Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Drive for Detroit: Week 4 in Review
September 22, 2014
By Geoff Kimmerly
Second Half editor
A total of 93 teams remain undefeated after the fourth week of this MHSAA football season.
A number of them had to overcome major challenges last week to remain flawless.
Read on for last week's most significant results from every corner of the state, kicked off by a bit of the story behind one of the surprise 4-0 teams of 2014.
Southwest and Border
Vicksburg 25, Paw Paw 20
This wins out as the biggest result from a weekend of many from this part of the state for a few reasons, including its contribution to Vicksburg's overall body of work. The Bulldogs won four games last season and three in 2012, but improved to 4-0 this fall by beating the reigning Wolverine B East champion after beating reigning West champion Edwardsburg a week ago. Paw Paw (3-1) has lost only four regular-season games since the start of 2010. Click to read more from the Kalamazoo Gazette.
Also noted:
Edwardsburg 24, Plainwell 22 – The Eddies (3-1) bounced back from a two-point loss to Vicksburg by beating a Plainwell (3-1) team that had outscored its first three opponents by a combined 105-19.
Decatur 28, Gobles 14 – Decatur (4-0) has won 12 straight nonleague games over the last four seasons, including two over the always-solid Tigers (3-1).
Stevensville Lakeshore 17, St. Joseph 7 – The Lancers (4-0) are already starting to separate in the Southwestern Michigan Athletic Conference West having now beaten the Bears (3-1) in addition to reigning champion Portage Central in successive weeks.
Coldwater 35, Parma Western 28 – Coldwater is 4-0 for the first time since 1983 and got there by holding off a Parma Western (2-2) team that has lost two games by a combined eight points.
West Michigan
Rockford 28, Hudsonville 27
This was everything it was billed, the Rams winning for the fifth straight time but the matchup returning to “classic” status after a few one-sided contests. Hudsonville (3-1) scored late in the fourth quarter to pull within a point of the lead, but went for a 2-point conversion and the lead – and Rockford (4-0) made the stop. Click for more from the Grand Rapids Press.
Also noted:
Grand Rapids West Catholic 35, Hudsonville Unity Christian 21 – Unity Christian (2-2) has impressed early, but West Catholic (4-0) remains the elite of small Class B programs on this side of the state.
East Kentwood 39, Grandville 38 – The Falcons (4-0) are off to their best start since 2004, and Grandville (2-2) is only 11 points over two losses from the same record.
Whitehall 41, Mason County Central 27 – Whitehall (4-0) is off to its best start since 2006 thanks to avenging last season’s 14-point loss to Mason County Central (2-2).
Muskegon 37, East Grand Rapids 7 – Few prepared for league play like Muskegon (4-0), which opened with wins over Detroit Catholic Central, Grand Rapids Christian, Grandville and now the Pioneers (2-2).
Bay and Thumb
Millington 27, Frankenmuth 13
The rivalry remains revved, with Millington ending Frankenmuth’s 17-game Tri-Valley Conference East winning streak and on the Eagles’ home field. Frankenmuth (3-1) had last lost a league game in 2011, also to the Cardinals (4-0). Click for more from The Saginaw News.
Also noted:
Flint Beecher 32, Goodrich 13 – The Bucs (4-0) look like early favorites to push reigning champion Montrose in the Genesee Area Conference Red, although Goodrich (3-1) gets the Rams first, this week.
Coleman 29, Carson City-Crystal 26 – A pair of two-point losses kept Coleman (3-1) from last season’s Mid-State Activities Conference title, making this three-point win over the reigning champion Eagles (3-1) that much sweeter.
Grand Blanc 13, Brighton 10 – The Bobcats (3-1) are off to a great start toward repeating as champions of the Kensington Lakes Activities Association West, with Brighton (2-2) last season’s runner-up.
Mount Pleasant 24, Midland 21 – This has turned into a Saginaw Valley Association rivalry, with four of the last five between the two decided by eight points or fewer; Mount Pleasant (3-1) has beaten Midland (2-2) four of those last five.
Greater Detroit
Ypsilanti Community 20, Chelsea 14
Coming off its first sub-.500 season in the last 16, Chelsea (3-1) has looked so far much more like its usual playoff team self. That makes this arguably the most impressive win of the new Ypsilanti Community’s first two seasons – and gives the Grizzlies (3-1) a nice edge in the tough Southeastern Conference White. Click for more from annarbor.com.
Also noted:
Dearborn Heights Robichaud 36, Saginaw Nouvel 13 – The Bulldogs (4-0) are off to another impressive start as they play for a fourth-straight playoff berth, while Nouvel (1-3) finds itself in a rare position of needing to win out to guarantee a return.
Oxford 21, Lake Orion 14 – What better way for Oxford (4-0) to prepare for reigning Division 1 champion and league favorite Clarkston than by beating last season’s Oakland Activities Association Red co-runner-up Lake Orion (2-2).
