Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Gach Brings Major Spotlight to Groves Football, Major Goals Into Final Season
By
Keith Dunlap
Special for MHSAA.com
September 6, 2024
It’s not like Birmingham Groves head coach Brendan Flaherty hadn’t had players in the past who received a lot of recruiting attention, given several Division I college talents such as Jaden and Jaren Mangham and DeOn’tae Pannell have come through the program under his tenure.
But make no mistake, Flaherty hadn’t coached anyone who has received as much recruiting attention as Avery Gach.
Before committing to Michigan over the summer, Gach held scholarship offers from 40 schools, and we’re not talking about smaller or upstart programs, either.
Alabama, Ohio State, Georgia and Florida State were among the programs to offer Gach, a hulking 6-foot-5, 290-pound senior lineman.
“He’s a unicorn,” Flaherty said. “The attention it has brought the school and the limelight it has shined on us. I haven’t had anybody like this in 24 years. We’ve had Big Ten players before. But he obviously takes it to another level being a national guy. It’s well-deserved, and he’s done a great job handling it.”
Indeed, this fall will be the last chance for Groves to experience a player who might not come around again for a while once he signs and enrolls early at Michigan, as he plans to do.
Gach always has towered over everyone — he said he was 6-3 as an eighth-grader — and has done that on the football field since becoming a rarity at Groves by making the varsity as a freshman.
After getting some experience during his freshman year, Gach really started to reach another level.
“After my ninth-grade season, I knew this was the sport I wanted to do,” said Gach, who also played basketball and baseball growing up. “I just hit the weight room. That helped me a ton.”
It wasn’t just weights and getting stronger, but flexibility and agility training as well that helped him become more than just someone who was bigger than everybody.
Gach also got to work mastering technical aspects of being a lineman.
“Just having heavy hands, containing the bull rush and keeping my core tight,” Gach said.
From there, the scholarship offers and attention started pouring in.
Gach didn’t allow a sack his sophomore and junior years, so it’s a good bet opposing defensive linemen know what they’re up against this fall.
The wrinkle this year, though, is that opposing offensive linemen might be up against the same challenge. Gach is going to spend a significant amount of time at defensive tackle for the Falcons, likely commanding constant double and triple-teams.
“I’m going to play it a lot this year,” he said. “I’m going both ways. I’m excited. I’m going to make plays out there. They’re two separate positions, but you have to be aggressive at both.”
Flaherty, for one, firmly believes Gach can be just as much of a factor on the defensive side of the ball as he has been on offense.
“His mind is wired that he is an offensive lineman,” Flaherty said. “But if you rewired it a little bit and said he was a defensive lineman, he would be a force. He just plays with such a great energy, tenacity and intensity. He’s going to do a lot of great stuff on defense.”
Gach also played baseball for Groves his first two years of high school but decided to give that sport up to throw shot put for the track team this past spring while preparing for the football season.
He’s fully ready and has ambitions that are similarly sizable for a Groves program that has never reached the MHSAA Finals.
“The expectation this season is to win a state championship,” Gach said.
It might seem like an ambitious goal for a program that has never done so. But then again, there also never been a player in program history quite like Gach, as people should once again see on the field this fall.
Keith Dunlap has served in Detroit-area sports media for more than two decades, including as a sportswriter at the Oakland Press from 2001-16 primarily covering high school sports but also college and professional teams. His bylines also have appeared in USA Today, the Washington Post, the Detroit Free Press, the Houston Chronicle and the Boston Globe. He served as the administrator for the Oakland Activities Association’s website from 2017-2020. Contact him at [email protected] with story ideas for Oakland, Macomb and Wayne counties.
PHOTO Groves’ Avery Gach stands in for a photo during Oakland Activities Association media day this preseason. (Photo by Keith Dunlap.)