Branstrom-Led Mid Pen Built to Play Big
January 10, 2018
By Dennis Grall
Special for Second Half
ESCANABA - Mark Branstrom was a prolific scorer when he played at Perkins High School more than 40 years ago.
Now, as coach of the Mid Peninsula Wolverines – the consolidated school that grew out of Perkins and Rock high schools in 1977 – defense has been the calling card for Branstrom as he tries to overcome the odds and put his players into competitive positions.
"It might look ugly. We are not as good as anybody else but we can play defense with anybody," Branstrom said about developing an approach that gives Mid Pen – with just seven players on the varsity – a good chance to hang around against better teams with deeper rosters.
Branstrom became Mid Pen's coach in 1984-85, sitting out the 2007-09 seasons for health reasons. The Wolverines are off to a tough start this winter at 0-6, still searching for their first win and with a couple of close losses. But against heavy odds, he has guided Mid Pen to a pair of Class D District titles and one Regional championship and was selected Upper Peninsula Class D Coach of the Year in 2015-16.
That happens through diligent practice sessions, made easier perhaps because Branstrom has also served as junior varsity coach the past four years.
"Everyone knows their job," said Damian Richmond, a former player now with the revived program at Bay de Noc Community College in Escanaba. "He makes sure everyone is in their spot. He runs plays over and over in practice."
Branstrom, who has coached all three of his sons during his tenure, adopts a buddy-buddy approach with some players and serves as a father-son figure as well, according to Richmond. "He took me under his wing," said Richmond, who indicated Branstrom played a vital role in his decision to play college basketball after graduating from high school in 2016.
Branstrom's youngest son, Brett, is Mid Pen's all-time scoring (1,785) and rebounding (1,328) leader, a two-time Class D all-stater and later four-year regular at Northern Michigan University. He supplanted his brother Carl (1,161 points) as scoring leader. A sister, Hunter, scored 1,019 points. A third brother, Marcus, also played for his dad.
Mark Branstrom holds the scoring record at the former Perkins school, scoring 1,451 points for the Yellowjackets, who played in one of the smallest gyms in the state – typical of that day and age.
"The basketball floor is my element," said Branstrom. "I enjoy every aspect of it, and then I have the kids who respond. I get to teach (young) people who are like a sponge.
"There is never a time since I went into coaching that I did not think we had a chance to win, even against (three-time Class D champion) North Central these last few years."
That was underlined in a recent game at Rapid River, which had halted North Central's state-record 84-game win streak Dec. 7. Mid Pen led much of the first half, using tough defense and a patient offense with Branstrom adroitly guiding everything from the sideline. That lasted until the Rockets settled in and scored the final nine points of the half en route to a 67-41 victory.
"The hardest thing is to get them to communicate on the floor defensively," said Branstrom. "It is like a musical for me to sit there and watch them when they communicate on defense."
Rick Pepin, now Rapid River athletic director but a former coaching opponent of Branstrom, knew what he was getting into against the Wolverines.
"He's always done a great job forcing tempo to fit his style. He never lets his kids play outside of their ability," said Pepin after that recent game in Rapid River.
Branstrom, who has mellowed considerably in recent years, now understands another side of coaching better. "Everything happens for a reason," he said, recalling his earlier days when he was prowling the sidelines with a hot temper.
"I get along with people a lot better (now). There is so much more to basketball than just basketball," he said with a twinkle in his eye. He said long-time basketball referee Dave St. Onge of Marquette was a factor in that change, telling him once "you've got to enjoy this."
Coaching the jayvees has also helped in that adjustment. "It is energizing to the point it has made me a better coach at the next level," he said. "This year I've literally had to collect kids just to have a jayvee team (three of the starting five are in their first year of basketball)."
That underscores why he has stayed on the sidelines. "It is for the love of it. I extremely enjoy it," Branstrom said. "I'm doing something for the kids."
His two teams will practice together, and varsity players will serve as assistant coaches.
The response of his players has kept Branstrom motivated to be in the gym and handle the extensive travel during the winter. His family also lived briefly in Coldwater and White Pine before finally settling in Perkins prior to high school, and he said a childhood friend in White Pine was a big influence.
