Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
A Game for Every Fan: District Openers
October 30, 2014
By Geoff Kimmerly
Second Half editor
Friday begins another five-week journey to whittle 272 MHSAA football playoff qualifiers to nine champions.
But many more than nine teams have something to celebrate over the next month:
- Burton Atherton, Lapeer, Ypsilanti, Big Rapids Crossroads Academy and New Haven Merritt Academy are appearing in the playoffs for the first time. Lapeer is in its first year as a school.
- Brethren (1990), Manton (1994), Fraser (1998), Harrison (1999), Romulus (2000), Bad Axe (2001), Riverview Gabriel Richard (2003), Leroy Pine River (2005), Newberry (2005) and Quincy (2005) all are in the postseason for the first time in more than a decade.
- Rockford, with 20 straight appearances, has taken over the longest active playoff streak with Felch North Dickinson not qualifying this fall for the first time since 1990. Menominee has qualified 19 straight seasons, and Crystal Falls Forest Park is next with 18 straight.
- Beal City has made the playoffs 15 straight seasons and an MHSAA-best 32 times overall, following by Farmington Hills Harrison with 31 appearances and Forest Park with 30.
- All nine champions from 2013 are back, although Marine City is in Division 5 after winning Division 4 a year ago. All but one of last season’s 18 finalists made the field again. Ithaca is going for its fifth straight title, and Birmingham Brother Rice is seeking its fourth straight.
And it all begins this weekend. Read on for some of the best matchups from each division. All are Friday unless noted.
DIVISION 1
Fraser (6-3) at Dearborn Fordson (9-0)
Fraser was among big celebration stories Sunday after earning its first playoff berth since 1998 – in fact, the Ramblers have achieved their first winning season since 2001 and were 3-6 only a year ago. Fraser also opened this fall 1-3 before winning five straight to qualify – so there’s a lot here to praise. But Fordson has high expectations as well. The Tractors have made the playoffs nine straight seasons but not past the District opener since 2011. Three of their last five wins this fall are over playoff teams – and Fordson gave up single-digit points in seven victories.
Others that caught my eye: Waterford Mott (6-3) at Walled Lake Central (7-2), Plymouth (7-2) at Livonia Churchill (7-2), Hudsonville (5-4) at Holland West Ottawa (5-4).
DIVISION 2
Caledonia (7-2) at Muskegon Mona Shores (8-1), Saturday
For statewide fans, this is the most intriguing game of opening weekend. Their first meeting wasn’t much to discuss – Mona Shores won big, 40-7. But since, Caledonia has outscored its five opponents by a combined 187-27. Four of those opponents are in the playoffs, and total the Fighting Scots have beaten six playoff teams from arguably the strongest area of the state. That said, Mona Shores might be the best from the west right now, given arguably its most memorable win ever last week, 48-27 over Muskegon. Quarterback Tyree Jackson will finish his career among the leading passers in MHSAA history, and his offense is averaging 41 points per game.
Others that caught my eye: Portage Northern (6-3) at Portage Central (7-1), Farmington Hills Harrison (7-2) at Fenton (9-0), Southfield (6-3) at Detroit Martin Luther King (8-1).
DIVISION 3
East Grand Rapids (6-3) at Lowell (8-1)
The Red Arrows own four straight wins over their Ottawa-Kent Conference White rival. But it’s important to put the last couple of matchups in perspective; Lowell helped keep East Grand Rapids out of the playoffs in 2011 with a 42-39 win and then won 30-25 in Week 3 this fall. The Pioneers would surely enjoy returning to the playoffs after two years off by ending Lowell’s season in a District opener.
Others that caught my eye: Grand Rapids Forest Hills Northern (7-2) at Cedar Springs (8-1), Mount Pleasant (6-3) at Marquette (7-2) on Saturday, Grand Rapids Christian (5-4) at St. Johns (8-1).
DIVISION 4
Goodrich (7-2) at Saginaw Swan Valley (9-0)
It will be tough for Swan Valley to not look ahead to a possible District Final matchup with Lansing Sexton, the only team to beat the Vikings the last two seasons (in last year’s Regional Final). But they know to be careful with Goodrich, their District Final opponent in 2012 and the second-place team this fall in the solid Genesee Area Conference Red. Swan Valley has enjoyed senior running back Alex Grace to the tune of 7,055 rushing yards while building a 30-4 record over the last three seasons – he’s currently fifth all-time for career rushing yards in MHSAA history and could move up to third on the list with a big game Friday.
