'Who Will Cheer for the Nimrods?' Peterson IV, Watersmeet Found Fans Worldwide
By
Jason Juno
Special for MHSAA.com
July 15, 2025
WATERSMEET — George Peterson IV talks to a lot of people through his job as a police officer in the Green Bay, Wis., area. When some of those folks are headed up north for the weekend, he tells them he’s from the Upper Peninsula.
Many are expecting to hear about one of the bigger towns located a couple of hours drive from Green Bay, like Iron Mountain or Escanaba. But they usually know his hometown, too.
“There’s more people than I would have thought know exactly – ‘Oh Watersmeet, the Nimrods,’” Peterson said.
Some surely know the tiny town because it’s not light years away from Green Bay – only about three hours. But Watersmeet’s dot on the map got a little bigger when Peterson was in school two decades ago, thanks to a run of media exposure that all started with an ESPN commercial that wondered: Without sports, who would cheer for the Nimrods?
Peterson and his teammates can look back on a high school sports experience unlike pretty much anyone else’s, which included the popular ESPN commercial, an appearance on “The Tonight Show” with Jay Leno, and an eight-part miniseries and media exposure from print and television outlets throughout the country. All because of their quirky nickname that has come to be an insult but was chosen because the biblical figure Nimrod was a mighty hunter, and hunting is a big deal in the U.P.
That era also coincided with the best basketball Watersmeet has ever seen. The 2004-05 team, with Peterson was a junior, won its only MHSAA Regional championship and only U.P. small-school team of the year award.
“Great memories from that year,” Peterson said.
The first moments he mentions from his time in high school sports as a aren’t of going to Hollywood – although that certainly came up later – or of being on ESPN. He instead recalled the camaraderie with his teammates, the bus rides, and proving people wrong even in elementary school that Watersmeet could be good.
“The Watersmeet Nimrods weren't supposed to be good,” he said. “We weren’t supposed to win elementary tournaments; we were supposed to fall apart.”
They definitely didn’t do that, as one of the smallest high schools in the state enjoyed instead an unforgettable three-year run.
The cameras first showed up when Peterson was a sophomore. ESPN staff came to get footage early that season, during a December 2003 game against rival Bessemer. The cameras didn’t faze the Nimrods, who upset the rival Speedboys that night; Peterson remembers Bessemer putting 100 on them later that season.
No one told the Nimrods when the commercials were going to air. Then one came on one night when Peterson was watching ESPN.
“That was really cool, just little surprises you weren’t expecting,” Peterson said.
Watersmeet was featured in major newspapers, “CBS Sunday Morning” came to town, and Nimrods merchandise flew off the shelves.
They were even on “The Tonight Show.”
“I would say Jay Leno was probably the coolest experience,” Peterson said. “A small-town kid from Watersmeet, all of us that went, getting treated like we were important, something that a lot of people don’t get to experience. They flew us out, we had limos, we had a hotel right down the road – I think it was a Hilton.”
After the national attention died down during their very successful 2004-05 year – which included the run to the Class D Quarterfinals – the cameras were back for Peterson’s senior year. This time it was the Sundance Channel for an eight-part miniseries about life in his team’s small town.
Those cameras were around that entire season. But if something came up along the way – and it did – the team could just ask the filmmakers to go away while they hashed it out privately. Peterson said they didn’t pressure him to do anything, and the staff members were great to he and his teammates, while doing what they could to make them feel comfortable.
The buzz for the miniseries wasn’t quite the same as for the commercials. But Peterson enjoyed going to a screening ahead of its debut in Madison, Wis. And he can look back on scenes with his late grandfather.
“Now I can show my kids when they get older,” he said.
The basketball part of Peterson’s high school days was a pretty big deal as well.
Growing up, Peterson’s dad George Peterson III took him to the Regionals in Marquette each year. Rooting for area teams like Ewen-Trout Creek kept the fire going.
“I’d go back home, I’d shoot hoops and play ball,” Peterson IV said.
As he and his teammates entered in high school, the Nimrods finished well under .500 his freshman year. The next year, they flipped their regular-season record to 14-6, which included the early season upset of rival Bessemer with ESPN’s cameras recording commercial material.
“And then we were kind of like, ‘OK, we got something here,’” Peterson said.
