Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
DeWitt Rewrites Finals Rushing Record Book in Completing Perfect Run
By
Scott DeCamp
Special for MHSAA.com
November 30, 2025
DETROIT – Traverse Moore had no idea about his record-setting day until the final moments of Sunday’s Division 3 Football Final.
“Honestly, I wasn’t worried about that. I was worried about getting the state championship win,” the shifty and speedy DeWitt senior quarterback said.
Moore and the Panthers left no doubt whatsoever. They ran into the history books.
On the strength of Moore’s Finals-record 397 rushing yards and four touchdowns, DeWitt rolled past Mount Pleasant, 54-20, in a battle of unbeatens at Ford Field. Moore’s effort shattered the record set in last year’s Division 6 Final by Jackson Lumen Christi’s Kadale Williams (314).
“We’ve been dreaming about it since fourth grade when we first started playing together. For this group of seniors to do that today, I couldn’t be happier,” said Moore, whose squad is the second from DeWitt to capture a Finals football title. The 2020 team won the first championship.
In DeWitt’s eighth championship game appearance, Moore scored three TDs in the opening quarter to tie a Finals record and help stake the Panthers to a 26-7 lead. The 6-foot, 195-pound Central Michigan University commit scored from 30 yards out barely two minutes into the contest, from 33 yards a little more than a minute later, and sprung free for a 74-yarder just past the midway point of the first quarter.
Moore’s fourth TD came on a 13-yard run barely three minutes into the second quarter. He had the Finals record for rushing yards early in the third quarter. He carried the ball 32 times in the game, good for 12.4 yards per attempt. Moore also completed 4 of 8 passes for 64 yards and a TD.
As a team, DeWitt (14-0) rushed for a Finals-record 575 yards on 58 attempts (9.9 per carry). It surpassed the previous record of 549 rushing yards by Constantine in the 2004 Division 6 Final.
Moore tipped his cap to DeWitt’s offensive line and tight ends, an all-senior unit comprised of Jackson Hildebrant at center, Sam VanZee and Luke Nolen at guards, Drew Rumsey and Landon Fitzpatrick at tackles, and Jacob Schorfhaar and Caleb Haman at tight ends.
“The guys up front have been special all year,” Moore said. “That’s a group of seniors that have been together since fourth grade – all of us have been together since fourth grade. They’ve been playing O-line since fourth grade, so that’s a special connection and they’re just workhorses, man.”
Sophomore Channing Ridley also reached the 100-yard plateau for DeWitt, finishing with 101 yards on 10 carries, including a 13-yard TD. Senior Jadon Bender caught a 35-yard TD pass from Moore, and junior Tyler Bashore closed out the Panthers’ scoring with a four-yard run. Bashore ended with 77 yards on 16 carries.
DeWitt piled up 219 rushing yards in the first quarter, 153 in the second, 73 in the third, and 130 in the fourth.
“In the offseason, we looked at what we had coming back,” said veteran DeWitt coach Rob Zimmerman, who completed his 27th season at the helm. “DeWitt’s probably known for being a team that throws the football around quite a bit. Last year we were physical and we threw a lot more, but with what we had coming back up front and the speed that we have, you can’t take away everything that we have.
“It’s a great combination with all the single-wing stuff that we do, which nobody else does, and so that’s an issue. But then we have the ability to run right at you and our counter game has been phenomenal for the last two years,” Zimmerman continued. “It’s a tough matchup, and then you add in the tempo, too, that we show quite a bit. I think we’re faster (in that tempo) than anybody else is as far as running plays. Put all of those things together, it’s pretty tough to stop.”
Mount Pleasant (13-1) got on the board midway through the first quarter on a 31-yard TD pass from junior Xavier Creguer to senior Riley Olson. Creguer added a four-yard scoring run with 12 seconds remaining in the first half, but the Oilers were still facing a 40-14 deficit headed into the halftime break.
Creguer joined Moore in the record books with his 91-yard TD run in the third quarter – longest in Finals history, surpassing 90-yard scoring runs by Edwardsburg’s Nick Bradley (2017) and Farmington Hills Harrison’s Nick Williams (1994).
It was an uphill battle for Mount Pleasant, which made its second Finals appearance and still seeks its first championship.
“I wonder if a little bit of the bright lights got to us to start with. We made a few mistakes from the start … . Just a few, little things that we’d like to have back,” Mount Pleasant coach Jason McIntyre.
“That’s a tremendous DeWitt team. It would have been really difficult to hang up the middle, but I think you saw what we could have done maybe if we would have been able to start a little fresher, a little cleaner. … Their offense is super difficult to defend. I thought we were well-prepared in terms of alignment, but the speed in which they do it and obviously No. 2’s (Traverse Moore) a really good player.”
Creguer finished with 162 rushing yards on 12 carries. He also threw for 66 yards.
Senior William Garcia led all defenders with 11 tackles for Mount Pleasant, while Olson notched 10 stops. Senior Lucas Brandell recorded a team-high six tackles for DeWitt.
DeWitt lost in last year’s Semifinal to eventual champion Zeeland West, 32-20. That defeat lingered with the Panthers and fueled them for this season’s run to glory.
“I mean, that stung. Last year stung. It hurt,” DeWitt senior Miller Wing said. “But when winter lifts rolled around, 5:45 in the morning, that’s the reason for it. It’s just staying together as a team. We’re so close.”
DeWitt has been a perennial contender in Division 3. The Panthers have advanced to the Semifinals or further seven of the last eight seasons.
According to Zimmerman, it’s all about the culture, establishing expectations, and putting in the work.
“The older kids have always helped our younger guys to understand the expectations within the program, and I think that’s a big part of why we’re where we’re at as a program,” Zimmerman said. “These guys want to be the next dude, and they work to get there.
“Ton of similarities (between the two championship teams) from a toughness standpoint, leadership standpoint, work ethic. I mean, these guys put in an unbelievable amount of time in the offseason to get where they’re at. This class, from sophomore (season on up), they’re 35-1 as a class, so it’s a pretty good group.”
PHOTOS (Top) DeWitt’s Sam VanZee (54) hoists teammate Traverse Moore into the air in the end zone Sunday. (Middle) Landon Kurncz (13) attempts to surge ahead with Mount Pleasant’s Keagan Wernette-Beals (11) and another defender wrapping him up. (Below) The Oilers’ Xavier Creguer prepares to take on a DeWitt defender.