Rivals Unite for 'Never Forgotten Games'
January 24, 2018
By Dean Holzwarth
Special for Second Half
FENNVILLE – The small West Michigan towns of Fennville and Saugatuck are separated by less than 10 miles, thus sparking a longstanding rivalry that has played out in various sports through the years.
However, for one night, a special event brought the two communities together to help support a worthy cause.
The seventh-annual “Never Forgotten Games” between the neighboring communities were played Friday night at Hope College in honor of Wes Leonard, who died unexpectedly in 2011 after making the game-winning basket in overtime against rival Bridgman.
Leonard, a 16-year-old junior at the time, died from sudden cardiac arrest due to an enlarged heart.
To open the night, Saugatuck’s girls defeated Fennville 55-40. Then, in a back-and-forth affair typical of a rivalry game, Fennville’s boys edged Saugatuck 48-46 and improved to 8-2 on the season.
But Fennville boys basketball coach Joe Rodriguez said the final result paled in comparison to the impact the game had on both schools.
“We circle that game on the calendar because it’s an opportunity to focus your energy on something bigger than us,” he said. “It’s not just a conference game; it’s not just another basketball game or Friday night game. It’s bigger than the game of basketball itself. It’s one of our former players that we look forward to tributing.
“Everyone was there for one reason, and that was to celebrate the legacy of Wes Leonard and to support the cause.”
The two schools joined forces to help make the night a success, including meeting in the days prior to discuss game preparations.
“Some Fennville kids came over to our school and met with some of our kids before to go over cheer and signs and just how we could help out,” Saugatuck boys basketball coach Andy Diaz said. “Our kids showed up early to help set up and help Jocelyn (Leonard, Wes' mother), so it was a real collaborative effort.”
This year Fennville’s student section, recalling some of their experiences taking part in the MHSAA’s “Battle of the Fans” the last two years, invited Saugatuck’s student section to join forces for some cheers during the game. Last week, Fennville student section leaders Kamryn Vandyke, Clay Rosema and Isabella Marquez strategized with Saugatuck’s Reece Schreckengust, Sydney Ayres and Alexa Phillips, designing and planning cheers they could do together.
The schools’ band teachers – Fennville’s Paul Andrews and Saugatuck’s Andrew Holtz – also met and planned the combined bad that played together in the same section for the entirety of Friday’s game.
“Although rival schools, both student bodies have embraced the idea that the cause is an opportunity to be a part of something greater than the game itself,” Fennville athletic director Frank Marietta said. “Both schools are very competitive on the field of play, but there is a positive and strong relationship between the students as a whole. The spirit and heart of the students from each school is what makes it such a great rivalry.”
The close-knit ties between the schools run deep.
“They know each other very well,” Diaz said. “They work at the same places during the summer, and they cross paths all the time. I have a lot of friends in Fennville.”
Rivalry games often are intense and emotional, but this one is different due to the greater significance the night holds.
“That’s the unique part of it,” Rodriguez said. “As a coach you want to talk about how it’s your rivalry game, but this one is a little different. It’s all about the events, and they play a big part in helping.”
“They are our neighbors, and when we went through (Leonard’s death) they showed a lot of support as a community to Fennville, and I think it’s awesome that they are a part of this game as well.”
Rodriguez said competing against another team in that setting just wouldn’t seem fitting.
“Because we are so close it would be weird if it was another community that we were playing,” he said. “It would feel manufactured, where this is more genuine.”
Diaz said the rivalry took on a different meaning after Leonard’s untimely passing.
“I feel very fortunate to be a part of the best small-school rivalry in the state of Michigan,” he said. “That’s our personal opinion, and when Wes passed, it definitely changed the perspective and narrative of the rivalry, especially on that game night.”
Shortly after Leonard’s tragic death, The Wes Leonard Heart Team was formed. The foundation raises money for automated external defibrillator (AED) awareness and donates AEDs to schools throughout the state.
The mission of the foundation is to honor Wes’s life using a team approach, combining the efforts of his loved ones and other existing foundations in the pursuit of a common goal. The foundation “is committed to honoring the children who have lost their lives to Sudden Cardiac Arrest and preventing other families and friends from feeling the pain of losing their loved ones. With this team approach, we feel we can give others a chance at ‘just one more game.’”
