Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Dock Putting Dad's Coaching Lessons to Work as Middleville TK Continues Climb
By
Steve Vedder
Special for MHSAA.com
November 3, 2025
MIDDLEVILLE – Denny Dock can't pinpoint the exact moment he thought his football-loving son would follow him into coaching, but the signs were there all along.
For starters, there were the countless hours spent tossing a football around the backyard. Or when his young son, Jeff – not even old enough for middle school at the time – eagerly joined other Stevensville Lakeshore coaches watching film on weekends.
Maybe it was all those Friday nights spent trekking along the sideline as a ball boy for Lancers teams. Another clue might have been the Saturday afternoons the two spent together watching college football, or taking in the NFL on Sundays.
When Jeff got older, it may have been how he readily absorbed tips that helped him become a better quarterback in high school and then at Grand Valley State. It could have even been an early, uncanny ability to grasp the importance of fundamentals.
Put it all together, and it seemed inevitable coaching football loomed in Jeff Dock's future.
"That's very fair to say," said Denny Dock, who is 19th on the state's list of all-time winningest football coaches while also the winningest high school softball coach in the country. "The younger years in football were really positive for Jeff, and that doesn't happen all the time. There are negative things that can happen."
While there might have been multiple signs the younger Dock would one day join the coaching ranks, he admits it was far from a done deal. There were thoughts of becoming a biology teacher, a pastor or maybe even an orthopedic surgeon.
But coaching? Even with his father as a classic example of the positive impact a good coach could spread, Dock said it took years for him to eventually land in coaching.
"It dawned on me that there were a lot of all three of those things in being a coach," he said. "Growing up in sports is what I knew, and I ended up developing a passion for it."
That passion is actually the highest it's been in years as his Middleville Thornapple Kellogg football team this past weekend improved to 7-3, continuing the program's first winning season since 2020 and the best fall since the Trojans went 7-3 in 2018. The Trojans defeated Hastings 28-20 in a Division 2 playoff opener, and a win this Friday at Lowell would give Middleville its first District championship since 2001.
Denny Dock coached football at Hartford from 1981-83, Dowagiac from 1984-87, and then Lakeshore from 1988-2013, returning to lead the Lancers for one more season in 2020 and all together totaling a 270-79 career record, 15 league titles and five runner-up MHSAA Finals finishes.
He has kept his hand in football in aiding his son's Trojans program. He's at all the games to add support, critique, advice, strategy, tips on how practices can best be organized and long talks discussing how continual improvement can be furthered.
It's a two-way street as an old football coach who never had a losing season, and is a member of the Michigan High School Football Coaches Association Hall of Fame, can remain invested in the game while his son benefits from three decades worth of experience.
Jeff Dock said his father's real value is his ability to spot from the stands the little things that less experienced coaches may miss.
"Play calling, how players are used, maybe a little bit about strategy," Dock said.
After playing for his father, Dock said there's no doubt he's transferred the best of what he learned into his own coaching. The older Dock was not only a highly successful football coach, he's compiled a 1,319-345-2 record in softball with eight Finals titles.
Whether it's about football or the philosophy Dock stresses in his softball program, the advice accepted from his father – who still attends softball clinics for tips on improving the Lakeshore program – is virtually across the board. It begins, however, with how a coach should treat his players.
"I was a manager growing up, and I saw his intensity and a love of his players," Dock said. "He never pushed me in any direction, but he told me about education. He always let me figure it out. One of the coolest things my parents did in raising me was to allow me to figure things out."
As far as the Xs and Os of coaching, Dock said his father prizes an organized practice. In fact, it could even be argued that both Docks enjoy a spirited and productive practice session over the microscope of Friday Night Lights.
"He never had a losing season, and it was ingrained in us just to go back to work and that that work never stops," he said. "He loves practices and being organized. Rule No. 1 with him was to make sure the players are prepared, and that you have to communicate with them. Dad would never belittle us or cuss us out.
"I saw the work he put in, how he'd wake up every Saturday thinking about the game. I saw the nitty gritty of coaching and how it was going to take work."
It was that seemingly endless work, in fact, that Denny Dock made sure his young son understood. Denny had no illusions over the pitfalls of coaching, and the pros and the cons. But before he could teach that to his son the coach, he made sure his son the quarterback understood how athletics worked.
There were challenges as a player and now for his son as a coach.
"He was always a quarterback because I think he liked the ball in his hands," Denny Dock said. "I think he liked the leadership part of the game, understanding the team part, and knowing what he had to do. That always challenged him."
While the challenge of playing is long gone for the younger Dock, the next challenge is building a program which is annually competitive. To do that, Jeff Dock said he accepts what his father knew 30 years ago.
"I'm willing to learn anything from anyone at any time," he said. "I know my dad has always thought about what he can do to become a little better every year. I'm always looking for ways to communicate and do things better. It can always be done better, but how can you get there? How can we do the little things better. That's what I learned."
PHOTOS (Top) Jeff Dock, left, and son Micah – Middleville Thornapple Kellogg’s quarterback this season – stand for a photo at their home field. (Middle) Denny Dock, far left, coaches a base runner during Stevensville Lakeshore’s 2022 Semifinal win. (Top photo by Steve Vedder.)