Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Five for 50: Record Remains Golden
By
Geoff Kimmerly
MHSAA.com senior editor
September 20, 2012
By Geoff Kimmerly
Second Half editor
Tom Essenburg remembers one night 50 years ago like it was just last Friday.
Rain had been falling steadily on Sept. 21, 1962, as the Holland and Muskegon Heights football teams took the field at Holland's Riverview Park for their Week 2 game.
Heights was coached by the already-legendary Okie Johnson, and at his disposal were a handful of speedsters who could potentially make for a long night for Essenburg, a senior defensive back – although he had a hopeful hunch the wet weather might hinder the Tigers' passing game.
“I’m thinking to myself, what’s going to go on today?” Essenburg remembered this week. “They threw six passes the whole ballgame, because it was so wet.
“They didn’t complete one to a Muskegon Heights player,” he added. “But they completed five to me.”
Friday marks the 50th anniversary of Essenburg grabbing five interceptions, an MHSAA record for one game that twice has been tied but still stands half a century later.
The next day's Holland Evening Sentinel first told of Essenburg's final interception, which he returned for a touchdown with 13 seconds to play in the 12-0 victory. The report's seventh paragraph explained that Essenburg “had quite a night with enemy aerials."
Essenburg, by his own estimation, was good but “not anything exceptional” at football. But he'd go on to captain the Western Michigan University men’s tennis team and officiate five MHSAA Football Finals during a 41-year career wearing the stripes. He's reffing still – he will be in the white hat Friday at Zeeland East – and owns and operates a fitness club in Grand Rapids.
It is more for those reasons that Essenburg is known well in the west Michigan athletic community. But the times have come, every few years or so, when someone runs across his name in the MHSAA record book, or recognizes his name from the record board at Holland High.
Doing his job
“I had a job to do. I was a defensive back. My job was to make sure people didn’t get behind me,” Essenburg said this week. “I don’t think I counted (the interceptions) during the game. Not until I got the paper the next day did I think that (five) must have been right.”
When his family headed to Holland to see relatives, Kristin Callis remembers her dad asking her and her siblings if they’d like to stop by the field to see where he had his history-making moments.
“Of course we would groan and act like it would be the end of the world to make the stop. I only recall seeing the field once,” said Callis, the eldest of Essenburg’s three children. “It was really just a funny thing my Dad would say to us. He was proud yet humble when it came to his accomplishment.”
Essenburg also played baseball, basketball, and ran track at points during his high school years. After a standout tennis career with the Broncos, he became a teacher and later athletic director at Allegan High – and as a coach he started a boys tennis program that became one of the state’s elite under successor Gary Ellis.
Essenburg does most of his officiating these days for football and softball, and also has worked at the collegiate level. This spring, Essenburg received his 40-year service award from the MHSAA for his work between the lines.
“Excelling in high school sports charted the course for the rest of my Dad's life,” Callis said.
Essenburg owns Endurance Fitness in Grand Rapids. Previously, he started the Ramblewood Raquet Club in Grandville and managed the East Hills athletic club for nearly two decades. All three of his children got their first jobs at his club, and he taught them to play as many sports as they had interest. Essenburg's tennis skills no doubt passed down to Callis, who played at Hillsdale College. And, of course, the children have a pretty good idea what's happening on the football field – when they were kids, Essenburg would quiz Kristin, Heidi and Ryan on football officiating signals.
History lives on
Essenburg's listing is the oldest for a defensive statistic in the MHSAA football record book. (Temperance Bedford's Tony Gill in 1990 and Concord's Zach Brigham in 2010 also grabbed five interceptions in one game to tie the record.)
But in a final ironic twist, recognition didn't come right away. Back then, a local service club sponsored a Player of the Week award for Holland's football team, with the best player each game honored the following Thursday. For the Heights game, Essenburg had to be a shoe-in.
The award that week went to a defensive lineman.
"I was just heartbroken. I said, 'What more could I do?'" Essenburg said. "But that was fine. Later in the year I got it."
“It’s a good thing I’m a referee,” he then joked. “If I was (a back judge), I might be really lenient with pass interference.”
PHOTOS: (Top) Tom Essenburg was mentioned prevalently in the Sept. 22, 1962 Holland Evening Sentinel for his five interceptions the night before against Muskegon Heights. (Middle) Later that season, the Sentinel also ran a photo of Essenburg attempting to haul in a pass. (Bottom) Essenburg has officiated in five MHSAA Football Finals, the most recent in 2004 at the Pontiac Silverdome.