Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Playoffs: Semifinals in Review
December 16, 2011
It’s always hard to wave good-bye to another high school football season.
But stories of this fall’s playoffs will no doubt be retold a few times this winter -- especially after one of the most memorable Semifinals weekends in recent memory,
Nine of Saturday’s 16 games were decided by eight points or fewer. Two games were decided by three points, and three more games by just one. Twice, overtime was necessary to decide which team would advance to this weekend’s MHSAA Finals at Detroit’s Ford Field.
We’ll kick off Finals week with our regular round-up of the previous weekend’s playoff action – including the first 8-Player Final in MHSAA history. Later this week, we’ll take a brief look at every team hoping to finish by hoisting a championship trophy.
All eight games will be broadcast on Fox Sports Plus. Click for a full schedule and playoff scoreboard. And click here for a list of Fox Sports Plus channels in your area.
(Rankings are by The Associated Press’ panel of media voters.)
1st and 10
Division 1: Detroit Catholic Central 23, Rockford 20 (OT) – Rockford kicked a field goal for a three-point lead to begin overtime, but No. 2 beat No. 1 when DCC running back Anthony Darkangelo ran in the game-winner from seven yards out. Read more in the Novi News.
Division 1: Detroit Cass Tech 6, Utica Eisenhower 3 – Here’s why they play the games. Unranked Cass Tech continued an impressive defensive stand (see lower in this post for more) in knocking off the No. 3 Eagles. Read more in the Detroit Free Press.
Division 2: Lowell 42, Walled Lake Western 35 (OT) – Walled Lake Western came back from 14 down in the third quarter and then took a lead, but couldn’t keep the Red Arrows from booking a third-straight trip to the Finals. Read more in the Grand Rapids Press.
Division 2: Birmingham Brother Rice 27, Detroit Martin Luther King 26 – The Crusaders fought back from an early 21-0 deficit, and Brother Rice scored all of its points during the first half. But the Warriors held on twice at the end – once on a two-point conversion try that would’ve given King the lead, and then once more on the Crusaders’ final possession. Read more from the Oakland Press.
Division 3: Mount Pleasant 38, East Grand Rapids 37 – The Oilers were probably thinking less about EGR’s 28-game playoff winning streak and more about how the Pioneers had knocked them out of the playoffs two of the last three seasons. Now, Mount Pleasant can focus on playing in its first MHSAA Final. Read more in the Mount Pleasant Morning Sun.
Division 5: Lansing Catholic 42, Grand Rapids West Catholic 35 – The teams exchanged shots until just about the end, with this season’s No. 1 taking down the reigning champion despite trailing twice during the first half. Read more in the Lansing State Journal.
Division 6: Constantine 45, Ecorse 44 – The Falcons have shown they are tough to stop when it matters most, winning their third playoff game by seven or fewer points to advance to their first Final since 2004. Read more in the Sturgis Journal.
Division 7: Pewamo-Westphalia 22, Hudson 14 – The Pirates, making their second Semifinal appearance ever, earned their first Finals berth by ending the 26-game winning streak of the reigning champion Tigers. Read more from the Lansing State Journal.
Division 8: Mendon 34, New Lothrop 13 – The No. 3 Hornets had given up 47 points over their first 12 games, but top-ranked Mendon nearly doubled that while holding a New Lothrop offense averaging 52 points to just a pair of touchdowns. Read more in the Sturgis Journal.
8-Player Final: Carsonville-Port Sanilac 59, Rapid River 20 – It’s arguable what was more impressive – the Tigers’ offensive might, or that its defense held Rapid River scoreless in the second half of the first-ever MHSAA 8-player Final. Read more in the “First Pitch” at MHSAA.com.
Numbers Game
16 – Number of points Detroit Cass Tech has given up during the postseason, including three to Utica Eisenhower in Saturday’ 6-3 victory. The Technicians have held opponents to seven or fewer points in nine of 13 games this fall.
34 – Number of minutes Constantine held onto the ball – and kept Ecorse’s offense off the field – in a 45-44 Division 6 win.
901 – Number of yards, combined, put up by Carsonville-Port Sanilac and Rapid River in the inaugural 8-player Football Final.
324 – Passing yards by Carsonville-Port Sanilac quarterback Hayden Adams, who likely will be remembered as this state’s first 8-player star. Five of his 12 completions went for touchdowns, and he also ran for 130 yards and two scores.
