Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
1st & Goal: 2025 Playoffs Week 1 Preview
By
Geoff Kimmerly
MHSAA.com senior editor
October 30, 2025
The MHSAA begins its second half-century of football playoffs this weekend, the 51st aspiring to the same goal as our first in 1975 – to provide an unforgettable experience while celebrating Michigan’s best high school football teams.
A total of 288 will begin postseason play, with the 8-player brackets concluding in four weeks and the 11-player divisions cheering their champions in five.
To kick things off, there are 129 games scheduled for Friday and 15 for Saturday. Tickets to both District and Regional Semifinals this weekend cost $7 and can be purchased at GoFan.co. The majority of our playoff openers also will be broadcast and available to watch with subscription on the NFHS Network.
Below are glances at some of the most intriguing first-round matchups in each division:
11-Player Division 1
Davison (8-1) at Clarkston (8-1) WATCH
These two powers will meet in the playoffs for the first time since 2022, and the matchup will likely be one of the most attended this first weekend. Clarkston is coming off winning the Oakland Activities Association Red championship, with its only loss by just six points in Week 2 to still-undefeated Harper Woods. Davison’s loss also came to a still-unbeaten team, Grand Blanc, in Week 7 in what ended up the deciding game in the Saginaw Valley League South.
Keep an eye on these FRIDAY Brighton (6-3) at West Bloomfield (7-2) WATCH, Dearborn Fordson (7-2) at Farmington (7-2) WATCH, Macomb Dakota (6-3) vs. Utica (7-2) WATCH at Sterling Heights Stevenson.
11-Player Division 2
Traverse City Central (5-4) at Traverse City West (5-4) WATCH
Just a week ago, West won the annual Patriot Game matchup between these two at Thirlby Field in overtime, 21-20. They’ll return to the stadium they share for their first playoff meeting since 2017. The first round was decided in part by the Titans blocking Central’s overtime extra-point attempt, then following up with the tying touchdown and game-winning PAT. That ran West’s winning streak in the rivalry to three and pushed the Titans ahead of the Trojans in playoff-point average and into position to be the home team for this game.
Keep an eye on these FRIDAY East Lansing (4-5) at White Lake Lakeland (7-2) WATCH, Bloomfield Hills Brother Rice (5-4) at Walled Lake Western (7-2) WATCH, St. Clair Shores Lakeview (7-2) at Port Huron Northern (7-2) WATCH.
11-Player Division 3
Zeeland West (6-3) at Niles (9-0) WATCH
These two both ended last season at Ford Field, although a few things have changed since last Thanksgiving weekend. Zeeland West is the reigning Division 3 champion and under new leadership with Jeff Bolhouse taking over this season for retired John Shillito and taking the Dux back to the playoffs for the 16th-straight season. Niles finished last fall as Division 4 runner-up before moving into Division 3 this season and running its regular-season winning streak to 17.
Keep an eye on these FRIDAY Cedar Springs (8-1) at East Grand Rapids (7-2) WATCH, Zeeland East (6-3) at St. Joseph (5-4) WATCH, Linden (6-3) at Mason (5-4) WATCH. SATURDAY Marysville (7-2) at Port Huron (6-3) WATCH.
11-Player Division 4
Big Rapids (8-1) at Ludington (9-0)
Ludington will carry its first undefeated regular season since 1989 into a rematch of last season’s District Semifinal, won by Big Rapids 28-21. The Orioles have thrived on both sides of the ball, but it’s hard to not notice they’ve scored 40 or more points in all but one game, when they put up just 32. Big Rapids’ only loss came Week 8 against Coopersville, 38-28. But over its other eight games, the Cardinals allowed only 40 points total.
Keep an eye on these FRIDAY Redford Union (7-2) at Madison Heights Lamphere (6-3) WATCH, Grand Rapids South Christian (4-5) at Portland (9-0), Tecumseh (6-3) at Dearborn Divine Child (8-1) WATCH. SATURDAY Freeland (7-2) at Escanaba (8-1) WATCH.
11-Player Division 5
Detroit Denby (7-2) at Detroit Southeastern (6-3), Saturday
Denby will represent the best of its division of the Detroit Public School League after winning the Gold regular-season and city championships. Southeastern was among the leaders in the PSL Blue, tying for second thanks to a loss to Division 3 contender Martin Luther King, and all three of its regular-season defeats came to playoff qualifiers. Denby has won seven straight games (including a forfeit victory) since opening 0-2 with losses to playoff team Chelsea and Ohio power Garfield Heights.
Keep an eye on these FRIDAY Dowagiac (5-3) at Berrien Springs (5-2) WATCH, Flat Rock (6-3) at Monroe Jefferson (8-1), Armada (6-3) at Richmond (8-1) WATCH, Negaunee (6-3) at Ogemaw Heights (8-1) WATCH.
