Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Playing 'Goodrich Football' at its Finest, Martians Make Title Dream Come True
By
Brad Emons
Special for MHSAA.com
November 29, 2024
DETROIT – Over his 32 years as head football coach at Goodrich, Tom Alward had come close once but was never able to hoist a state championship trophy.
But that all ended Friday as his Martians invaded Ford Field and rolled to a 35-6 victory over Niles in the Division 4 Final.
After falling 22-0 to Grand Rapids South Christian in the 2022 D4 championship game, Goodrich put on an impressive display in all three phases – offense, defense and special teams – to finish a 13-1 season and earn its first Finals title.
“I never gave up on a dream, and these guys are the ones that made it come true,” Alward said. “We tell the guys we want to get better every year. And I’ve had 32 of them get better. It’s been a great ride.”
To show how dominant the Martians were, Goodrich outgained the Vikings 424-96 in total yards.
And it all started up front.
“That’s Goodrich football,” Alward said. “That’s the way we play, that’s the way we coach it and we teach it, and what these guys bought into. We need to own the line of scrimmage on both sides of the ball, and when we do, good things happen.”
Goodrich showed great balance offensively as junior quarterback Tanner Mazich was 6 of 9 passing for 168 yards and a touchdown, while senior running back Chase Burnett rushed for 157 yards on 28 carries and a pair of TDs. Junior Jakoby Lagat contributed 76 yards on 12 carries along with another TD run.
It was all Goodrich in the opening half – and then some.
The Martians took a 7-0 lead with a 10-play, 68-yard drive resulting in a Mazich 21-yard TD strike to senior Max Macklem with 4:38 to go in the first period.
“It’s amazing when you have five or seconds to get open,” Macklem said. “He just gives me time back there. I find open grass and just throw the ball.”
Burnett then scored on a 1-yard TD run with 9:49 remaining in the second quarter as the Martians marched 74 yards on 11 plays to make it 14-0.
“I just always follow my blockers,” said the 6-foot, 200-pound Burnett. “I’m not going to go down with one tackle. I’m going to bounce off them, keep following them and run through tackles.”
Goodrich’s Zaiden Hall then came up with an interception at his own 49 with 6:27 to go in the half to set up Burnett’s six-yard TD run just 78 seconds later for a 21-0 advantage following Landon Williams’ third straight PAT. (A 41-yard pass from Mazich to Macklem set up the score).
“We liked the matchups with Max (Macklem) and we took shots, and that’s what happened – it worked,” Mazich said.
Goodrich was poised to go up four scores at the end of the half as Mazich hit Lagat on a 34-yard pass to put the ball on the Vikings’ 11.
But the Martians – out of timeouts – couldn’t spike the ball in time before the half ended following a five-yard run by Burnett down to the Niles 1 as the score remained 21-0.
The Vikings, making their first Finals appearance, had only 34 yards of first-half offense while Mazich himself was 4 of 5 passing for 130.
Goodrich got the ball to start the second half, and the Martians used 7:50 to score on a 16-play, 73-yard drive culminating in a Colton Burnett one-yard TD run to go up by 28 points. On the first play of the fourth quarter, Lagat scored a 12-yard run as the Martians pushed the lead to 35.
Niles, a winner of 12 straight after losing its season opener 30-7 to St. Joseph, couldn’t find any bargains offensively against the Martians’ suffocating defense. If there was any consolation for the Vikings, it came with 1:02 remaining when Peyton Gordon rushed 35 yards for the game’s final score.
Meanwhile, with his ability to make throws on the run and extend plays, Mazich proved to be a major thorn in Niles’ side.
“We had a great season. I’m proud of these guys,” Niles fourth-year coach Scot Shaw said. “They (Goodrich) are good; they obviously have to be to be here. (Mazich) did what he did and did well. We couldn’t stay in front of receivers, and we couldn’t have an edge on that kid. They controlled both lines of scrimmage, and they’re well-coached, played hard. I don’t know if we got caught by surprise ... take nothing away from them, but we didn’t play real well. But that’s part of it. Probably because they played better than we did.”
Shaw said Goodrich’s team speed was somewhat deceiving.
“They’re quick,” he said. “They probably didn’t look that quick on film. Their alignment really didn’t surprise us because they had shown that, but I think they were stronger and faster than probably we gave them credit for.”
Goodrich’s first championship run began during the offseason.
“I believed in these guys all season; they’re an incredible group,” Alward said. “They started workouts at 5:30 in the morning on January 8 of this year. And these guys, along with many others, didn’t miss workouts. They’ve worked that hard to get to this point. They deserve all the success that they have achieved. I can’t tell you how proud I am of them, how physical they play and just how much they embrace what we’re trying to do. And that’s gotten us to where we are right now.”
It was only two years ago when Mazich, then a freshman, was serving as a scout team quarterback during the Martians’ 2022 tournament run.
“I got to experience it,” the 5-foot-10, 165-pound junior said. “I just remember how disappointed everyone was with the loss and obviously we got our butts kicked pretty good, but I think it helped us win this game today. They came out strong and owned us the whole game, and that’s what we had to do this game and we did. Obviously Max Macklem is a great receiver, and we have three great running backs. It’s kind of hard to stop the offense with a bunch of weapons like that.”
PHOTOS (Top) Goodrich football coach Tom Alward hoists his football program’s first championship trophy as players rush to him Saturday at Ford Field. (Middle) The Martians’ Thomas Niles (15) works to pull away from a Niles defender. (Below) Jakoby Lagatt (24) enjoys a replay on the scoreboard. (Photos by Hockey Weekly Action Photos.)