More Fantastic Finishes
Division 3: Orchard Lake St. Mary 14, Battle Creek Harper Creek 10 – They were tied going into the fourth quarter. Harper Creek added a go-ahead field goal – and then St. Mary’s Grant Niemiec scored on an 11-yard run with 49 seconds left to take the final lead.
Division 4: Zeeland West 30, Comstock Park 6 – The Dux moved to 13-0 to tie the school record for wins and make a second MHSAA Final – in just seven seasons of existence.
Division 4: Marine City 45, Grosse Ile 6 – The Mariners shut down Grosse Ile until the final five minutes of the game to earn their second Finals berth in five seasons.
Division 5: Flint Powers Catholic 27, Almont 10 – Why they play the games, Part II. Powers is the latest to make the rare trek from 5-4 qualifier to potential MHSAA champion after taking out Nos. 2 and, most recently, 4 from the final AP regular-season poll.
Division 6: Ithaca 28, Iron Mountain 0 – The Yellowjackets returned to the Superior Dome and beat Iron Mountain for the second straight season to advance to Detroit.
Division 7: Saginaw Nouvel 14, Traverse City St. Francis 3 – The Panthers’ defense also has been awesome during this postseason, giving up just 23 points over four games.
Division 8: Fowler 45, St. Ignace La Salle 8 – The Eagles have gone from losing their coach the weekend before practice began in 2010 to making their first Final since winning Class D in 1998.
Up Next: MHSAA 11-player Finals
FRIDAY
Division 8: Mendon (13-0) vs. Fowler (11-2), 10 a.m. – These are two of the most storied small-school programs in state history, both ranking among the top 14 in the state in winning percentage since 1950 according to Michigan-football.com. Mendon was expected to be here, but surprise Fowler has been to this point plenty of times as well.
Division 2: Birmingham Brother Rice (9-4) vs. Lowell (12-1), 1 p.m. – Brother Rice’s tough schedule always gives it a decent shot of making the playoff field even at 5-4, but getting to the Final after coming in with that record is new ground for the Warriors (they made the Semifinals in 2009 after entering 5-4). Lowell was just about everyone’s pick to get this far – and will try to make it two titles in three seasons after losing in the 2010 championship game.
Division 6: Constantine (11-2) vs. Ithaca (13-0), 4:30 p.m. – Constantine’s 1-2 start is a distant memory as the Falcons go for their first championship in seven seasons. Ithaca made its first Final just a year ago, but can further its reputation as an elite power but claiming two titles in a row and extending its winning streak to 28.
Division 4: Marine City (13-0) vs. Zeeland West (13-0), 7:30 p.m. – It’s rare for the combination of bracket assignments and rankings to play out like this, but Marine City entered the postseason No. 1 and Zeeland West No. 2. The Mariners last won a championship in 2007, but have the chance to also finish 14-0 this time. Same story as the Dux try to improve just that little bit on their 2006 title run.
SATURDAY
Division 7: Pewamo-Westphalia (13-0) vs. Saginaw Nouvel (12-0), 10 a.m. – The Panthers are going for their third MHSAA championship in six seasons and have no problem raising their game; not counting two against Canadian teams, Nouvel played 10 games this season against teams that qualified for the playoffs. P-W joins Fowler as finalists from the Central Michigan Athletic Conference, and is led by a senior class that might be one of the best in the program’s successful history.
Division 1: Detroit Cass Tech (10-3) vs. Detroit Catholic Central (12-1), 1 p.m. – The Technicians seemingly have been building toward this weekend after making their first Semifinal appearance in 2010, and after losing by three in that game before going on to win by three in last week’s semi. Now they get the Shamrocks, who can move into a third-place tie with 11 MHSAA football championships.
Division 5: Flint Powers Catholic (9-4) vs. Lansing Catholic (13-0), 4:30 p.m. – The Cougars defeated Powers 37-17 in Week 2, but it’s fair to say much has changed. The Chargers haven’t given up that many points in a game since – but Lansing Catholic also hasn’t scored that few.
Division 3: Mount Pleasant (13-0) vs. Orchard Lake St. Mary (11-2), 7:30 p.m. – The Eaglets lost the last two Finals to East Grand Rapids by eight and three points, respectively. No matter what happens in this finale, there will be a new Division 3 champion for the first time in five seasons.
(Photo courtesy of Sharon Weber via the Lansing State Journal.)