Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
1st & Goal: 2026 Week 7 Preview
By
Geoff Kimmerly
MHSAA.com senior editor
October 9, 2026
It’s an enjoyable coincidence that several football games we annually forecast to be the most consequential of the regular season generally are played near the end, even as league schedules rotate when teams face off year to year.
Season-long anticipation is being fulfilled in many parts of the state this week, as numerous league championships are set to be decided, including by most of the matchups we glance at below.
Games highlighted are Friday unless noted. Tune in to the NFHS Network to watch the majority and follow the MHSAA Scores page for results as they’re submitted.
Bay & Thumb
Fenton (5-1) at Linden (5-1)
Fenton has clinched a share of the Flint Metro League Stripes championship, but Linden has a chance to do the same if it can break a 13-year regular-season Tigers winning streak in the series. Of the teams’ last 16 regular-season meetings, 13 have been decided by eight points or fewer, including Fenton’s 46-41 victory a year ago. Intriguing as well: These two also met in the playoffs in 2022 and 2024, and Linden won both rematches. Both are Division 3 this season.
Keep an eye on these FRIDAY Macomb Lutheran North (6-0) at Almont (6-0), Ovid-Elsie (3-3) at Montrose (5-1), New Lothrop (5-1) at Chesaning (4-2), Cass City (5-1) at Elkton-Pigeon-Bay Port Laker (4-2).
Greater Detroit
Detroit Catholic Central (6-0) at Orchard Lake St. Mary’s (5-1)
This matchup of the reigning Division 1 and 2 champions, respectively, has been one of the state’s most anticipated all season. The Shamrocks have won the last six meetings, including 29-14 a year ago. DCC’s closest challenge this fall came a week ago in a 31-12 win over Toledo Central Catholic, while the Eaglets similarly have marched through the Catholic High School League Central since falling to Detroit Martin Luther King 44-42 in Week 2.
Keep an eye on these FRIDAY Northville (5-1) at Belleville (4-2), Allen Park Cabrini (4-2) at Royal Oak Shrine Catholic (6-0), Detroit Central (5-1) at Detroit Denby (5-1), Brownstown Woodhaven (5-1) at Gibraltar Carlson (6-0).
Mid-Michigan
Saginaw Valley Lutheran (5-1) at Ithaca (6-0)
Valley Lutheran’s 23-22 win in last year’s matchup gave the Chargers the Tri-Valley Conference Blue title and also was Ithaca’s first league loss since 2019. Ithaca certainly has stormed back this fall and already clinched a share of the league championship, shutting out three opponents this season and allowing only 19 points over six games total while scoring at least 47 in all of them. Valley Lutheran will attempt to rebound quickly from a 35-0 loss to Saginaw Michigan Lutheran Seminary last week, but otherwise has been mostly dominant with three shutouts as well.
Keep an eye on these FRIDAY Harrison (5-1) at Farwell (4-2), Brighton (4-2) at Howell (6-0), Mason (6-0) at Williamston (4-2), Pewamo-Westphalia (6-0) at Saranac (5-1).
Northern Lower Peninsula
Gladwin (4-2) at Ogemaw Heights (5-1)
Three teams are tied for first in the Jack Pine Conference Division 1 with 3-1 league records, and at least one will end up with a share or more of the championship this weekend. Bullock Creek is the third team in the hunt and defeated Gladwin last week, while Ogemaw’s lone league loss came to Shepherd two weeks ago. A Falcons title would be their fourth straight, including the last three in the JPC1 with last season’s outright thanks to an early 49-14 win over the eventual runner-up Flying Gs.
Keep an eye on these FRIDAY Johannesburg-Lewiston (3-3) at East Jordan (5-1), Boyne City (3-3) at Kingsley (6-0), Frankfort (5-1) at Maple City Glen Lake (4-2), Mount Pleasant (6-0) at Traverse City West (3-3).
Southeast & Border
Union City (6-0) at Springport (5-1)
A Union City win would clinch the Chargers a share of the Big 8 Conference title, while Springport would still need one more victory after this weekend to accomplish the same. The Spartans clinched last year’s with a 35-34 victory over Union City in the league finale. A 42-13 Week 3 loss to undefeated Beal City remains Springport’s only regular-season loss over the last two years, while Union City has thrived this fall with a defense giving up only 7.7 points per game.
Keep an eye on these FRIDAY Ypsilanti Community (3-3) at Adrian (5-1), Ida (6-0) at Clinton (5-1), Leslie (4-2) at Hanover-Horton (5-1), Brooklyn Columbia Central (5-1) at Napoleon (5-1).
Southwest Corridor
Lawton (5-1) at Constantine (5-1)
Both are chasing Kalamazoo United with three league games left on the Southwestern Athletic Conference schedule, and the winner of this matchup will have a chance to claim a share of the league title if the Titans slip up. Lawton has taken the last three meetings with Constantine, including in back-to-back weeks last fall with the regular-season finale followed by a Division 7 District Semifinal.
Keep an eye on these FRIDAY Portage Central (5-1) at Battle Creek Central (3-3), Vicksburg (6-0) at Niles (3-3), Kalamazoo Loy Norrix (4-2) at Stevensville Lakeshore (5-1), Redford Union (4-2) at St. Joseph (5-1).
Upper Peninsula
Menominee (6-0) at Negaunee (4-2)
Arguably the most anticipated matchup in the Upper Peninsula this season will pit Menominee against also potentially undefeated Kingsford next week. But Negaunee can make a mess of that scenario if it can end the Maroons’ 20-game winning streak. Menominee has claimed the last two meetings between this pair, including 40-12 a year ago, but the Miners are just a combined eight points from being undefeated as well this fall.
Keep an eye on these FRIDAY Calumet (4-2) at Escanaba (2-4), Bark River-Harris (5-1) at Hancock (3-3), L’Anse (3-3) at Iron Mountain (4-2), Gaylord (3-3) at Marquette (4-2).
West Michigan
East Kentwood (6-0) at Caledonia (5-1)
This is another one we’ve been waiting for, as these two have separated themselves in the Ottawa-Kent Conference Red. East Kentwood is seeking its first league title since 2018 and also must still face reigning champion Hudsonville in Week 9. Caledonia earned a 13-7 win over the Eagles two weeks ago, the middle result of three straight victories decided by seven points or fewer. The Falcons have won the last two in this series, including 42-6 in 2025.
Keep an eye on these FRIDAY Battle Creek Harper Creek (5-1) at Grand Rapids Kenowa Hills (5-1), Berrien Springs (6-0) at Hopkins (6-0), Zeeland West (5-1) at Hudsonville Unity Christian (4-2), Muskegon Mona Shores (5-1) at Muskegon (3-3).
8-Player
Blanchard Montabella (5-1) at Merrill (6-0)
Montabella has several strong reasons to be dreaming of another run to the Superior Dome next month, and last year’s on the way to finishing Division 1 runner-up included 36-26 and 26-0 victories over Merrill, the first that decided the Mid-State Activities Blue championship. This weekend’s matchup will do the same as both enter 4-0 in league play and full of playmakers who have allowed them to break 50 points regularly.
Keep an eye on these FRIDAY Rudyard (5-1) at St. Ignace (5-1), Pickford (5-1) at Indian River Inland Lakes (4-2), Pittsford (4-2) at Litchfield (6-0). SATURDAY Crystal Falls Forest Park (5-1) at Lake Linden-Hubbell (6-0).
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PHOTO Ithaca senior quarterback Gibson Rondy (2) releases a pass under pressure during the first half of his team’s Week 3 win over Saginaw Nouvel Catholic Central. (Photo by Kolleth Photography.)