Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
A Game for Every Fan: District Finals
November 1, 2012
By Geoff Kimmerly
Second Half editor
Time is running out on the 2012 MHSAA football season.
And that's why it's the favorite time of year for fans all over the state.
The field that began with 272 teams has been cut in half. Seven teams that entered the postseason undefeated suffered their first and only losses last week. And for a number of other contenders, things are about to get much more serious as the matchups get tougher and the first playoff trophies are handed out.
Four games again will be streamed live on FoxSportsDetroit.com's Prep Zone: Constantine at Schoolcraft, Traverse City Central at Midland, Macomb L'Anse Creuse North at Macomb Dakota and Plymouth at Livonia Churchill.
Below are some of the District Finals that could have the most bearing on championship races in each division. Visit the MHSAA Score Center for game times and dates, and all weekend for updated scores and standings.
Division 1
Plymouth (8-2) at Livonia Churchill (10-0)
This is a rematch of the deciding game in the Kensington Lakes Activities Association South, although Livonia Churchill’s 35-31 win came all the way back in Week 3. The Wildcats rebounded nicely off a Week 9 loss to Grand Blanc with a 40-28 win over Canton last week, while the Chargers, with their 10th win, extended their best season in program history.
Others that caught my eye: Holland West Ottawa (8-2) at Rockford (8-2), Utica Eisenhower (8-2) at Lake Orion (9-1), Grand Blanc (6-4) at Clarkston (10-0).
Division 2
Lowell (8-2) at Muskegon (9-1)
When these two met in Week 4, they were considered the top two teams in Division 2. They’re still among the elite despite a few bumps since, but Lowell might have an upward battle to keep its string of three straight MHSAA championship game appearances alive. The reigning Division 2 runner-up fell to the Big Reds 36-21 in that earlier meeting.
Others that caught my eye: Traverse City Central (9-1) at Midland (10-0), Walled Lake Western (7-3) at Mattawan (9-1), Wyandotte Roosevelt (9-1) at Taylor Truman (9-1).
Division 3
Auburn Hills Avondale (9-1) at Orchard Lake St. Mary (8-2)
Avondale has its most wins since 1995 and won the Oakland Activities Association Blue championship before surviving with a two-point rematch win over Bloomfield Hills Lahser last week. The last time these two met turned into one of the wildest games of the 2010 playoffs – a 71-44 Eaglets win in the District Final. Beating St. Mary this time would give Avondale arguably its best playoff victory ever.
Others that caught my eye: DeWitt (8-2) at Linden (9-1), Zeeland West (7-3) at Grand Rapids Christian (9-1), Detroit East English (8-2) at St. Clair (9-1).
Division 4
Richmond (7-3) at Croswell-Lexington (10-0)
Richmond has come back after two straight losing seasons to return to the playoffs, but has to be smarting a bit after missing out on the Blue Water Conference title by a combined 11 points over three losses. The first was to Croswell-Lexington, 27-24 in Week 2, and the Pioneers have won every game but one since by at least 15 points.
Others that caught my eye: Comstock Park (9-1) at Grand Rapids Catholic Central (10-0), Grand Rapids South Christian (7-3) at Dowagiac (10-0), Detroit Country Day (8-2) at Pontiac Notre Dame Prep (9-1).
Division 5
Frankenmuth (10-0) at Flint Powers Catholic (10-0)
This is the Eagles’ best run since making a Class B Semifinal in 1997 and has included its first league title since 2007. Frankenmuth is outscoring opponents by an average of 34-7. But reigning MHSAA champion Powers has won 18 straight games and has been one of the most impressive teams in the state all season.
Others that caught my eye: Kingsford (9-1) at Menominee (9-1), Grand Rapids West Catholic (7-3) at Muskegon Oakridge (10-0), Lake Fenton (8-2) at Ann Arbor Gabriel Richard (9-1).
Division 6
Millington (9-1) at Montrose (9-1)
Montrose got the scare of its season in the District Semifinal before edging Vassar 7-6. Millington had a much better time last week, cruising to a 66-18 win over Byron, the Cardinals' fourth straight game scoring at least 60 points. That sounds like bad news for the Rams, but consider: Montrose is giving up 14 points per game, and has faced five playoff teams including a pair still alive in Divisions 4 and 5.
Others that caught my eye: Constantine (8-2) at Schoolcraft (10-0), Detroit Consortium (7-3) at Monroe St. Mary Catholic Central (8-2), Hemlock (9-1) at Ithaca (10-0).
Division 7
Saginaw Nouvel (8-2) at Reese (10-0)
The Rockets have a strong football tradition, and this is their fourth season with at least 10 wins over the last 13. But beating the reigning MHSAA champion would add another degree of credibility to an already impressive run. The Panthers played teams from all over the Lower Peninsula again this fall, with their only losses to Flint Powers and Traverse City St. Francis.
Others that caught my eye: Mancelona (10-0) at Ishpeming (9-1), Decatur (8-2) at Lawton (9-1), Grosse Pointe Woods University Liggett (8-2) at Detroit Loyola (10-0).
Division 8
Climax-Scotts (10-0) at Mendon (10-0)
This might be the most anticipated game in the state this weekend. Mendon has been untouchable the last two seasons and is riding a 24-game winning streak. There were two close calls over the last three weeks, and Climax-Scotts is built to provide another. This is the Panthers’ fourth straight season with at least 10 wins, and their ninth over the last decade. But Mendon beat Climax-Scotts 35-10 in last season’s Regional Final.
Others that caught my eye: Mount Pleasant Sacred Heart (9-1) at Beal City (10-0), Muskegon Catholic Central (7-3) at Fowler (9-1), Harbor Beach (9-1) at New Lothrop (10-0).
8-Player
Rapid River (9-1) at Cedarville (10-0)
Cedarville entered the postseason with the highest playoff point average in this division, and this game will be a big step regardless of what happened the first time these teams met this fall. Rapid River finished runner-up in last season’s inaugural Final, and should give the Trojans a much better game than the Cedarville's 72-12 win on Sept. 28.
Other Regional Finals: Owendale-Gagetown (8-2) at Bellaire (7-3), Kinde-North Huron (6-4) at Deckerville (9-1), Battle Creek St. Philip (7-3) at Portland St. Patrick (10-0).
PHOTO: Montrose survived a tough challenge from Vassar to win last week's District Semifinal, 7-6. (Click to see more from HighSchoolSportsScene.com).