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Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

Linden quarterback Dylan Dreasky (7) hands off during his team’s 14-13 win over previously-undefeated Flushing on Friday.

1st & Goal: 2024 Week 4 Review

By Geoff Kimmerly
MHSAA.com senior editor

September 23, 2024

“We’ve seen it all” surely belongs among the most overused phrases in sports. But Week 4 provided a few entertaining extremes from an otherwise typical high school football weekend across Michigan.

MI Student AidIn what had to be a first for a Michigan school, DeWitt welcomed an opponent from West Virginia – and in a 70-63 victory combined to tie for the sixth-most points scored between two teams in state history when the losing team scored at least 40.

Conversely, Midland Dow defeated Bay City Western 3-2 – the lowest-possible winning score when both teams put points on the board.

We’ve noted several more results below, of course, including the end of some notable winning – or losing – streaks, depending on who you were cheering on, and a handful of games that very well could decide league championships next month.

Bay & Thumb

HEADLINER Croswell-Lexington 21, North Branch 17 The Broncos (3-1) led into the fourth quarter before Croswell-Lexington (3-1) moved ahead in what could prove a key result in the Blue Water Area Conference race. These two are now tied for third in the league, with Cros-Lex facing co-leader Almont this week (after losing to co-leader Armada in Week 2) and North Branch playing Almont and Armada back-to-back in October. The Pioneers’ 21 points were the first North Branch had given up this season. Click for more from the Port Huron Times Herald.

Watch list Pinconning 21, Sanford Meridian 14 With this first win over Meridian since 2008 – breaking an eight-game losing streak against the Mustangs – Pinconning (3-1) guaranteed itself a better record than a year ago and its most wins since 2018, and after winning a combined four games over the last five seasons.

On the move Davison 45, Saginaw Heritage 22 This was an important opening win for Davison in Saginaw Valley Red play as it kept the Cardinals (3-1) on pace with co-leaders Lapeer and Grand Blanc and likely left Heritage (2-2) hoping for title share at best. Birch Run 21, New Lothrop 20 The Panthers (2-2) moved to the Mid-Michigan Activities Conference this fall and lost their first two league games, but getting past last season’s runner-up New Lothrop (1-3) was a great sign heading into this week’s matchup with reigning champ Chesaning. Millington 34, Cass City 6 Millington (4-0) also switched leagues this season and is the leader of the Big Thumb Conference White after this win over last season’s Greater Thumb Conference West champ Cass City (2-2).

Greater Detroit

HEADLINER Detroit Martin Luther King 18, Detroit Cass Tech 12 (OT) A fourth-down Darryl Flemister touchdown pass to Tayshaun Henry, followed by a defensive stop, gave King the latest chapter in this rivalry and broke Cass Tech’s three-game winning streak in the series. King (3-1) is atop the Detroit Public School League Blue tied with Henry Ford and East English, with Cass Tech (2-2) and Renaissance one game back and Cass Tech not facing Ford on the league schedule. Click for more from the Detroit Free Press.

Watch list Detroit Catholic Central 27, Orchard Lake St. Mary’s 22 DCC (4-0) is alone atop the Catholic High School League Central heading into this week’s massive matchup with Warren De La Salle Collegiate, thanks to this victory over St. Mary’s (2-2) and the Pilots’ 41-6 defeat against Toledo Catholic Central.

On the move Rochester Adams 28, Clarkston 10 The Highlanders’ Oakland Activities Association Red schedule opened with West Bloomfield and Clarkston, and they’ve defeated both to move to 4-0 overall after falling to both last season. Macomb Dakota 24, Sterling Heights Stevenson 9 The Cougars (4-0) and Utica Eisenhower have surged to the front of the Macomb Area Conference Red, Dakota this week handing Stevenson (3-1) its first defeat with a third-straight game giving up fewer than 10 points. Bloomfield Hills Brother Rice 14, River Rouge 7 Brother Rice ended a 13-game losing streak in a big way avenging last year’s 28-16 defeat to playoff regular River Rouge (2-2).

Mid-Michigan

HEADLINER Clare 26, Gladwin 21 Clare (4-0) took a major step in the Jack Pine Conference Division 1 race thanks to an unforgettable drive at the end of this rivalry matchup. The Pioneers marched 99 yards over three minutes with Aiden Van Bonn scoring the game-winner with 53 seconds left. Gladwin had won three straight regular-season meetings with Clare (with a Clare 2021 playoff win mixed in). Click for more from the Bay City Times.

