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Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

Second Half by MHSAA

Week 9 Football Playoff Listing

October 22, 2013

By Geoff Kimmerly
Second Half editor

Here is a list of Michigan High School Athletic Association football playing schools, displaying their win-loss records and playoff averages through the eighth week of the season. Schools on this list are in enrollment order. An asterisk (*) beside a record indicates that a team has eight or fewer games scheduled. A caret (^) beside a school’s name indicates that a team is one win away from playoff qualification.

Those schools with 11-player teams with six or more wins playing nine-game schedules, or five or more wins playing eight games or fewer, will qualify for the MHSAA Football Playoffs beginning Nov. 1-2. Schools with 5-4, 4-3 or 4-4 records may qualify if the number of potential qualifiers by win total does not reach the 256 mark. Schools with six or more wins playing nine-game schedules or five or more wins playing eight games or fewer may be subtracted from the field based on playoff average if the number of potential qualifiers exceeds the 256 mark.

Once the 256 qualifying schools are determined, they will be divided by enrollment groups into eight equal divisions of 32 schools, and then drawn into regions of eight teams each and districts of four teams each.

Those schools with 8-player teams will be ranked by playoff average at season’s end, and the top 16 programs will be drawn into regions of eight teams each for the playoff in that division, which also begins Nov. 1-2.

To review a list of all football playoff schools, individual school playoff point details and to report errors, visit the Football page of the MHSAA Website.

The announcement of the qualifiers and first-round pairings for both the 11 and 8-player playoffs will take place on Oct. 27 on the Selection Sunday Show at 7 p.m. on FOX Sports Detroit. The playoff qualifiers and pairings will be posted to the MHSAA Website following the Selection Sunday Show.
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11-Player Playoff Listing