Ward Helakoski is the son of Ed Helakoski, who directed Chassell to a then-state record 65 straight wins and three consecutive Class D basketball titles in the 1950s. Young Helakoski was a good all-around athlete and excellent student. "He helped me out considerably. My grades improved and I stayed eligible," Branstrom said, adding, "I dedicated myself to basketball when we moved to Perkins because we had no football."
He has remained dedicated, to the sport and to his players, through all the ups and downs of his profession. "I won't leave," he said. "I think I do a pretty decent job. If I wasn't, I would leave. You have to be dedicated to the kids, and I am extremely dedicated and loyal to the kids.
"I love Class D basketball. We have one of the best Class D (basketball) conferences in the state. The competitive level is to the point where the level of play has gotten so good."
However, he has seen how declining enrollments impact the game, noting the 67 students at Mid Pen face Class D schools with enrollments just shy of the Class C level. "Getting to twice or three times the enrollment levels in the same class is not good," said Branstrom.
More than a dozen U.P. schools have enrollments below 80 students. But those are the kind of challenges that also motivate Branstrom and his athletes. Branstrom also was cross country coach for the Mid Pen boys and girls teams last fall, guiding the girls to a Division 3 runner-up finish in the Upper Peninsula.
He believes the farming, rural community is beneficial in the work ethic displayed by many U.P. athletes. "They seem to work harder," he said, noting their academic and athletic endeavors seem to confirm that observation.
Pepin recalls his battles against the Wolverines. "I have a tremendous amount of respect for Coach Branstrom," he said. "I watched him coach in the (lopsided) jayvee game (last week) and he never gave up, he never stopped coaching. He took every advantage to teach that team."
Pepin noted Branstrom was also teaching character and pride during that game. "Those are important character traits for life," he said.
"He has never given up on his community, his school, his student athletes. When Mark Branstrom is coaching our kids, they are better off. He makes your team play four quarters because he inspires his kids to play hard."
Basketball has obviously changed since Branstrom led the Upper Peninsula in scoring in 1974-75, with the inception of the 3-point shooting arc primary. "The mid-range game is not there anymore," said Branstrom, who worked that area of the floor. "In pick-up games and practices, they want to shoot those threes, and that has changed everything.
"The two-point shot is still worth so much more. The threes make it a more exciting game to come back (from a deficit), but it takes away from the scenario of the inside-out game. I like the mixture. I'm not for it, but I deal with it."
Dealing with players has also changed during his tenure, as he noted he could not coach today the way he did earlier in his career. "You've got to roll with the flow," he said, which includes adjusting to evolving basketball strategy and how a coach and player communicate. "If you don't change, you don't belong there," he said.
Branstrom has adjusted through the years and shows every night he is totally involved with the game and his players.
Denny Grall retired in 2012 after 39 years at the Escanaba Daily Press and four at the Green Bay Press-Gazette, plus 15 months for WLST radio in Escanaba; he served as the Daily Press sports editor from 1970-80 and again from 1984-2012. Grall was inducted into the Upper Peninsula Sports Hall of Fame in 2002 and serves as its executive secretary. E-mail him at [email protected] with story ideas for the Upper Peninsula.
PHOTOS: (Top) Coach Mark Branstrom of Rock Mid Peninsula talks to his varsity during a timeout at a recent game in Rapid River. Branstrom, who is also the junior varsity coach, has just seven boys on his varsity team. (Middle) Branstrom directs his team to back off on the tempo as the Wolverines bring the ball up court against the Rockets. Branstrom has been the Mid Pen coach since 1984-85 after playing at Perkins High School, which consolidated with Rock High School in 1978 to become Mid Pen. (Below) Branstrom applauds his team prior to pre-game introductions. (Photos by Dennis Grall.)
Hoping to be 'Hardly Noticed,' 50-Year Official Allen Certainly Recognizable, Respected
By
Mike Dunn
Special for MHSAA.com
December 18, 2025
Editor's Note: An extended version of this article appeared originally in the Cadillac News in March. Since then, Allen has been inducted into the Basketball Coaches Association of Michigan's Hall of Honor in October and is wearing the striped shirt again this basketball season, officially his 50th year.
