Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
A Game for Every Fan: Week 4
September 18, 2014
By Geoff Kimmerly
Second Half editor
How much does each game of the MHSAA football season count?
It’s only Week 4. But on one hand, 108 teams enter this weekend winless and one more loss from missing their chance at automatic playoff qualification. On the other hand, the elite already are beginning to separate – with six of our eight featured matchups pitting a pair of 3-0 teams.
That said, each of the last five weeks of the regular season matter just as much as well – little is decided before the midpoint. But the following should help set the paths for many as we reach halfway next week.
West Michigan
Rockford (3-0) at Hudsonville (3-0)
From 2003-08, this was one of the best matchups in the entire Ottawa-Kent Conference and on more than one occasion THE game in West Michigan for that particular season – all six were decided by eight or fewer points, with Hudsonville claiming a 4-2 advantage. Rockford has won the last four meetings, all by multiple scores – but this one has the feel of another potential classic.
Others that caught my eye: Grand Haven (3-0) at Holland West Ottawa (2-1), Whitehall (3-0) at Mason County Central (2-1), Caledonia (2-1) at Muskegon Mona Shores (2-1), Muskegon Catholic Central (3-0) at Spring Lake (2-1).
Greater Detroit
Plymouth (3-0) at Livonia Churchill (3-0)
This pair of Kensington Lakes Activities Association South foes has played a pair of classics over the last two seasons – Plymouth winning 23-22 last season and Churchill claiming a 35-31 victory in 2012. Churchill is surging again after winning two games last season, beating returning playoff teams Brighton and Westland John Glenn over the last two weeks. Plymouth also missed the playoffs last season but owns an impressive three-point win over Pinckney.
Others that caught my eye: Birmingham Brother Rice (3-0) at Warren DeLaSalle (3-0), Detroit Cody (2-1) at Detroit Martin Luther King (3-0) on Saturday, Warren Michigan Collegiate (3-0) vs. Detroit University Prep (3-0) on Saturday at Detroit Osborn, Lake Orion (2-1) at Oxford (3-0).
Mid-Michigan
Coldwater (3-0) at Parma Western (2-1)
This matchup is overflowing with storylines. Parma Western has had two winning seasons over its last 24 and few games of consequence over that time – but has blown into 2014 with two early wins including over Battle Creek Pennfield, and the Panthers barely fell to Marshall last week, 45-44. Parma Wester also has never made the MHSAA playoffs, even starting 5-1 in 2009 before finishing 5-4. Enter this week’s opponent, Coldwater, coming off its first playoff berth ever last season and outscoring its first three 2014 opponents – including Pennfield and Marshall as well – by a combined 97-6.
Others that caught my eye: Mason (1-2) at St. Johns (3-0), Eaton Rapids (2-1) at Williamston (3-0), Portland (2-1) at Ionia (2-1), Grand Ledge (1-2) at Okemos (2-1).
Upper Peninsula
Ishpeming (3-0) at Ishpeming Westwood (3-0)
This game has been similarly highly anticipated a few other times in recent history – although Ishpeming won the 2008, 2009 and 2011 games, Westwood entered all of those undefeated. This one has to have Patriots supporters just as amped – Westwood hasn’t beaten Ishpeming since 1998, is coming off two losing seasons and has outscored its first three opponents by a combined 140-30. Ishpeming? The two-time reigning MHSAA Division 7 champion has run its winning streak to 24 while beating this season’s first three opponents by a combined 126-32.
Others that caught my eye: Lake Linden-Hubbell (2-1) at Bessemer (3-0), Escanaba (1-2) at Marquette (2-1), Gladstone (3-0) at Menominee (3-0), Newberry (1-2) at Munising (2-1).
Lower Up North
Detroit Catholic Central (1-2) at Traverse City Central (3-0)
The Trojans have momentum after last week’s 20-13 win over rival Traverse City West, and this week could claim arguably their most impressive nonleague win since the schools split in 1997. Detroit Catholic’s Central’s lone win this fall came against a Canadian team, but its losses are to Muskegon by seven and Ohio power Toledo Whitmer – and there’s no reason to think the Shamrocks won’t be in Division 1 title contention again in two months.
Others that caught my eye: Traverse City West (1-2) at Petoskey (2-1), Alpena (2-1) at Cadillac (3-0), Charlevoix (2-1) at Grayling (1-2), Standish-Sterling (1-2) at Whittemore-Prescott (3-0).
Southwest and Border
St. Joseph (3-0) at Stevensville Lakeshore (3-0)
Niles also is undefeated to give the Southwest Michigan Athletic Conference West three 3-0 teams to open the season, but St. Joseph and Lakeshore are annual favorites and own the most impressive victories so far. St. Joseph, last season’s league runner-up, got a leg up last week by beating 2013 third-place Portage Northern by 10. Lakeshore, last season’s fourth-place team and an eventual District winner, beat reigning league champ Portage Central last week 20-17.
Others that caught my eye: Parchment (1-2) at Constantine (3-0), Gobles (3-0) at Decatur (3-0), Plainwell (3-0) at Edwardsburg (2-1), Vicksburg (3-0) at Paw Paw (3-0).
Bay and Thumb
Millington (3-0) at Frankenmuth (3-0)
Frankenmuth has turned a four-game losing streak to the Cardinals into a two-game winning streak, with the victor going on to claim the Tri-Valley Conference East championship the last four seasons. Millington’s opening-night win over Essexville-Garber is the most impressive by either so far, but Frankenmuth did avenge last season’s loss to Hemlock and beat a returning playoff qualifier in North Branch.
Others that caught my eye: Flint Beecher (3-0) at Goodrich (3-0), Brighton (2-1) at Grand Blanc (2-1), Mount Pleasant (2-1) at Midland (2-1), Grosse Pointe South (2-1) at Port Huron (2-1).
8-player
Dryden (3-0) at Peck (3-0)
Dryden is a Class C school and as such cannot qualify for the MHSAA playoffs in 8-player. But the Cardinals are making a run at the North Central Thumb 8-Man League title as one of three undefeated teams atop the league – Peck and Deckerville are the others. Dryden has scored an incredible 176 points in three games; Peck, however, is the reigning MHSAA champion and has outscored its first three opponents by a combined 149-0.
Others that caught my eye: Engadine (2-1) vs. Cedarville (3-0) at DeTour, Morrice (2-1) at Deckerville (3-0), Burr Oak (2-1) at Battle Creek St. Philip (3-0) on Saturday.
PHOTO: Beal City (carrying the ball) hopes to be among those moving to 4-0 this week after earning its second win two weeks ago, 15-14 over Clare. (Click to see more from HighSchoolSportsScene.com).