More than 260 AEDs have been put into schools through the foundation, and another 4-6 will be donated with money raised Friday.
The Never Forgotten Game hits close to home for Diaz, whose mother survived a scare almost seven years ago.
“My mom was saved by an AED,” Diaz said. “She had a heart attack in church, and one was used to revive her. They had to shock her twice, and without an AED, she’d be gone.”
Diaz, a Saugatuck graduate who coached against Leonard in football and basketball, hopes the money raised by the game can help others who may encounter the same situation.
“I gave my mom a big hug before that game because an AED saved her life, and maybe this game buys the right AED for a school that saves someone else’s life,” Diaz said. “It just put things into perspective. Obviously, we always want to win the game, but at the end of the day what really matters is the cause and Wes.
“We talked before the game about how this game is bigger than any of them. It’s not about us; it’s not about them. It’s about the entire state of Michigan at this point because of the importance of saving lives.”
Dean Holzwarth covered primarily high school sports for the Grand Rapids Press and MLive for 16 years and more recently served as sports editor of the Ionia Sentinel and as a sports photojournalist for WZZM. Contact him at [email protected] with story ideas for Allegan, Kent and Ottawa counties.
PHOTOS: (Top) Fennville's students cheer as a classmate brings the ball upcourt against Saugatuck on Friday. (Middle) Fennville's student section worked with Saugatuck's to cheer together during the games at Hope College. (Photos by Isabela Marquez/Fennville High School.)
'Who Will Cheer for the Nimrods?' Peterson IV, Watersmeet Found Fans Worldwide
By
Jason Juno
Special for MHSAA.com
July 15, 2025
WATERSMEET — George Peterson IV talks to a lot of people through his job as a police officer in the Green Bay, Wis., area. When some of those folks are headed up north for the weekend, he tells them he’s from the Upper Peninsula.
Many are expecting to hear about one of the bigger towns located a couple of hours drive from Green Bay, like Iron Mountain or Escanaba. But they usually know his hometown, too.
“There’s more people than I would have thought know exactly – ‘Oh Watersmeet, the Nimrods,’” Peterson said.
Some surely know the tiny town because it’s not light years away from Green Bay – only about three hours. But Watersmeet’s dot on the map got a little bigger when Peterson was in school two decades ago, thanks to a run of media exposure that all started with an ESPN commercial that wondered: Without sports, who would cheer for the Nimrods?
Peterson and his teammates can look back on a high school sports experience unlike pretty much anyone else’s, which included the popular ESPN commercial, an appearance on “The Tonight Show” with Jay Leno, and an eight-part miniseries and media exposure from print and television outlets throughout the country. All because of their quirky nickname that has come to be an insult but was chosen because the biblical figure Nimrod was a mighty hunter, and hunting is a big deal in the U.P.
That era also coincided with the best basketball Watersmeet has ever seen. The 2004-05 team, with Peterson was a junior, won its only MHSAA Regional championship and only U.P. small-school team of the year award.
“Great memories from that year,” Peterson said.
The first moments he mentions from his time in high school sports as a aren’t of going to Hollywood – although that certainly came up later – or of being on ESPN. He instead recalled the camaraderie with his teammates, the bus rides, and proving people wrong even in elementary school that Watersmeet could be good.
“The Watersmeet Nimrods weren't supposed to be good,” he said. “We weren’t supposed to win elementary tournaments; we were supposed to fall apart.”
They definitely didn’t do that, as one of the smallest high schools in the state enjoyed instead an unforgettable three-year run.
The cameras first showed up when Peterson was a sophomore. ESPN staff came to get footage early that season, during a December 2003 game against rival Bessemer. The cameras didn’t faze the Nimrods, who upset the rival Speedboys that night; Peterson remembers Bessemer putting 100 on them later that season.
No one told the Nimrods when the commercials were going to air. Then one came on one night when Peterson was watching ESPN.
“That was really cool, just little surprises you weren’t expecting,” Peterson said.
Watersmeet was featured in major newspapers, “CBS Sunday Morning” came to town, and Nimrods merchandise flew off the shelves.
They were even on “The Tonight Show.”