Watch list Leslie 33, Michigan Center 31 In avenging a 28-point loss from a year ago, Leslie (4-0) tied its win total from 2023 and moved closer to guaranteeing a first winning season since 2012. Michigan Center (1-3), meanwhile, has two losses by a combined three points.

On the move Hastings 31, Parma Western 17 These two decided the Interstate 8 Athletic Conference title last season, and Hastings (4-0) will continue its repeat pursuit after defeating Western (3-1) for the fourth-straight season. Corunna 48, Owosso 13 Corunna (4-0) ran its winning streak in this rivalry to six by handing Owosso (3-1) its first defeat. Mason 30, Haslett 24 (OT) Mason (3-1) sent this one to overtime with a field goal on the last play of regulation and emerged from a potential league-deciding matchup that saw neither team commit a turnover.

Fowler’s Ford Phillips (15) breaks into an opening but with Bath’s Isiah Delacruz (1) closing in. The Eagles won 41-0.

Northern Lower Peninsula

HEADLINER Charlevoix 26, East Jordan 20 After a couple of tough losses over the first month, Charlevoix (2-2) is moving in the right direction and will jump back into league play after handing East Jordan its first defeat. East Jordan (3-1) may very well end up the Northern Michigan Football League Legacy champion again with a key matchup this week against Maple City Glen Lake. But the Rayders can carry some momentum especially defensively back into NMFL Leaders play after containing a Red Devils offense that had scored 44 or more points in all of its first three games. Click for more from the Petoskey News-Review.

Watch list Petoskey 20, Gaylord 0 Petoskey (4-0) is off to its best start since 2011 and giving up just under eight points per game after this shutout of the reigning Big North Conference champion Blue Devils.

On the move Manton 24, Lake City 22 Manton (1-3) had lost eight straight to Lake City (1-3) and took a nice first step for this season specifically after winning once all of last fall and missing out on a Week 3 victory by eight points. Kingsley 26, Boyne City 20 Kingsley (3-1) navigated a tough obstacle in Boyne City (2-2) on the way to this week’s potential NMFL Legends-deciding matchup with Traverse City St. Francis. Oscoda 20, Elk Rapids 0 After an 0-2 start, Oscoda (2-2) is even again after avenging last year’s 30-0 defeat to the Elks.

Southeast & Border

HEADLINER Manchester 36, Napoleon 14 Manchester (4-0) took a major step opening in a strong Cascades Conference East by ending a five-game losing streak to Napoleon (2-2), which had won 11 straight league games and two straight league championships. The Flying Dutchmen see undefeated Leslie (noted above) this week. Click for more from the Jackson Citizen Patriot.

Watch list Clinton 8, Blissfied 0 Clinton (3-1) posted its second-straight shutout to start Lenawee County Athletic Association play and made a second-quarter touchdown stand against the Royals (2-2).

On the move Adrian Madison 38, Dundee 13 The Trojans (3-1) just keep building, bouncing back from a Week 3 loss to Clinton as they continue to leave behind last year’s 1-8 finish. Dexter 56, Ann Arbor Huron 19 The Dreadnaughts (3-1) have rebounded from a Week 2 loss to Saline with a pair of 50-point performances, and they’ll be rooting for Huron (2-2) against Saline this week. Tecumseh 20, Adrian 10 Tecumseh (2-2) had lost its last two games by one point and then eight, but got even by avenging last year’s 29-7 defeat to the Maples (2-2).

DeWitt’s Tyler Dusseau (65) and Max Holtz (5) bring down a ball carrier from Hurricane, WV.

Southwest Corridor

HEADLINER White Pigeon 14, Decatur 6 This was as good as forecast, as White Pigeon (4-0) scored the only points of the second half to get past Decatur (3-1) and extend its regular-season winning streak to 17. Touchdowns were scored on defense, special teams and via a trick play. Click for more from the Sturgis Journal.

Watch list Kalamazoo Central 41, Stevensville Lakeshore 37 Kalamazoo Central’s first win over Lakeshore since 2018 moved the Maroon Giants to 3-1, giving them one more win than all of last season and guaranteeing their best finish since at least 2019.

On the move Bronson 34, Reading 12 Bronson (3-1) was 0-6 against Reading (1-3) since joining the Big 8 Conference in 2017, and a third win this season means the Vikings will at least tie their winningest since 2012. Constantine 28, South Haven 22 These two decided the Southwestern Athletic Conference Lakeshore title last year, and the Falcons (4-0) showed some grit again with their second-straight one-score win this fall. Paw Paw 34, Vicksburg 7 Paw Paw has outscored its first two Wolverine Conference opponents by a combined 97-7 and has not given up more than 15 points to any opponent this fall.

