Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
1st & Goal: 2024 Week 4 Preview
By
Geoff Kimmerly
MHSAA.com senior editor
September 19, 2024
We’re steadily moving toward the midpoint of this football regular season, but league races already could begin sorting themselves out with at least a few of our premier matchups this week.
Two of our highlighted games – in Detroit and the Upper Peninsula – decided league championships a year ago. We’re still figuring things out this fall, of course, but several more games to watch this week appear to have similar potential.
All games listed below are tonight unless noted, with results as they are reported posting all weekend on the MHSAA Scores page – and updated standings also available by clicking the schools on the score list.
Bay & Thumb
Croswell-Lexington (2-1) at North Branch (3-0) WATCH
North Branch went from co-champion of the Blue Water Area Conference in 2022 to 4-5 overall a year ago, but the Broncos appear primed for another run. They’ve yet to give up a point while scoring a combined 179 over their three victories, although Croswell-Lexington should provide their toughest challenge so far. The Pioneers did lose a tough 14-0 matchup with Armada to start their BWAC schedule two weeks ago, but won last season’s meeting with North Branch 34-14 and rebounded last week with a 41-20 win over Richmond.
Keep an eye on these FRIDAY Millington (3-0) at Cass City (2-1) WATCH, Saginaw Heritage (2-1) at Davison (2-1), Clare (3-0) at Gladwin (2-1), Freeland (3-0) at Flint Powers Catholic (2-1) WATCH.
Greater Detroit
Detroit Martin Luther King (2-1) at Detroit Cass Tech (2-1) WATCH
The Public School League’s most competitive rivalry is set for its latest installment with Cass Tech ranked No. 4 in Division 1 and King No. 3 in Division 3. Cass won both meetings last year, 14-7 and 24-23, and actually has won three straight in the series with an anticipated rematch likely in the PSL championship game at the end of this regular season. Both are already tested with wins over top Ohio teams and losses against Michigan title contenders, Cass to Rockford and King to Warren De La Salle Collegiate.
Keep an eye on these FRIDAY Detroit Catholic Central (3-0) at Orchard Lake St. Mary’s (2-1) WATCH, Clarkston (2-1) at Rochester Adams (3-0) WATCH, Macomb Dakota (3-0) at Sterling Heights Stevenson (3-0) WATCH, Toledo Central Catholic, Ohio (3-1) at Warren De La Salle Collegiate (3-0).
Mid-Michigan
Owosso (3-0) at Corunna (3-0) WATCH
Aside from a 12-year stretch when these neighbors met on opening night, and even with those games included, it’s been a while since this matchup has had this kind of punch. Corunna has won the last five between them, all by at least 21 points, and the Cavaliers are on the move again after last season’s Division 5 runner-up finish. But Owosso already has as many wins as a year ago, and one more this fall will guarantee the Trojans their best finish since 2012.
Keep an eye on these FRIDAY Parma Western (3-0) at Hastings (3-0), Newaygo (3-0) at Howard City Tri County (3-0), Holt (2-1) at Grand Ledge (2-1) WATCH, Durand (2-1) at Ovid-Elsie (3-0) WATCH.
Northern Lower Peninsula
Boyne City (2-1) at Kingsley (2-1) WATCH
Kingsley has bounced back from a two-point loss to Reed City in its opener to look very Kingsley-like, last week rushing for a school-record 668 yards in a win over Grayling, according to the Traverse City Record-Eagle. Boyne City also opened with a loss but quickly has bounced back, avenging a 2023 defeat to Charlevoix last week 45-21. Kingsley won last year’s matchup 64-13, but this time these two are back in the same league, the Northern Michigan Football League’s Legends division.
Keep an eye on these FRIDAY Charlevoix (1-2) at East Jordan (3-0) WATCH, Grand Blanc (2-1) at Traverse City West (3-0) WATCH, Frankfort (2-1) at Johannesburg-Lewiston (2-1) WATCH, Cheboygan (2-1) at Kalkaska (1-2) WATCH.
