Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
A Game for Every Fan: Week 2
September 5, 2014
By Geoff Kimmerly
Second Half editor
Week 2 of the MHSAA football season generally means the start of league play for schools across Michigan.
Five leagues were formed and nine reshuffled significantly for 2014 – so we’ll do our best to guide you through some of the new names and title chases as they unfold over the next two months.
Also new for this week’s look at the best games from every corner of the state – by request from one of our readers – a look at top 8-player games to be played (previously those were included in regional outlooks with the 11-player matchups.)
See below for the places to be this Friday and Saturday. All games are Friday unless noted.
West Michigan
Zeeland West (1-0) at Zeeland East (0-1)
These rivals – literally neighbors on the same piece of property – continued an intriguing trend in 2013 when for the second straight season Zeeland East won the regular-season matchup and West then eliminated the Chix in the playoffs with a victory of 30-plus points. West went on last season to win the MHSAA Division 3 championship.
Others that caught my eye: Caledonia (1-0) at Grand Rapids South Christian (0-1), Fruitport (0-1) at Muskegon Mona Shores (1-0), Montague (0-1) at Muskegon Oakridge (0-1), Grand Rapids Christian (1-0) at Muskegon (1-0).
Mid-Michigan
Eaton Rapids (1-0) at Mason (0-1)
Eaton Rapids burst onto the scene in 2013, ending a streak of 19 losing seasons by making the playoffs for the first time and then winning a District championship as well. The positive vibes continued with a 34-14 win over Jackson Northwest last week, while Mason – an annual Lansing-area power with five playoff appearances in the last six seasons – fell to rival Okemos by two scores. The Bulldogs have won 20 straight over the Greyhounds, but this should be the best tilt between the two in some time.
Others that caught my eye: Holland West Ottawa (0-1) at Grand Ledge (1-0), Clare (0-1) at Beal City (1-0), Rockford (1-0) at Holt (0-1), Grandville (1-0) at Okemos (1-0).
Southwest and Border
Schoolcraft (1-0) at Constantine (1-0)
This is another pair with a history of multiple meetings in the same season. They are clear favorites in the Kalamazoo Valley Association again this fall – and also have faced each other in the playoffs four of the last eight seasons. Schoolcraft has won the last two regular-season meetings, including 37-28 in 2013. But Constantine has won all five times they’ve met in the postseason.
Others that caught my eye: Decatur (1-0) at Fennville (1-0), Gobles (1-0) at Hartford (1-0), Battle Creek Lakeview (0-1) at Portage Central (1-0), St. Joseph (1-0) at Richland Gull Lake (1-0).
Upper Peninsula
Traverse City Central (1-0) at Escanaba (1-0)
These two faced off the last two seasons, and it wasn’t really close – Central won by 44 and 21 points, respectively. Another victory would put the Trojans in nice position heading into Big North Conference play after missing the playoffs a year ago. But Escanaba also won last week and would love to take another step toward a first winning season since 2011, especially with 2013 playoff teams Cheboygan, Detroit Country Day and Sault Ste. Marie still coming up on the nonleague schedule.
Others that caught my eye: Negaunee (1-0) at Calumet (1-0), DeWitt (1-0) at Kingsford (1-0), Munising (0-1) at Powers North Central (1-0), Alpena (0-1) at Sault Ste. Marie (0-1).
Greater Detroit
Macomb Dakota (0-1) at Clinton Township Chippewa Valley (1-0)
These Macomb Area Conference Red rivals are front-loaded this fall with high-profile games – Dakota opened with a three-point loss to reigning MHSAA Division 1 champion Clarkston, while Chippewa Valley survived a three-point victory over perennial power Lake Orion. And the Big Reds definitely have been waiting for this one, having lost the league title by falling to Dakota 52-7 in Week 8 last season, and then seeing their season end against Dakota 34-14 in the District Final.
Others that caught my eye: Detroit U-D Jesuit (1-0) at Detroit Country Day (0-1), Rochester Hills Stoney Creek (1-0) at Oxford (1-0), Utica Eisenhower (0-1) at Sterling Heights Stevenson (1-0), Detroit Douglass (0-1) at Detroit Mumford (0-1).
Lower Up North
Grayling (1-0) at Gaylord (1-0)
These two, located a mere 27 miles apart on I-75, were regular opponents for decades – but this is their first matchup since 1996. Back then, Grayling was in the midst of a decade-long string of losing seasons; now they’ve had 11 straight above-.500 finishes. Gaylord had a nice run of success soon after these two suspended their series – but more recently won a combined four games over the last five seasons. The Blue Devils equaled last fall’s victory total last week by beating Cheboygan 40-0.
Others that caught my eye: Pickford (1-0) at Indian River Inland Lakes (1-0), Hudsonville (1-0) at Traverse City West (1-0), Oscoda (1-0) at Whittemore-Prescott (1-0), McBain (0-1) at Traverse City St. Francis (0-1) on Saturday.
Bay and Thumb
Marine City (1-0) at St. Clair (1-0)
These two decided the MAC Gold title in Week 8 last season – St. Clair winning 43-33 – but they face off in the league opener this time. St. Clair renewed a series with Croswell-Lexington last week for the first time since 1993 and won 26-21, while the reigning MHSAA Division 4 champ Mariners continued their high-scoring ways beating Algonac 49-28.
Others that caught my eye: Yale (1-0) at Richmond (1-0), Harbor Beach (1-0) at Vassar (1-0), Lansing Catholic (1-0) at Saginaw Nouvel (0-1), Ovid-Elsie (0-1) at Freeland (1-0).
8-Player
Carsonville-Port Sanilac (0-1) vs. Lawrence (1-0), Saturday at Webberville
The inaugural MHSAA champion in 2012, Carsonville-Port Sanilac was an early standard-setter for the 8-player game – and Lawrence, a semifinalist last season, has helped raise the level of play since joining the scene a year ago. CPS is coming off an opening loss to Morrice, a program new to 8-player this fall.
Others that caught my eye: Dryden (1-0) at Caseville (1-0), Burr Oak (1-0) at Waldron (1-0).
PHOTO: Bessemer’s Gogebic Miners opened this season with a 36-14 win over Hancock. (Photo courtesy of Norman Tesch/Wakefield.)