Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Drive for Detroit: Week 5 in Review
September 24, 2012
By Geoff Kimmerly
Second Half editor
Fall officially is upon us. And so is the home stretch of another MHSAA football regular season.
Four weeks remain before the playoffs begin, and that allows us to crunch some numbers all 596 11-player teams surely are following with interest.
So far, one team has qualified for the postseason. Another 73 can do so with a victory this week.
And that's only part of the excitement, as many still have chances at league championships hanging in the balance.
Many are mentioned below in this week's Drive for Detroit report.
Greater Detroit
Livonia Churchill 43, Canton 40
Churchill took a major stride toward its first league title since 1979. Although the teams combined for nearly 1,000 yards in total offense, the Chargers made a last stand to improve to 5-0 and 3-0 in the Kensington Lakes Activities Association South. For Canton, it’s been some tough luck – its two losses are by a combined four points. Click to read more from Mlive Detroit.
Also noted:
Orchard Lake St. Mary 13, Detroit Cass Tech 6 – Cass Tech has appeared invincible, but this victory by the reigning MHSAA Division 3 champion over the reigning champ in Division 1 re-opens the debate over the best in Michigan overall this fall.
Detroit University Prep 28, Warren Michigan Collegiate 26 – After winning one game in the Charter School Conference in 2011, University Prep is one win from clinching at least a share of the title and also equaling its most ever.
Oak Park 20, Farmington 15 – At 5-0, Oak Park has won its most games since 2007 and is off to its best start since 1998.
Milan 35, Monroe St. Mary Catholic 20 – The Big Reds are in the midst of one of the biggest turnarounds in the state this fall, now 5-0 after going 1-8 in 2011 and losing their last four to Monroe St. Mary.
West Michigan
Grand Rapids Forest Hills Central 43, East Grand Rapids 17
This was played in a baseball stadium, Fifth Third Ballpark, but hardly looked like a baseball game on the scoreboard. Forest Hills Central scored all 43 points in the first half and continued on what is shaping up as a special season despite the competition in the ultra strong O-K White. The Rangers improved to 4-1 and had lost seven straight to the Pioneers dating back to 2001. Click to read more from the Grand Rapids Press.
Also noted:
Grand Rapids Christian 38, Caledonia 21 – This is another one that dictates some order in the O-K White, with both of these teams still 4-1 despite the Eagles’ one-game league advantage.
Comstock Park 38, Belding 31 – The Panthers outlasted the Redskins to remain one of only two 2-0 teams atop the O-K Blue.
Montague 9, Whitehall 3 – Make that six straight wins for Montague in the battle for the “Bell” that has raged more than a century.
Muskegon Mona Shores 41, Grand Rapids Union 6 – Every week seems to bring another accomplishment for the Sailors, who are 4-1 for the first time since 1989.
Upper Peninsula
Kingsford 14, Menominee 13
Overlooked accidentally in Friday’s pregame report, this ended up as the best this weekend in the entire peninsula. Both entered 4-0 after the first week of Great Northern Upper Peninsula Conference play and with little to spare. The league again looks like a gauntlet after three of five teams made the playoffs in 2011 and a fourth finished 5-4. Click to read more from the Iron Mountain Daily News.
Also noted:
Marquette 35, Gladstone 14 – Also in the GNUPC, this keeps Marquette just a game back of the co-leaders and two from making the playoffs.
Rapid River 60, Engadine 40 – Rapid River was one of three undefeated teams atop the Bridge 8-Man Football Alliance heading into the week; now there are two.
Cedarville 42, Eben Junction Superior Central 12 – These were the other two B8FA teams that came in 4-0; Cedarville continues to look like possibly the best team in all of 8-player this fall.
Iron Mountain North Dickinson 40, Bark River-Harris 0 – The Nordics became the first team to earn an MHSAA playoff berth; they are 5-0 playing only eight regular-season games this fall.
Southwest and Border
Edwardsburg 49, Three Rivers 41
These Wolverine B Conference South foes seem to be tailor-made for the rain that fell all over the Lower Peninsula on Friday. On a night of offensive firepower, Edwardsburg supplied a little bit more by running for 485 yards and seven touchdowns. The win sets up the Eddies as Dowagiac’s biggest competition for the league title. Click to read more from the Kalamazoo Gazette.