CADILLAC – Bill Allen’s story is similar to that of many area sports officials, particularly those officials who have been active for many years.
A background in sports, typically playing team sports while growing up, combined with a desire to continue to be involved after high school or college, coupled with an inner urge to be part of the solution – these characteristics find a natural outlet for those brave souls who choose to be officials. and these traits are nearly always part of the make-up of the officials who receive high grades for their efforts and serve capably for many years.
Allen, of Cadillac, would not say this about himself. But he is one of those officials whom coaches are glad to see on the floor because they know they’re getting someone who will be fair and consistent. The same could also be said of Allen when he was umpiring, though he doesn’t work the diamonds anymore.
As Allen can tell you as he enters his 50th year wearing the striped shirt on the hardwood, officiating is a demanding vocation – and it is rewarding at the same time. It requires the right temperament as well as an above-average level of mental and physical fitness, especially as age makes its inevitable demands. It requires the ability to make decisions quickly, sometimes under very stressful conditions. It requires the ability to face criticism, sometimes expressed loudly or very loudly. It requires the ability to be a peacemaker at times and also the willingness not to hold grudges or become petty.
For those like Allen who have what it takes, those who are up to the challenges and the rigors that officiating requires from an individual, there is a deep satisfaction in knowing they are making a positive difference.
“I think that’s a common thread among all the officials, whether it’s basketball or baseball or softball,” Allen said. “You obviously want to do your best, but you want to manage the game in a way that helps it to flow the way it should flow and enables everyone, the players and the coaches and the fans, to get the most out of it.
“It’s an old cliché but it’s true: The best officials are the ones you hardly notice. If you can officiate a game and walk through the crowd afterward and no one recognizes you, then you’ve probably done your job pretty well that game. That’s what every official strives for.
“You’re never going to get every call right, and you have to be willing to accept that going into it,” he added. “But you know the rules and apply the rules the best you can, you put yourself in the best position to make the calls, especially in basketball, and you call it the way you see it.
“Are you always right? No. But if you put yourself in the right position and make the call you believe is correct, you can live with that and normally the coaches can too, even if they’re angry about a particular call in the moment.”
Allen, like most officials, was an athlete himself growing up in Traverse City and playing multiple sports for what was then known as Traverse City High School, the largest high school in Michigan in the early 1970s. By his own admission, he wasn’t one of the top stars in basketball and baseball but he was a good, reliable player for his coaches and a dependable teammate who loved the atmosphere of the arena during each season as well as the sense of achievement that the act of competing brought out in him like nothing else.
“I was pretty athletic growing up, but not a great athlete at Traverse City High School,” he said. “I was good enough to make the teams, but I wasn’t what you would call an impact player. A lot of officials have the same kind of background as mine. Maybe we weren’t the greatest players, but we still enjoy sports and we like being part of the action.”
It was during his final two years at Michigan State during the mid-1970s that Allen received his start in officiating.
“In my junior year at Michigan State, one of the fellows I roomed with did assignments for the intramural programs at the college,” he said. “Everything from touch football to basketball to slow-pitch softball. He told me to take the officiating class and he would assign me to games, and that’s how it all started 50 years ago.”
Allen jumped into the world of officiating eagerly with both feet, working a sporting event “nearly every night” at MSU.
“I would go to school during the day, ref at night, and do it again the next day,” he recalled.
“There were so many contests, maybe thousands, that I got to work with a number of other officials. Tim McClelland, who later became a Major League umpire and made the illegal pine tar bat call against George Brett, was a colleague back then. It was a lot of good experience and good mentoring and laid a great foundation for what turned out to be ahead.”
Allen initially earned a degree in criminal justice, graduating from Michigan State University in 1977, and worked in the field of corrections for a period of time before his love of baseball and a sense of personal confidence in his potential to officiate at a higher level prompted him to attend a school for prospective umpires in Daytona Beach, Fla.
That didn’t quite work out, but Allen was not deterred. He changed his career plans from criminal justice to education, and the switch would also lead to abundant opportunities for officiating down the road not just on the baseball and softball diamonds but the basketball court as well.
