Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Drive to Detroit: District Semis in Review
October 29, 2012
By Geoff Kimmerly
Second Half editor
Hopes are high for most of 242 teams heading into the first weekend of the MHSAA football playoffs.
But we see it every October – the unexpected and plain unbelievable take over in the postseason as teams raise their games to meet the urgency of do-or-be-done.
Seven of 34 undefeated teams lost for the first time this weekend and are now eliminated. All eight of last season's 11-player champions are still alive – but 8-player champion Carsonville-Port Sanilac is no longer.
Of course, at this time of year every game takes on critical meaning. So instead of saying the results below were the most signficant, rather, let's say they're the ones that jumped out most from the District Semifinals.
Division 1
Detroit Catholic Central 21, Hartland 15
The playoffs are when we find out just how strong the Detroit Catholic League Central was compared to the rest of the state each fall, and this provided a start on that comparison for 2012. The Shamrocks (6-4) opened with a close win over of the Kensington Lakes Activities Association West champion Eagles (8-2).
Click to read more from Novi Patch.
Also noted:
Holland West Ottawa 21, Grand Ledge 14 – The Panthers (8-2) avenged a 31-10 loss to the Comets (7-3) on Aug. 31.
Livonia Churchill 49, Livonia Stevenson 35 – These two met for the second week in a row; both times Churchill (10-0) scored 49 points, although Stevenson (6-4) cut the deficit to 14 this game after losing the first by 39.
Walled Lake Northern 41, Howell 27 – On top of playing in its first playoff game ever, Northern (8-2) also earned another by downing the Highlanders (6-4).
Dearborn 24, Dearborn Fordson 14 – The Pioneers (7-3) won a stunner after falling 35-0 to the Tractors (7-3) just five weeks ago.
Division 2
East Lansing 10, Lansing Everett 6
Life was good for the Vikings (9-1) after they completed their first 9-0 regular season ever – a run that included a 6-0 victory against East Lansing. But the Trojans (7-3), who struggled some and had to win in Week 9 just to make the playoffs, earned perhaps the biggest upset of District opener weekend. Click to read more from the Lansing State Journal.
Also noted:
Traverse City Central 48, Bay City Western 47 (2 OT) – Adding to its league title season, Central (9-1) won a playoff game for the first time since 1991. Western finished 8-2.
Lowell 21, Grand Rapids Northview 0 – The playoff-seasoned Red Arrows (8-2) made the first appearance for Northview (7-3) a quick one.
Fenton 22, Farmington Hills Harrison 19 – The Tigers (9-1) have now won a playoff games each of the last three seasons, and delivered Harrison (6-4) its only first-game postseason departure in its last 14 appearances.
Southfield 22, Detroit Martin Luther King 19 – The Bluejays (7-3) were a bit forgotten needing three straight wins just to make the playoffs, but got everyone's attention again by beating the Detroit Public School League champion Crusaders (6-4).
Division 3
Zeeland West 46, Zeeland East 0
That West won this game isn’t the stunning part – their first meeting this season was a 60-52 win by East, and West (6-4) is the reigning Division 4 champion. But consider the score this time, and also that East (9-1) had beaten Division 2 contender Muskegon by a point just a week ago and hadn’t lost this fall. Click to read more from the Holland Sentinel.
Also noted:
Hamilton 42, Edwardsburg 14 – The Hawkeyes (6-4) were among the last to make the playoffs, but got off to a good start against the Eddies (6-4).
Grand Rapids Christian 45, Fruitport 6 – The Eagles (9-1) continued to roll while handing Fruitport (8-2) its second loss of the season and second in a row.
DeWitt 34, Lapeer West 28 (OT) – The Panthers (8-2) extended their streak of winning at least one playoff game to seven seasons, while West finished 6-4 for the second straight fall.
Tecumseh 27, Chelsea 20 – Only three weeks prior, Chelsea (6-4) had beaten Tecumseh (8-2) in a game that decided the Southeastern Conference White championship.
Division 4
Grand Rapids South Christian 48, Paw Paw 0
South Christian’s losses this season came against three playoff teams, including two in Grand Rapids Christian and Grand Rapids Catholic Central that are expected to contend for MHSAA titles. So to figure this game might be close wasn’t too far off. But the Sailors (7-3) did more than that in handing Paw Paw (9-1) its only loss. Click for more from the Kalamazoo Gazette.
Also noted:
Richmond 24, Marine City 21 – Richmond (7-3) hung on again after also handing the Mariners (8-2) a 25-24 loss on opening night of the regular season.
Williamston 29, Marshall 8 – The Hornets (7-3) had to win three straight just to make the playoffs, and are rolling on four in a row with this defeat of the Redhawks (6-4).
Three Rivers 20, Battle Creek Pennfield 14 – This would qualify as an upset win by Three Rivers (7-3), as Pennfield (8-2) had been considered a contender all season.
Detroit Country Day 35, Clinton Township Clintondale 0 – The Yellow Jackets (8-2) handed Clintondale (9-1) its first and only loss of the season.
