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Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

Okemos' Jamaris Graham (5) works to pull away from a Clio tackler Friday.

1st & Goal: 2024 Week 2 Review

By Geoff Kimmerly
MHSAA.com senior editor

September 9, 2024

Every Monday during football season we provide at least a glance at the “story behind the scores” from nearly 50 of the previous weekend’s games across Michigan.

MI Student AidSeveral of those storylines were obvious during Week 2.

One of the most notable celebrations took place in Okemos, where the Wolves defeated Clio 35-0 to end a 41-game losing streak dating back to the third game of the 2019 season.

Martin, meanwhile, has celebrated two straight 8-player Division 1 championships, and can add ending Bridgman’s 35-game winning streak to the list after the Clippers prevailed 42-36.

Eyes are always on the champions, and five of last season’s Finals title winners fell during Week 2 – Clarkston defeated Southfield Arts & Technology (11-player Division 1), Rockford held off Muskegon (11-D2), Oxford downed Harper Woods (D4), Pontiac Notre Dame Prep defeated Jackson Lumen Christi (D7) and Clarkston Everest Collegiate edged Ubly (D8).

And finally, New Baltimore Anchor Bay and Roseville set the record for most points scored in a single-overtime 11-player game with 131 as Anchor Bay won 66-65. Tawas’ 70-69 win over Shepherd in 2002 – in four overtimes – remains the only higher-scoring 11-player game to go past regulation.

For many more “stories behind the scores” of Week 2, see below.

Bay & Thumb

HEADLINER Armada 14, Croswell-Lexington 0 Armada (2-0) has been on an upward trajectory for the last three seasons, and this first win over Croswell-Lexington since 2004 will certainly be remembered among the most important wins during the ascension. Not only did it end a 19-game losing streak against the Pioneers, but the Tigers handed Cros-Lex its first shutout since 2020. Click for more from the Port Huron Times-Herald.

Watch list Flushing 27, Zeeland East 21 The Raiders are 2-0 for the first time since 2011 and after finishing 3-6 a year ago. This one was especially impressive as East (1-1) was a playoff team last year. Flushing is seeking its first winning season since 2018.

On the move Fenton 21, Haslett 14 The Tigers and especially quarterback Noah Sheil made a series of big plays when needed to move to 2-0 for the first time since 2020 and send the Vikings to 0-2. Saginaw Heritage 28, Midland Dow 27 (OT) Jeremiah Walker was the hero with the overtime touchdown to move Heritage to 2-0 and Dow to 0-2. Bay City Central 12, Flint Kearsley 6 (OT) A tough Saginaw Valley League Blue schedule lies ahead, but Bay City Central (1-1) already has equaled last season’s win total and did so against a Kearsley team that had won impressively in its season opener.

Greater Detroit

HEADLINER Warren De La Salle 35, Detroit Martin Luther King 13 In arguably the most anticipated matchup of the weekend statewide, De La Salle opened a 14-0 lead by the end of the first quarter and led 28-7 at halftime. The defense especially continued to impress in following up on the three points allowed to Davison in Week 1. Click for more from the Detroit News.

Watch list Oxford 38, Harper Woods 0 The Wildcats (1-1) bounced back from a season-opening defeat with one of the loudest wins in the state over the first two weeks, shutting out last season’s Division 4 champion. Harper Woods (1-1) averaged 34 points per game during last year’s run and had put up 43 against Redford Union to start this fall.

On the move Pontiac Notre Dame Prep 28, Jackson Lumen Christi 24 Notre Dame Prep (2-0) has strung together 11 playoff seasons over the last 15 and lost only once a year ago – but downing the reigning Division 7 champion Titans (1-1) will certainly have the Fighting Irish getting some significant attention, and with last season’s Division 5 champion Grand Rapids Catholic Central coming to town this week. Birmingham Groves 28, West Bloomfield 13 Groves (2-0) avenged last season’s 41-10 loss to West Bloomfield (1-1), made even more impressive by the Lakers’ 42-0 win over Clinton Township Chippewa Valley to start this season. Detroit Catholic Central 21, Toledo Central Catholic (Ohio) 7 It's early, but this is massive in the Catholic High School League Central as TCC was last season’s champion and defeated the Shamrocks 42-21 in 2023.

Mid-Michigan

HEADLINER Durand 22, New Lothrop 16 Coming off a league championship in 2022, Durand fell back to 3-6 a year ago – but that’s becoming a distant memory quickly with the Railroaders (2-0) already having avenged two losses from a year ago. They lost 29-12 to New Lothrop last year but nearly flipped that result this time and have two more possible revenge games coming up with Montrose and Ovid-Else over the next two weeks, respectively. Click for more from the Flint Journal.