Others that caught my eye: Paw Paw (6-3) at Edwardsburg (8-1), Williamston (7-2) at Lansing Sexton (9-0), Detroit Country Day (5-4) at Detroit Denby (5-4) on Saturday.
DIVISION 5
Muskegon Oakridge (8-1) at Hopkins (8-1)
This is another of the few battles between league champions highlighting the first weekend; Hopkins won the O-K Silver and Oakridge claimed the West Michigan Conference title. Oakridge’s lone loss came on opening night to reigning Division 5 champion Grand Rapids West Catholic, and the Eagles fell just shy of playing for that title last fall losing to Menominee in a Semifinal. But Hopkins earned enough playoff points to host this week with a strong nonleague slate – in addition to beating Grand Rapids NorthPointe Christian to win its O-K division, the Vikings also beat Schoolcraft and lost to Allendale in nonconference play. All three are playing this weekend as well.
Others that caught my eye: Lakeview (8-1) at Remus Chippewa Hills (7-2), Newaygo (7-2) at Reed City (7-2), Stockbridge (6-3) at Olivet (7-2) on Saturday.
DIVISION 6
Montrose (6-3) at Flint Beecher (9-0)
With its long winning tradition and after losing by only a point to Ithaca in a Semifinal last fall, Montrose might still be considered by some the favorite in this District opener – despite losing to Beecher 19-14 only two weeks ago in the deciding game of the GAC Red. In fact, Beecher will make its eighth straight playoff appearance and finished perfect for the regular season for the second time in six years, and made the Semifinals in 2012. Montrose did give the Buccaneers their toughest game this season – but the Rams have plenty to prove with three losses over their last five games and no wins this season over teams with winning records.
Others that caught my eye: Niles Brandywine (8-1) at Watervliet (8-1), Manchester (8-1) at Clinton (9-0), Schoolcraft (6-3) at Constantine (8-1).
DIVISION 7
Iron Mountain (6-3) at Iron River West Iron County (8-1)
Despite the shared mineral in their names, these schools actually are about 45 miles apart along the Michigan/Wisconsin border. But the rivalry burns as if they are neighbors, even though they also play in different leagues. They’ve faced each other annually for nearly 50 years and often twice of late with a rematch in the playoffs. West Iron won the first game this year, 24-0, but the Mountaineers are 5-1 since despite one-point wins each of the last two weeks.
Others that caught my eye: Ishpeming Westwood (6-3) at Ishpeming (8-0), Pewamo-Westphalia (7-2) at Union City (8-1), Homer (7-2) at Hudson (8-1).
DIVISION 8
Hillman (8-1) at Johannesburg-Lewiston (8-1)
This is a rematch of a 2012 playoff opener, a 62-14 Johannesburg-Lewiston win, but things have changed slightly. That year Hillman was an at-large qualifier at 5-4; this season the Tigers have only a loss to undefeated Whittemore-Prescott. The Cardinals have beaten three playoff teams, falling only to St. Ignace in Week 5, and quietly built on one of the consistently strong programs in the northern Lower Peninsula – they’ve won at least eight games four seasons running.
Others that caught my eye: Indian River Inland Lakes (7-2) at Munising (8-1), Clarkston Everest Collegiate (6-2) at Waterford Our Lady (8-1) on Saturday, Pittsford (7-2) at Climax-Scotts (8-1).
8-PLAYER
Bellaire (7-2) at Cedarville (8-1) on Saturday
Cedarville’s football program probably has looked forward to this week for nearly a year – the Trojans were upset 28-26 in their playoff opener last season by league foe Engadine, a year after a similar upset at the hands of rival Rapid River in a 2012 Regional Final. Cedarville seems on the cusp of big things again – but this time must first face Bellaire, another Bridge Football Alliance opponent. The Eagles are seeking their first 8-player win in five games against the Trojans after falling to them 57-14 only two weeks ago.
Others that caught my eye: Kingston (6-3) at Owendale-Gagetown (8-1), Portland St. Patrick (8-1) at Lawrence (9-0) on Saturday, New Haven Merritt Academy (6-3) at Morrice (5-4) on Saturday.
PHOTO: Mona Shores quarterback Tyree Jackson prepares to throw during last week’s victory over rival Muskegon. (Photo courtesy of Eric Sturr.)