Addison Emerges from Difficult Offseason Focused on Embracing Challenges Ahead
By
Doug Donnelly
Special for MHSAA.com
September 26, 2023
ADDISON – Addison’s football team was dealt multiple blows this past offseason, enough to bring many teams to their knees.
After going 5-5 last fall with a young team, the Panthers were expecting big things in 2023. But tragedy struck twice. Junior Chad Miller, a fullback and safety, died in July. Starting linebacker Jay Griewahn, also a junior, was diagnosed with leukemia and began chemotherapy that same month.
Add in the transfer of a starting offensive lineman, and losing three expected contributors from a team of fewer than 30 players looked difficult to overcome.
Yet, through five games, Addison is undefeated and ranks at the top of the MHSAA playoff points list in Division 8. The Panthers have turned to what their coaches have been teaching them for years – control only what you can control.
“I felt strongly that we would embrace the challenge and not make excuses, because we just don’t allow it,” said Addison head coach Joshua Lindeman.
“We can’t control everything, right? It’s what we instill in kids every single day. The football team is an extension of the classroom. Anything you do through education and educational athletics is preparing you to become a man. That is really what we build our entire program around. We talk about it daily.”
Lindeman is in his 10th season as the Addison head coach and recently passed the 50-win mark. He said it took a couple of years to build the current culture at the school in southwest Lenawee County, but seasons like this one – where the team comes together to overcome adversity – shows it is working.
“There are going to be events in your life that are going to happen that you can’t control,” he said. “Everybody knows this, whether you are a faith-driven person or not. There are events in our lives that are out of our control. We can’t waste energy or time and effort on those things.
“The only thing we can focus on is our response to those events.”
Addison also has remained true to its culture when it comes to toughness on the football field, too. Lindeman employs a full house T formation, an offense he learned while playing at nearby Hudson. In most games, as many as four backs carry the ball at least eight times apiece. Spencer Brown had 19 carries in Friday’s win over Jonesville, by far the most of any Addison back in a single game this season.
“That doesn’t change,” Lindeman said of the offense. “We don’t get envious about who carries the ball. We teach that to our backs. If you ask anybody about our program, about who gets taken care of in our program … they’ll tell you the linemen.
“Football is so many times glorified by the guy carrying the ball or the guy throwing the ball,” Lindeman added. “I don’t care who has the ball. I care about the seven guys up front. That’s where football is won or lost, no matter what anybody says.”
Addison has been an offensive juggernaut, scoring 258 points over five games. That includes wins of 50-14, 60-27, 58-14, 50-28 and 38-14, making the Panthers one of the highest-scoring teams in the state. They have 10 pass completions all season.
Brown is a perfect example of a player who has embraced the Addison culture. Coming in as a freshman, Brown shied away from contact. Once he hit the weight room and grew into his body, he became a bruising runner who fights for tough yards inside but has the speed to break long runs.
“When I came in as a freshman, I was tall and skinny,” Brown said. “I didn’t want anything to do with contact or someone touching me. As a sophomore, I started lifting, and last year things clicked.”
He said the team has remained close through the difficult offseason.
“It was hard losing a couple of guys, but you just have to look at the next guy up and lock in and do your job,” Brown said. “It’s talked about. It would be great to have those guys with us, but you just have to tell the guy there now to fill your spot and play your role.”
Brown is one of four captains with fellow seniors Jaxen Sword and Gabe Pepper, plus junior Joe Clark.
“Our captains say the right thing,” Lindeman said. “All four of them have done a really good job.”
This week Addison hosts Homer on Thursday in hopes of improving to 6-0.
“The mindset is to keep working hard in practice,” Brown said. “We are trying to go undefeated here.”
The Panthers know some difficult games lie ahead. No matter what happens, Lindeman will continue to do things like shake hands with every player after every practice and game and tell his players he loves them.
“All of that stuff creates the word culture that everybody speaks about,” Lindeman said. “It’s an identity. It’s not unnormal to see our football players in the hallway and they tell me they love me, and I say I love you back.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTOS (Top) Addison’s Spencer Brown (22) attempts to elude a Detroit Voyageur defender during a 50-14 Week 1 win. (Middle) Panthers coach Joshua Lindeman greets his players before a game. (Photos by Deloris Clark-Osborne.)
Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)