They went to Michigan Tech’s basketball camp the following summer and won pretty much every game, including against the U.P.’s big schools like Marquette and Iron Mountain.
The Nimrods also won constantly early in the 2004-05 season – until Baraga gave them another piece of humble pie. But that proved to be a quick bump in the road. They won their District tournament at home and then both Regional games by double figures.
Watersmeet then lost a heartbreaker in overtime in the Quarterfinal against Posen, but it didn’t diminish what they had accomplished.
For Peterson, he got to do it with his dad coaching, his brother Jordan playing with him and the whole community cheering for them. He still remembers the bus ride home and the reception they got going through Bruce Crossing, part of the E-TC school district.
“We got to experience something we never got to experience before,” Peterson said. “That was probably one of, if not my favorite, moments from my junior year.”
He learned a lot of lessons from that time in his life — just from playing sports but also from playing for his dad and with the kind of spotlight most small-school athletes don’t see.
“Being an athlete and working in law enforcement, a lot of the lessons learned go hand-in-hand with my profession, because you have to be teachable, you have to be coachable and you have to take the losses,” Peterson said. “Obviously in sports, every time you step foot on the court, we didn’t win. There’s some things in life that you don’t get what you want, but you just learn you gotta work harder for it and strive to be better. That helps me in my profession.”
His dad, who recently retired from coaching boys basketball after walking the sideline for more than three decades, taught his son many things like humility, how to be respectful, patience, and how to respond when things don’t work out.
“That doesn’t mean the door’s closed; you just gotta find a whole different way to get what you want,” Peterson IV said. “I remind myself of that every day when I’m at work.”
As for being in the spotlight, he took valuable lessons from that as well.
“It’s helped me learn to take a step back and not get too excited about certain things,” he said. “Like when I’m around a crowd or when I have stuff going on, like board meetings, or we just have a crowd where people could be mad or people could be in support. It’s helped me to learn to take a step back and mentally just prepare, take that deep breath and everything seems to run smooth.”
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PHOTOS (Top) At left, George Peterson IV (12) puts up a jumper playing for Watersmeet in 2004. At right, Peterson holds his son George V while pictured with wife Elise and daughter Braelynn. (Middle) This Ironwood Daily Globe photo from 2007 shows Peterson talking with “Nimrod Nation” director Brett Morgan. (Past photos by Jason Juno; current photos courtesy of the Peterson family.)
Gooding & King Work to Fill SW Michigan's Officiating Ranks, Schedules
By
Pam Shebest
Special for MHSAA.com
December 12, 2023
KALAMAZOO – Cheer them or boo them, without officials, there are no games. That’s just a fact in the sports world.
Two area men are tasked with supplying those officials for Southwest Michigan schools, and it is not always as easy as it seems.
Portage’s Todd Gooding is in charge of assigning football referees for 70 schools across eight leagues, with 500 officials on his staff.
Vicksburg’s Rob King assigns officials for girls and boys basketball in five leagues and has 290 men and women on his roster to work 1,100 games throughout the hoops season.
“We have six females on staff,” King said. “We’re looking to add more. I think the girls who are playing enjoy having a female ref on the court with them, plus it shows them they can do this, too.”
Although totals were dropping a few percentage points every year, the MHSAA still registered an average of 10,317 officials annually during the decade ending in 2019-20. But the beginning of the COVID-19 pandemic that spring played a large part in a decrease in registered officials by 12 percent for 2020-21, down to 8,090.
The last two school years saw a bounce-back of four percent, and recruiting and retaining efforts continue. But Gooding and King – also veteran officials themselves, Gooding for 25 years and King for 24 – and their assigning colleagues across the state have the closest look at the effects of fewer officials as they work to schedule at the local level and make sure everything is covered.
Doing so gets even harder with unforeseen roadblocks.
One of those challenges for Gooding came in August when extreme heat forced most schools to reschedule or delay their football games.
“Everyone was trying to get their games in,” he said. “We were moving start times back, then we were moving days. Football is a little different than basketball or baseball because you can only play within so many days, so we were really squeezed against the schedule.
“I had a school or two reach out on Monday or Tuesday (before the Friday night game), so they looked ahead at the heat. Some of them waited, waited, waited, and then in some cases, it posed some big challenges because most of those crews had been spoken for.”
