Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
A Game for Every Fan: Week 3
September 11, 2014
By Geoff Kimmerly
Second Half editor
Gone is the rain (at least, apparently, for this week). But here comes the storm of league play.
By the end of this weekend, all but a handful of conferences schedules will be underway.
Some of the best league openers highlight the most significant games in the state this week:
West Michigan
Lowell (2-0) at East Grand Rapids (2-0)
After two uncharacteristic seasons of finishing a combined 9-9, East Grand Rapids looks on the way back up with wins over two teams – Grand Rapids Catholic Central and Ottawa Hills – that finished above .500 in 2013. The Pioneers played another strong Lowell team to within three points just a year ago, and the Red Arrows again look like favorites in the ultra-competitive Ottawa-Kent White after two wins against out-of-state opponents to open this fall.
Others that caught my eye: Grand Rapids West Catholic (2-0) at Ada Forest Hills Eastern (2-0), Muskegon Reeths-Puffer (2-0) at Grand Haven (2-0), Grand Rapids South Christian (0-2) at Hudsonville Unity Christian (2-0), Muskegon Mona Shores (2-0) at Rockford (2-0).
Mid-Michigan
Lansing Sexton (2-0) at Grand Ledge (1-1)
Although the Capital Area Activities Conference Blue looks like a possibility for up to four playoff teams, the league title could be decided tonight. Sexton has continued to build an impressive argument as an MHSAA title favorite with road wins over Detroit East English and Monroe, while Grand Ledge might be the league’s other top contender after a win over Forest Hills Central and then a loss last week to Holland West Ottawa after the Comets led by two scores.
Others that caught my eye: Jackson Lumen Christi (2-0) at Battle Creek Harper Creek (1-1), St. Johns (2-0) at Haslett (1-1), DeWitt (2-0) at Mason (1-1), Lansing Catholic (2-0) at Portland (2-0).
Upper Peninsula
Hurley, Wis. (3-0) at Crystal Falls Forest Park (2-0)
The Great Western Conference is one of only two during football season that includes both MHSAA and Wisconsin teams, and this continues to be the game that ends up deciding the champion. This is the fourth straight season these two have opened the league schedule against each other, with Forest Park coming off two straight victories in the series. The Trojans have a new coach after the retirement of Bill Santilli, one of the most highly-respected in either peninsula, but opened with a pair of wins of at least 27 points apiece.
Others that caught my eye: Iron Mountain (1-1) at Iron River West Iron County (2-0), Felch North Dickinson (2-0) at Munising (1-1), Gladstone (2-0) at Negaunee (2-0), L'Anse (1-1) at Lake Linden-Hubbell (1-1).
Greater Detroit
Oak Park (1-1) at Farmington Hills Harrison (2-0)
Harrison was second and Oak Park tied for third in the Oakland Activities Association White last season, and they’re contenders again if not favorites. They played one of the most exciting games in the entire OAA in 2013, a 60-52 Harrison win after Oak Park edged the Hawks 26-21 in 2012. The Knights enter with the lone loss between the two so far this fall – but it’s a 27-26 defeat to Detroit Cass Tech in arguably the best game of opening weekend.
Others that caught my eye: Warren Mott (2-0) at Macomb Dakota (1-1), New Boston Huron (2-0) at Monroe St. Mary Catholic Central (2-0), Detroit Country Day (1-1) at Detroit Loyola (2-0), Clinton (2-0) at Ottawa Lake Whiteford (2-0).
Southwest and Border
Stevensville Lakeshore (2-0) at Portage Central (1-0)
Beating Lakeshore 38-28 in Week 4 last season was the biggest early win on Portage Central’s way to its best finish ever – 12-1. The Mustangs are coming off an unexpected off week, as they were not able to reschedule against Battle Creek Lakeview after storms prevented the game Friday night. Lakeshore’s start is anything but a typical 2-0 , as last week’s 35-7 win over Kalamazoo Loy Norrix was preceded by a 2-0 victory by a safety over Battle Creek Central on opening night.
Others that caught my eye: Portage Northern (2-0) at St. Joseph (2-0), Kalamazoo Central (0-2) at Kalamazoo Loy Norrix (0-2), Mendon (2-0) at Watervliet (1-1), Battle Creek Central (1-1) at Battle Creek Lakeview (0-1).
Lower Up North
Traverse City West (1-1) at Traverse City Central (2-0)
These rivals emerged from the former Traverse City High in 1997, and West owns a 12-5 advantage in the series although they have split the last two match-ups. West's 17-14 win in Week 3 last season helped get the Titans into the playoffs and helped keep Central out with the same record. They play to open the Big North Conference season at neutral Thirlby Field, and it should be packed again.
Others that caught my eye: Cadillac (2-0) at Petoskey (2-0), Traverse City St. Francis (1-1) at Elk Rapids (1-1), Rogers City (2-0) at Lincoln Alcona (2-0), Manton (2-0) at Evart (1-1).
Bay and Thumb
Montrose (2-0) at Lake Fenton (1-1)
Montrose hasn't lost a Genesee Area Conference Red game since Week 3 of 2010. But last week's one-score victory over Corunna made the Rams look at least a little less invincible, and Lake Fenton is sure to try to pounce. The Blue Devils finished second to Montrose the last two seasons and bounced back from a bad opening-night loss to Freeland with a similarly big win over Durand.
Others that caught my eye: Davison (1-1) at Flint Carman-Ainsworth (1-1), Reese (1-1) at Marlette (1-1), Elkton-Pigeon-Bay Port (2-0) at Ubly (1-1), Croswell-Lexington (1-1) at Richmond (2-0).
8-player
Carsonville-Port Sanilac (0-2) at Deckerville (2-0)
Carsonville-Port Sanilac has never found itself in this position during the short history of 8-player football, or at all since 2008. But a win over rival Deckerville – 4-0 against the Tigers since moving to 8-player in 2012 – would certainly be a jumpstart to CPS's season. Carsonville-Port Sanilac was the inaugural MHSAA 8-player champion in 2011, and Deckerville kept the title in the Thumb by winning in 2012.
Others that caught my eye: Akron-Fairgrove (1-1) at Owendale-Gagetown (2-0), Waldron (2-0) at Portland St. Patrick (2-0).
PHOTO: Midland (blue helmet) is 1-1 after a 31-15 victory last week over Bay City Central. (Click to see more from HighSchoolSportsScene.com.)