Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Drive for Detroit: Week 10 in Review
November 3, 2014
By Geoff Kimmerly
Second Half editor
A number of MHSAA football teams began practice last week enjoying the unseasonable warmth and glowing sun – and finished their games playing through some combination of strong wind, rain or snow and freezing temperatures.
The results that emerged from the first week of the postseason were more predictable, but far from automatic.
Of 136 games played over nine divisions, 103 (or 76 percent) were won by home teams – those with higher playoff-point averages than their first-round opponents at the end of the regular season. That means home-field advantage was a pretty good thing – but far from a sure one with seasons and careers hanging in the balance.
Take a look below at four games that stuck out from each division as the field was split from its original 272 teams.
DIVISION 1
Rockford 20, Traverse City West 14 (OT)
Only three Division 1 games this week were decided by less than two touchdowns, making this the closest of the bunch. At-large qualifier Traverse City West (5-5) has made the playoffs 11 times during its 18-year history – and faced Rockford eight times, including to open the playoffs the last three seasons. This one was clearly closer than last year’s 19-0 Rams victory, with West coming back from a 14-point halftime deficit. The win earned Rockford a rematch with rival Hudsonville in the District Final. Click for more from the Grand Rapids Press.
Also noted:
Macomb Dakota 21, Utica Eisenhower 14 – This score was identical and no doubt similarly nerve-wracking for Dakota (8-2) as the first time it played Eisenhower (5-5), in Week 5.
Grand Ledge 14, Hartland 0 – In mid-September, the Comets (7-3) were 1-2; now they’re seeking a first District title since 2005 after beating a league champion in Hartland (7-3).
West Bloomfield 34, Livonia Stevenson 6 – The Lakers (9-1) set a school record for wins with their first playoff victory in school history; Stevenson finished 6-4, one win better than 2013.
DIVISION 2
Muskegon Mona Shores 42, Caledonia 14
A year ago Mona Shores made the playoffs for the first time; Friday saw the Sailors (9-1) claim their first playoff victory and look even more like a Division 2 contender despite another tough matchup coming this week against undefeated Midland Dow. Mona Shores had beaten Caledonia 40-7 in Week 4, but that was before the Fighting Scots put together a run that included shutouts of Rockford and Lowell and similarly big wins over East Grand Rapids and Grand Rapids Christian. Caledonia finished 7-3, two wins better than in 2013. Click for more from the Muskegon Chronicle.
Also noted:
Farmington Hills Harrison 42, Fenton 10 – Harrison’s run since falling big to Oak Park in Week 3 keeps getting better and better; the Hawks (8-2) came back from a seven-point defeat to reigning Division 1 champion Clarkston in Week 9 by handing the first and lone loss to Fenton (9-1).
Walled Lake Western 14, South Lyon 13 – The Warriors (9-1) stopped South Lyon and its best season since 2006 with a last stand against the Lions (8-2) during the final minutes.
Southfield 40, Detroit Martin Luther King 12 – The Bluejays (7-3) claimed their second playoff win over King (8-2) in three seasons and this time will again face Oak Park in the District Final.
DIVISION 3
Lowell 28, East Grand Rapids 27
A series of classics between these Ottawa-Kent White rivals added another chapter, with East Grand Rapids holding the lead into the final three minutes before Lowell moving ahead for good on a 73-yard touchdown reception by Gabe Steed. The Red Arrows (9-1) have won at least one playoff game every season since last falling in an opener in 1999. East Grand Rapids finished 6-4, still its best finish in three years after missing the playoffs the last two. Click for more from the Grand Rapids Press.
Also noted:
Dearborn Divine Child 9, Allen Park 7 – Divine Child’s first playoff win since 2010 gave it four more victories than how the Falcons (7-3) finished a year ago and also ended the best season for Allen Park (8-2) since 2011.
Trenton 20, Romulus 6 – The Trojans (7-3) are in the playoffs and have their first playoff win both since 2008 after ending Romulus’ first playoff appearance since 2000; the Eagles (6-4) did double their win total from 2013.
Cedar Springs 36, Grand Rapids Forest Hills Northern 0 – These O-K Bronze rivals played to a 14-8 win for Cedar Springs (9-1) in Week 6, but the Red Hawks found something that worked and ended Forest Hills Northern’s season at 7-3 for the second straight year.
DIVISION 4
Comstock Park 19, Cadillac 10
On win total alone, this would be a down season so far for Comstock Park (6-4), winners of at least nine games the last four seasons and 12-1 a year ago. But the Panthers have recovered strongly from a 1-3 start that included losses to teams with a combined 25-5 record. Comstock Park also defeated Cadillac in the playoffs a year ago, in the Regional Final, and in both cases it was Cadillac’s lone loss of the season. Click to read more from the Cadillac News.
Also noted:
Hudsonville Unity Christian 46, Grand Rapids Catholic Central 43 – The Crusaders (6-4) earned their first playoff win in program history, edging regular playoff qualifier Catholic Central (6-4) be re-taking the lead during the final minute.
Vicksburg 14, Three Rivers 13 – The Bulldogs’ best run since 1993 will continue after Vicksburg (8-2) avenged its Week 6 loss to the Wildcats (6-4).
Detroit Old Redford 14, Dearborn Heights Robichaud 6 – The Ravens (7-3) earned their first playoff win with a bit of an upset in edging Western Wayne Athletic Conference Red champion Robichaud (8-2).
