in the 2021 NCAA Division III Playoffs.
“I feel like joining the team at the MHSAA is an opportunity I couldn’t pass up,” Bush said. “The 26 years I spent at Chelsea were some of the best times of my life. It’s a professional transition that in the back of my mind, if this opportunity came, was something I needed to do.
“Over time, I’ve grown to care about the bigger picture of athletics and appreciate the role of the MHSAA in protecting high school athletics in Michigan.”
Bush is a 1988 graduate of Ypsilanti High School. He studied and played quarterback at Cornell University before returning and graduating from EMU after majoring in history and minoring in social studies. He earned his physical education endorsement from EMU in 2000 and his master’s in physical education and sports management from EMU in 2002. He has earned continuing education credits in sports management from Drake University and completed the Path to Leadership program from the Michigan Association of Secondary School Principals (MASSP).
Bush was inducted into MHSFCA Hall of Fame and Ypsilanti High School Hall of Fame both in 2019. He and his wife Laura have three adult children, two daughters and a son.
PHOTO Chelsea coach Brad Bush directs his team during the 2015 Division 3 Final at Ford Field.
MHSAA Senior Assistant Director Frushour to Receive NFHS Citation
By
Geoff Kimmerly
MHSAA.com senior editor
January 23, 2026
Andy Frushour, a senior assistant director for the Michigan High School Athletic Association, is one of eight high school association leaders who has been selected to receive a Citation from the National Federation of State High School Associations (NFHS) during this summer’s annual meeting.
The Citation is one of the NFHS’ highest honors and recognizes recipients for their contributions to the NFHS, state high school associations, athletic director and coaching professions, the officiating avocation and fine arts/performing arts programs.
Frushour is in his 25th year at the MHSAA and currently directs the association’s efforts in marketing, girls and boys soccer, and student services. His tenure has been most notably defined by his leadership in making the MHSAA a national trendsetter in digital initiatives and communication, and he has spearheaded several pioneering efforts to bring student voices into decisions affecting their activities.
After beginning his tenure in the communications department, Frushour created the MHSAA’s marketing and brand team – which remains unique among state associations and aims to tell the story of school sports. The team tackles everything from media communications, sports information, website content and social media to ticketing, corporate sales and merchandise. As part of his digital branding contributions, Frushour has served as the lead contributor on every website redesign since 1999, created the Michigan Power Rating (MPR) formula now used for seeding in eight MHSAA Tournament sports, and led Michigan’s efforts to exclusively use digital tickets for postseason events.
“Sometimes the most valuable player on a baseball team is the utility player – somebody who plays but also excels at a number of different positions. For the last 25 years, Andy clearly has done that – from student leadership, to running a sport, to branding, to business decisions,” MHSAA Executive Director Mark Uyl said. “He’s someone who is competent, respected and has become a huge part of MHSAA history during his 25 years with us.”
Frushour also has steered the MHSAA to adopt a more prominent focus on students through the creation of several popular programs, including the Student Advisory Council, a series of annual interactive sportsmanship summits and captains clinics, and the Battle of the Fans student section competition. Building off that work, he has developed and created four free NFHS Learn courses geared toward team captains.
Frushour also has served on NFHS committees for soccer, student services, summer meeting and strategic planning, and spoken at several summer meetings and one NFHS winter meeting, and at the National Athletic Directors Conference.
After graduating in 1995 from Mason High School (Mich.) – where he played baseball and golf – Frushour attended Hope College, where he majored in business administration and minored in communications, graduating in 1999. He received an MBA in sports business from Arizona State in 2003.