Branstrom-Led Mid Pen Built to Play Big
January 10, 2018
By Dennis Grall
Special for Second Half
ESCANABA - Mark Branstrom was a prolific scorer when he played at Perkins High School more than 40 years ago.
Now, as coach of the Mid Peninsula Wolverines – the consolidated school that grew out of Perkins and Rock high schools in 1977 – defense has been the calling card for Branstrom as he tries to overcome the odds and put his players into competitive positions.
"It might look ugly. We are not as good as anybody else but we can play defense with anybody," Branstrom said about developing an approach that gives Mid Pen – with just seven players on the varsity – a good chance to hang around against better teams with deeper rosters.
Branstrom became Mid Pen's coach in 1984-85, sitting out the 2007-09 seasons for health reasons. The Wolverines are off to a tough start this winter at 0-6, still searching for their first win and with a couple of close losses. But against heavy odds, he has guided Mid Pen to a pair of Class D District titles and one Regional championship and was selected Upper Peninsula Class D Coach of the Year in 2015-16.
That happens through diligent practice sessions, made easier perhaps because Branstrom has also served as junior varsity coach the past four years.
"Everyone knows their job," said Damian Richmond, a former player now with the revived program at Bay de Noc Community College in Escanaba. "He makes sure everyone is in their spot. He runs plays over and over in practice."
Branstrom, who has coached all three of his sons during his tenure, adopts a buddy-buddy approach with some players and serves as a father-son figure as well, according to Richmond. "He took me under his wing," said Richmond, who indicated Branstrom played a vital role in his decision to play college basketball after graduating from high school in 2016.
Branstrom's youngest son, Brett, is Mid Pen's all-time scoring (1,785) and rebounding (1,328) leader, a two-time Class D all-stater and later four-year regular at Northern Michigan University. He supplanted his brother Carl (1,161 points) as scoring leader. A sister, Hunter, scored 1,019 points. A third brother, Marcus, also played for his dad.
Mark Branstrom holds the scoring record at the former Perkins school, scoring 1,451 points for the Yellowjackets, who played in one of the smallest gyms in the state – typical of that day and age.
"The basketball floor is my element," said Branstrom. "I enjoy every aspect of it, and then I have the kids who respond. I get to teach (young) people who are like a sponge.
"There is never a time since I went into coaching that I did not think we had a chance to win, even against (three-time Class D champion) North Central these last few years."
That was underlined in a recent game at Rapid River, which had halted North Central's state-record 84-game win streak Dec. 7. Mid Pen led much of the first half, using tough defense and a patient offense with Branstrom adroitly guiding everything from the sideline. That lasted until the Rockets settled in and scored the final nine points of the half en route to a 67-41 victory.
"The hardest thing is to get them to communicate on the floor defensively," said Branstrom. "It is like a musical for me to sit there and watch them when they communicate on defense."
Rick Pepin, now Rapid River athletic director but a former coaching opponent of Branstrom, knew what he was getting into against the Wolverines.
"He's always done a great job forcing tempo to fit his style. He never lets his kids play outside of their ability," said Pepin after that recent game in Rapid River.
Branstrom, who has mellowed considerably in recent years, now understands another side of coaching better. "Everything happens for a reason," he said, recalling his earlier days when he was prowling the sidelines with a hot temper.
"I get along with people a lot better (now). There is so much more to basketball than just basketball," he said with a twinkle in his eye. He said long-time basketball referee Dave St. Onge of Marquette was a factor in that change, telling him once "you've got to enjoy this."
Coaching the jayvees has also helped in that adjustment. "It is energizing to the point it has made me a better coach at the next level," he said. "This year I've literally had to collect kids just to have a jayvee team (three of the starting five are in their first year of basketball)."
That underscores why he has stayed on the sidelines. "It is for the love of it. I extremely enjoy it," Branstrom said. "I'm doing something for the kids."
His two teams will practice together, and varsity players will serve as assistant coaches.
