Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Russell Drives West Catholic to Repeat
November 29, 2014
By Geoff Kimmerly
Second Half editor
DETROIT – Travis Russell had faced this situation plenty over the last three years – first at the end of the 2012 Division 5 Final, then while lying in bed at night before games over the last two seasons.
As a sophomore quarterback that season, attempting to lead Grand Rapids West Catholic on a go-ahead drive in the fourth quarter, Russell was the listener – to his then-senior receivers and linemen offering encouragement – as the Falcons came up 12 yards short of overtaking Portland for an MHSAA title.
On Saturday, in the last of his three championship game appearances and final of 42 high school games, Russell entered the huddle as leader – encouraging teammates who stood 64 yards and three points from the school’s second straight title.
He told them, “This is what we live for, guys. We worked so hard all season for this moment. It’s going to pay off. Give everything you have, and it’s going to be fine.”
More than six minutes and 17 plays later, Russell ran three yards through the middle of Lansing Catholic’s defense to give West Catholic a 24-20 lead it would defend over the final minute to claim the school’s third MHSAA championship in five seasons and first perfect season since 1976.
“Definitely I lived it in the past; sometimes the night before games I’d think about it,” Russell said of the failed final possession in 2012, which stalled at Portland's 12-yard line as the Falcons lost 12-9. “Today, it wasn’t on my mind at all. Really, all I thought about was what can we do for each other right now to get it done.”
Russell ran for 134 yards and two touchdowns and threw for 203 and another score as the Falcons opened with a 17-0 lead, allowed the previously-undefeated Cougars to score 20 unanswered points, and then went back ahead late with Russell either running or throwing on all 17 plays of the final drive.
Lansing Catholic (13-1) completed a pass to its 32-yard line to begin its last-ditch possession to retake the lead, but senior Brett Wildman came down with an interception on the next play to effectively end the game.
Grand Rapids West Catholic (14-0) rarely trailed this season in outscoring its opponents on average 41-14. The Falcons fell behind last week early in its Semifinal against Menominee, also its opponent in the 2013 Final (a 27-14 win), but had never trailed in the fourth quarter this fall.
But after scoring on three of its first four possessions, West Catholic didn’t again for more than 24 minutes while Lansing Catholic scored on three of its next four after Russell’s 8-yard scoring run with 1:43 to go in the first half.
Cougars junior quarterback Tony Poljan – who also ran for a 7-yard score and threw a 41-yard touchdown pass to senior Zac Baker during the comeback – gave Lansing Catholic a 20-17 lead with a 22-yard scoring pass to junior running back Tony Palmer with 7:38 to play.
“We talk all the time (about) don’t get rattled, stay focused, teams are going to make plays,” West Catholic coach Dan Rohn said. “This is state championship football; you don’t get here with a bad football team. We had to make adjustments, they made some big plays and we were a little down on ourselves. But we stayed focused and made sure when we got the ball back that we chipped away a little bit.
“We have 24 seniors, and we need those kids to stay focused and play like leaders down the stretch. You don’t get to this level without those kind of kids and that kind of effort.”
That’s something Lansing Catholic has known as well in making the Finals twice over the last four seasons. In 2011, the Cougars were led by another sizable quarterback in Cooper Rush (now starting at Central Michigan University) but fell to Flint Powers Catholic 56-26 in that championship game. The 6-foot-7, 230-pound Poljan had never played quarterback before last season; he finished the Final with 60 yards rushing and a touchdown and 269 passing with two scores – giving him 2,806 yards and 34 touchdowns passing and 1,013 yards and 23 touchdowns rushing for the season.
“(He’s a) tremendous athlete that’s worked really hard to get where he’s at,” Lansing Catholic coach Jim Ahern said. “When we had to get some yards today, he got yards. He threw the ball well.
“I’m real proud of him. He’s worked for everything he’s got.”
Palmer was Poljan’s main target, catching eight passes, while senior lineman Ian Gorgenson paced the Cougars’ defense with 13 tackles. Senior running back Nick Buursma also ran for a score for West Catholic, and senior Charlie O’Connor had 111 receiving yards and caught the lone scoring toss from Russell. Wildman had a team-high 10 tackles and a sack in addition to his rally-stopping interception.
Lansing Catholic hadn’t scored fewer than 21 points since opening night 2013 and hadn’t given up more than 22 since West Catholic put up 38 on the Cougars in last season’s District Final. Ahern believed the teams were similar – similar offensive styles, standout quarterbacks who can run and pass. But Lansing Catholic just couldn’t stop what it knew was coming in crunch time.
“It just shows the growth and resilience of this team. We’ve been in every situation that is possible, and it’s just a credit to the guys,” Russell said. “Being able to fight, to dig deep and find something that Coach can’t really tell us to have. You can’t teach the will power guys had at practice, that was able to help us get it done today.”
PHOTOS: (Top) Grand Rapids West Catholic celebrates its second straight MHSAA Division 5 championship Saturday at Ford Field. (Middle) West Catholic’s Brett Wildman (2) works with a teammate to bring down Lansing Catholic’s Tony Poljan. (Click for action photos and team photos from Hockey Weekly Action Photos.)
VIDEO HIGHLIGHTS:
FALCONS FIRST TD - Grand Rapids West Catholic led 10-0 after the first quarter, its touchdown coming on an 87-yard pitch and catch from Travis Russell to Charlie O'Connor.
COUGARS BACK IN THE GAME - Late in the third quarter, Lansing Catholic tightened things up with a 96-yard drive, capped by a 41-yard pass from Tony Poljan to Zac Baker.
Watch the game in its entirety and order DVDs by Clicking Here, and watch the postgame press conference by Clicking Here.