Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Drive for Detroit: Week 3 in Review
September 15, 2014
By Geoff Kimmerly
Second Half editor
Yes, it's only mid-September. We've got a long way to go in this MHSAA football season.
But there were a number of games played during Week 3 that should impact significantly how league races unfold through the end of the October.
A few you won't read about below but are worth including: Mason County Central ended a seven-game losing streak to Shelby with a 12-6 win and could make some noise in the West Michigan D. Newaygo beat annual favorite Reed City, 14-6, for the first time as a member of the Central State Activities Association and could now be the favorite in the new Gold division.
And those are just scratches on the surface; read on for more that should provide lasting impact this fall.
West Michigan
Lowell 30, East Grand Rapids 25
Make no mistake – East Grand Rapids (2-1) is back after two non-playoff seasons, and despite falling in this heartbreaker Friday. The Red Arrows (3-0) went ahead for good during the final minutes on Max Dean’s fourth touchdown of the night. Life doesn’t get easier for either team – East Grand Rapids faces Muskegon next and both play in the highly-competitive O-K White. But it’s tough to imagine a better way to kick off the league schedule. Click to read more from the Grand Rapids Press.
Also noted:
Rockford 10, Muskegon Mona Shores 7 – In two years, Mona Shores (2-1) has gone from sub-.500 to first-time playoff qualifier and now competitor with an elite program in Rockford (3-0).
Grand Rapids South Christian 33, Hudsonville Unity Christian 30 (OT) – The Sailors (1-2) have had a tough start against tough competition, but finally broke through against the improved Crusaders (2-1).
Grand Rapids Forest Hills Central 31, Caledonia 19 – After also opening with two tough losses, Forest Hills Central (1-2) got in the win column against a Caledonia (2-1) team that had been one of the state’s most impressive early.
Greenville 36, Comstock Park 16 – Greenville (2-1) is off to its best start since 2011, impressive all the more after beating Comstock Park (1-2), winners of 22 of its last 24 regular-season games.
Southwest and Border
Watervliet 18, Mendon 13
Even after winning 10 games two of the last three seasons, Watervliet probably was a passing thought for most in this game given Mendon’s 35-game regular-season winning streak. In fact, the Hornets hadn’t lost a regular-season game to an in-state opponent since 2006 – that 2010 loss was to Edgerton, Ohio. Mendon (2-1) was undermanned a bit – eight seniors did not play – but that shouldn’t take away from a huge victory for the Panthers (2-1). Click to read more from the St. Joseph Herald-Palladium.
Also noted:
Stevensville Lakeshore 20, Portage Central 17 – Lakeshore (3-0) handed Portage Central (1-1) its first regular-season loss since Week 8 of 2012.
St. Joseph 17, Portage Northern 7 – Knocking off solid Portage Northern (2-1) makes the Bears (3-0) early favorites with Lakeshore in the always-tough Southwestern Michigan Athletic Conference West.
Vicksburg 16, Edwardsburg 14 – The Bulldogs (3-0), coming off two straight sub-.500 seasons, beat Edwardsburg (2-1) after losing by a combined score of 81-27 over the last two meetings.
Coldwater 35, Battle Creek Pennfield 6 – The Cardinals (3-0) made the playoffs last season, for the first time ever, with an at-large bid at 5-4. But they are halfway to automatic qualification after dealing perennial playoff team Pennfield (0-3) another disappointment.
Bay and Thumb
Montrose 27, Lake Fenton 12
The Rams (3-0) ran their Genesee Area Conference Red winning streak to 22 and set back again Lake Fenton (1-2), league runner-up to Montrose the last two seasons. Lake Fenton stood within two points of the lead in the third quarter before the Rams pulled away. The last league team to beat Montrose was Flint Beecher, this season’s Week 8 opponent. Click to read more from the Flint Journal.
Also noted:
Flint Carman-Ainsworth 31, Davison 8 – The Cavaliers (2-1) came back from their Week 2 one-point heart-breaking loss to Mount Pleasant by beating former league rival Davison (1-2) for the fifth straight time.
Flint Southwestern 58, Saginaw 8 – The Knights (2-1) equaled their win total of the last three seasons and can equal their most since 2008 with another victory; Saginaw fell to 0-3.
Marlette 51, Reese 34 – Marlette’s Connor Thomas, a member of the MHSAA Student Advisory Council, ran for 217 yards and four touchdowns and also caught a touchdown pass as the Raiders moved to 2-1 and Reese fell to 1-2.
St. Clair 32, Sterling Heights 31 – Sterling Heights (0-3) won only once in 2013, but nearly pulled off its best victory in at least a few years as the Saints (2-1) had to come back in the fourth quarter riding the strength of four rushing touchdowns from Larry Ochadleus.
Lower Up North
Traverse City Central 20, Traverse City West 13
Central (3-0) got some revenge after last season’s three-point overtime loss that played a part in the Trojans missing the playoffs. West (1-2) may still own a 12-6 advantage in their series, but Central definitely has the upper hand in this season’s Big North Conference race although it’s only one game old for both. Click to read more from the Traverse City Record-Eagle.
Also noted:
Cadillac 27, Petoskey 7 – Cadillac (3-0) kicked off the Big North Conference season by handing a first loss to Petoskey (2-1) and keeping up a defensive effort allowing only nine points per game.
Maple City Glen Lake 15, Grayling 8 – The Lakers (2-0) have tough opponents lined up for at least the next five weeks but should contend, while Grayling (1-2) now is forced to bounce back to extend its five-season playoff streak.