Watch list Lansing Sexton 13, Lansing Catholic 9 The J-Dubbs (1-1) quickly bounced back from a 28-0 loss to Everett in their season opener to win an important Capital Area Activities Conference White matchup. Sexton contended with eventual champion Portland last season, but Lansing Catholic (1-1) also looks to be in the mix this fall.

On the move DeWitt 55, Mason 21 The Panthers have scored 124 points over two games and with this one avenging a pair of losses from last season to the eventual Division 3 runner-up Bulldogs (1-1). Hastings 16, Williamston 12 That Hastings is off to a solid start isn’t stunning given its success over the last four seasons, but the Saxons should savor this one after taking the lead for good in the fourth quarter against a Williamston team that has made the playoffs eight straight seasons. Ionia 43, Eaton Rapids 7 Ionia is 2-0 for the first time since 2016 and also avenged a 2023 loss to Belding in Week 1 – two nice boosts heading into this week’s league matchup with Portland.

A Belleville defender closes in on Livonia Stevenson's Tasso Kotsogiannis (24).

Northern Lower Peninsula

HEADLINER Kingsley 16, Gaylord 0 The reigning Division 6 champion Stags (1-1) got back on track after a Week 1 loss to Reed City, avenging a 42-39 loss to Gaylord from a year ago. The shutout was Kingsley’s first in two years. Gaylord, meanwhile, is 0-2 but has given up only a combined 22 points over those defeats. Click for more from the Traverse City Record-Eagle.

Watch list Traverse City St. Francis 31, Lawton 14 St. Francis (2-0) is another program that lives among the statewide contenders most seasons, but the Gladiators were just 4-5 a year ago. The rebound is on, as their two wins so far this fall have come against opponents that went a combined 18-4 in 2023.

On the move Cheboygan 35, Sault Ste. Marie 12 Cheboygan’s only win last season came in its final game, but against playoff-bound Benzie Central. The Chiefs (1-1) took another notable step in avenging their 26-0 loss from last year to Sault Ste. Marie (0-2), which is coming off a sixth-straight winning season. Maple City Glen Lake 50, Frankfort 7 After scoring 221 points a year ago, Glen Lake (2-0) has nearly half that over two games and after this one avenging a 28-15 loss to Frankfort (1-1) from last season. Lake City 38, Evart 27 Lake City was another team that didn’t let an opening loss send it off-course. The Trojans (1-1) came back after falling to Hart in Week 1 by avenging last season’s 20-12 loss to Evart (1-1), which is coming off a fourth-straight playoff season.

Southeast & Border

HEADLINER Saline 34, Dexter 14 Saline (2-0) earned a potentially-important early advantage in the Southeastern Conference Red – so important, that the result of this matchup a year ago ended up deciding the league title in the Hornets’ favor. James Rush had two touchdowns to open the Saline scoring, and the defense held Dexter (1-1) to its fewest points in a game since the 2020 opener. Click for more from the Ann Arbor News.

Watch list Ida 21, Ottawa Lake Whiteford 6 Keep an eye on Ida, which is 2-0 for the first time since 2018. Whiteford entered this weekend with a 24-game regular-season winning streak, but the Bluestreaks earned their first win in the series since the two began playing each other again in 2021. Whiteford had won last year’s meeting 22-7.

On the move Hanover-Horton 21, Michigan Center 20 Hanover-Horton (2-0) is 2-0 for the first time since 2014, has as many wins this season as all of last, and edged a Cardinals team that while 0-2 is almost annually a league title contender (now on the other side of the two-division Cascades Conference). Manchester 20, Addison 8 In another cross-division Cascades matchup, Manchester (2-0) earned a notable win over last season’s West title winner. Blissfield 20, Tecumseh 19 Both are 1-1 and finished 5-5 a year ago, but there’s some intrigue here for the Division 7 Royals with a solid win over a returning Division 4 playoff team.

Southwest Corridor

HEADLINER White Pigeon 16, Buchanan 9 White Pigeon (2-0) extended its regular-season winning streak to 15 with its closest win of the string. In doing so, the Chiefs also held Saugatuck (1-1) to single-digit scoring for only the second time since 2021. Click for more from WBET.

Watch list St. Joseph 36, Edwardsburg 29 Two weeks into the season, St. Joseph (2-0) has arguably the best start in the southwest with this win following up its victory over Niles in the opener. This was the first meeting between the Bears and Eddies (1-1) since the 2019 playoffs.

