Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

Peck Bands Together to Honor Welch's Memory as Pirates Return to Diamond

By Paul Costanzo
Special for MHSAA.com

April 15, 2026

Bill Kerr didn’t need to spend much time back at the Little League fields in Peck before his childhood friend James Welch caught his ear.

Bay & ThumbNot in conversation, but from the dugout, doing one of the things he loved most – coaching kids.

“When I got back to Peck 10 years ago, he was coaching Little League. We started talking about how we could get him in front of more kids and doing more,” said Kerr, the Peck superintendent. “I always joked that I was recruiting him. I’ve been around coaches forever, evaluated coaches forever, and you could just hear it, even at the Little League fields. You could hear his message and how strong it was.”

Kerr brought Welch on board at Peck, first as the baseball coach and eventually as athletic director, and over a few short years he made an out-sized impact on the kids he worked with and the community at large.

Welch died unexpectedly on Nov. 6, 2025, but that impact is still being felt today on the baseball diamond and beyond.

“He was always so authentic and positive with (students),” Kerr said. “In this day and age, a lot of adults are kind of hesitant to kind of address some of the things that don’t apply on the field. He and I talked a lot about making them good people and leaders rather than worry about what type of athlete they were. That was the most important thing to him, with his baseball players, he wanted to make sure they were good people.”

The Peck gymnasium was required to host all the people who showed up for Welch’s memorial service, and school was canceled the day after his passing.

His players were there, however.

“The next day we had school off, but the school was open because staff had to report,” said Jen Kluger, Welch’s friend and assistant coach. “All the boys came in. We all sat in James’ office and talked and cried. We were just together.”

Kluger, who began working in Peck in 2023, was surprised at how much the community came together in the days after Welch’s passing.

“It happened on a Thursday, and that Sunday we had a booster meeting because the funeral was going to be at the school and the boosters were going to handle everything,” Kluger said. “Normally, we have five or six people show up, and on that day, I don’t even know how many people were there. I was blown away. Jessica Royle is the booster president and we were texting a couple days later, I was like, ‘I am blown away by all these people that just showed up.’ She was like, ‘That’s Peck. That’s what they do.’”

While the entire community was mourning Welch, it was also there to support his family – his wife Shane and son Grady, who is a junior at Peck. 

Welch, far left, stands at the plate for a pregame conference before taking on Capac.“I would say it definitely helped,” Grady said. “I felt like I wasn’t alone in grieving. Everyone in the whole community knew him, knew everything about him and what he stood for.”

The Welch family was part of the Peck community long before James began working at the school. He was a star athlete for the Pirates during the 1990s, playing football, basketball and baseball. He was part of the 1995 Peck football team that advanced to the Semifinals, and the 1994 baseball team that advanced to the Quarterfinals.

That 1994 team was inducted into the Peck High School Hall of Fame – something Welch worked with Kerr to establish – shortly after his passing.

“He was like one of those five-tool guys,” said Kerr, who graduated from Peck a year before Welch. “His best sport was football, but he was a very good baseball player.”

Now, while weather has not allowed them to get onto the field much for practice let alone play a game, Welch’s players are together again for the start of baseball season. Kluger has taken over the program as coach, which was announced in December.

“The day before we went on Christmas break, I called them all down to the gym, and I couldn’t say anything until the board approved it, so I had to sit on it for three weeks,” Kluger said. “I sat them all down, and I didn’t know how they were going to react. They didn’t seem upset about it. I got some hugs, got some claps, got some high fives.”

Not only were the players not upset, it’s the move they wanted as they had to move into a world without their coach.

“It definitely helped a lot,” Grady Welch said. “She knew how my dad ran practices, everyone knows her and she’s a nice person. It definitely helps to transition into baseball season knowing that things aren’t going to change.”

Of course, for Grady, it’s much more than simply not having a coach. He admits that the beginning of the season has been difficult – as does Kluger – but his teammates have been there to lift him up when he needs it. Many of them have been his teammates, and played for his father, since T-ball.

“I always have my space if I do need to take space,” Grady said. “But we’ve always been a group that’s been together all the time. We have a very good friendship between all of us.”

To honor James Welch, Kerr said supporters are working to create a scholarship in his name, and that his former high school number will be hung on the outfield fence at Peck.

Welch wore No. 9, as his father’s favorite player was Roger Maris. That number has been worn the past two years by Grady, who switched to it in middle school because of his dad.

Stepping onto the field in a game for the first time – which would be Thursday if weather permits – is certain to be an emotional moment for Kluger, Grady, his teammates and everyone in attendance. But it will also be the next step in honoring Welch by being together and playing the sport he loved.

“There’s a few that are going to struggle (emotionally),” Kluger said. “But I think at this point, they all want to be on the field and want to play.”

Paul CostanzoPaul Costanzo served as a sportswriter at The Port Huron Times Herald from 2006-15, including three years as lead sportswriter, and prior to that as sports editor at the Hillsdale Daily News from 2005-06. He can be reached at [email protected] with story ideas for Genesee, Lapeer, St. Clair, Sanilac, Huron, Tuscola, Saginaw, Bay, Arenac, Midland and Gladwin counties.

PHOTOS (Top) Peck baseball coach James Welch, left, talks with son Grady during a game from a recent season. (Middle) Welch, far left, stands at the plate for a pregame conference before taking on Capac. (Photos provided by Jen Kluger.)