Beaudrie's Rebuild of Jefferson Football Gaining Speed with Fast Start
By
Doug Donnelly
Special for MHSAA.com
September 17, 2025
NEWPORT – Rob Beaudrie has found the secret formula to building a winning football team.
Take over as head coach. Tap his freshman son (even if unexpectedly) as the starting quarterback. Mix in a couple of years hitting the weights, consistent offseason workouts and getting the underclassmen to buy into the playbook and new culture.
Oh, and winning a few games doesn’t hurt.
“Kids like to win,” Beaudrie said. “They don’t want to go out and practice two or three hours every day and go 0-9. It’s not fun for them. These kids have bought in. They’ve been playing football together since they were in youth football. It’s a good experience for them.”
Beaudrie is the head football coach at Monroe Jefferson, a Division 6 school in Newport, along the shores of Lake Erie and home to the Fermi 2 nuclear power plant. The Bears were once a football power, winning the Class BB championship in 1994, but have struggled for the last 20 years or so.
Being from the area, Beaudrie knew all about Jefferson. He took the job three seasons ago. He stayed on the course and things slowly improved.
This year, everything has come together as the Bears are off to a 3-0 start for the first time since 2006. One more win and they’ll have more victories than in any one season since 2016, which was the last time Jefferson qualified for the playoffs.
“We’ve come a long way,” Beaudrie said. “We are doing a lot of things right. We are attacking the ball, pursuing. We’re blocking together. There are still some growing pains. We are young in some areas, but they’ve come along well. They are very talented.”
Beaudrie inserted his son Luke, then a freshman, into the starting quarterback role his first year as head coach. It was an unexpected move because Luke had been a slot receiver or running back while playing youth football and middle school football. When the player Beaudrie expected to be the starting quarterback quit the team, Beaudrie turned to his son.
“He’s not a true quarterback, but he’s learning,” Beaudrie said. “He’s learned to understand the offense and read the defense. He’s a leader.”
In Jefferson’s 52-21 win over Milan on Friday, Luke Beaudrie returned a kickoff 99 yards, had touchdown runs of 65, 2, 50 and 32 and returned an interception 89 yards for a touchdown – all in the first half.
“He’s a special athlete,” Rob Beaudrie said. “He was never tackled in middle school. He’s very fast and has great vision.”
Luke said he has adapted to being the quarterback.
“When I first started, I didn’t think it was for me,” he said. “But you have to have the mindset ‘whatever is best for the team.’ I started learning it, and now I’m more comfortable.”
Through three games, Beaudrie has 487 yards rushing, 243 yards passing and has scored 13 touchdowns.
The Beaudries have used this same game plan before, but at a different school. Rob was head coach at Erie Mason, a program that had struggled. His son Noah became the starting quarterback as a freshman, went through some growing pains, but developed into an all-stater his senior season as Mason won a league championship.
Noah went on to play college football at Mount Union University (Ohio) where he quarterbacked the Purple Raiders into the Division III national championship game last season. This year, Noah transferred to Adrian College where he is the starting quarterback and has the Bulldogs off to a 2-0 start.
Being close to home has allowed him to serve as an assistant coach for Jefferson.
“The schedules line up really well,” Rob Beaudrie said. “He can be at (our) practice just about every Sunday and Monday and can be at most of our games. He helps Luke out a lot. He’s brought a lot of college experiences with him to the playbook.”
Another former player Rob had at Mason, Tanner Herrera, is helping coach the Jefferson offense.
“I didn’t want to do it all,” Beaudrie said. “I offered him the OC (offensive coordinator) job, and he’s run with it.”
Beaudrie said he thought this could be the year Jefferson turned things around. The Bears still have a difficult Huron League schedule ahead of them. This week they take on Riverview, then have Flat Rock and Division 7 No. 1-ranked Monroe St. Mary Catholic Central.
“The good thing is, these kids don’t know what they don’t know,” Beaudrie said.
Roster numbers have gone up steadily since Beaudrie took over. His first season the Bears had 23 players in the entire program. Last year they had 36 players in all and no seniors. This year Jefferson counts 61 players – plenty enough for a JV and varsity program.
“That has been a huge help,” he said.
The first two years weren’t easy as he brought his system to Jefferson. He faced skepticism over the team’s passing attack. For years, even decades, Jefferson was known for its rushing offense; at one time, the Bears would go weeks without attempting a pass.
“This is all new at Jefferson. People would tell me, ‘They don’t know anything about passing the ball; you can’t do that,’” Beaudrie said. “I told them, ‘You’d be surprised what kids can learn.’ We came in and did our thing. We were out-manned a bit the first few years.