1. Sterling Heights Stevenson, 2781, 4-4, 51.500                 
2. Utica Eisenhower, 2772, 4-4, 53.750                                    
3. Clarkston, 2737, 7-1, 95.500                                     
4. Macomb Dakota, 2693, 8-0, 108.000                                    
5. Howell ^, 2672, 5-3, 64.625                                      
6. Grand Blanc, 2624, 6-2, 81.625                                               
7. East Kentwood ^, 2612, 5-3, 66.750                                     
8. Rockford, 2572, 7-1, 92.750                                     
9. Clinton Township Chippewa Valley, 2506, 7-1, 95.875  
10. Lake Orion, 2490, 6-2, 78.375                                                
11. Dearborn Fordson ^, 2309, 5-3, 68.589                             
12. Holland West Ottawa ^, 2293, 5-3, 66.000                       
13. Northville, 2275, 7-1, 97.250                                 
14. Detroit Cass Tech, 2262, 8-0, 107.000                                                
15. Brighton ^, 2164, 5-3, 69.000                                                                
16. Monroe ^, 2145, 5-3, 62.500                                 
17. Detroit Catholic Central, 2132, 7-1, 94.161                      
18. Plymouth ^, 2126, 5-3, 61.625                                              
19. Canton, 2078, 7-1, 95.750                                       
20. Novi, 1986, 4-4, 52.375                                                            
21. Livonia Stevenson, 1983, 4-4, 49.000                                 
22. Macomb L'Anse Creuse North, 1965, 7-1, 89.500         
23. West Bloomfield ^, 1941, 5-3, 63.750                                                
24. New Baltimore Anchor Bay, 1899, 4-4, 48.875                               
25. Saline, 1897, 7-1, 94.275                                         
26. Westland John Glenn ^, 1880, 5-3, 61.375                      
27. Holt, 1866, 4-4, 53.250                                                             
28. Warren Mott, 1796, 8-0, 99.000                                           
29. Romeo, 1793, 4-4, 54.750                                                       
30. Oxford, 1782, 4-4, 51.625                                                       
31. Rochester Hills Stoney Creek, 1759, 6-2, 79.250           
32. Hudsonville ^, 1736, 5-3, 70.875                                          
33. Ann Arbor Skyline, 1715, 4-4, 49.250                                 
34. Grand Ledge, 1715, 4-4, 51.250                                           
35. Belleville ^, 1714, 5-3, 64.750                                                
36. Davison, 1692, 4-4, 44.250                                                     
37. Walled Lake Northern, 1688, 6-2, 80.125                         
38. Traverse City West ^, 1653, 5-3, 66.500                            
39. Rochester, 1615, 4-4, 52.125                                 
40. Waterford Kettering ^, 1604, 5-3, 66.125                        
41. Temperance Bedford, 1600, 8-0, 114.000                        
42. Grosse Pointe South ^, 1598, 5-3, 62.500                        
43. Rochester Adams ^, 1582, 5-3, 67.000                                              
44. Saginaw Heritage ^, 1575, 5-3, 60.250                               
45. Warren DeLaSalle ^, 1564, 5-3, 74.500                                              
46. Walled Lake Western, 1556, 8-0, 108.000                        
47. Flint Carman-Ainsworth, 1488, 7-1, 86.875                     
48. Detroit U-D Jesuit, 1476, 4-4, 55.500                                 
49. Midland, 1462, 7-1, 90.750                                     
50. Ypsilanti Lincoln, 1460, 7-1, 85.875                                      
51. Pinckney ^, 1452, 5-3, 65.625                                               
52. Traverse City Central ^, 1448, 5-3, 60.571                        
53. Oak Park ^, 1438, 5-3, 64.875                                                
54. Detroit Martin Luther King *, 1432, 7-0, 103.571          
55. Royal Oak, 1414, 4-4, 47.625                                 
56. Southgate Anderson, 1409, 4-4, 48.500                           
57. Ypsilanti Community, 1399, 4-4, 45.000                            
58. Port Huron ^, 1398, 5-3, 63.107                                           
59. Wyandotte Roosevelt, 1373, 8-0, 110.000                       
60. Portage Central, 1372, 8-0, 108.000                                   
61. Lansing Everett ^, 1369, 5-3, 58.625                                   
62. Portage Northern, 1364, 6-2, 74.625                 
63. Garden City, 1362, 4-4, 47.125                                             
64. Southfield, 1356, 7-1, 95.875                                                
65. North Farmington *, 1352, 5-3, 56.286                             
66. Caledonia ^, 1350, 5-3, 60.000                                              
67. Battle Creek Lakeview, 1348, 8-0, 90.000                        
68. Birmingham Seaholm, 1337, 8-0, 103.000                        
69. Birmingham Brother Rice, 1326, 8-0, 111.200                 
70. Grosse Pointe North ^, 1323, 5-3, 65.375                        
71. Muskegon Mona Shores, 1314, 6-2, 79.500                    
72. Midland Dow, 1304, 7-1, 85.036                                          
73. Farmington Hills Harrison, 1300, 7-1, 93.750                   
74. South Lyon, 1277, 6-2, 82.250                                               
75. Swartz Creek, 1277, 4-4, 52.768                                           
76. Birmingham Groves, 1274, 7-1, 85.875                             
77. Grand Rapids Ottawa Hills ^, 1231, 5-3, 52.500                              
78. Fenton, 1188, 8-0, 101.000                                                    
79. Grand Rapids Northview, 1182, 4-4, 49.750                    
80. Mattawan, 1176, 4-4, 45.625                                                
81. Warren Woods Tower, 1170, 6-2, 62.750                         
82. Muskegon Reeths-Puffer, 1151, 7-1, 92.500                  
83. Lowell, 1146, 8-0, 118.000                                                      
84. Taylor Truman, 1131, 6-2, 74.500                                        
85. East Lansing, 1124, 4-4, 52.750                                             
86. Holly, 1124, 4-4, 49.375                                                           
87. Muskegon, 1118, 7-1, 97.875                                                
88. Lapeer East, 1113, 4-4, 50.625                                              
89. Marquette *, 1110, 5-2, 73.286                                           
90. Detroit East English ^, 1109, 5-3, 59.750                           
91. Detroit Cody ^, 1106, 5-3, 57.250                                        
92. Allen Park, 1103, 6-2, 76.625                                 
93. Detroit Renaissance ^, 1097, 5-3, 53.268                         
94. Detroit Mumford, 1090, 6-2, 72.732                  
95. Grand Rapids Forest Hills Northern, 1079, 6-2, 71.250               
96. St. Johns, 1079, 4-4, 47.625                                   
97. Zeeland East ^, 1071, 5-3, 67.125                                        
98. Lapeer West, 1063, 7-1, 91.375                                            
99. Redford Thurston ^, 1063, 5-3, 65.375                              
100. Auburn Hills Avondale, 1055, 4-4, 42.375                      
101. Byron Center, 1039, 6-2, 68.750                                        
102. Mt. Pleasant, 1033, 7-1, 92.875                                         
103. Riverview, 993, 6-2, 66.625                                 
104. St. Joseph, 986, 7-1, 88.875                                 
105. Orchard Lake St. Mary's, 980, 4-4, 54.625                      
106. Petoskey ^, 965, 5-3, 62.000           &a