For a typical football Friday, Gooding staffs 30 or 35 games, “which is really difficult because everybody wants to play Friday night.”
Some referees in both football and basketball “double dip” by officiating games at freshman or junior varsity levels on nights other than Friday.
Gooding said at one time he hoped to go to seven officials for a football game, but with a shortage of officials, “Right now we’re just lucky to staff five in the games we have, and we’re still very short.
“Parents are a key component to a shortage of officials. A lot of it is more at the youth level, but everyone has to remember the sportsmanship aspect. Without officials there are no games, and sometimes we lose track of that, and that’s one reason there’s a shortage.”
Still, King noted that officiating provides more advantages than disadvantages.
“Everyone hears about the bad stuff, getting yelled at by fans and coaches, but those are so small,” he said.
“After a season of doing this, you learn to block out that stuff and realize it’s just part of the game. Fifty percent of people are mad at you every time you blow the whistle, so you get used to that.”
Pay raises in some leagues enticed many of those who “retired” to return, King said, but both he and Gooding agree the camaraderie developed while officiating is what makes it most special.
“It’s more about the time you spend on the floor with guys, in the locker room, driving to games, grabbing something to eat after the games, just talking about life, just building friendships,” King said. “That’s the part you remember.”
Gooding added some games stick in his memory more than others.
“My first varsity game (refereeing) was Lawton playing Saugatuck,” he said. “I show up and Channel 3 was there. I wondered what’s going on.
“Both schools were 0-8, both senior classes were 0-35. Somebody had to win, and it was my first varsity game. I think Saugatuck won, and it was close to 25 years ago.”
Another memory came as he officiated a basketball game.
“A girl from Benton Harbor (Kysre Gondrezick in 2016) had 72 points,” he said. “It’s in the record books. and you’re just one small part of that and you remember them.”
Officiating is not only for adults. Even teenagers still in high school can become referees as part of the MHSAA Legacy Program.
King recently hosted an officiating summit at Paw Paw for high school athletes.
“There are nine schools in the Wolverine Conference and six of them brought 10 to 15 kids,” he said. “Myself and another official presented on basketball. They also did something on other sports.
“We got the kids up blowing the whistles and doing some of the signals. Three reached out wanting to get involved.”
King said officiating is a great way to earn money, especially while in college.
“You’ll work maybe two or three hours at the most and make $150 to $300 depending on the level,” he said. “Your friends will have to work six-, seven-, eight-hour days to make that much money.
“You can also block your schedule. We have a software with a calendar on it. If there are days you know you can’t work because you have classes or other things, you just block those days out, so you control your own schedule.”
With training, freshmen and sophomores can work junior high/middle school games, and juniors and seniors are able to officiate at the freshman and junior varsity levels.
“Usually what we do is get you a mentor,” King said, “and you work with that mentor and make some money.”
Those Legacy officials hopefully continue in the avocation, eventually becoming the next mentors.
Officiating, like school sports in general, is a cycle that’s constantly in motion – both when it comes to filling the ranks and filling the schedule to cover games ahead.
For example, although football season is over, “I don’t know if there really is an offseason,” Gooding said. “Leagues are going to start giving me their schedules. We’ll get those into an Arbiter system. Everything’s assigned by Arbiter, a computer system where officials get their assignments.
“I’ll start evaluating the crews, reach out to the crew chiefs. They’ll let me know any changes in their crew dynamics. I’ll evaluate the year gone by, how they performed and then start getting ready to work on getting those games staffed. That will start after the new year.”
For more information on officiating, including the Legacy Program, go to the Officials page of MHSAA.com.
Pam Shebest served as a sportswriter at the Kalamazoo Gazette from 1985-2009 after 11 years part-time with the Gazette while teaching French and English at White Pigeon High School. She can be reached at [email protected] with story ideas for Calhoun, Kalamazoo and Van Buren counties.
PHOTOS (Top) Todd Gooding, left and Rob King take a photo together while officiating the Division 4 Final at Ford Field in 2022. (Middle) Gooding signals during that contest between Goodrich and Grand Rapids South Christian. (Below) King officiates the 2019 Division 4 Boys Basketball Final at Breslin Center. (Photos courtesy of Gooding and King.)