DIVISION 5
Calumet 30, Harrison 21
Calumet, the state’s northernmost school, traveled to Harrison in the middle of the Lower Peninsula – and went home with a win as it continued to reverse last season’s 2-7 finish. The Copper Kings opened this fall 1-2 and needed to win out beginning with Week 7 to qualify for the postseason. Harrison also went 2-7 a year ago, finishing 8-2 this time after its first playoff appearance since 1999. Click for more from the Houghton Daily Mining Gazette.
Also noted:
Hopkins 22, Muskegon Oakridge 16 – After falling by six points in its 2012 playoff game and eight points in 2013, Hopkins (9-1) advanced to the District Final against last season semifinalist Oakridge (8-2).
Olivet 33, Stockbridge 32 – This rematch of the deciding game in the Greater Lansing Activities Conference was much closer than when Olivet (8-2) won 69-48 in Week 6; Stockbridge ended its first playoff season since 2010 at 6-4.
Ida 24, Ann Arbor Gabriel Richard 0 – The Bluestreaks (8-2) earned their first playoff win since 1990 with their second straight shutout in October, this one over Gabriel Richard (7-3), which averaged 31 points per game.
DIVISION 6
Flint Beecher 21, Montrose 13
These Genesee Area Conference Red rivals met for the second time in three weeks and again played it close, with Beecher following its 19-14 win in Week 8 with a season sweep. The Buccaneers also set a program record for victories in moving to 10-0 for the first time – they were 8-5 in making the Semifinal round in 2012. Montrose finished 6-4. Click for more from the Flint Journal.
Also noted:
Schoolcraft 42, Constantine 28 – The Falcons (8-2) won the Kalamazoo Valley Association title ahead of Schoolcraft, but the Eagles (7-3) will move on and despite falling to Constantine 31-17 in Week 2.
Negaunee 21, Charlevoix 12 – The Miners quickly made their 5-4 record at the start of the playoffs look a lot better, and the Rayders should celebrate 6-4 as well after going 1-8 in both 2012 and 2013.
Watervliet 22, Niles Brandywine 21 – The Panthers (9-1) made the always-gutsy decision after a touchdown late to go for the two-point conversion and the win instead of a tie, and held on to finish the Bobcats at 8-2 for the second straight season.
DIVISION 7
Cassopolis 29, Decatur 28 (OT)
Cassopolis slugged through a tough league season, going 1-3 in the Berrien-Cass-St. Joseph Red (with two one-point losses) in starting the season 2-3 overall. But the Rangers (7-3) took the final edge in this opener on a partially-blocked extra point that still found its way through the uprights, and beat a Decatur team that finished 8-2 and suffered its two losses by a mere combined 10 points. Click for more from the Cassopolis Vigilant.
Also noted:
Cass City 14, Marlette 8 – The Red Hawks (7-3) returned to the playoffs for the first time since 2006 with their first postseason win since 2005, while Marlette (6-4) finished its third winning season over the last four.
Pewamo-Westphalia 39, Union City 7 – P-W (8-2) actually had a negative yard total passing, but ran for 380 in handing Union City (8-2) its second straight loss to finish the fall.
Bridgman 33, Gobles 8 – The Bees (7-2) celebrated their first playoff win ever after bouncing back from a Week 9 loss to rival Buchanan; Gobles finished 7-3, a two-win improvement from 2013.
DIVISION 8
Bark River-Harris 14, Lake Linden-Hubbell 6
Since a 9-2 finish in 2009, Bark River-Harris won one, zero, one and two games, respectively, before returning to the ranks of the Upper Peninsula small-school elite this fall. Beating solid Lake Linden-Hubbell (7-3) should provide some confidence as well as the Broncos (8-2) prepare for a rematch with Crystal Falls Forest Park, which beat them 48-18 on opening night. Click for more from the Houghton Daily Mining Gazette.
Also noted:
Central Lake 18, Frankfort 6 – The Trojans (6-4) got into the playoffs despite four losses to other eventual playoff teams and made their selection stand up against Frankfort (5-4), in the playoffs for the first time in three seasons.
Johannesburg-Lewiston 35, Hillman 18 – The Cardinals (9-1) set themselves up to take on powerful Beal City for the third time in four seasons by ending the best season for Hillman (8-2) since 2011.
Morenci 25, Petersburg-Summerfield 0 – The Bulldogs (9-1) continued their best run since 2001 with their sixth shutout and second this season of Tri-County Conference foe Summerfield (5-5).
8-PLAYER
Lawrence 57, Portland St. Patrick 6
The Tigers started off this season in dominating fashion while facing only one eventual playoff team over the first five weeks, but haven’t slowed the last five despite taking on some of the best 8-player teams in the state. Lawrence followed up its Week 9 21-point win over Battle Creek St. Philip (9-1) – this week’s Regional Final opponent – with another big win over similarly-strong Portland St. Patrick (8-2). Lawrence has scored fewer than 50 points only once this fall and has yet to give up more than 20.
Also noted:
Rapid River 46, Engadine 26 – The Rockets (10-0) got a much closer game from Engadine (5-5) than the 40-point win in Week 5.
Cedarville 39, Bellaire 0 – These Bridge Football Alliance rivals faced off for the second time in three seasons with the result more of the same for the Trojans (9-1), who ended Bellaire’s season at 7-3.
Kingston 44, Owendale-Gagetown 8 – An 0-2 start made this season look a little like two-win 2013, but Kingston (7-3) has won seven of its last eight and earned a rematch against Owendale-Gagetown (8-2); the Cardinals beat the Bulldogs 48-20 three weeks ago.
PHOTO: Southfield's Kanye Harris follows blockers into Detroit Martin Luther King's defense during the Bluejays' District win over the Crusaders. (Photo courtesy of the Detroit Public School League.)