Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
All Eyes on Ithaca's Winning Streak
November 1, 2012
By Geoff Kimmerly
Second Half editor
Terry Hessbrook has sensed this level of buzz around Ithaca's football program once before.
He was a senior running back during the 1984 "dream season" when the team finished the regular season 9-0 and made the playoffs for the first time. The Yellowjackets' postseason run lasted only a week – Ithaca fell to Grand Rapids South Christian 20-0 in the first round, which in those days of shorter playoffs was the Regional Final – but the excitement was reminiscent of the attention his program is getting heading into Friday's Division 6 District Final against Hemlock.
Except this hype extends far outside the city limits of his 2,900-resident hometown. Ithaca has won 38 straight games, the fifth-longest streak in MHSAA football history, and is only three more wins from a third straight trip to the Finals at Ford Field.
“It’s been really neat to have people take a look at what we’re doing in Ithaca,” Hessbrook said. “We’re not doing anything different. We’re not reinventing the wheel. We’re not a bunch of geniuses or anything like that. We just have a coaching staff that works really hard and supports each other, and we don’t care who gets the credit. And the players don’t care who gets the credit.”
How much the ninth-year coach is beaming comes through the phone as he talks of his players' handling of the growing expectations or how fortunate he is to be surrounded by assistants he's been close with, in at least a few cases, for decades.
And winning makes everything more fun. The Yellowjackets get a Second Half High 5 this week as they work toward becoming just the fifth school to win three straight MHSAA titles since the first playoffs were held in 1975. The winning streak is the third-longest among those that included at least one season since the postseason was added.
Ahead of Ithaca on that consecutive wins list are Hudson (72), Morenci (44), Cheboygan (43) and New Lothrop (39). But only Cheboygan accomplished its streak completely within the playoff era, with Hudson’s coming to an end in the first MHSAA Class C Final.
Making this run more special is that half the team has been together for nearly all of it.
Hessbrook brought his players into a huddle at the start of practice this August, and as he started looking at their faces, a thought crossed his mind.
“Wow, you guys have been around for a long time,” he told them.
Ithaca’s football players haven’t been around any longer than those on any other team in Michigan. But it sure feels that way. The Yellowjackets have played in 12 playoff games over the last three years, and five seniors who moved to varsity at the start of 2010 – receiver Markes Gadlen, linebackers Tyler Gibson and Jacob Barnes and linemen Bradley Martyn and Josh Capen – have played in 38 varsity games. That’s the equivalent of more than four regular seasons. And the team's other 12 seniors all came up for the playoffs in 2010, giving them more postseason experience than perhaps any group currently playing in this state.
During that 2010 run, they felt like they were along for the ride. Last season’s championship was about seniors like Garrett Miniard and David Brown showing they could win one too after following all-state quarterback Alex Niznak’s lead the year before. Now, these seniors similarly want to be the leaders of another title run.
But Hessbrook is sure to credit one more group – the 2009 team that played in the team's first MHSAA Semifinal.
“In 2009, that group of players raised the bar, and they made it possible, although they didn’t win,” Hessbrook said. “They didn’t get to the big game. But in 2009, for one quarter (in the Semifinal), we played with Montague (which went on to finish 14-0).
“The bar has been raised. I don’t know that the goal now is to (just) get into the playoffs. I think the kids are hungry enough that they don’t want to just get in. They want to get in and make noise.”
The name statewide observers are coming to know is that of junior quarterback Travis Smith. He took over in the 2011 opener and quarterbacked the team through the 42-14 championship game win over Constantine, throwing for 299 yards – fifth-best all-time for an MHSAA championship game.
His numbers this fall say plenty – 107 completions in 175 attempts for 1,696 yards and 30 touchdowns, with only four interceptions. Smith also leads the team with 610 rushing yards and 12 touchdowns on the ground. He’s 6-foot-2 and 200 pounds and already getting the college looks that came to Niznak during his senior season after he’d already committed to Central Michigan.
Total, the team is outscoring opponents on average 53-6. The defense is a little smaller but faster this fall, and is averaging exactly three turnovers per game.
Another stat helps it all make more sense. Teams submit the grade-point average for their top 11 players for academic all-state – and Ithaca’s group comes in at 3.85.
And visitors to Ithaca don’t get the feel they’re in a small town once they enter the stadium. Recent renovations included the addition of viewing platforms 15 feet above the track that put fans closer to the field than the first row of bleachers. There are new bathrooms and a larger concessions area, but the biggest blast comes from the 13 by 24-foot Jumbotron scoreboard that’s made the stadium feel more like the home of a Division II college team.
Hessbrook estimates at least 2,000 fans are showing up for home games, and similarly large crowds have followed his team on the road.
To Ithaca’s credit, the team is taking all of this in stride. It’s not that the streak isn’t a big deal – “It is what it is,” Hessbrook said – but the players just don’t talk about it too much.
“They’re really a mature group of seniors, really grounded, from great families with great parents who are very supportive of what we’re doing and just keep their kids grounded. The coaching staff does a good job keeping the kids grounded," Hessbrook said. "You’re only as good as your last game. Nobody’s going to care what you did last week or last month. And I think the players believe that.”
PHOTOS: (Top) Ithaca's Caden Kipp and Zach Allen (12) celebrate after a touchdown during last week's win over Grandville Calvin Christian. (Middle) Quarterback Travis Smith already is in the MHSAA record book for his performance during last season's Division 6 Final. (Click to see more from HighSchoolSportsScene.com).