Branstrom-Led Mid Pen Built to Play Big

January 10, 2018

By Dennis Grall
Special for Second Half

ESCANABA - Mark Branstrom was a prolific scorer when he played at Perkins High School more than 40 years ago.

Now, as coach of the Mid Peninsula Wolverines – the consolidated school that grew out of Perkins and Rock high schools in 1977 – defense has been the calling card for Branstrom as he tries to overcome the odds and put his players into competitive positions.

"It might look ugly. We are not as good as anybody else but we can play defense with anybody," Branstrom said about developing an approach that gives Mid Pen – with just seven players on the varsity – a good chance to hang around against better teams with deeper rosters.

Branstrom became Mid Pen's coach in 1984-85, sitting out the 2007-09 seasons for health reasons. The Wolverines are off to a tough start this winter at 0-6, still searching for their first win and with a couple of close losses. But against heavy odds, he has guided Mid Pen to a pair of Class D District titles and one Regional championship and was selected Upper Peninsula Class D Coach of the Year in 2015-16.

That happens through diligent practice sessions, made easier perhaps because Branstrom has also served as junior varsity coach the past four years.

"Everyone knows their job," said Damian Richmond, a former player now with the revived program at Bay de Noc Community College in Escanaba. "He makes sure everyone is in their spot. He runs plays over and over in practice."

Branstrom, who has coached all three of his sons during his tenure, adopts a buddy-buddy approach with some players and serves as a father-son figure as well, according to Richmond. "He took me under his wing," said Richmond, who indicated Branstrom played a vital role in his decision to play college basketball after graduating from high school in 2016.

Branstrom's youngest son, Brett, is Mid Pen's all-time scoring (1,785) and rebounding (1,328) leader, a two-time Class D all-stater and later four-year regular at Northern Michigan University. He supplanted his brother Carl (1,161 points) as scoring leader. A sister, Hunter, scored 1,019 points. A third brother, Marcus, also played for his dad.

Mark Branstrom holds the scoring record at the former Perkins school, scoring 1,451 points for the Yellowjackets, who played in one of the smallest gyms in the state – typical of that day and age.

"The basketball floor is my element," said Branstrom. "I enjoy every aspect of it, and then I have the kids who respond. I get to teach (young) people who are like a sponge.

"There is never a time since I went into coaching that I did not think we had a chance to win, even against (three-time Class D champion) North Central these last few years."

That was underlined in a recent game at Rapid River, which had halted North Central's state-record 84-game win streak Dec. 7. Mid Pen led much of the first half, using tough defense and a patient offense with Branstrom adroitly guiding everything from the sideline. That lasted until the Rockets settled in and scored the final nine points of the half en route to a 67-41 victory.

"The hardest thing is to get them to communicate on the floor defensively," said Branstrom. "It is like a musical for me to sit there and watch them when they communicate on defense."

Rick Pepin, now Rapid River athletic director but a former coaching opponent of Branstrom, knew what he was getting into against the Wolverines.

"He's always done a great job forcing tempo to fit his style. He never lets his kids play outside of their ability," said Pepin after that recent game in Rapid River.

Branstrom, who has mellowed considerably in recent years, now understands another side of coaching better. "Everything happens for a reason," he said, recalling his earlier days when he was prowling the sidelines with a hot temper.

"I get along with people a lot better (now). There is so much more to basketball than just basketball," he said with a twinkle in his eye. He said long-time basketball referee Dave St. Onge of Marquette was a factor in that change, telling him once "you've got to enjoy this."

Coaching the jayvees has also helped in that adjustment. "It is energizing to the point it has made me a better coach at the next level," he said. "This year I've literally had to collect kids just to have a jayvee team (three of the starting five are in their first year of basketball)."

That underscores why he has stayed on the sidelines. "It is for the love of it. I extremely enjoy it," Branstrom said. "I'm doing something for the kids."

His two teams will practice together, and varsity players will serve as assistant coaches.

The response of his players has kept Branstrom motivated to be in the gym and handle the extensive travel during the winter. His family also lived briefly in Coldwater and White Pine before finally settling in Perkins prior to high school, and he said a childhood friend in White Pine was a big influence.

Ward Helakoski is the son of Ed Helakoski, who directed Chassell to a then-state record 65 straight wins and three consecutive Class D basketball titles in the 1950s. Young Helakoski was a good all-around athlete and excellent student. "He helped me out considerably. My grades improved and I stayed eligible," Branstrom said, adding, "I dedicated myself to basketball when we moved to Perkins because we had no football."

He has remained dedicated, to the sport and to his players, through all the ups and downs of his profession. "I won't leave," he said. "I think I do a pretty decent job. If I wasn't, I would leave. You have to be dedicated to the kids, and I am extremely dedicated and loyal to the kids.

"I love Class D basketball. We have one of the best Class D (basketball) conferences in the state. The competitive level is to the point where the level of play has gotten so good."

