Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Carlson's 'Power-Spread' Piling Up Points Despite Missing Leading Rusher
By
Doug Donnelly
Special for MHSAA.com
October 2, 2024
In Johnny Cash’s song “One Piece at a Time,” the main character collects car parts over the years to build a one-of-a-kind automobile.
At the end of the song, he’s asked what model it is. That’s where he runs into trouble.
“Well, it’s a ’49, ’50, ’51, ’52 …” Cash sings.
That automobile is a lot like the offense that has Gibraltar Carlson’s football team off to a 5-0 start.
“We pride ourselves in running the football here,” third-year head coach Jason Gendron said. “That is our identity. We play power football.”
That’s not the full story, however.
“We are multi-set, really,” Gendron said. “We have Wing-T principles, but we are a spread, Wing-T team that can go tight formations with two tight ends and three running backs. We also can go spread and run some run-pass option things. We also like to run counter off that.
“At the end of the day, power football is where we like to be. We can run that out of multiple sets. Everything we do is based off power.”
Marauders quarterback Joe Krolak agrees. Sort of.
“It’s power-spread,” Krolak said. “It’s hard to describe. We can go under center, or we can go spread.”
No matter what you call it, the Marauders’ offense is clicking in all gears. Carlson is averaging a two-point conversion shy of 50 points a game in their 5-0 start.
That Carlson is having success is not surprising or anything new. The Marauders have won four straight Downriver League championships and have made the playoffs seven years running. The surprising piece this season is they have done it without Division I college recruit Izaiah Wright, the junior running back who rushed for 1,965 yards and 31 touchdowns as a sophomore in leading Carlson to a 10-2 record.
Wright played in Week 1. But on the first offensive series of the game in Week 2, he went down with an ankle injury and hasn’t played since.
“It’s been a slow recovery,” Gendron said. “He’s been week-to-week. He’s getting closer. I do think he’ll play again this year, but I don’t know if he will be 100 percent this year.”
In his place, the Marauders were sharing carries among multiple backs until last week when junior Avery Ortiz got the full workload. He responded with 200 yards rushing and multiple touchdowns.
Gendron said he and the Carlson coaches saw the potential in Ortiz.
“Avery has been the running back who has emerged,” Gendron said. “We feel Avery is one of the best backs in our conference and southeast Michigan.”
Ortiz has been Wright’s backup for a couple of seasons. Last year Gendron asked Ortiz about changing positions to get him on the field, and he started playing safety. This season, with Wright out, Ortiz found himself on the offensive side of the ball again.
“He has great vision and is really good on his cuts,” Gendron said. “Avery is a running back at heart. He’s always wanted to be the running back here, but you have a kid in front of him who is a Division I player who beat him out. That’s just the way it goes. At least he was humble enough to accept that and find another place to play. For him to get that back, seize the moment and run with it, is the credit to the type of kid he is.”
Krolak said the offense hasn’t skipped a beat with Ortiz as the featured back.
“Everybody knows in this program it’s next man up,” Krolak said. “We have a lot of athletes in this program who can do the same things he can do. Avery has really stepped up big. He’s looking phenomenal. He’s a great running back and has carried us through this.”
Gendron called Krolak the team’s first-half MVP. Krolak has completed 44 of 62 passes for 669 yards and six touchdowns and rushed for another 406 yards and nine touchdowns.
“Joe is a very dangerous runner and has gotten better at throwing,” Gendron said. “He’s a dual-threat quarterback. You can’t just key on Izaiah or Avery. You have to have eyes on Joe. He’s been the player of the year for us without question. He’s leading us and doing everything I’ve asked him to do at the position. He’s having a great year.”
Krolak, a senior, said he was ready for his number to be called more with Wright out.
“I knew I would get the ball more,” Krolak said. “Coach told me I was going to run the ball more and throw it around, and I was completely ready for it.”
Carlson has several more weapons, including tight end Drew Sikora and receivers Brendan Stanley and Landon Vida. Everything starts up front, however.
“I tell our offensive line that they are the most important position group on the field, both our offensive and defensive lines,” Gendron said. “They have bought in and embraced that and the fact that we want to be a power, smash-mouth football team.”
Carlson’s been pretty good on defense, too, giving up just six touchdowns all season.
Gendron is a Monroe Jefferson graduate who played for Marc Cisco, who retired after 47 years coaching the Bears. That’s where Gendron learned the fundamentals of the game and about power football.
“It works,” Gendron said. “It worked back then for Marc, and it works for us. It’s good football. I believe in it. The kids buy into it. There’s nothing better from an offensive standpoint when you can get three yards at will and you can call the play again and it works.”
The current offense is a mix of Gendron’s years playing at Jefferson and schematic strategies incorporated by Dan Kalbfleisch, the Carlson athletic director and assistant football coach.
“We’ve blended Dan’s experience with his spread concepts and the things I value about offensive football – the ground and pound, power football concepts – into one offense. Dan brings the pre-snap, tempo, no-huddle offense with motion and getting guys into space. That’s what you see. We both believe in running the football.”
Carlson has some tough games ahead, but Gendron is pleased with how the season is shaping up. With a little luck, they might get Wright back in time for a playoff run.
“We are on schedule right now,” he said. “Our guys have done what they need to do at this point. We take things one week at a time. Trenton is on the clock right now.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTOS (Top) Gibraltar Carlson quarterback Joe Krolak considers his best option during last week’s win over Southgate Anderson. (Middle) Carlson coach Jason Gendron pumps up his team during a practice. (Below) The Marauders’ Avery Ortiz drags a defender downfield. (Game photos by Kim Britt; practice photo by Niles Kruger/Monroe News.)