Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

Grisdale to be Honored for 40 Seasons on Call for Cheboygan Football

By Tom Spencer
Special for MHSAA.com

September 13, 2024

When Jason Friday was in high school, there were two types of football fans in Cheboygan.

Northern Lower PeninsulaFolks either went to watch the Cheboygan Chiefs play under the lights, or they listened to the game on the radio called by play-by-play announcer Mike Grisdale.

Well, not much has changed. Friday, a 1992 Cheboygan grad, is now the school’s athletic director. And Grisdale is in the middle of his 40th season on the air.

What is changing tonight, though, is Cheboygan will officially dedicate the stadium press box to Grisdale in a special pregame ceremony before the Chiefs (1-1) take on Elk Rapids (1-1).

Former Cheboygan coaches, Grisdale’s family and people who have worked with him on the radio over the years will be on hand for the ceremony.

“We were able to get Dan Miller, George Blaha, Ken Kal and Dan Dickerson — radio broadcasters for all four Detroit sports — to record statements that we will play over the public address system,” said Friday. “Mike will be presented a smaller version of the plaque that we will be hanging in the press box, and he will have a chance to talk.”

Naming the press box after Grisdale has been in the works for more than a year, Friday noted. Grisdale first learned of the plan when he was interviewing Friday during halftime of a football game last year.

“Jason surprised me on the air,” Grisdale recalled. “I was shocked, but honored and thankful.”

The Cheboygan stadium press box will be dedicated to the longtime broadcaster.Grisdale, a 1979 Cheboygan grad, is humbled noting there are so many people who contribute to the radio broadcasts and football program. He remembers listening with his father to Jorden James and Bob Martin call Chiefs games when some of the older kids from the neighborhood were playing high school football.

“I have just been so fortunate to do it for this long and have become the go-to guy for historical information and perspective,” Grisdale said.

Grisdale, who has also done nearly 1,000 Chiefs basketball games on the air, along with some hockey and soccer, said his interest in sports goes back to his childhood.

Grisdale grew up in Cheboygan with three brothers in a neighborhood full of kids. Sports were a big part of their lives — collecting baseball cards, listening to the Detroit Tigers on the radio, and playing basketball, kickball and wiffle ball.  

Grisdale, who also hosts a Saturday morning radio show from a local restaurant called “Coaches Corner,” vividly recalls trying to keep a scorebook while listening to high school basketball games on WCBY radio and dreaming of becoming the next Blaha, or Ernie Harrell, Bob Ufer, or Bruce Martin - four legendary broadcasters of Michigan professional and college sports.

While at Central Michigan University earning a broadcasting degree, Grisdale got extensive of on-air experience on student stations. He worked on Cheboygan radio stations during summers.

Some of his fondest memories of Chiefs broadcasts have come from the locations where they’ve played.

“I have enjoyed having the opportunity to cover games at places like the Pontiac Silverdome, Palace of Auburn Hills, Crisler Arena and the Breslin Center,” Grisdale said. “You remember the exciting moments and big games”

Grisdale is on the call for another Chiefs game. The 40 years on the air, along with earlier turns covering Marshall and Albion football and basketball games, are really just a blur to the highly-revered radio personality.

“The seasons just seemed to run together,” Grisdale said. “There were many, many times when the weather and the long road trips took their toll.”

Grisdale played football at Cheboygan High School and was an offensive end and a defensive safety on a 9-0 squad his senior year in 1978. He caught three touchdown passes that season. He also held for extra points, collecting snaps from his brother Mark, the Chiefs’ long-snapper.

Mike Grisdale doesn’t hesitate to point out the best player he covered was fullback Shannon Scarborough from the 1991 team that reached the Silverdome – “The all-stater was strong and fast and played both ways,” he noted. But Grisdale has loved all the players and teams over the years. “I do it because I enjoy promoting the kids, keeping the traditions alive, seeing the community come together, good sportsmanship, and being part of a team.”

Friday, who also has broadcast multiple games alongside Grisdale over the years, has enjoyed Grisdale’s efforts to promote every player.

“Kids always love to hear their name on the radio,” Friday said. “What I think he does better than anyone is to make sure the offensive and defensive linemen are consistently mentioned — those boys in the trenches often get overlooked, but not with Mike on the call.”

When Cheboygan installed NFHS Network cameras, the athletic department sought to successfully connect Grisdale’s radio broadcast through the video feed. 

“That has been a huge bonus and something that many community members have told me they appreciate,” Friday said.

Grisdale, who also works part-time for Black Diamond Broadcasting in its Cheboygan studios and serves Mackinaw Health System based in St. Ignace as its marketing director, has no plans to end his broadcasting career.

“As long as our local radio station can keep the tradition alive and I am still around, it would be my privilege to keep it going,” Grisdale said.

Cheboygan High School games are carried on WCBY (Cheboygan) 1240 AM, 100.7 FM and 98.1 FM, and streaming at BigCountryGold.com.

Tom SpencerTom Spencer is a longtime MHSAA-registered basketball and soccer official, and former softball and baseball official, and he also has coached in the northern Lower Peninsula area. He previously has written for the Saginaw News, Bay County Sports Page and Midland Daily News. He can be reached at [email protected] with story ideas for Manistee, Wexford, Missaukee, Roscommon, Ogemaw, Iosco, Alcona, Oscoda, Crawford, Kalkaska, Grand Traverse, Benzie, Leelanau, Antrim, Otsego, Montmorency, Alpena, Presque Isle, Cheboygan, Charlevoix and Emmet counties.

PHOTOS (Top) Mike Grisdale, right, and partner Nate King broadcast a Cheboygan game from Central Michigan University. (Middle) The Cheboygan stadium press box will be dedicated to the longtime broadcaster. (Below) Grisdale is on the call for another Chiefs game. (Photos provided by Grisdale and the Cheboygan athletic department.)