However, he has seen how declining enrollments impact the game, noting the 67 students at Mid Pen face Class D schools with enrollments just shy of the Class C level. "Getting to twice or three times the enrollment levels in the same class is not good," said Branstrom.

More than a dozen U.P. schools have enrollments below 80 students. But those are the kind of challenges that also motivate Branstrom and his athletes. Branstrom also was cross country coach for the Mid Pen boys and girls teams last fall, guiding the girls to a Division 3 runner-up finish in the Upper Peninsula.

He believes the farming, rural community is beneficial in the work ethic displayed by many U.P. athletes. "They seem to work harder," he said, noting their academic and athletic endeavors seem to confirm that observation.

Pepin recalls his battles against the Wolverines. "I have a tremendous amount of respect for Coach Branstrom," he said. "I watched him coach in the (lopsided) jayvee game (last week) and he never gave up, he never stopped coaching. He took every advantage to teach that team."

Pepin noted Branstrom was also teaching character and pride during that game. "Those are important character traits for life," he said.

"He has never given up on his community, his school, his student athletes. When Mark Branstrom is coaching our kids, they are better off. He makes your team play four quarters because he inspires his kids to play hard."

Basketball has obviously changed since Branstrom led the Upper Peninsula in scoring in 1974-75, with the inception of the 3-point shooting arc primary. "The mid-range game is not there anymore," said Branstrom, who worked that area of the floor.  "In pick-up games and practices, they want to shoot those threes, and that has changed everything.

"The two-point shot is still worth so much more. The threes make it a more exciting game to come back (from a deficit), but it takes away from the scenario of the inside-out game. I like the mixture. I'm not for it, but I deal with it."

Dealing with players has also changed during his tenure, as he noted he could not coach today the way he did earlier in his career. "You've got to roll with the flow," he said, which includes adjusting to evolving basketball strategy and how a coach and player communicate. "If you don't change, you don't belong there," he said.

Branstrom has adjusted through the years and shows every night he is totally involved with the game and his players.

Denny Grall retired in 2012 after 39 years at the Escanaba Daily Press and four at the Green Bay Press-Gazette, plus 15 months for WLST radio in Escanaba; he served as the Daily Press sports editor from 1970-80 and again from 1984-2012. Grall was inducted into the Upper Peninsula Sports Hall of Fame in 2002 and serves as its executive secretary. E-mail him at [email protected] with story ideas for the Upper Peninsula.

PHOTOS: (Top) Coach Mark Branstrom of Rock Mid Peninsula talks to his varsity during a timeout at a recent game in Rapid River. Branstrom, who is also the junior varsity coach, has just seven boys on his varsity team. (Middle) Branstrom directs his team to back off on the tempo as the Wolverines bring the ball up court against the Rockets. Branstrom has been the Mid Pen coach since 1984-85 after playing at Perkins High School, which consolidated with Rock High School in 1978 to become Mid Pen. (Below) Branstrom applauds his team prior to pre-game introductions. (Photos by Dennis Grall.)

Erik O, Legend on the Microphone

By Geoff Kimmerly
MHSAA.com senior editor

March 21, 2013

One of Erik O. Furseth’s favorite moments every March – perhaps the one he looks forward to most – comes during the hour before each MHSAA Basketball Semifinal.

From his familiar seat on press row, Furseth has called hundreds of Michigan State University and MHSAA Finals basketball games.  

But the opportunity for high school teams to play at Breslin Center is not lost on him, especially as he watches players and fans enter the arena for the first time.

“(It’s) the kind of awe that overtakes people when they come there,” Furseth explained earlier this month. “The enthusiasm reflected on the kids there and so on.

“What a thrill for those kids to come and play a ballgame there.”

Now imagine Furseth saying this with the voice that’s become legendary to generations of basketball fans across this state.

Furseth, 82, has been a member of the MSU basketball family for more than 60 years. A player first, he since served as the homecourt voice of MSU basketball from 1968-02 and MSU football from 1971-98, and this weekend is continuing a run of calling MHSAA Boys Basketball Finals that began more than four decades ago while those games still were played at Jenison Field House.

Some of his phrases are on ready recall for those who have sat in his audience.

“The clock is correct and official.”

“Yesssss … on the basket!”

“Heeeee gets the bonus.”

Last weekend, Furseth also called his sixth MHSAA Girls Basketball Finals, and he’s announced MHSAA football championship games since their days at the Pontiac Silverdome and Baseball Finals for a decade. Furseth also just finished his third season as voice of Traverse City St. Francis football and girls and boys basketball.

“Erik is able to make that job not just a game, but an event,” St. Francis athletic director Tom Hardy said. “To have somebody of his caliber, with his recognition, in a small gym in Traverse City … whether there are 100 people or it's standing room only, it’s so great to know the professionalism of that is taken care of. He just understands kids.”

Furseth moved from East Lansing to Traverse City 18 years ago. That he would find his way to the microphone in his new hometown makes sense. But that it became the tool of his trade the last half-century certainly would be considered a detour from his original plan when Furseth turned down a chance to play football for Woody Hayes so he could study forestry in East Lansing.