Upper Peninsula

HEADLINER Kingsford 29, Negaunee 27 Last season’s Western Peninsula Athletic Conference Copper co-champions met for what could eventually decide the league title this fall, and this time Kingsford won close after falling to Negaunee 13-12 a year ago. The Miners (3-1) trailed big in the third quarter before launching a comeback, but the Flivvers held on to move to 4-0. Click for more from the Iron Mountain Daily News.

Watch list Escanaba 45, Sault Ste. Marie 0 For the second time this season, Escanaba avenged a 2023 loss. Escanaba had lost their last two recent meetings with Sault Ste. Marie, and at 2-2 already has as many wins as both of the last two seasons.

On the move Bark River-Harris 48, Gwinn 0 Bark River-Harris (2-2) is back to even after opening with two losses, and as the Broncos pursue a fifth-straight winning season. Menominee 48, Calumet 6 The Maroons (4-0) also are positioning themselves for another run at the West-PAC Copper title, in this one sending Calumet to 2-2. Houghton 39, Ishpeming Westwood 8 The Gremlins (2-2) pulled within a win of tying last season’s total.

West Michigan

HEADLINER Hudsonville 28, Rockford 21 Hudsonville (3-1) broke a nine-game losing streak against its rival that stretched back to the 2016 playoffs, and ended previously-undefeated Rockford’s Ottawa-Kent Conference Red 27-game winning streak that began in 2019. The Eagles fell to the Rams 48-0 just last season, but now sit with East Kentwood atop the early league standings. Click for more from the Grand Rapids Press.

Watch list Newaygo 42, Howard City Tri County 38 Newaygo (4-0) is in its second season under legendary past Rockford coach Ralph Munger, and its four wins this fall are more than the team has won in a season since 2019. Tri County (3-1) was last season’s runner-up in the Central State Activities Association Gold and had defeated Newaygo in four straight.

On the move Muskegon Mona Shores 14, Byron Center 12 Only Hudsonville’s stunner could dislodge this from West Michigan’s top billing above, as Mona Shores won this matchup of undefeated teams in a defensive showdown. Hudsonville Unity Christian 43, Grand Rapids Forest Hills Central 20 We already figured Unity (4-0) was back to being Unity past, but doubling up the reigning Division 3 champion FHC (3-1) speaks plenty more. Grand Rapids Northview 31, East Grand Rapids 27 Northview made the playoffs at 4-5 last season in part because of its tough schedule, and the Wildcats are looking great to build on that with this win making them 4-0. Northview had lost all five of their recent meetings with EGR (2-2).

8-Player

HEADLINER Deckerville 30, Brown City 28 Half the eight-team Big Thumb Conference Blue is 3-1 or better this fall, and Deckerville (4-0) is tied with Kingston at the top of the standings after pulling ahead of the Green Devils (3-1) to claim this meeting. Deckerville had lost both of its previous 8-player matchups with Brown City, including 46-28 last season as the Green Devils went on to a league title. Click for more from the Sanilac County News.

Watch list Burr Oak 66, Tekonsha 8 The Bobcats were a combined 2-25 the last three seasons heading into this one, but they’re 3-1 this fall and already have scored more points than during any full season since 2020.

On the move Pickford 65, Ishpeming 14 The Hematites (3-1) no doubt will become an 8-player force, but Pickford (4-0) remains one of if not the top team to chase in the Upper Peninsula. Gaylord St. Mary 56, Bellaire 8 St. Mary (3-1) bounced back from a Week 3 loss to Ishpeming to hand Bellaire (3-1) its first defeat. Portland St. Patrick 29, Morrice 12 The Shamrocks (4-0) made it two in a row over the rival Orioles (3-1), impressing especially on defense as Morrice had scored at least 44 points in all of its first three games.

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PHOTOS (Top) Linden quarterback Dylan Dreasky (7) hands off during his team’s 14-13 win over previously-undefeated Flushing on Friday. (Middle) Fowler’s Ford Phillips (15) breaks into an opening but with Bath’s Isiah Delacruz (1) closing in. The Eagles won 41-0. (Below) DeWitt’s Tyler Dusseau (65) and Max Holtz (5) bring down a ball carrier from Hurricane, WV. (Top photo by Terry Lyons, middle photo by John Johnson, and below photo by Max McCallister.)