Lincoln Alcona 22, Rogers City 6 – Alcona (3-0) quietly has won 15 straight regular-season games, with this one impressive as Rogers City (2-1) appears in the midst of turning things around after four straight sub.-500 finishes.
Cheboygan 13, Escanaba 12 – The Chiefs (1-2) were off to a rough start after two straight playoff seasons, but took a first step toward extending the streak while dropping Escanaba to 1-2.
Upper Peninsula
Gladstone 24, Negaunee 19
Although Gladstone started with two wins this fall after going 0-9 two of the last three seasons, it was fair to assume the Braves’ success would come to a quick end with Negaunee followed by the Great Northern U.P. Conference schedule. It’s time to rethink that assumption. Not only is Gladstone 3-0 for the first time since 2009, but got there by beating a Miners team that also started 2-0 and won 10 games each of the last two seasons. Click to read more from the Escanaba Daily Press.
Also noted:
Hurley, Wis. 18, Crystal Falls Forest Park 14 – Hurley (4-0) is one of the top-ranked small schools in Wisconsin, and beating Forest Park (2-1) no doubt will help that cause in addition to giving Hurley a huge advantage in the Great Western Conference race.
Ishpeming Westwood 48, Rudyard 0 – This wouldn’t usually register except that Westwood (3-0) won two games total in 2013 and three in 2012; Rudyard (0-3) is hoping for a quick turnaround.
Lake Linden-Hubbell 33, L’Anse 20 – The Lakes (2-1) avenged last season’s 52-34 playoff-opener loss to the Hornets (1-2).
Menominee 37, Pontiac Notre Dame Prep 23 – We love when our best from the Upper Peninsula get together with tough teams from downstate, and this was a great way for the Maroons (3-0) to prepare for their Great Northern U.P. Conference schedule while giving Notre Dame Prep (1-2) another competitive nonleague game.
Mid-Michigan
Lansing Sexton 32, Grand Ledge 21
Although the league opener, this could end up one of the most important games in the Capital Area Activities Conference Blue this season if not the championship decider. Sexton (3-0) has yet to play a home game this season but has continued to build an impressive resume adding the Comets to Detroit East English and Monroe among those defeated so far. Grand Ledge (1-2) made a run at the lead during the second half but couldn’t climb back after Sexton went up three scores during the second quarter. Click to read more from the Lansing State Journal.
Also noted:
Okemos 23, Lansing Everett 13 – The Chieftains (2-1) are looking like contenders in the CAAC Blue as well although a difficult early slate gets tougher with Grand Ledge and Sexton next; Everett (1-2) will attempt to bounce back against Holt.
Jackson Lumen Christi 34, Battle Creek Harper Creek 14 – These two have looked like favorites in the first-year Interstate 8 Athletic Conference, although Lumen Christi (3-0) remains undefeated and Harper Creek (1-2) must bounce back from a tough start.
St. Johns 28, Haslett 13 – The Redwings (3-0) are one of the surprises in the CAAC Red and best teams from the Lansing area, while Haslett (1-2) is working to stay in contention in the competitive league.
Ithaca 33, Saginaw Michigan Lutheran Seminary 14 – This was a little more of a scare than Ithaca (3-0) has had in a while, as the Yellowjackets trailed MLS (2-1) by a point at halftime.
Greater Detroit
Brownstown Woodhaven 42, Allen Park 35 (OT)
Woodhaven (3-0) came out ahead in another close Downriver League battle, this time in overtime after beating Southgate Anderson by two in Week 2. The Warriors need only one more win to equal last season’s finish and already have avenged three of those 2013 losses. Always-solid Allen Park is still there despite falling to 2-1. Click to read more from the Detroit Free Press.
Also noted:
Macomb Dakota 35, Warren Mott 7 – Dakota (2-1) is laying a strong early claim on the Macomb Area Red title, with Mott (2-1) previously expected to be a contender but now facing an uphill battle.
Sterling Heights Stevenson 21, Clinton Township Chippewa Valley 7 – This changes up the MAC Red race as well with Chippewa Valley (1-2) formerly a contender and Stevenson (2-1) now an intriguing possibility despite a Week 2 loss to Utica Eisenhower.
Oak Park 27, Farmington Hills Harrison 0 – The right to challenge Southfield in the Oakland Activities Association White belongs firmly to Oak Park (2-1), which hasn’t given up a point since Week 1 and dropped Harrison to 2-1 as well.
Clinton 54, Ottawa Lake Whiteford 30 – Whiteford (2-1) might’ve been the biggest obstacle as Clinton (3-0) goes for a third straight 9-0 regular season.
8-Player
Portland St. Patrick 27, Waldron 6
The Shamrocks (3-0) have the highest playoff point average in 8-player thanks in part to handing Waldron (2-1) its first loss. The victory also made Portland St. Patrick 21-4 since moving to 8-player football in 2012 – and continued an impressive defensive effort this fall as the team is giving up only eight points per game. Click to read more from the Hillsdale Daily News.
Also noted:
Rapid River 36, Ontonagon 22 – Although Ontonagon (0-2) is new to 8-player football, it gave Rapid River (3-0) its closest regular-season game since Week 9 of 2012.
Deckerville 66, Carsonville-Port Sanilac 13 – The Eagles (3-0) added to their recent dominance of rival CPS (0-3) with their second-most points in three seasons of 8-player ball.
PHOTO: Lowell charges toward the end zone during its 30-25 come-from-behind win over East Grand Rapids on Friday. (Click to see more from HighSchoolSportsScene.com).