Life-changing moments

“Erik O. on the radio” was the voice of Lansing rock-n-roll radio during the 1950s and 60s.

“He was the number one disc jockey in this area before they were called disc jockeys,” said Lansing WILX sports director Tim Staudt, who grew up in East Lansing and has worked in mid-Michigan television for four decades and as a daily radio host for 20 years.

“He has the all-time greatest voice, and obviously it's held up to this day.”

Furseth grew up in Cleveland Heights, Ohio, and got to know Hayes while the soon-to-be-legendary coach was finishing his tenure at Denison University. Hayes hoped Furseth, a high school football standout, would become part of the coach’s first recruiting class after taking the job at Miami (Ohio) before the 1949 season.  

But Furseth, who had vacationed in Michigan growing up, was drawn to MSU’s forestry program. So he made a trip to campus – picked up by then-assistant Duffy Daugherty for a visit with head coach Biggie Munn – and was sold on coming to East Lansing instead.

It didn’t take long for his future to turn in an unplanned direction.

Furseth was injured his first fall with the Spartans, and he never played a down of college football. But at that time, MSU sent all freshmen who had played high school basketball a card encouraging them to try out for the Spartans’ freshman hoops team. Furseth, also a 6-foot-3 post player in high school, not only made that MSU team but played three seasons on the varsity under another future coaching legend – Pete Newell, who would go on to lead teams to NCAA and Olympic championships. Furseth played in MSU’s first Big Ten game, against Northwestern in 1951.

It was during sophomore year that Furseth’s academic future also changed lanes. Forestry students were required to take a soil science class offered only during the winter and from 3-5 p.m. – a conflict with Furseth’s basketball commitments. He dropped the class, dropped the major, and as a junior switched course of study to communications.

MSU basketball’s announcer at that time, Larry Friedmeyer, was among a few who took note of Furseth’s deep and authoritative tone, and suggested he audition for the campus’ WKAR radio station. Furseth was hired at 75 cents an hour to host a few nights each week of “The Concert Call,” a classical music program, and later that year joined local station WILS to read the evening news. After serving in the Air Force, Furseth returned to WILS – and a star was born.

Furseth was a DJ for WILS for 14 years. On Saturdays for a decade, he hosted dances at the Lansing Civic Center that drew 1,000 teenagers a night – and one evening, included a surprise drum performance by a famous student at the local Michigan School for the Blind, known then as Little Stevie Wonder.

Furseth later managed WILS from 1956-68. “Being the manager made it no fun anymore,” Furseth noted.

He left for a job outside of radio. But the fun returned when his announcing career began.

Erik O on the microphone

The “O,” by the way, stands for Olaf. Furseth’s parents are from Norway. “Erik O” was a smooth radio name early in his career when he was filling in for mentor Dave Froh – “Erik O for Dave Froh” – so it stuck.

In his role at a basketball game, Erik O admittedly doesn’t see much of it – at least, as a fan might. He can say his top three MSU players during his time as announcer were Scott Skiles, Magic Johnson and Johnny Green. But for the most part, Furseth focuses on the factual information he must supply with every substitution, foul and break.

He found that winning formula long ago.

“He’s just a nice guy – and nice guys don’t usually last on the air as long,” said Lansing sports radio personality Earle Robinson, who recently retired after 39 years at WKAR. “He’s always had good relationships and such a pleasant personality.”

“You’d never know he was a basketball player or anything. He’s very free of any ego, very helpful to people and generous of his time,” said longtime MSU men’s basketball broadcaster Gus Ganakas, who formerly coached the Spartans from 1969-76 and was an assistant on Furseth’s freshman team.

“And particularly in basketball, he knew what he was doing. He’s a former player and has a background as an athlete, and he has a pleasing voice. I’ve always admired him because of his devotion to what he’s doing.”

High school sports are high on that list.

Furseth enjoys announcing the seventh and eighth grade football teams that play at Traverse City’s Thurlby Field – “They think they’re big time,” he said – and finds it incredible how much the high school teams can improve over the course of a season.

He relishes the camaraderie he sees at Class C St. Francis, and wishes he’d attended a similarly-small school himself. To a player who was wearing his former number, he said, “You’re wearing my number. Do it right.” And the St. Francis boys basketball team felt at home at Breslin Center in 2012, when it finished runner-up to Flint Beecher while a familiar voice called the action.

Furseth recalled earlier this month. “Really, for me, high school (sports) exemplifies the development of our kids athletically and in many other ways. You learn a lot of things in athletics.”

“When I think about my life, to think something I started led to doing this; I’m thrilled that it happened,” Furseth said of returning to another Finals. “It’s always been a great thrill for me to do it.”

PHOTOS: (Top) Erik O. Furseth calls the Saginaw/Rockford Class A Boys Basketball Final last season at Breslin Center. (Middle) Furseth prepares to call another game during the 1999 Boys Finals weekend at Breslin.