The response of his players has kept Branstrom motivated to be in the gym and handle the extensive travel during the winter. His family also lived briefly in Coldwater and White Pine before finally settling in Perkins prior to high school, and he said a childhood friend in White Pine was a big influence.
Ward Helakoski is the son of Ed Helakoski, who directed Chassell to a then-state record 65 straight wins and three consecutive Class D basketball titles in the 1950s. Young Helakoski was a good all-around athlete and excellent student. "He helped me out considerably. My grades improved and I stayed eligible," Branstrom said, adding, "I dedicated myself to basketball when we moved to Perkins because we had no football."
He has remained dedicated, to the sport and to his players, through all the ups and downs of his profession. "I won't leave," he said. "I think I do a pretty decent job. If I wasn't, I would leave. You have to be dedicated to the kids, and I am extremely dedicated and loyal to the kids.
"I love Class D basketball. We have one of the best Class D (basketball) conferences in the state. The competitive level is to the point where the level of play has gotten so good."
However, he has seen how declining enrollments impact the game, noting the 67 students at Mid Pen face Class D schools with enrollments just shy of the Class C level. "Getting to twice or three times the enrollment levels in the same class is not good," said Branstrom.
More than a dozen U.P. schools have enrollments below 80 students. But those are the kind of challenges that also motivate Branstrom and his athletes. Branstrom also was cross country coach for the Mid Pen boys and girls teams last fall, guiding the girls to a Division 3 runner-up finish in the Upper Peninsula.
He believes the farming, rural community is beneficial in the work ethic displayed by many U.P. athletes. "They seem to work harder," he said, noting their academic and athletic endeavors seem to confirm that observation.
Pepin recalls his battles against the Wolverines. "I have a tremendous amount of respect for Coach Branstrom," he said. "I watched him coach in the (lopsided) jayvee game (last week) and he never gave up, he never stopped coaching. He took every advantage to teach that team."
Pepin noted Branstrom was also teaching character and pride during that game. "Those are important character traits for life," he said.
"He has never given up on his community, his school, his student athletes. When Mark Branstrom is coaching our kids, they are better off. He makes your team play four quarters because he inspires his kids to play hard."
Basketball has obviously changed since Branstrom led the Upper Peninsula in scoring in 1974-75, with the inception of the 3-point shooting arc primary. "The mid-range game is not there anymore," said Branstrom, who worked that area of the floor. "In pick-up games and practices, they want to shoot those threes, and that has changed everything.
"The two-point shot is still worth so much more. The threes make it a more exciting game to come back (from a deficit), but it takes away from the scenario of the inside-out game. I like the mixture. I'm not for it, but I deal with it."
Dealing with players has also changed during his tenure, as he noted he could not coach today the way he did earlier in his career. "You've got to roll with the flow," he said, which includes adjusting to evolving basketball strategy and how a coach and player communicate. "If you don't change, you don't belong there," he said.
Branstrom has adjusted through the years and shows every night he is totally involved with the game and his players.
Denny Grall retired in 2012 after 39 years at the Escanaba Daily Press and four at the Green Bay Press-Gazette, plus 15 months for WLST radio in Escanaba; he served as the Daily Press sports editor from 1970-80 and again from 1984-2012. Grall was inducted into the Upper Peninsula Sports Hall of Fame in 2002 and serves as its executive secretary. E-mail him at [email protected] with story ideas for the Upper Peninsula.
PHOTOS: (Top) Coach Mark Branstrom of Rock Mid Peninsula talks to his varsity during a timeout at a recent game in Rapid River. Branstrom, who is also the junior varsity coach, has just seven boys on his varsity team. (Middle) Branstrom directs his team to back off on the tempo as the Wolverines bring the ball up court against the Rockets. Branstrom has been the Mid Pen coach since 1984-85 after playing at Perkins High School, which consolidated with Rock High School in 1978 to become Mid Pen. (Below) Branstrom applauds his team prior to pre-game introductions. (Photos by Dennis Grall.)
