Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
DCC Closes Season by Avenging 2024 Semifinal Loss to 'Finish What We Started'
By
Scott DeCamp
Special for MHSAA.com
December 1, 2025
DETROIT – The featured matchup of 2025 MHSAA Football Finals weekend at Ford Field pitted unbeaten heavyweights Detroit Catholic Central and Detroit Cass Tech in the Division 1 title bout.
DCC coach Justin Cessante used a boxing metaphor with his team in the days leading up to the main event. The Shamrocks essentially won by unanimous decision, although a knockout punch came from an unlikely source.
A 61-yard pick-6 by 6-foot-3, 300-pound senior noseguard Benny Eziuka with 3:12 remaining got the party started early and put the finishing touch on DCC’s dominant 42-19 victory over reigning champ Cass Tech to close Sunday night.
“We had a theme all week that our special teams and run game are going to be the body shots,” Cessante said. “Our uppercut is going to be making big plays on offense, and our defense – brick wall – was going to be the head shots.
“We talked about that all week and how we were going to play a physical, disciplined brand of football. I think we did that in all three phases.”
DCC did just that in capping a 14-0 season and capturing its first Finals title since 2009. The Shamrocks, who made their first championship game appearance since 2016, now have 11 wins in 18 trips to the final round.
Cass Tech (13-1) outgained DCC, 358-311, but the Shamrocks’ stingy defense forced multiple Technicians miscues, including two interceptions and a lost fumble.
Cass Tech suffered only its second Finals defeat in six overall trips to the championship game.
“We left a lot of stuff on the field,” Cass Tech coach Marvin Rushing said. “We’ll come back in a couple weeks and watch some of this stuff and we’ll be pounding the table a little bit with some of the stuff that we left on the field.
“To be a champion, you’ve got to beat the man to be the man today. They get to hoist the trophy, and they deserve it.”
DCC junior quarterback Duke Banta and classmate Gideon Gash connected on three touchdown passes: 41 yards with 7:44 left in the first quarter, 37 yards with 7:36 left in the third, and 48 yards with 4:52 remaining in the contest.
Banta finished 9-of-11 passing for 156 yards and no interceptions. All three of Gash’s receptions went for scores. Older brother, senior Samson Gash, had five receptions for 25 yards.
DCC senior Cedric Williams led all rushers with 72 yards on 18 carries with a one-yard TD midway through the fourth quarter. Senior Joshua Peters scored on a five-yard run to give the Shamrocks a 13-0 lead late in the first half, while junior kicker Ty Goddard booted a 21-yard field goal early in the fourth quarter for the champions.
It was Eziuka who stole the show, however. The two-way starting lineman and Penn State commit realized a big man’s dream. Junior linebacker Jalen Montlouis pressured Cass Tech’s backfield near the Technicians’ 45-yard line and forced a risky throw, which Eziuka caught at his own 39. Eziuka got a couple blocks, rumbled down the DCC sideline, and stomped into the end zone to the roar of the crowd.
“You know, I was just in the right place at the right time. I caught the ball, my teammate Connor Ryan was throwing me a block, so I was like, ‘I mean, he made the effort, so I’ve got to try to score,’” Eziuka said. “You know, I made the cut and saw green grass. I was like, ‘That’s a long way, but I’ve got to try.’ I kept going. I saw one of their guys catching up to me. My teammate, Jack Janda, made a great block for me to get in there.
“When I was in the end zone, I had to make my way to the barrier because I was not standing up for very long. (The barrier) was supporting me. I definitely needed oxygen,” Eziuka added with a chuckle. “It was a great play for the entire team.”
Samson Gash was asked if he felt threatened by Eziuka and a potential claim of being fastest player on the team.
“A little bit. Low key, a little bit,” Gash said to laughter in the interview room.
In addition to its interceptions, DCC’s defense sacked talented sophomore quarterback Donald Tabron II three times and limited Cass Tech to 73 rushing yards. Tabron finished 25-of-37 for 285 yards with two TDs – one to senior Corey Sadler Jr. from 15 yards out with 5:24 left, and the other to senior William Sykes Jr. from 12 yards out with 14 seconds remaining.
Sadler, a North Carolina commit, wrapped up his storied four-year varsity career with 11 receptions for 130 yards and made a co-team-high seven tackles.
“The four years have been great,” Sadler said. “I’m probably one of the best players to come through Detroit in the PSL league, so … it was a sad outcome today. You know, college is next. I just have to keep my head high. We fought. CC had a great game.”
Senior Justin Bonner also made seven stops for Cass Tech. For DCC, Montlouis led the way with eight tackles.
Sunday’s victory also represented a measure of revenge for DCC, which fell to Cass Tech in last year’s Semifinals, 17-14.
In the 2016 Final, the Shamrocks fell to the Technicians, 49-20.
“It’s a tremendous feeling,” said Cessante, who capped his fourth year leading DCC’s program. “Other than being married and my children, bringing a championship back to my alma mater, Detroit Catholic Central, where this championship belongs, obviously against a team (where) we just had enough over the years in regards to the rivalry that’s been built and them being really a nemesis and us getting over the hump and finishing what we started (is special).”
The Gash brothers have been double trouble for DCC opponents.
While it was Gideon’s turn to shine Sunday, the siblings reflected on what it means to share in the Shamrocks’ long-awaited championship and how special it was to share in it.
“It means everything to us. After we lost last year to Cass Tech, we knew we should have beat them. But like Coach Cessante said, we didn’t prove it,” Samson Gash said. “Our motto this year was, ‘Finish what we started.’
“Our seniors did a great job last year, and we needed to bring a state championship for this year and just working every single day with my brothers, my best friends for life, it means everything to us to go out on top, for sure.”
PHOTOS (Top) Detroit Catholic Central players celebrate Sunday while hoisting their championship trophy. (Middle) The Shamrocks’ Samson Gash (5) attempts to put space between himself and a Cass Tech defender. (Below) Cedric Williams (26) picks his path as Gash blocks in front of him.