Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
1st & Goal: 2024 Week 5 Preview
By
Geoff Kimmerly
MHSAA.com senior editor
September 27, 2024
As we reach the midpoint of the 2024 football regular season this weekend, 88 teams – or 15 percent of the state’s 601 varsities – have yet to taste a loss this fall.
That may change substantially over the next three days.
A first defeat is guaranteed for at least four teams, as four Week 5 matchups pit undefeated opponents – and we dig into two of those games below. A total of 24 more undefeated teams will face opponents who have suffered just one loss over the first month, and we highlight some of those matchups as well – plus a few unexpected picks as we take a bit of a long view on potential league title and playoff qualification outcomes while rolling into the second half.
All games listed below are tonight unless noted, with results posting as they are reported all weekend on the MHSAA Scores page. Updated standings also are available by clicking the schools on the score list, and every division’s playoff points summary updates as well as scores are received.
Bay & Thumb
Ovid-Elsie (4-0) at Montrose (3-1) WATCH
Three teams have started the Mid-Michigan Activities Conference schedule 2-0, and these are two of them. Both were original members of the league in 2018, but their only championship came with a three-team share of the title in 2021 – although Montrose has won four District titles and a Regional championship over the last six seasons, and Ovid-Elsie made the Division 6 Semifinals last fall. The Marauders’ 42 points in a 35-point win last week over Durand were their season low; conversely, Montrose downed Durand by only six points 20-14 in Week 3 but over the season is allowing just under 11 per game – and with that lone loss opening night to 2023 Division 8 semifinalist Riverview Gabriel Richard.
Keep an eye on these FRIDAY Almont (4-0) at Croswell-Lexington (3-1) WATCH, Lansing Everett (4-0) at Grand Blanc (3-1) WATCH, Traverse City West (3-1) at Midland (3-1) WATCH, Port Huron Northern (2-2) at Port Huron (3-1) WATCH.
Greater Detroit
Warren De La Salle Collegiate (3-1) at Detroit Catholic Central (4-0), Sunday WATCH
This season’s DCC “Boys Bowl” features two of the top three teams in the Catholic High School League Central. DCC leads the division thanks to a 21-7 Week 2 win over Toledo Central Catholic, and De La Salle is chasing after last week’s 41-6 loss to TCC. But a Pilots win in this Sunday afternoon matchup would reset things at the top of the standings, and De La Salle has claimed the last three meetings with the Shamrocks – including 14-7 a year ago.
Keep an eye on these FRIDAY Roseville (3-1) at Grosse Pointe South (4-0), Rochester Adams (4-0) at Lake Orion (3-1) WATCH, Detroit Henry Ford (4-0) at Detroit Martin Luther King (3-1), Riverview (4-0) at Flat Rock (4-0) WATCH.
Mid-Michigan
DeWitt (4-0) at East Lansing (3-1) WATCH
This has been the most anticipated matchup in the Lansing area going back to last year’s 40-34 East Lansing win that ended up deciding the Capital Area Activities Conference Blue championship. The lone loss between them this season was the Trojans’ 14-12 defeat against Hudsonville in Week 2, and that defeat keeps looking better as Hudsonville downed Division 1 contender Rockford last week. DeWitt has scored at least 55 points in all four of its games, but also given up 42 or more twice – and with the playmakers on both sides, this could be another high-scoring clash.
Keep an eye on these FRIDAY Ogemaw Heights (4-0) at Clare (4-0) WATCH, Lake Fenton (3-1) at Corunna (4-0) WATCH, Portland (4-0) at Lansing Catholic (3-1), Manchester (4-0) at Leslie (4-0) WATCH.
Northern Lower Peninsula
Kingsley (3-1) at Traverse City St. Francis (3-1) WATCH
Much-improved Cheboygan may play a role, and Benzie Central pushed Kingsley hard last week. But these two look like the favorites in the Northern Michigan Football League Legends, and this game looks like it could end up eventually deciding the title. Both have a loss to a good opponent this fall, the Stags to Reed City in their opener and St. Francis two weeks ago to a 2023 league champion in Berrien Springs. Kingsley won last season’s meeting with the Gladiators 44-21 on the way to finishing second in the league but claiming the Division 6 championship in November.
Keep an eye on these FRIDAY Maple City Glen Lake (3-1) at East Jordan (3-1) WATCH, Cheboygan (3-1) at Boyne City (2-2) WATCH, Benzie Central (2-2) at Charlevoix (2-2) WATCH, McBain (4-0) at Houghton Lake (2-2) WATCH.