“When I didn’t get picked (for umpiring), I went back to school to earn my teaching certificate and a graduate degree in history with the goal of becoming a teacher at Cadillac,” he explained. Allen’s wife Sue already was employed as a teacher with the school district.
Bill’s goal at that point was to join Sue as a member of the faculty, as a social studies teacher, and that’s just what happened. Bill served for 26 years in the classroom before retiring along with Sue 12 years ago.
“I viewed Cadillac schools as a great organization to work for as a teacher before I got hired there, and I was right,” he said. “I wouldn’t trade my years at Cadillac for anything. Susie and I both thoroughly enjoyed our years there.”
In conjunction with teaching, Allen continued to officiate basketball in the winter and baseball in the spring and summer. He umpired a lot of men’s summer league softball games through the years and grew to love in particular working the games under the lights at Cadillac’s Lincoln Field.
He also became a registered official with the MHSAA and has continued in that role, though he decided to hang up his umpire cleats a few years ago.
“I registered with the MHSAA while I was still in Lansing,” he said. “The first place I ever did a sanctioned event was in Perry, Michigan. I had barely enough (umpiring) equipment and I’m sure I looked like a real yahoo out there, but I got through it.”
After coming to Cadillac, Allen met Dave Martin, who was an active official and a fellow teacher at Marion, and Martin became his first “crew chief.”
“They needed some JV officials and I got signed up and was off and running,” Allen recalled. “That’s how you got into it back then. You found a crew and the crew chief assigned you some games, and you were evaluated. As long as they liked you and liked what you were doing, they kept you around.”
Allen expressed admiration and appreciation for Martin and also the late June Helmboldt from Lake City, another crew leader “who had a great perspective on the game.”
Allen served as a crew chief himself for a long time and has built rewarding relationships with fellow officials through the years. He has worked many games with Penny McDonald of Cadillac, another longtime official who has earned much respect for her consistency and quality of work in multiple sports over the decades. Allen, in a reversal of roles, is the one receiving assignments from McDonald these days.
Bill Bartholomew is another longtime officiating partner with whom Allen has worked many games over the years and for whom Allen has great respect. This school year, in fact, marks Bartholomew’s 51st year as an official. There are a few others from northern Michigan who have stood the test of time and have passed the 50-year service milestone, such as Paul Williams of Mesick, Tom Post and Mike Muldowney of Traverse City, Tom Johnson of Gaylord, and Dan Aldrich of Charlevoix. All of these, Allen said, are a credit to the craft of officiating and have earned the respect they receive.
Allen also has fond memories of working frequently through the years with Don Blue of Falmouth and Jill Baker-Cooley of Big Rapids, who was chosen for the MHSAA’s prestigious Vern L. Norris Award in 2018.
“I was there when Don and Julie and Penny all got their start in officiating, and they all found their skill set and became excellent officials,” Allen said.
Bill is included in the 50-year milestone group of basketball officials now that the 2025-26 season is underway. He is pleased that he has been able to maintain his longevity; as to the future, he is ready and willing to keep going.
“As long as I’m healthy and can do it properly, I hope to continue,” said Allen, who remains physically fit, jogging regularly along with activities including downhill skiing in the winters and golf during the warmer months.
“I’ll know when it’s time to step aside. When I can’t see well enough to judge the baseline and need to rely on my partners more than I should, then it’s time to hang up the whistle and let the younger ones take over. I hope that’s not for a while though.”
Mike Dunn is a sportswriter for the Cadillac News and the sports editor of the Missaukee Sentinel weekly. He has won numerous awards through the Michigan Press Association as well as the Michigan Associated Press.
PHOTOS (Top) Cadillac’s Bill Allen, shown here following a varsity girls basketball game in February in Evart, is in his 50th year as an MHSAA registered official. (Middle) Allen waits at the baseline for action to resume. (Below) Allen talks casually with McBain Northern Michigan Christian boys assistant coach Terry Pluger prior to the start of the varsity game with Buckley on Dec. 8. (Photos by Mike Dunn.)