Launching Pad and Destination
November 30, 2012
By Rob Kaminski
MHSAA benchmarks editor
Lamont Simpson’s “home” is a place he visits twice a week during his peak season, when NCAA Division I officiating duties have him navigating the Midwest like a person in a race for frequent flyer miles.
His travels pale in comparison to Stacey Thomas, who has lived in Latvia, Turkey and Sweden thanks to the game of basketball.
Then there’s Jim Garofalo, who authored his own cheat sheets to assist with the eight different rules books which intertwined during a period of time in his hockey officiating career, which included a trip to the Olympic Games.
So, naturally, there’s Simpson officiating an MHSAA Pre-District Football Playoff game in Detroit last fall, taking a postgame earful from a father who believed his son was the subject of a cheap shot during the game.
There’s Thomas, blowing a whistle with teenagers at the Healthy Kids Club in Detroit this summer
There’s Garofalo, ditching seven of the rules books over the last few years, and using only one now: the high school rules book.
It’s true that Simpson is at the pinnacle of his career, working Big Ten, Mid-American Conference and Horizon League men’s basketball, in addition to the WNBA in the summer, where he recently worked his eighth straight WNBA Finals.
And, yes, Thomas has her sights set on the NCAA Division I level and beyond, as her officiating career is still in its infancy.
Sure, Garofalo has achieved much on the ice both as an amateur and professional referee.
But, like so many in the officiating family, they deeply appreciate their roots and the people who helped them along the way. It’s a people business, first and foremost.
This week, continuing its "Making – and Answering – the Call" series, Second Half introduces Simpson, an officiating veteran of more than three decades. Profiles of Thomas and Garofalo will follow later this month.
It's about patience and honesty
The late June heat at the Kensington Valley Golf Course doesn’t seem to bother Lamont Simpson. The secret to his cool aura lies in his hand, a golf ball which he has identified as “Ref” in permanent marker.
Simpson is indeed a ref – permanently – thanks to a suggestion from Robert Menafee during the late 1970s, and the 1977 Detroit Redford grad has been most comfortable in the heat of competition’s spotlight ever since.
“I was at a football game at Henry Ford a year or two after high school, and Mr. Menafee, my former coach, saw me and asked what I was doing,” Simpson recalled. “He said I should try officiating. That’s the first I’d ever thought about it.”
It would be the impetus to a craft that has consumed nearly 30 years of Simpson’s life, as he now jets around the country as a top-flight NCAA Men’s Basketball official, and one of the senior officials in the WNBA, where he recently called his eighth consecutive Finals.
For all of his accomplishments, Simpson can still recall with great detail various moments that led to his current standing; mental snapshots which help to explain why he still registers as an MHSAA football official each year, and why he gives so freely of himself to anyone interested in getting a start in officiating.
“I still remember my first game, thinking, ‘I can’t believe I’m doing this,’” Simpson recalled. “In my second year I did a PSL (Detroit Public School League) playoff game, and to this day, walking into that gym is still one of my most gratifying times. There were about two or three thousand people in the stands, and I remember the butterflies.”
Fast forward to the Pontiac Silverdome in November 1992. In the waning seconds of the MHSAA Class A Football Final, a pigskin floats in the air doing its best butterfly imitation. Following a double-reverse pass, the tipped ball is finally corralled by Muskegon Reeths-Puffer’s Stacey Starr at the 10-yard line and carried into the end zone to give his school a 21-18 win over Walled Lake Western in one of the most frenzied finishes in MHSAA Finals history.
Simpson had a good view of the moment.
“I was the back judge, working my first MHSAA Final. My first thought is to get in position and then, ‘Oh man, the ball is tipped,’” Simpson replays in his mind. “You’re part of a game-ending situation and you don’t want to screw it up. You almost become a fan in a game like that—a moment like that—but you’ve got your job to do. Afterward, when it was all over, I just remember thinking, ‘What a football game I got to be a part of.’”