“Sometimes the first couple of years you get a new coach in, and some people don’t like what you are doing. It wasn’t going to ruffle my feathers. I have thick skin. There’s a plan, and you have to trust the process, trust the system.
“Now, the kids are excited, the parents are excited, everyone is excited. Everybody likes a winner. I’m excited to see what happens next year as well, but we are going to enjoy these wins right now.”
Jefferson athletic director Alyssa Eppler said the football success has brought excitement to the games and district.
"There’s an incredible buzz in our school and community right now, and it’s been building for a few years now,” she said. “It’s exciting to finally see it all come together. You can feel the energy in the hallways and see it in the stands on Friday nights. Or first home game truly had the atmosphere of a homecoming. We’re proud of the momentum and what it means for our kids."
Luke Beaudrie is happy with how things have worked out, even if he had to learn a new position.
“The first few years were a little rough,” he said. “Now, everyone is starting to buy in, and everyone expects some good things the next couple of years. It feels amazing. This hasn’t happened here in a while.”
Doug Donnelly has served as a news and sports reporter at the Adrian Daily Telegram and the Monroe News for 30 years, including 10 years as city editor in Monroe. He's written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. He is now publisher and editor of The Blissfield Advance, a weekly newspaper. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTOS (Top) Monroe Jefferson’s Luke Beaudrie sprints toward the end zone during a game last season. (Middle) Jefferson coach Rob Beaudrie holds a pad while Luke works on making a cut during practice. (Photos courtesy of the Monroe News.)
Portage Northern Coach Nurturing New Roots After Arriving from Crosstown Rival
By
Pam Shebest
Special for MHSAA.com
October 19, 2021
PORTAGE — When Kurt Twichell was hired as Portage Northern’s head football coach last May, he had some serious closet cleaning to do.
As an assistant coach at crosstown rival Portage Central, his wardrobe was filled with blue and gold.
“I had to clean out probably 80 percent of my closet,” Twichell said, laughing. “Being a phys. ed. guy, I had quite a bit of blue and gold PC stuff.
“That all went into a big old bag, and I actually donated it back to them. I had a lot of work to do from a wardrobe perspective, no doubt about that.”
Twichell is nearing the conclusion of his first season as a head coach, with Portage Northern 2-6 this fall heading into its season finale Friday against Kalamazoo Central.
He had spent the previous seven seasons at Portage Central, finishing his tenure with the Mustangs last fall as their defensive coordinator. Across town at that time, Pete Schermerhorn was completing his 27th and final season leading the Huskies’ football program – and after some thought, Twichell applied to be his replacement and was named Northern’s next coach this spring.
Twichell made sure to wear orange when he met with his new team for the first time.
If he had worn any hint of blue, “We wouldn’t have let him in,” said senior and two-way player Xavier Thomas with a big grin.
Twichell said he understood why players were apprehensive.
“I think naturally, with teenagers, it was like what the heck is going on?” he said. “We hired a guy from Portage Central. This is crazy.”
Twichell said he worked very hard to establish a rapport with the players.
“You’re trying to build trust within your program,” he said. “As soon as I accepted this job, I’m diving full on in, orange, brown and white as a Huskie.”
Thomas said players did not know what to expect.
“The initial feeling, we were a little nervous as far as what his path for us was going to be. Having come from that school, would he hold a grudge against us or not?” he recalled.
“After meeting him and sitting down and having a conversation with him, we understood that he was fully on the path of Portage Northern Huskies. He fully supports all of our sports programs, not just football. He’s just a great guy that we need in our community.”
Climbing the ladder
Twichell said his love of football started at Haslett High School in “an up-and-coming program” under head coach Charlie Otlewski and defensive coordinator Rob Porritt, adding “Those are my guys.”
After a football injury at Hope College derailed his playing career, Twichell transferred to Michigan State as a “regular student” and started working with Otlewski and Haslett’s football team.
“I spent a couple years there doing it for fun,” Twichell said. “I ended up loving it so much.”
He scrapped plans for med school and earned a teaching degree.
Taking his first job at White Pigeon, “I was just a young guy looking for any job I could get.”
Two years later he contacted Enders, who happened to have a job available. Twichell spent the next seven years at Central, working his way up to defensive coordinator.
When he heard about the opening at Northern, which included a teaching position, he was not sure about applying.
“I was very, very rooted with Central and really enjoyed the staff and the opportunity they gave me to work my way up to d-coordinator,” he said. “When this job came up, I actually sat down and thought about it for more than three seconds. Being a head coach is a goal of mine.”