Also noted:
Watervliet 41, Hartford 29 – The separation has begun in the Southwestern Athletic Conference South, and Watervliet moved to 5-0 overall.
Paw Paw 24, Vicksburg 13 – The Redskins also moved to 5-0 overall and are tied with Plainwell now atop the Wolverine B Conference North.
Portage Central 33, St. Joseph 23 – The best of the strong Southwestern Michigan Athletic Conference West keep beating up on each other, with the Mustangs now just a game behind the leaders.
Stevensville Lakeshore 37, Niles 21 – Similar story from this SMAC West game, but Lakeshore is sharing first place with Mattawan, a win ahead of Central and Portage Northern.
Lower Up North
Traverse City Central 49, West Branch Ogemaw Heights 21
There’s plenty to tout with the surging Trojans. They’re 4-1, tying last season’s win total. They’re tied with crosstown rival Traverse City West atop the Big North Conference. They’re off to their best start since 1991, when the schools were still combined. And they’ve got the Titans next in arguably the biggest game of this rivalry since they split in 1997. Click to read more from the Traverse City Record Eagle.
Also noted:
Traverse City West 40, Cadillac 11 – The Titans couldn’t afford a trip-up heading into this week’s game with Central that could eventually be the decider in the Big North Conference.
Traverse City Christian 60, Big Rapids Crossroads 48 – These teams have only one win combined between them, but Christian set a school record for points and Crossroads scored its third-most ever.
Kingsley 12, Frankfort 6 – After a four-point loss to Frankfort in 2011, the Stags turned the tables to keep atop the Northwest Conference.
Boyne City 29, Traverse City St. Francis 13 – The Ramblers had lost 10 straight to St. Francis, including 28-0 in 2011.
Thumb and Bay
Lapeer West 13, Linden 10
A 23-yard field goal with five seconds to play earned Lapeer West coach Mike Smith his 100th win and handed Linden its first loss of the season. Both Flint Metro League teams have a loss and are chasing first-place Swartz Creek. Click to read more from the Flint Journal.
Also noted:
Freeland 16, Saginaw Swan Valley 14 – Another week, another Tri-Valley Conference Central re-mix at the top; now it’s Hemlock in first with these two tied for second.
Midland 41, Mount Pleasant 34 – The Chemics keep churning through close ones; they improved to 5-0 with their third win of seven or fewer points this fall.
Reese 23, Vassar 0 – This wasn’t as close as billed, perhaps, but Reese now is the sure frontrunner (again) in the Greater Thumb Conference West.
Richmond 35, Armada 33 – While Croswell-Lexington has a firm hold on first in the Blue Water Area Conference, five more teams (these two included) are either 3-2 or 2-3 overall and working toward that magic number of six wins.
Mid-Michigan
Charlotte 35, Mason 3
On one hand, it was a little early to put so much pressure on a young Mason team that indeed started 4-0, but against opponents that have combined for only two wins so far. On the other hand, few in mid-Michigan gave Charlotte much of a chance in this one – and the Orioles no doubt took that to heart. Charlotte is 3-2 and looks good to win at least three more and earn its first playoff berth since 2008. Click to read more from the Lansing State Journal.
Also noted:
Holt 21, East Lansing 14 – Despite a couple of tough losses to elite teams, Holt isn’t going away; the Rams are 3-2 and look good to double that win total after handing the Trojans their first loss this fall.
Springport 26, Union City 25 – Three losses by a combined 21 points led to a tough start this fall for the Spartans, but this helps after they lost to Union City 47-8 in 2011.
DeWitt 34, St. Johns 20 – The Panthers look like they’ve found another quarterback in Jacob Heath, and need just one more win in the Capital Area Activities Conference Red for a share of the title.
Portland 40, Williamston 7 – This sets up the CAAC White as a two-team race between the Raiders and Lansing Catholic.
Trophy Games
Each week, the MHSAA highlights trophy games around the state. Here's another to go with the Montague/Whitehall battle for "The Bell" mentioned above.
- Iosco County News-Herald and Oscoda Press (News-Press) Trophy: Oscoda hosted Tawas in this 58th meeting dating back to 1954, and won its seventh straight of the series. Final: Oscoda 22, Tawas 18.
PHOTO: Orchard Lake St. Mary junior fullback Jeff Robinson rumbles through the Detroit Cass Tech defensive during Friday's win by the Eaglets. (Click to see more at Terry McNamara Photography.)