Simpson would also get a shot as a Football Final referee in 2003, and worked the 1995 Boys Basketball Final which featured Flint Northern’s team led by future MSU Spartans Mateen Cleaves and Antonio Smith. But, Simpson remembers that game for a different reason.
“It was the last time that the Final was worked with a two-person crew.” Simpson said. “I remember the great athletes in the game, and being part of history as the last two-man crew in the Finals is something to be proud of.”
Simpson is quick to point out, however, that simply having what it takes to officiate an athletic event at any level is something of which to be most proud. While it’s natural for new officials to covet championship assignments and careers beyond the high school level, Simpson stresses patience, hard work, and – in many cases – honesty with one’s own performance as the most valuable traits an official can possess.
“I work and speak at a lot of camps, and I stress that people need to work at the craft – mechanics, rules, physical appearance – and above all have patience.” Simpson said. “The thing I see in younger officials now that is so different than when I was coming in, is they don’t have the patience; they don’t want to pay their dues.”
Sometimes, even the greatest amount of patience, perseverance and hard work isn’t enough. And, that’s where honesty in self-evaluation comes in. Yes, there are egos in officiating. To some extent, it’s a prerequisite. However, humility can also lead to finding a niche in the game.
Simpson himself is an example.
“My goal was to work in the NBA, but after seven years in the CBA, I realized that it probably wasn’t going to happen,” he said. “But, you know, there was still a lot of good basketball out there to work. When I left the CBA, I did so on my own terms, and went to work on my college career. So, sometimes you weigh your options and focus on the next goal.
“The point is, work at being the best at whatever level you work. I’ve seen guys spend a lot of money at the same camps year after year, and never get that college assignment,” Simpson said. “Maybe it’s time for them to focus on a different level.”
In that respect, the very thing that drives officials and gets them in the game in the first place can by the very thing that drives them out. Passion and drive, the need to reach the next level, can keep people focused in their chosen quest; the frustration of not advancing can also lead to their exit.
True, Simpson is one of 32 officials in the WNBA, and just worked his eighth WNBA Final. He has a full NCAA Division I men’s basketball schedule. But, the father of three grown children and grandfather of five cannot express enough the fringe benefits that officiating brings at any level.
“You become a better people person through officiating. Your communication skills are sharper,” he says. “Not only what to say and when to say it, but you learn to listen. You have to be a listener in this business, and that’s a great skill to have in life.”
It also provides the opportunity to be a teacher and recruiter. It’s one of the reasons he’s closing in on nearly three decades as an MHSAA registered official. What better way to pass the knowledge forward?
“No matter where you end up, always remember where you started, and keep your friends,” Simpson said. “I return every call, every text. I still talk to the same guys I grew up with. From an officiating standpoint if we could all just bring along one person at a time, think of the effect that would have.”
Simpson does more than his share, from speaking at camps and clinics – all voluntarily, mind you – to the behind the scenes recruitment, such as the time he surrendered all of his baseball umpiring equipment to a friend under the condition that person register with the MHSAA and begin working games.
He thinks back to the suggestion from Coach Menafee frequently. “Oh, all the time,” Simpson said. “I think of the places I’ve been, the things I’ve seen, the people I’ve met and the person I’ve become. This is what being an official does.”
There’s a scenario that Simpson replays time and again when he talks of officiating, and it doesn’t pertain to his collegiate or professional experience. In fact, it’s not even about basketball.
“It’s Friday night, and you’re working the big rivalry game between two communities. You get on the field, the bleachers are packed, the bands are playing, and you’re right in the mix,” Simpson says with reverence. “That’s it right there. It doesn’t get much better than that. That’s it.”
PHOTO: Lamont Simpson officiates WNBA games during the summers, including this contest involving the Atlanta Dream and player Erika de Souza (14).
NOTE: This is the fifth installment in the series "Making – and Answering – the Call" detailing the careers and service of MHSAA officials. Click the links below to view the others.