Southeast & Border
Napoleon (2-1) at Manchester (3-0) WATCH
After posting its best finish last season since 2015, Manchester is continuing to make nice strides under first-year leader and previously-successful Addison coach Joshua Lindeman. The Flying Dutchmen’s start includes a 20-8 win over Lindeman’s former team in Week 2, and this weekend provides an opportunity to break a five-game losing streak against Napoleon, which defeated Manchester in the regular season and playoffs both of the last two seasons. Napoleon fell to much-improved Onsted to start this fall but has two wins to roll into this Cascades Conference East opener.
Keep an eye on these THURSDAY Ann Arbor Huron (2-1) at Dexter (2-1), Riverview Gabriel Richard (3-0) at Ann Arbor Father Gabriel Richard (3-0). FRIDAY Hudson (2-1) at Onsted (2-1) WATCH, Clinton (2-1) at Blissfield (2-1) WATCH.
Southwest Corridor
Decatur (3-0) at White Pigeon (3-0) WATCH
Decatur is 3-0 for the first time since 2014 and handed Petersburg Summerfield its only defeat with a 30-27 Week 2 win. The Raiders also have been among few to have success against White Pigeon since the formation of the Southwest 10 Conference in 2017, most recently winning their 2022 matchup before White Pigeon took last year’s 36-12. The Chiefs’ regular-season winning streak is up to 16 games as they look to repeat as league champion.
Keep an eye on these FRIDAY South Haven (2-1) at Constantine (3-0), Vermontville Maple Valley (2-1) at Union City (3-0) WATCH, Paw Paw (3-0) at Vicksburg (2-1) WATCH, Allegan (2-1) at Kalamazoo United (2-1).
Upper Peninsula
Negaunee (3-0) at Kingsford (3-0) WATCH
Last season’s 13-12 win was Negaunee’s first over Kingsford, according to a Marquette Mining Journal report, and ended up eventually gaining the Miners a shared Western Peninsula Athletic Conference Copper title with the Flivvers as the teams went on to finish a combined 18-5. Negaunee was one of few opponents to slow Kingsford’s attack last year, and that defensive flex has continued as the Miners have given up only 14 points over their first three games this fall. Kingsford has been even better, allowing just eight points so far.
Keep an eye on these FRIDAY Calumet (2-1) at Menominee (3-0) WATCH, Bark River-Harris (1-2) at Gwinn (2-1), Ishpeming Westwood (1-2) at Houghton (1-2), Iron Mountain (3-0) at West Iron County (1-2) WATCH.
West Michigan
Byron Center (3-0) at Muskegon Mona Shores (3-0) WATCH
Byron Center’s recent surge and move into the Ottawa-Kent Conference Green this season has added serious intrigue to this matchup. The Bulldogs won 10 games last season for the third time over the last eight seasons and have continued to pick up steam, with a 43-20 win over East Kentwood in Week 2 especially notable. Mona Shores, meanwhile, has navigated one of the toughest opening slates with wins over Grand Blanc, River Rouge and Flint Hamady – all on the road.
Keep an eye on these FRIDAY Zeeland East (2-1) at Zeeland West (3-0) WATCH, Grand Rapids Northview (3-0) at East Grand Rapids (2-1) WATCH, Rockford (3-0) at Hudsonville (2-1) WATCH, Grand Rapids Forest Hills Central (3-0) at Hudsonville Unity Christian (3-0).
8-Player
Ishpeming (3-0) at Pickford (3-0)
Ishpeming’s move to 8-player football this season got its biggest boost yet with last week’s 50-28 win over Gaylord St. Mary, but the Hematites can establish themselves among championship contenders over their next two games. First up is Pickford, a Division 1 semifinalist a year ago, before a Week 5 meeting with last season’s Division 1 runner-up Indian River Inland Lakes. Pickford hasn’t been challenged much yet, although a 40-12 win over Powers North Central always will be impressive.
Keep an eye on these: FRIDAY Alcona (3-0) at Atlanta (3-0) WATCH, Deckerville (3-0) at Brown City (3-0),
Kingston (3-0) at Mayville (2-1). SATURDAY Morrice (3-0) at Portland St. Patrick (3-0).
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PHOTO Harrison Township L'Anse Creuse's Donovan Rey (3) breaks through an opening during his team's 54-20 win over Macomb L'Anse Creuse North last week. (Photo by Adam Sheehan.)