Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
A Game for Every Fan: Week 6
October 4, 2013
By Geoff Kimmerly
Second Half editor
Admittedly, a number of teams show up regularly in this weekly look at the best high school football games to be played around the state. Their frequent mentions are the product of tough competition they schedule, their past histories of making it to the highest levels of our playoffs, and because of both the overall statewide interest in how those teams fare.
But this week, many of those teams are absent from this list – replaced by some others with similarly strong resumes this season that many probably aren't as used to following.
See below for our best matchups from each region of the state, including four 5-0 vs. 5-0 face-offs.
Some additional fun with numbers: Two teams (Portland and Felch North Dickinson) have qualified for the 11-player playoffs. A total of 76 can qualify with a win tonight. Counting 8-player teams as well, there are 79 teams still undefeated.
Mid-Michigan
Jonesville (5-0) at Homer (5-0)
Neither team has won the Big 8 Conference title since Homer did so in 2005 (although Jonesville finished one game back last season). In fact, Homer hasn’t made the playoffs since 2006 and Jonesville was 1-8 only two seasons ago. But they’re both dominating this fall, and both already have big wins over last season’s league champion, Reading. The winner tonight earns a playoff berth and strong upper hand in the league race with two conference games remaining.
Others that caught my eye: Lansing Everett (4-1) at East Lansing (3-2), Lansing Sexton (5-0) at Holt (3-2), Jackson Lumen Christi (4-1) at Mason (5-0), Williamston (4-1) at Portland (5-0).
West Michigan
Shelby (5-0) at Muskegon Oakridge (5-0)
Oakridge’s 18-game regular-season winning streak is on the line against a team it has beaten in four straight – but also, like Oakridge, a Shelby team that won 10 games last season. The Tigers have romped through its first four games in the West Michigan Conference this fall, while Oakridge did get a scare last week before beating Ravenna 31-27. The winner of this one claims a playoff berth, and Oakridge – with its final league opponents a combined 2-8 – will be touch to catch in the league race if it can prevail.
Others that caught my eye: Allendale (4-1) at Belding (4-1), Lowell (5-0) at East Grand Rapids (3-2), Hudsonville (3-2) at Rockford (4-1), Wyoming Godwin Heights (4-1) at Wyoming Kelloggsville (3-2).
Upper Peninsula
Rapid River (5-0) at Cedarville (5-0)
This has become the regular-season game of the year during the short history of 8-player football in Michigan. Cedarville is tied for the highest playoff points average in 8-player and Rapid River is just behind the three co-leaders. The winner takes a commanding one-game lead in the Bridge-Alliance Conference, but Cedarville has additional motivation: The Trojans beat Rapid River 72-12 during the 2012 regular season and were a heavy favorite to at least make the MHSAA Final – but Rapid River came back to eliminate Cedarville 22-14 in their Regional Final.
Others that caught my eye: Felch North Dickinson (5-0) at Crystal Falls Forest Park (5-0), Lake Linden-Hubbell (3-2) at Hancock (2-3), Kingsford (4-1) at Marquette (4-1), Eagle River Northland Pines, Wis. (5-1) at Houghton (3-2).
Greater Detroit and Southeast
Monroe St. Mary Catholic Central (5-0) at Milan (5-0)
This kind of game has become an annual rite of fall for St. Mary, which has at least 10 wins four of the last five seasons and is used to being in Huron League contention. Milan is getting used to this too; after a dismal 1-8 finish in 2011, the Big Reds ran the table last season and have a 14-game regular-season winning streak on the line. Beating Grosse Ile 21-14 and then St. Mary 35-20 over consecutive weeks last season put the rest of the league on notice, but the rematch of the latter could be both closer and more low-scoring – the Falcons have given up only 22 points this season.
Others that caught my eye: Birmingham Brother Rice (5-0) at Orchard Lake St. Mary's (3-2), Hudson (5-0) at Ida (4-1), Waterford Our Lady (3-2) at Royal Oak Shrine Catholic (5-0), Grass Lake (5-0) at Manchester (4-1).
Lower Up North
McBain (4-1) at Lake City (5-0)
Granted, a giant matchup against reigning MHSAA Division 8 runner-up Beal City looms for Lake City in Week 7. But few teams statewide have been as impressive so far as the Trojans, who have outscored their opponents by a combined 262-6 – yes, 6 – in setting up for another Highland Conference title-deciding showdown with the Aggies. McBain would love to ruin that possibility. The Ramblers did fall to Lake City 28-13 last season, but have beaten Trojans in three of their last five games and already have equaled last season’s win total.
Others that caught my eye: Elk Rapids (4-1) at Grayling (4-1), Mio (4-1) at Rogers City (3-2), Mancelona (3-2) at Pickford (4-1), East Jordan (3-2) at Boyne City (4-1).
Southwest and Border
Schoolcraft (4-1) at Battle Creek Pennfield (5-0)
Did you know? ... Pennfield has qualified for the playoffs 14 straight seasons and can make it 15 tonight. The Panthers have to be careful, however, not to look ahead to next week’s matchup with Olivet – the other team tied for first in the Kalamazoo Valley Association. That shouldn’t be an issue, however, given Schoolcraft won the league last season thanks in large part to a 19-16 win over Pennfield. Schoolcraft already has fallen to Olivet this season, three weeks ago, and likely must win tonight to keep hopes of a shared title alive.
Others that caught my eye: Lawton (5-0) at Hartford (3-2), Mattawan (2-3) at Portage Northern (3-2), Deckerville (3-2) at Lawrence (3-1), Battle Creek Harper Creek (4-1) at Sturgis (3-2).
Bay and Thumb
Frankenmuth (4-1) at Millington (4-1)
The layers of this rivalry stack high, and this game no doubt is the one both have had circled all fall. After three seasons falling to the Cardinals, Frankenmuth broke through for a 12-8 win in the Tri-Valley Conference East opener last season and hung on to win the league title while Millington also didn’t lose again until the District Finals. The Cardinals have fallen to Essexville-Garber in league play this season and trail the Eagles by a win in the standings with two more games to play after tonight.
Others that caught my eye: Vassar (3-2) at Marlette (5-0), Bay City Western (2-3) at Midland Dow (4-1), Cass City (3-2) at Reese (4-1), Fenton (5-0) at Lapeer East (3-2).
PHOTO: Carson City Crystal – here against Vestaburg in Week 4 – is one of 76 teams statewide that can qualify for the playoffs with a win tonight. The Eagles made the postseason last fall for the first time since 1999. (Click to see more from High School Sports Scene.)