Division 5
Kingsford 36, Grayling 14
In the first season after the retirement of his legendary coach father Ken Hofer from Menominee, Kingsford coach Chris Hofer led his Kingsford team to one of the best opening wins of the playoffs. The Flivvers (9-1) intercepted four passes in handing Grayling (9-1) its first and only loss. Click to read more from the Iron Mountain Daily News.
Also noted:
Olivet 28, Lansing Catholic 14 – This one was equally stunning, as the Eagles (7-3) knocked out the reigning MHSAA runner-up Cougars (8-2).
Lake Fenton 41, Jackson Lumen Christi 20 – Maybe less of a shocker but still an intriguing result: Lake Fenton (8-2) handed the Titans (8-2) one of their earliest exits of the last two decades.
Grand Rapids West Catholic 19, Hopkins 13 (OT) – The Falcons improved to 7-3 while handing Hopkins (9-1) its lone loss of the season.
Muskegon Oakridge 16, Buchanan 8 – Oakridge moved to 10-0 by winning this clash of league champions; Buchanan finished 7-3.
Division 6
Manchester 37, Clinton 36
The Flying Dutchmen (7-3) fell to Clinton by 18 all the way back on Aug. 24. But they handed Clinton (9-1) its first – and now only – loss this season by scoring with less than a minute remaining in this District opener. Click to read more from The Oakland Press.
Also noted:
Maple City Glen Lake 28, Boyne City 16 – Glen Lake (8-2) rebounded from a Week 9 loss, while Boyne City (8-2) finished with a second straight defeat.
Hemlock 45, Montague 20 – The Huskies (9-1) made it two straight seasons with at least nine wins, while dropping Montague just shy at 8-2.
Montrose 7, Vassar 6 – The Rams (9-1) won by a point for the second straight week while dropping the Vulcans to 7-3.
Detroit Consortium 8, Madison Heights Madison 3 – Consortium (7-3) also won its first-ever playoff game; Madison finished 8-2.
Division 7
Flint Hamady 39, Burton Bendle 33
Hamady (7-3) is better known for its basketball prowess. But after four seasons of one, zero, three and four wins, respectively, Hamady made the playoffs this fall – and earned its first postseason victory ever by avenging a Week 3 loss to Bendle (7-3). Click to read more from the Flint Journal.
Also noted:
Decatur 27, Hartford 15 – It was closer this time, but Decatur (8-2) beat league foe Hartford (7-3) for the second time in a month.
Britton Deerfield 14, Reading 7 – From the maybe-didn’t-see-that-coming file, the Patriots (7-3) knocked out the Big Eight Conference champ Rangers (8-2).
Dansville 21, Ottawa Lake Whiteford 18 – Another testament to the strength of the Central Michigan Athletic Conference, the Aggies (8-2) went on the road and came back with a win over the Bobcats (8-2) – Dansville’s first in the postseason since 1992.
Flint Beecher 35, Rochester Hills Lutheran Northwest 21 – Beecher (6-4) got into the playoffs with two straight wins at the end of the regular season, but pushed the streak to three by downing Lutheran Northwest (5-4).
Division 8
L’Anse 34, Crystal Falls Forest Park 28
The Purple Hornets (8-2) might have fallen just short of a league title, but they did earn their first playoff win since 2007 by downing the perennially-powerful Trojans (7-3). L’Anse scored the go-ahead touchdown with 41 seconds to play. Click to read more from the Iron Mountain Daily News.
Also noted:
Stephenson 14, Pickford 12 – Only three Division 8 games this weekend were decided by eight points or fewer, and this win by Stephenson (8-2) over Pickford (7-3) was the closest.
Climax-Scotts 34, St. Joseph Lake Michigan Catholic 7 – Climax-Scotts (10-0) earned a shot against reigning champion and also 10-0 Mendon by defeating Lake Michigan Catholic (7-2).
Waterford Our Lady 15, Pittsford 7 – This was the third of only three close games in Division 8, with Our Lady (8-2) moving on. Pittsford (7-3) lost in the first round last season by the same score.
Felch North Dickinson 50, Bessemer 20 – North Dickinson (9-0), the smallest school in the 11-player playoffs, needs one more win for its second season in three with at least 10 victories. Bessemer ended its first playoff season since 2006 at 6-3.
8-Player
Owendale-Gagetown 52, Akron-Fairgrove 48
This was a sweet victory for Owendale-Gagetown (8-2) and not just because the Bulldogs live on. These two split during the regular season, but Akron-Fairgrove’s win in the second game of the series counted toward the league standings and earned the Vikings that championship. Click to read more from the Saginaw News.
Also noted:
Deckerville 42, Carsonville-Port Sanilac 39 – The Eagles (9-1) eliminated the reigning MHSAA champion Tigers (4-6) in their third game against them this fall; Deckerville won all three.
Kinde-North Huron 14, Peck 8 (OT) – After falling to Peck (7-3) by 16 three weeks prior, the Warriors (6-4) won the rematch.
PHOTO: Detroit Catholic Central senior quarterback Garrett Moores (11) tries to break the grasp of Hartland senior lineman Markus Inman (52) during Friday's Division 1 District victory. (Click to see more at Terry McNamara Photography.)