On the move Niles 46, Stevensville Lakeshore 0 Niles (1-1) quickly bounced back from its opening loss to St. Joseph, avenging last season’s 15-14 defeat against Lakeshore (0-2) that ended up the Vikings’ lone loss before the Regional Finals. Schoolcraft 28, Centreville 6 The Eagles (2-0) have opened with a pair of wins over 2023 playoff teams in advance of this week’s matchup with rival Constantine. Bronson 26, Sand Creek 6 Bronson (1-1) is seeking its first winning record since 2012 and has to be pleased with opening Big 8 Conference play by avenging last season’s 8-6 loss to the Aggies (1-1).

Grand Rapids South Christian's Owen Burgess (2) works to wrap up an East Grand Rapids ball carrier. 

Upper Peninsula

HEADLINER Escanaba 28, Cadillac 21 (OT) It’s been a tough run lately for Escanaba, but this is the kind of win that could spark things. Escanaba (1-1) had lost to Cadillac the last two seasons, including 43-36 last fall after joining the Vikings in the Big North Conference. Cadillac is 0-2, but with both losses by seven points. Click for more from the Escanaba Daily Press.

Watch list Calumet 30, Ishpeming Westwood 14 The Copper Kings (2-0) are only one win away from equaling last season’s total, with this their best start since 2019 – when they went on to finish 10-2. A significant test against Negaunee is up next.

On the move Kingsford 28, Houghton 8 The Flivvers (2-0) have begun with another solid opening stretch, outscoring their first two opponents by a combined 49-8. Negaunee 28, Gladstone 7 Negaunee (2-0) certainly enjoyed this start to league play after falling to Gladstone 42-14 a year ago and going on to share the Western Peninsula Athletic Conference Copper title with Kingsford because of it. Marquette 51, Alpena 0 Gaylord this week could provide the toughest challenge yet for Marquette (2-0), but the Sentinels are 2-0 for the first time since 2013 and haven’t given up a point.

West Michigan

HEADLINER Rockford 28, Muskegon 21 To no one’s surprise, this was exciting until the end as Muskegon scored the final 14 points of the game but couldn’t come all the way back. Rockford improved to 2-0 with both wins this season by seven points, while Muskegon fell to 0-2 and is off this week before beginning league play. Click for more from the Grand Rapids Press.

Watch list Muskegon Mona Shores 21, River Rouge 6 Mona Shores (2-0) is opening this season with three straight road games (and four over the first five weeks) but added this successful trip to an impressive Week 1 win at Grand Blanc.

On the move Montague 14, Muskegon Oakridge 7 The Wildcats (1-1) are back on top in this rivalry for the first time since 2021 and after losing to Oakridge (1-1) by 21 points in their Week 9 meeting last season. Grand Rapids South Christian 42, East Grand Rapids 28 South Christian (2-0) avenged last season’s 23-21 loss to EGR (1-1), a nice boost heading into this week’s matchup with Grand Rapids West Catholic. Grand Rapids Forest Hills Central 7, Portage Central 0 The reigning Division 3 champion Rangers (2-0) made a second-quarter touchdown stand in handing Portage Central (0-2) its first shutout since its matchup with FHC in 2022.

8-Player

HEADLINER Martin 42, Bridgman 36 After two losses by a combined three points the last two years, Martin earned this one-score win over Bridgman – and in the process ended the Bees’ 35-game winning streak. The Clippers built a 36-14 lead and held on to defeat the only opponent they hadn’t beaten at least once during their back-to-back Division 1 championship seasons. Click for more from the Kalamazoo Gazette.

Watch list Ontonagon 72, Rapid River 22 Ontonagon’s offense couldn’t have started this season more in stride, as the Gladiators (2-0) have scored a combined 158 points over the first two weeks.

On the move Atlanta 38, Whittemore-Prescott 12 For the second-straight week, Atlanta (2-0) avenged a loss from 2023, this time after falling to Whittemore-Prescott 54-34 a year ago. St. Charles 32, Carson City-Crystal 24 St. Charles (1-1) bounced back from a heavy Week 1 loss to down last season’s Mid-State Activities Conference Blue champion in a league opener. Climax-Scotts 54, Newberry 28 Climax-Scotts (1-1) was another Week 2 rebounder, evening its record against a Newberry team that is 0-2 but coming off three straight winning seasons.

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PHOTOS (Top) Okemos' Jamaris Graham (5) works to pull away from a Clio tackler Friday. (Middle) A Belleville defender closes in on Livonia Stevenson's Tasso Kotsogiannis (24). (Below) Grand Rapids South Christian's Owen Burgess (2) works to wrap up an East Grand Rapids ball carrier. (Top photo by John Johnson. Middle photo by Douglas Bargerstock. Below photo by Michigan Sports Photo.)