Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
A Game for Every Fan: Week 8
October 11, 2012
One team more than half of the 2012 MHSAA football playoff field has been decided, with 129 teams qualified for the 256-team field with two regular-season games to play.
And each of these final weeks includes opportunities for plenty to do something they've never done before.
Over the last two weeks, Swartz Creek, Grand Rapids Northview and Detroit East English have earned their first playoff berths ever (East English in its first year as a school). Detroit Consortium, Mayville, Walled Lake Northern and Saginaw Valley Lutheran all can earn their first berths with wins this weekend.
See below for some of the best games being played in every corner of the state. And visit the MHSAA Score Center all weekend for updated scores and standings.
(All games below are tonight unless noted. Go to Score Center for additional dates and kickoff times.)
Greater Detroit
Clarkston (7-0) at Lake Orion (7-0)
These Oakland Activities Association Red rivals have two of the top three playoff point averages among potential Division 1 teams this fall, and are ranked Nos. 1 and 2, respectively, by The Associated Press' media panel. This is as true a rivalry as they come -- the schools are nearly the same size at more than 2,500 students each, they are located only 11 miles apart, and they've split their last 10 meetings including three in the playoffs.
Others that caught my eye: Detroit Cody (5-2) vs. Detroit East English (6-1) at Detroit Northwestern, Dearborn Heights Robichaud (7-0) at Dearborn Fordson (6-1), Oak Park (7-0) at Oxford (4-3), Detroit Martin Luther King (4-3) vs. Detroit Cass Tech (6-1) at Detroit Northwestern.
Lower Up North
Traverse City St. Francis (4-3) at Maple City Glen Lake (7-0)
At stake this week and potentially next is St. Francis' 22-season playoff berth streak, the state's longest. Its losses are to teams with a combined 19-2 record, but the Gladiators took a significant step last week by beating Saginaw Nouvel. Glen Lake is much like the teams that have beaten St. Francis. The Lakers have given up only 44 points total and own a win over Kingsley, which beat the Gladiators on opening night.
Others that caught my eye: Benzie Central (3-4) at Cheboygan (5-2), Boyne City (7-0) at Elk Rapids (4-3), Lake City (6-1) at Manton (4-3), Kalkaska (5-2) at Frankfort (3-4).
Bay and Thumb
Midland (7-0) at Bay City Western (7-0)
Like some games these teams have won this season, their league race is coming right down to the final minutes. The winner claims a share of the Saginaw Valley Association North championship, with both then facing city rivalry games to finish the regular season. Western has survived three straight eight-point wins, and Midland edged two of those same opponents by seven points apiece. The Chemics have beaten the Warriors in six of their last eight meetings.
Others that caught my eye: Swartz Creek (7-0) at Fenton (6-1), Walled Lake Western (5-2) at Grand Blanc (4-3), Saginaw Valley Lutheran (5-2) at Merrill (4-3), Marine City (6-1) at St. Clair (7-0).
West Michigan
Grand Rapids Catholic Central (7-0) at Hastings (6-1)
The winner of this matchup will claim a share of the O-K Gold championship. Grand Rapids Catholic Central is the reigning champion, but Hastings can claim a league title for the first time since 2001. The Cougars have won three of the four between these two since joining the Gold, but Hastings if off to its best start since that last league championship season.
Others that caught my eye: Lowell (6-1) at Caledonia (6-1), Grand Rapids Forest Hills Central (4-3) at Grand Rapids Christian (6-1), Fruitport (7-0) at Muskegon Catholic Central (5-2), Grandville (4-3) at Rockford (5-2).
Mid-Michigan
Grand Ledge (5-2) at East Lansing (5-2)
This has been one of the best rivalries in mid-Michigan for more two decades. And although this game likely won't decide a league champion this time -- Lansing Everett leads both by a win in the Capital Area Activities Conference Blue standings -- it's remains significant as both the Comets and Trojans' playoff hopes could hinge on which wins tonight. East Lansing might be in better shape, with one-win Okemos coming up in Week 9. But the Comets finish with Holt, 4-3 and another team playing for a postseason berth.
Others that caught my eye: DeWitt (6-1) at Portland (6-1), Walled Lake Northern (5-2) at Hartland (7-0), Williamston (4-3) at Haslett (4-3), Mason (5-2) at Lansing Waverly (4-3).
Southwest and Border
Stevensville Lakeshore (7-0) at Mattawan (7-0)
No region of the state has more big games this week, with titles being decided all over the Kalamazoo area and southwestern corner. But these are the big schools from the biggest league, and the game longest-awaited as both have navigated a tough Southwestern Michigan Athletic Conference West. Mattawan does have to face third-place Portage Northern next week, but the winner tonight will be riding high no matter what opponent is up next. Mattawan did win last season, breaking an eight-game losing streak against the Lancers.
Others that caught my eye: Watervliet (7-0) at Decatur (6-1), Edwardsburg (6-1) at Dowagiac (7-0), Paw Paw (7-0) at Otsego (6-1), Union City (5-2) at Reading (6-1).
Upper Peninsula
L’Anse (6-1) at Eagle River Northland Pines (7-0)
Northland Pines, the only Wisconsin team in the Western Peninsula Athletic Conference, leads both L'Anse and Calumet by a win with this the final weekend of the league schedule. Calumet fell to Northland Pines by two on opening night and defeated L'Anse by 20 last week, which doesn't seem to indicate good things for the latter. But a win tonight would add another huge accomplishment to the Hornets' first winning season since 2007.
Others that caught my eye: Negaunee (7-0) at Marquette (4-3), Pellston (4-3) at St. Ignace (7-0), Crystal Falls Forest Park (5-2) at Bessemer (4-2), Iron Mountain North Dickinson (7-0) at Lake Linden-Hubbell (4-3).
PHOTO: Elk Rapids' Derek Sentieri works to break away from Traverse City St. Francis tacklers during their game earlier this fall. (Click to see more at Terry McNamara Photography.)