Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

Mackey Leaving Court with 500+ College Hoops Wins, Many More Lessons Shared

By Jason Juno
Special for MHSAA.com

July 24, 2026

IRONWOOD — Dennis Mackey made a big impact on generations of athletes at Gogebic Community College, so much so that college officials named the basketball court after him while he was still coaching.

These are logos for the Made In Michigan series and the Michigan Army National GuardMackey retired from coaching in April after 38 years at GCC, 19 with the women and 19 with the men. Even after all of those years, and more than 500 wins, the memories and lessons from his playing days at Ewen-Trout Creek still resonate with him.

He was always doing something athletically, football in the fall, baseball in the summer, track & field in the spring. His home being basketball-centered E-TC – the tiny Upper Peninsula school with nine combined boys and girls MHSAA Finals appearances – hoops was always mixed in.

“Basketball was the winter sport, but no matter the season we always found time to get to the gym and shoot hoops,” Mackey said. “Whether it was during the lunch hour, after school, on weekends, or after practices, we seemed to gravitate to the gym for some action.”

And if they didn’t go to the gym, there were outdoor courts in Ewen, Bruce Crossing and Trout Creek to get shots up.

“Basketball was the main sport in those communities and probably is still to this day,” Mackey said. “Looking back now, I must say the experiences growing up playing basketball at E-TC was awesome.”

Mackey, a 1981 graduate, played on the varsity team all four years of high school. The Panthers lost in the Regional Final at Northern Michigan University’s Hedgcock Fieldhouse both his junior and senior seasons. 

“We had deep and talented teams but fell short of our goal of reaching the state finals both years,” Mackey said. 

He won the Ed Helakoski Award as the most valuable senior in the Porcupine Mountain Conference. Even though he was a 1,000-point scorer, he took pride in other aspects of the game.

“I played the forward position, oftentimes guarding the opposing team’s best inside player,” Mackey said. “I prided myself on being a hardworking and unselfish player. I really enjoyed passing the ball to teammates for their scoring opportunities.”

Mackey went on to play basketball at Gogebic. After graduating from Northern Michigan University, he eventually got a call about an opening for a part-time business instructor and women’s basketball coach at Ironwood’s college.

He was excited to take over the team heading into the 1988-89 season. Six years into his tenure, he led a balanced Samsons team to the program’s first national tournament. They won another Region 13 title three years later.

Another E-TC graduate, Deke Routheaux, retired as men’s coach after the 2005-06 season. Mackey didn’t make the switch, instead opting to coach his daughter Caitlin in her first season at Gogebic. The job opened up again a year later, and he debuted as men’s coach in for 2007-08. They men won Region 13 championships in both 2011 and 2013, just missing trips to the national tournament both years. 

He said the goal was to win more games and Region titles, but his teams usually left it all on the court.

Mackey huddles with his players during a break.Mackey finished his tenure with the women with a record of 256-227 and a 277-263 record with the men. “It’s often said that teams tend to take on the identity of their coach,” Mackey said. “As I walk out the door, I’ll leave knowing my teams, like their coach, were known as fierce competitors.”

His signature saying is printed on the Lindquist Center court, “Coach Mackey Court,” — ”Once a Samson, Always a Samson.”

He wants the entire college to succeed, beyond just the basketball program. He took a lot of pride in giving local players a chance to play college basketball. He still supports them after they graduate.

Players came back yearly to play in their main fundraiser, the Spring Thaw Classic.

When GCC named the court after him, many of those he left an impact on filled the Lindquist Center gym on a random Tuesday game night in November.

Many appreciate the impact he had on their lives. He knows the importance of sports, whether it’s at the college level that he’s been at the last nearly 40 years, or at E-TC, where he got his start.

“Participation allows many to express themselves in ways that open doors to other life opportunities,” Mackey said. “High school athletics provide opportunities for youth to develop individual skills while learning life lessons at the same time. No matter the sport, learning to be a great teammate is challenging for most young people. Dedicating one’s time and efforts to improving oneself while also helping the team be better can be difficult. We all strive to be the best and win games, but are we willing to do the work to achieve the desired results? Everyone enjoys receiving the accolades, but many are unwilling to sacrifice the time and energy required to improve and develop individual skills, which enables this to happen.”

All three of wife Andrea (who was a big help to the GCC program as well) and his kids, Caitlin, Jesse and Adam, played high school basketball and then for Gogebic as well. Dennis said Adam was a similar player to him but a better scorer — he’s Ironwood’s all-time leader — who also wanted to get his teammates involved. They all teach at Ironwood now; Adam is the boys varsity basketball coach and Jesse the varsity girls coach.

The Mackeys continue to pass on many life lessons via high school sports.

“The thrill of victory and the agony of defeat not only applies to the games we play but to life in general,” Dennis said. “Success in high school is often measured with wins versus losses, but in the game of life the valuable lessons learned from the sports we play provide a platform for future growth. There are many folks employed in a variety of vocations who often credit their youthful days of playing sports as the impetus for their success later in life. The bonds created with teammates and opponents often last a lifetime. These bonds are immeasurable and help many advance in all facets of life.”

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PHOTOS (Top) At left, Dennis Mackey (45) gets up a shot for Ewen-Trout Creek against Wakefield as a senior during the 1980-81 season. At right, Mackey coaches up his Gogebic Community College men’s basketball team this past summer. (Middle) Mackey huddles with his players during a break. (GCC photos by Jason Juno. Ewen-Trout Creek photo courtesy of the Ironwood Daily Globe.)