Twichell’s wife, Kate, coaches the Portage schools’ co-op girls lacrosse team and he said the family, including 3-year-old twins, are happy living in the community.
Ironically, shortly after accepting the Northern coaching job, his wife left Hackett Catholic Prep to teach Spanish and English at Portage Central.
That makes for some interesting family dynamics, especially during the rivalry game.
“I try to push the (twins) one way; Kate doesn’t necessarily try to push them either way but we still hear the ‘M’ (Mustangs) word after “Go” from the kids,” Kurt said. “They’ll say every now and then, Go Mustangs or Go Huskies. Kate just cheers for ‘no injuries,’ the way she puts it.”
No longer just Xs and Os
“The biggest change is how much of your role has almost nothing to do with football from an Xs and Os perspective or from an actual coaching kids perspective,” Twichell said.
“It’s community relations, youth involvement, financial management, recruiting.”
He said it is like the iceberg analogy.
“People just see Friday nights and results, but below the surface is all these components that go into building a good program,” he said. “Coach Shermerhorn left a pretty good foundation in terms of that iceberg, but I definitely want to put my own spin on things.”
During the day, Twichell is in the weight room, teaching a full day of power lifting.
The academic classes are open to all students, and Twichell hopes to resurrect the school’s power lifting team.
Chris Riker, Northern’s athletic director, said when hiring a coach, it is not where he coached but if he was a good fit for the program.
“We had some outstanding candidates and Kurt had a good plan on developing culture, developing not just the football player but the whole athlete, the whole person,” Riker said. “Academics were important. Getting involved in your community is important, and being a role model for the younger kids is important as well as being a good football player, good person.”
Riker said the team is very involved with the community.
“He’s done some things with our kids and Rocket Football to establish that connection with the youth program,” he said.
He added that Twichell and Enders collaborated on Camp Ability in July.
“It’s a camp for special needs kids who want to be involved with football,” Riker said. “It’s pretty cool to get out there and see kids who aren’t involved in football be that excited and be next to our football players. Kids had big smiles on their faces, just to be able to try on the shoulder pads and football jerseys.”
The children also ran drills, tossed footballs and ran for touchdowns, helped by players from both teams.
Not just another game
The Huskies are still settling into a new system (although a highlight was a Week 4 win over Division 3 No. 10 Stevensville Lakeshore). But Twichell has surrounded himself with solid support, carrying over several assistants from Schermerhorn’s staff.
“Those guys have been phenomenal,” Twichell said. “Just about every coach who wanted to come back did.”
As the defensive coordinator at Portage Central, Twichell was familiar with Tom Laskarides, Schermerhorn’s defensive coordinator.
“People probably wondered what that was going to look like, but I have nothing but admiration and respect for Tom,” Twichell said. “We also brought back Mike McGuire who was on staff here probably 10 years ago. He’s a quarterbacks, offensive guy and a former head coach himself. That’s been huge to have these guys.”
Twichell said the team lost several outstanding players to graduation the last three years.
“When you go through losing groups like that, there’s going to be a transition there, regardless of a new coach,” he said. “We have a very young team, an inexperienced team.”
One game on Twichell’s radar this fall was the battle of the Portages, a game Northern lost, 33-17, two weeks ago.
“I’m not sure there’s a playbook out there that anybody’s ever written,” he said. “Not just competing against players that you had physically coached and had invested so much in their lives, but you know their families, their career aspirations, especially that senior class.”
Twichell said the “coach speak” was that it was just another game.
But the emotions surfaced during the postgame handshakes.
“Lots of hugs and some emotions. It was a good feeling from a human standpoint, but obviously we’re disappointed the game didn’t go the way we wanted it to,” he said.
Thomas said his coach warned the players that the game would generate more than the usual hype.
“He let us know there would be a lot of attention brought on us from the media, being (Central head coach Mick) Enders vs. Twichell,” Thomas said.
“But with his preparation, we were pretty dialed into the game. Hopefully we can take the things we learned from that game and assess them moving forward so the things that happened in that game won’t happen again.”
Pam Shebest served as a sportswriter at the Kalamazoo Gazette from 1985-2009 after 11 years part-time with the Gazette while teaching French and English at White Pigeon High School. She can be reached at [email protected] with story ideas for Calhoun, Kalamazoo and Van Buren counties.
PHOTOS (Top) First-year Portage Northern varsity football coach Kurt Twichell talks with his team this season. (2) Portage Northern senior Xavier Thomas, top, and athletic director Chris Riker. (3) Twichell, left, works with his players during a practice this fall. (4) Twichell addresses the Huskies after a game. (Action photos by Jason Altwies; head shots by Pam Shebest.)