Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Hackett Mentor's Care Sparked Lifetime in Hoops for BCAM President White
By
Pam Shebest
Special for MHSAA.com
July 24, 2026
KALAMAZOO — When Kevin White counsels an unruly student, he usually understands what’s going on.
At one time, he was that student.
For the dean of students at Kalamazoo Hackett Catholic Prep, White’s life has come full circle.
He thrived while attending St. Monica Elementary School as a child, but after his father Damon passed away in 1989, the family moved to Portage and he changed schools.
“Eighth and ninth grades there was a change in behavior and grade point average,” White said. “Right about Christmas break, I had three gentlemen in my living room.
“Mike Smith, Shawn Potts and Nib Reisterer were having a conversation with my mom. They were worried about the direction I was headed and I think somehow those three came up with a plan to get me back (to Hackett).
He soon realized he needed the structure, discipline and smaller class sizes available there. But the worst part of transferring to Hackett was that he had to sit out the upcoming basketball season.
“I was not allowed to play right away because they decided my grades weren’t good enough to play, only to practice,” he recalled. “To sit on the bench as a high school kid with a bad GPA, and (bad attitude), it was like when I was little. If I wanted to do things, I had to do them the right way.”
At Hackett, he was reunited with Reisterer, his mentor who put him through some tough workouts.
“They were some of the hardest workouts I ever had because I had to go back to changing some bad habits, which changed pretty quickly,” White said.
He also had to face the players he idolized as a child when they asked why he wasn’t playing.
“That’s when I knew I had to kick it into gear because I didn’t want to let those guys down,” White said. “They said, ‘You wanted to wear that jersey since you were in fifth grade.’ My mom says peer pressure is the best pressure.”
Learning from the best
White first encountered Reisterer, who changed his life, during elementary school.
After losing his father, White would have to remain at school until his mother, Sheila, who was a police officer, picked him up.
“This gym teacher was, ‘Hey, do you want to hang out in the gym?’ Then he said he had basketball practice at 5 and did I want to come with him to practice? And he’s been stuck with me ever since,” White recalled. “It turned into ‘can I come to practice’ to ‘can I go to a couple games?’ Then I got to ride the bus. Then the Reisterer vacations at the lake became ‘Kevin’s coming too.’ There was a time when the Reisterers became my extended family, and within that came a basketball family.”
Reisterer, who was physical education teacher at St. Monica, said he knew White’s situation and wanted to help.
“My son Ryan was only a couple years younger than Kevin,” he said. “Ryan just adored him, and Kevin became my second son.”
Reisterer, who was also Hackett’s head boys basketball coach, noted, “Kevin became my ball boy. He came to every practice and did all the drills with the kids. He led the team in warmups before the game and became quite a celebrity himself.”
The highlight of his younger years was riding the bus with the Irish players, White said.
“Doing my third-grade homework with them showing me how to do the math problems and arguing about giving me the answers or not giving me the answers,” White laughed.
“The reward was, if you behaved in school you got to go to the games. So it was real easy to behave because I wanted to hang out with the high school guys and be on the bench.”
That sparked his love of basketball.
White graduated from Hackett in 1998 and then played at Glen Oaks Community College. With thoughts of prolonging his career in basketball after college – he went on to graduate from Western Michigan University – White remembered words he heard in passing.
“The guy said, ‘You might be able to play for a long time, but you’ll coach a lot longer than you’ll play if you start coaching right away,’” White said. “As a young guy, you hear it but you don’t think about it.
“Then you get into coaching and start working camps and going to the Final Fours and start networking. I like playing, but I love teaching the game. It’s been fun doing it that way.”
Reisterer said White wasn’t going to “set the world on fire” as a basketball player, but he worked his way through the coaching ranks, from instructing young kids and contributing at summer camps to filling roles at the high school and college levels, learning at each stop.
“He has quite a network of coaches and a lot of experience,” Reisterer added.
Prioritizing family life
As an assistant coach at Kalamazoo College, White met athletic trainer Kathleen O’Farrell and was immediately smitten. He credits her with making him more detailed and organized.
They eventually married and have two children – Vincent, 7, and Riley, 3.
“Vincent is at the age where he wants to come to practice with dad,” White said. “People ask if he’s going to play basketball.
“Right now he loves to swim, loves to play soccer. I love that because I can just sit there and be Dad.”
Vincent not only goes to practice with his dad, but has his own whistle, his own spot in the locker room and his own practice plan.
“He’s in charge of the clock,” White added. “I make him sweep the floor because I had to sweep the floor when I was young. If he decides to coach, I wouldn’t be upset.”
White called his daughter a “mini-me.”
“She will say hello to anyone,” he said. “She’s got confidence, she will speak up. If she doesn’t like something, she will tell you.”
White honed his coaching skills as an assistant to several college and high school coaches, including at Hackett last season, and discovered that working at the same school where he coaches is special.
“I will tell any young coach, if you can get a high school job in today’s age and work in the school, that’s a win-win,” White noted. “The relationship with players is an advantage of working in the school because you’re with them during the day and after school, a lot of times more than they’re with their parents.”
White is running the summer basketball program at Hackett, but that’s not all the gregarious coach is doing.
As the current president of the Basketball Coaches Association of Michigan (BCAM), “We run an event called Reaching Higher,” he said. “High school teams are selected from all over the state and they come for two days to play at Grand Valley University.
“It’s open to college coaches all over the country to watch the top high school players from the state.”
He was also involved in Midwest Live where 20-40 Michigan teams compete against teams from Ohio, West Virginia and Pennsylvania at Cedar Point.
But next month, White will be back at Hackett, working to keep students on task.
“I see a lot of my classmates and myself in students today,” White said. “Yes, times have changed, but kids still want to be taken care of and want to be treated well and have support. Yes, some discipline comes with my job, but it’s also built on relationship and trust.
“I want (alumni) to come back and tell current kids that yes, Mr. White was hard on me about x, y and z, but when I needed something, he was there for me and if I didn’t follow through, he made sure I did.”
2026 Made In Michigan
July 24: Mackey Leaving Court with 500+ College Hoops Wins, Many More Lessons Shared - Report
July 16: Country Day Two-Time Champ Moore Building Perennial Winner at Harvard - Report
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July 2: Inspired by Home, Eager to Give Back, Spencer Hosts Hoop City Alumni Games - Report
PHOTOS (Top) At left, fifth-grader Kevin White celebrates with the Hackett boys basketball team in 1991. At right, White huddles with his players this past season while serving as an assistant with the Irish varsity. (Middle) White stands for a photo with BCAM Executive Director Dan Young. (Below) White poses with wife Kathleen and children Vincent and Riley. (Photos provided by Kevin White.)