11-Player Division 6
Flint Elite (8-1) at Montrose (9-0) WATCH
Elite, a cooperative of Flint New Standard Academy and Burton Madison Academy, is in its sixth season and has qualified for the playoffs for the first time (not counting COVID-shortened 2020, when nearly all teams made the field). Elite also won the Genesee Area Conference title, with its only loss coming 20-16 to Genesee in Week 2. Facing Montrose – in the playoffs for the 16th-straight season – is definitely another opportunity for the Warriors to raise their profile. The Rams have given up 34 points all season and played only one game closer than two touchdowns.
Keep an eye on these FRIDAY Kent City (9-0) at Olivet (8-1) WATCH. SATURDAY Boyne City (6-3) at Traverse City St. Francis (6-2) WATCH, Calumet (7-2) at Kingsley (7-2) WATCH, Durand (7-2) at Flint Hamady (6-3) WATCH.
11-Player Division 7
Ottawa Lake Whiteford (8-1) at Clinton (7-2) WATCH
These two are meeting in a playoff opener for the second-straight season, with Clinton claiming last year’s 38-32. Whiteford moved this season to the Toledo Area Athletic Conference and won that league, while Clinton finished second in the Lenawee County Athletic Association to undefeated Hudson, which along with Monroe St. Mary Catholic Central provided the Redwolves’ losses. Whiteford’s defeat came to still-unbeaten Harbor Beach.
Keep an eye on these FRIDAY McBain (7-2) at Charlevoix (8-1) WATCH, Ithaca (6-3) at Saginaw Valley Lutheran (9-0), Constantine (6-3) at Lawton (7-2) WATCH. SATURDAY Saranac (7-2) at North Muskegon (6-3) WATCH.
11-Player Division 8
White Pigeon (7-2) at Decatur (7-2)
Decatur secured the Southwest 10 Conference title this season with a six-point double-overtime win over Bronson in Week 2 and then an eight-point win over White Pigeon in Week 8. That was also the Raiders’ first win over White Pigeon since 2022, and this will be their first season with a playoff rematch since 2021. Decatur has won six games in a row, losing only to Lawton and still-undefeated Springport over the first three weeks. The Chiefs’ only other loss came to Bronson, and they bounced back from two straight defeats with a 46-20 win over Stockbridge last week.
Keep an eye on these FRIDAY Saginaw Michigan Lutheran Seminary (6-3) at Saginaw Nouvel Catholic Central (7-2) WATCH, Fowler (6-3) at New Lothrop (6-3) WATCH, Auburn Hills Oakland Christian (5-4) at Madison Heights Madison (8-1), Frankfort (6-3) at East Jordan (6-3) WATCH.
8-Player Division 1
Pickford (7-1) at Indian River Inland Lakes (9-0) WATCH
This is a massive matchup for opening weekend of the postseason, and a rematch of one of last year’s Semifinals. Pickford won that 2024 meeting 34-18, going on to finish Division 1 runner-up with a two-point loss to Deckerville in the championship game. The Pirates’ only loss this season came against still-undefeated Norway, but no one else came close. Similarly, Inland Lakes’ closest game this fall was last week’s 27-point win over Gaylord St. Mary to clinch the Ski Valley Conference title.
Keep an eye on these FRIDAY Gogebic (8-1) at Norway (9-0) WATCH, Climax-Scotts (7-2) at Gobles (7-2) WATCH, Capac (7-2) at Brown City (7-2) WATCH.
8-Player Division 2
Morrice (8-1) at Deckerville (8-1), Saturday WATCH
The Eagles won the Division 1 title a year ago and 20 straight games before falling to Capac by eight points in Week 8. Morrice, meanwhile, also played at the Superior Dome to end last season, as the Division 2 runner-up. These two last met in a 2023 playoff opener – a 46-40 Deckerville win – and it’s difficult to forecast how this one will turn out as both defeated their one common opponent by a significant margin. Morrice’s only loss came to Portland St. Patrick, which is undefeated and could end up seeing the winner of this game in a Semifinal in two weeks.
Keep an eye on these FRIDAY Gaylord St. Mary (7-2) at Mio (8-1) WATCH, Pittsford (7-2) at Britton Deerfield (8-1) WATCH. SATURDAY Powers North Central (7-2) at Lake Linden-Hubbell (7-2) WATCH.
MHSAA.com's weekly “1st & Goal” previews and reviews are powered by MI Student Aid, a division within the Department of Lifelong Education, Advancement, and Potential (MiLEAP). MI Student Aid encourages students to pursue postsecondary education by providing access to student financial resources and information. MI Student Aid administers the state’s scholarship and grant programs that help make college Accessible, Affordable and Attainable for you. Click to connect with MI Student Aid and find more information on Facebook and Twitter @mistudentaid.
PHOTO (Top) Ypsilanti’s Roshard Slater (8) breaks into the open during his team’s season-opening win over Okemos. (Photo by John Johnson.)