Birmingham Brother Rice 28, Warren DeLaSalle 21 – Rival Detroit Catholic Central is up next for Brother Rice (4-0), but the Warriors first had to survive a second-straight close one against the Pilots (3-1).
Warren Michigan Collegiate 20, Detroit University Prep 0 – Not only did the Cougars (4-0) avenge last season’s two-point loss to University Prep (3-1), but they also continued a now three-game shutout streak.
Mid-Michigan
Battle Creek Harper Creek 52, Charlotte 45 (3 OT)
This has been the best game of the four-week history of the Interstate 8 Athletic Conference, with Harper Creek rebounding from a Week 3 loss to league favorite Jackson Lumen Christi by surviving against the Orioles (1-3). Harper Creek (2-2) led by three scores at one point before Charlotte surged back and tied the score with less than a minute left in regulation. Click for more from the Battle Creek Enquirer.
Also noted:
Lansing Everett 42, Holt 41 (OT) – These are two of five Capital Area Activities Conference Blue teams that look capable of making the playoffs, and Everett (2-2) can breathe just a bit easier while Holt (1-3) has its work cut out to stay alive.
Grand Ledge 20, Okemos 7 – The Chieftains (2-2) clearly are improved and another CAAC Blue playoff contender, but Grand Ledge (2-2) remains a step ahead.
St. Johns 42, Mason 21 – This solidified the Redwings (4-0) as DeWitt’s top competition in the CAAC Red, and left Mason (1-3) needing to win out against a manageable group after starting with four strong opponents.
Williamston 32, Eaton Rapids 13 – The Hornets (4-0) are back among the best in the Lansing area, off to their best start since their Finals runner-up season of 2010 after soundly defeating the Greyhounds (2-2).
Upper Peninsula
Negaunee had outscored Iron Mountain (2-2) by a combined score of 64-14 the last two seasons dominating this matchup while the Mountaineers worked through a couple of middling seasons. Iron Mountain looks up to one of the toughest schedules in the U.P., while the Miners (2-2), coming off back-to-back 10-win seasons, must rebound from two straight losses with a tough second half of the schedule looming. Click for more from the Iron Mountain Daily News.
Also noted:
Ishpeming 38, Ishpeming Westwood 14 – Make that 17 straight over Westwood (3-1) for the Hematites (4-0), who by way of their eight-game schedule need one more win to become the first team this season to qualify for the playoffs.
Menominee 49, Gladstone 6 – The Braves (3-1) remain off to a strong start, but Menominee (4-0) remains the team to beat in the Great Northern U.P. Conference.
Marquette 24, Escanaba 22 – The Redmen (3-1) kicked off the Great Northern U.P. Conference schedule by breaking a three-game losing streak to the Eskymos (1-3).
Lake Linden-Hubbell 28, Bessemer 20 – The Lakes improved to 3-1 while dropping Bessemer to the same in a battle of 2013 playoff teams.
Lower Up North
Tawas 34, Lincoln Alcona 20
Tawas looked like it might be on the upswing with a 2-1 start after winning a combined five games over the last two seasons. Beating a Lincoln Alcona team that had won 15 straight regular-season games made the point loud and clear. The Tigers (3-1) beat Tawas by 20 in 2013 and 36 points in 2012. Click for more from the Bay City Times.
Also noted:
Petoskey 42, Traverse City West 21 – Despite falling to favorite Cadillac last week, Petoskey (3-1) stayed in the Big North Conference mix by doubling up the Titans (1-3).
Cadillac 41, Alpena 28 – Make that 15 wins in 16 games for Cadillac (4-0), although Alpena (2-2) deserves a mention for its improvement.
Elk Rapids 38, Maple City Glen Lake 12 – Despite a 1-2 start, don’t forget the Elks (2-2), who beat solid Glen Lake (2-1) in impressive fashion.
Hillman 34, Rogers City 32 (2 OT) – The Tigers are figuring out every way to win, now doing so twice by more than 40 points and twice by a touchdown or less; Rogers City (1-3) is better than its record.
8-Player
Peck 53, Dryden 6
The way both had outscored their first three opponents, this looked like it could be higher scoring. But the reigning MHSAA champion Peck (4-0) impressed as much on defense as offense, scoring at least 48 points for the fourth time this fall while giving up its first score of the season. Dryden (3-1) hadn’t given up a point since opening night. Click for more from the Port Huron Times-Herald.
Also noted:
Deckerville 54, Morrice 26 – The Eagles (4-0) continued to shine against the Orioles (2-2), who playing 8-player for the first time after some success at the 11-player level.
Posen 30, Ewen-Trout Creek 24 – After opening with two losses, Posen (2-2) has bounced back well in pursuit of a second-straight playoff berth.
PHOTO: Mount Pleasant has won four of its last five against Midland, including 24-21 on Friday. (Click to see more from HighSchoolSportsScene.com).