Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
1st & Goal: 2024 Week 2 Preview
By
Geoff Kimmerly
MHSAA.com senior editor
September 5, 2024
It’s only Week 2. We’re just getting started.
But at least five games this week look likely to end up counted among the most notable of the regular season, statewide, when all is said and done Oct. 26. Another handful could eventually determine league championships, if past history holds again.
We’re back to our regular schedule, with six games played Thursday night, the great majority tonight and seven games set for Saturday. All listed below are today unless noted, and scores will be updated throughout the weekend on the MHSAA Scores page.
Bay & Thumb
Armada (1-0) at Croswell-Lexington (1-0) WATCH
The Blue Water Area Conference schedule begins tonight, and Croswell-Lexington owns a 19-game winning streak against Armada after claiming last year’s meeting 53-28. But the Tigers are coming off a third-straight winning season, and a third-straight victory last week over perennial power Marine City – and a historic Armada win tonight would throw a wrench into the Pioneers’ plans to take back the BWAC for the first time since 2021.
Keep an eye on these FRIDAY Haslett (0-1) at Fenton (1-0), Goodrich (0-1) at Linden (0-1) WATCH, Saginaw Heritage (1-0) at Midland Dow (0-1), SATURDAY Harbor Beach (1-0) at Marine City Cardinal Mooney (0-1).
Greater Detroit
Warren De La Salle Collegiate (1-0) at Detroit Martin Luther King (1-0)
This might be one of the most anticipated games statewide this year, not just one of the best of the week in Metro Detroit. The 2023 Division 2 runner-up Pilots began their pursuit of a fourth-straight trip to the Finals with a stunning defensive effort and 21-3 win over Davison last week. King is attempting to get back to the Finals this fall for the third time in four seasons after ending their run in the Division 3 Semifinals a year ago, and the Crusaders opened with a 25-21 win over Ohio powerhouse Cleveland Heights. King and De La Salle last faced each other in a 2017 Semifinal.
Keep an eye on these FRIDAY West Bloomfield (1-0) at Birmingham Groves (1-0) WATCH, Clarkston (0-1) at Southfield Arts & Technology (1-0) WATCH, Jackson Lumen Christi (1-0) at Pontiac Notre Dame Prep (1-0) WATCH, Muskegon Mona Shores (1-0) at River Rouge (1-0) WATCH.
Mid-Michigan
DeWitt (1-0) at Mason (1-0)
After falling to DeWitt five straight meetings over the eight seasons, Mason defeated the Panthers twice in 2023 – 42-23 during the regular season and 42-7 in a District Final – on the way to finishing Division 3 runner-up. The Bulldogs graduated nearly all of their starters from that run, but the new crew joined four-year starting quarterback Cason Carswell in downing Holt 26-7 to open this fall. DeWitt has nearly its entire lineup back from a year ago and also one of the top quarterbacks both in the Lansing area and statewide – Elliott Larner, who threw for four touchdowns and ran for four in the Panthers’ 69-42 win over Haslett.
Keep an eye on these FRIDAY Lansing Catholic (1-0) at Lansing Sexton (0-1) WATCH, Olivet (1-0) at Portland (1-0), Hastings (1-0) at Williamston (0-1) WATCH, Bath (0-1) at Pewamo-Westphalia (1-0) WATCH.
Northern Lower Peninsula
Kingsley (0-1) at Gaylord (0-1) WATCH
Forget for a minute that both fell in openers last week. Gaylord is coming off its best season since 2002 after finishing 11-1, and Kingsley is the reigning Division 6 champion with one of its two losses last fall in a 42-39 classic against the Blue Devils. Back to last week, Kingsley did lose 24-22 but it was a rematch of its 2023 Semifinal win over Reed City. Gaylord’s defeat came against longtime former league foe Traverse City West, but the defense that gave up only 14.5 points per game last season remained on point, allowing just six to the Titans.
Keep an eye on these FRIDAY Maple City Glen Lake (1-0) at Frankfort (1-0) WATCH, Boyne City (0-1) at Elk Rapids (1-0), Parma Western (1-0) at Traverse City Central (1-0) WATCH. SATURDAY Lawton (1-0) at Traverse City St. Francis (1-0) WATCH.