“I would say Jay Leno was probably the coolest experience,” Peterson said. “A small-town kid from Watersmeet, all of us that went, getting treated like we were important, something that a lot of people don’t get to experience. They flew us out, we had limos, we had a hotel right down the road – I think it was a Hilton.”
After the national attention died down during their very successful 2004-05 year – which included the run to the Class D Quarterfinals – the cameras were back for Peterson’s senior year. This time it was the Sundance Channel for an eight-part miniseries about life in his team’s small town.
Those cameras were around that entire season. But if something came up along the way – and it did – the team could just ask the filmmakers to go away while they hashed it out privately. Peterson said they didn’t pressure him to do anything, and the staff members were great to he and his teammates, while doing what they could to make them feel comfortable.
The buzz for the miniseries wasn’t quite the same as for the commercials. But Peterson enjoyed going to a screening ahead of its debut in Madison, Wis. And he can look back on scenes with his late grandfather.
“Now I can show my kids when they get older,” he said.
The basketball part of Peterson’s high school days was a pretty big deal as well.
Growing up, Peterson’s dad George Peterson III took him to the Regionals in Marquette each year. Rooting for area teams like Ewen-Trout Creek kept the fire going.
“I’d go back home, I’d shoot hoops and play ball,” Peterson IV said.
As he and his teammates entered in high school, the Nimrods finished well under .500 his freshman year. The next year, they flipped their regular-season record to 14-6, which included the early season upset of rival Bessemer with ESPN’s cameras recording commercial material.
“And then we were kind of like, ‘OK, we got something here,’” Peterson said.
They went to Michigan Tech’s basketball camp the following summer and won pretty much every game, including against the U.P.’s big schools like Marquette and Iron Mountain.
The Nimrods also won constantly early in the 2004-05 season – until Baraga gave them another piece of humble pie. But that proved to be a quick bump in the road. They won their District tournament at home and then both Regional games by double figures.
Watersmeet then lost a heartbreaker in overtime in the Quarterfinal against Posen, but it didn’t diminish what they had accomplished.
For Peterson, he got to do it with his dad coaching, his brother Jordan playing with him and the whole community cheering for them. He still remembers the bus ride home and the reception they got going through Bruce Crossing, part of the E-TC school district.
“We got to experience something we never got to experience before,” Peterson said. “That was probably one of, if not my favorite, moments from my junior year.”
He learned a lot of lessons from that time in his life — just from playing sports but also from playing for his dad and with the kind of spotlight most small-school athletes don’t see.
“Being an athlete and working in law enforcement, a lot of the lessons learned go hand-in-hand with my profession, because you have to be teachable, you have to be coachable and you have to take the losses,” Peterson said. “Obviously in sports, every time you step foot on the court, we didn’t win. There’s some things in life that you don’t get what you want, but you just learn you gotta work harder for it and strive to be better. That helps me in my profession.”
His dad, who recently retired from coaching boys basketball after walking the sideline for more than three decades, taught his son many things like humility, how to be respectful, patience, and how to respond when things don’t work out.
“That doesn’t mean the door’s closed; you just gotta find a whole different way to get what you want,” Peterson IV said. “I remind myself of that every day when I’m at work.”
As for being in the spotlight, he took valuable lessons from that as well.
“It’s helped me learn to take a step back and not get too excited about certain things,” he said. “Like when I’m around a crowd or when I have stuff going on, like board meetings, or we just have a crowd where people could be mad or people could be in support. It’s helped me to learn to take a step back and mentally just prepare, take that deep breath and everything seems to run smooth.”
2025 Made In Michigan
July 10: Feeding 'Drive to Win,' Loy Norrix Grad Morgan Impresses with Strong USBC Showing - Report
July 9: After Blazing Multiple Volleyball Trails, Bastianelli Charting Next Career Path - Report
PHOTOS (Top) At left, George Peterson IV (12) puts up a jumper playing for Watersmeet in 2004. At right, Peterson holds his son George V while pictured with wife Elise and daughter Braelynn. (Middle) This Ironwood Daily Globe photo from 2007 shows Peterson talking with “Nimrod Nation” director Brett Morgan. (Past photos by Jason Juno; current photos courtesy of the Peterson family.)