Southeast & Border
Petersburg Summerfield (3-1) at Ottawa Lake Whiteford (2-2) WATCH
This will be the final season of 11-player football in the 41-year-old Tri-County Conference, and among the remaining three teams Whiteford and Summerfield are tied with the most league titles with seven apiece. Whiteford has dominated in four straight wins between these two, including a 2021 playoff victory and 43-0 a year ago in Week 9 to keep the Bulldogs out of the playoffs. But Summerfield is off to another solid start, with its lone defeat by three to improved Decatur, and will try to catch a Bobcats team coming off a 50-20 loss to undefeated Edon, Ohio.
Keep an eye on these FRIDAY Milan (2-2) at Monroe St. Mary Catholic Central (4-0), Onsted (2-2) at Ida (3-1) WATCH, Blissfield (2-2) at Hudson (3-1) WATCH, Grass Lake (3-1) at Napoleon (2-2).
Southwest Corridor
Galesburg-Augusta (2-2) at Lawton (3-1) WATCH
Galesburg-Augusta is off to its best start since 2016, when it finished 5-4 – its only winning season this century. A victory over Allegan in Week 3 was notable and gave the Rams as many this season (2) as all of last. Things get more difficult from here, however, as Schoolcraft started off the Southwestern Athletic Conference Valley schedule by handing G-A a 49-0 defeat. Lawton, meanwhile, opened its league slate with a 42-6 rumbling over Delton Kellogg and has won 12 straight Valley games and three straight championships.
Keep an eye on these FRIDAY South Haven (2-2) at Parchment (3-1), Parma Western (3-1) at Coldwater (2-2), Allegan (2-2) at Constantine (4-0), Bronson (3-1) at Vermontville Maple Valley (2-2) WATCH.
Upper Peninsula
Bark River-Harris (2-2) at Manistique (2-2) WATCH
This might seem like another unexpected choice for special attention, but both teams enter this weekend with an opportunity to affect their season's eventual outcome significantly. The Emeralds are coming off a 4-5 finish a year ago, their best record since 2012, and a win over Bark River-Harris would not only be a first in five recent meetings but also a strong step toward reaching five or more wins this fall – especially with their final two games against currently undefeated Iron Mountain and Saginaw Nouvel. The Broncos, meanwhile, opened this season 0-2 but have begun to rebound as they pursue a sixth-straight winning regular season – and with Iron Mountain and Menominee coming up, this one would go a long way toward achieving that possibility.
Keep an eye on these FRIDAY Kingsford (4-0) at Calumet (2-2) WATCH, Houghton (2-2) at Menominee (4-0) WATCH, Ishpeming Westwood (1-3) at Gladstone (1-3) WATCH. SATURDAY Gwinn (2-2) at West Iron County (1-3) WATCH.
West Michigan
Zeeland West (4-0) at Hudsonville Unity Christian (4-0)
The realigned Ottawa-Kent Conference Gold took Zeeland West away from the Muskegon powerhouses but dropped it into a division with, among others, reigning Division 3 champion Grand Rapids Forest Hills Central from the O-K White and rebounding Unity from the O-K Blue. The Crusaders are only three years removed from a trip to Ford Field and defeated Forest Hills Central 43-20 last week in a league opener, while West opened with a 28-13 win over rival Zeeland East. Worth noting, Grand Rapids South Christian is the only holdover back from the previous O-K Gold alignment, and the Sailors also are 4-0 and see Unity and Zeeland West back-to-back in Weeks 7 and 8, respectively.
Keep an eye on these FRIDAY Hudsonville (3-1) at East Kentwood (3-1) WATCH, Newaygo (4-0) at Reed City (3-1) WATCH, Grand Rapids South Christian (4-0) at Grand Rapids Forest Hills Central (3-1) WATCH, Muskegon Mona Shores (4-0) at Muskegon (1-2).
8-Player
Brown City (3-1) at Kingston (4-0)
Brown City has an enrollment too large to allow the Green Devils to participate in the playoffs this season, so a repeat league championship has to be a main objective – and despite falling 30-28 to Deckerville last week, Brown City still has a chance to end up with at least a share of the Big Thumb Conference Blue title. Kingston and Deckerville now lead the league, and they face off in Week 7 – and Kingston also ended Brown City’s 2023 season with a Regional Final shutout. But a win tonight definitely would allow the Green Devils to root for the Cardinals in two weeks.
Keep an eye on these FRIDAY Waldron (4-0) at Burr Oak (3-1), Grand Rapids NorthPointe Christian (3-1) at Gobles (4-0) WATCH, Alcona (4-0) at Mio (3-1) WATCH. SATURDAY Indian River Inland Lakes (4-0) at Ishpeming (3-1) WATCH.
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PHOTO Goodrich's Chase Burnett (25) follows teammate Gavin Sukup's block during a Week 3 win over Lake Fenton. (Photo by Terry Lyons.)