Southeast & Border
Saline (1-0) at Dexter (1-0)
The Southeastern Conference Red season also begins tonight, and with the matchup that eventually determined last year’s league championship. That went to Saline, thanks to a 41-25 victory over Dexter, and the Hornets opened last week by doubling up Brighton 41-20. The Dreadnaughts actually come into this rematch on a higher note than a year ago after edging Livonia Franklin 27-26 last week, avenging their 33-27 loss to Franklin from last season’s opener.
Keep an eye on these FRIDAY Whitmore Lake (1-0) at Ann Arbor Father Gabriel Richard (1-0), Addison (1-0) at Manchester (1-0) WATCH, Three Rivers (1-0) at Adrian (0-1) WATCH, Jonesville (1-0) at Napoleon (0-1).
Southwest Corridor
White Pigeon (1-0) at Buchanan (1-0) WATCH
More statewide fanfare should be given to White Pigeon’s fantastic run over the last three seasons, as the Chiefs went a combined 29-7 with three trips to Division 8 Regional Finals. They opened in dominant fashion 52-14 over Reading last week, but get a Buchanan team that also has been quietly solid with a combined 15-6 record over the last two seasons – and with two of last year’s defeats by seven points apiece. The Bucks opened last week with a 32-6 rumbling over Saugatuck, which avenged a 25-14 opening loss to the Trailblazers from a year ago.
Keep an eye on these FRIDAY St. Joseph (1-0) at Edwardsburg (1-0), Grand Rapids Forest Hills Central (1-0) at Portage Central (0-1) WATCH, Battle Creek Central (0-1) at Battle Creek Harper Creek (1-0), Midland (1-0) at Portage Northern (0-1) WATCH.
Upper Peninsula
Calumet (1-0) at Ishpeming Westwood (1-0) WATCH
Both of these teams are looking for bounce-back seasons, and off on the right foot. Calumet went 3-6 a year ago, its first sub-.500 finish since 2013, but opened with a 50-0 shutout of West Iron County last week. Westwood won once in 2023, its fewest victories since going 2-7 in 2016, but opened last week with a 36-12 win over Bark River-Harris, which finished 5-4 a year ago and defeated the Patriots 50-14 to start last season. Calumet defeated Westwood in last season’s matchup 42-22.
Keep an eye on these FRIDAY Hancock (1-0) at Menominee (1-0) WATCH, Iron Mountain (1-0) at Bark River-Harris (0-1) WATCH, Houghton (0-1) at Kingsford (1-0) WATCH, Gladstone (0-1) at Negaunee (1-0) WATCH.
West Michigan
Muskegon (0-1) at Rockford (1-0) WATCH
West Michigan has several intriguing matchups this week, especially in places with new coaches this fall. But this one always will rise to the highest level of statewide interest. Rockford won their season-opening clash last year 27-7, and Muskegon actually started last year 0-2 before winning 12 straight games and the Division 2 title. Both programs surely benefit greatly from these mega matchups early, and that’s key perspective as the Big Reds also opened this season with a loss, 28-13 to Zeeland West. Rockford is a combined 32-3 over the last three seasons and may be on the verge of something even bigger this fall after defeating Detroit Cass Tech 30-23 in their opener.
Keep an eye on these FRIDAY East Kentwood (1-0) at Byron Center (1-0), Grand Rapids South Christian (1-0) at East Grand Rapids (1-0) WATCH, Grand Rapids Forest Hills Northern (1-0) at Jenison (1-0), Caledonia (1-0) at Muskegon Reeths-Puffer (0-1) WATCH.
8-Player
Martin (1-0) at Bridgman (1-0)
With Martin the reigning two-time Division 1 champion, and Bridgman building a combined 35-game winning streak going back to 2020 (but with an enrollment too large to compete in the 8-player playoffs), it’s safe to say these have been two of the elite handful of teams in the state to start this decade. And their matchups have been must-see; Bridgman won 35-34 in 2022 and 14-12 last season. Although Bridgman also faces 2023 Division 1 runner-up Indian River Inland Lakes in Week 4, this could prove for both to be their biggest game of the regular season again.
Keep an eye on these FRIDAY Morrice (1-0) at Merrill (1-0) WATCH, Lake Linden-Hubbell (0-1) at Munising (1-0) WATCH. SATURDAY Newberry (0-1) vs. Climax-Scotts (0-1) at Gaylord, Marion (1-0) at Onekama (1-0) WATCH.
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PHOTO A Montague ball carrier attempts to break free last week from multiple Forest Hills Eastern defenders, including Jordan Shabazz (23). FHE won the opener 48-7. (Photo by Michigan Sports Photo.)