Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Capac Ends 14-Year Postseason Drought, Eager to Begin 8-Player Playoff Run
By
Paul Costanzo
Special for MHSAA.com
October 29, 2025
Not having the option to qualify for the 8-player postseason wasn’t something the Capac football concerned itself with the past three seasons.
Enrollment was too high at the school to be included in the MHSAA playoff field, and while the 2024 team most certainly would have made it, co-coach Troy Schneider said that since there was nothing that could be done about it, the players weren’t really concerned with it.
But this year, with the opportunity finally there, it lit a fire under the Chiefs.
“It was very motivating for us,” Capac senior quarterback Brody Tesnow said. “All summer, we had decent numbers show up to workouts. Our senior group was really pushing everyone. Our coaches have been on us all year, telling us this is our year that we can do this. I mean, really, we had a decent season last year, and I just feel like that pushed me more to come back this year and be even better.”
Capac is back in the playoffs for the first time since 2011, and at 7-2 is coming off its best regular season since 2001.
That year, the Chiefs advanced to the Division 5 Semifinals. This year’s run will start Friday night with a matchup at Brown City in 8-Player Division 1. A win would be the program’s first in the postseason since 2009.
“I’d love that,” Tesnow said. “That would be a great feeling for us, all the seniors. I remember that win over Deckerville (in Week 8), that was a surreal feeling. I could only imagine what a playoff win would feel like, especially after 14 years of not being in the playoffs.”
It’s been a long road for Capac, which has now had its first back-to-back winning seasons since running off four straight from 2008-11.
Enrollment at the school was near its height back then, peaking at 613 in 2008 before starting a steady decline. It first dipped below 400 in 2015, and by 2020 it was under 300.
That, naturally, led to a decline in football participation as well, and the team was unable to complete the 2020 season, a year where nearly everyone was granted access to the postseason because of the COVID-19 pandemic.
After a 1-8 run in 2021, with a total school enrollment of 211, Capac made the decision to switch from 11-player to 8-player. In each of its first three seasons under the new format, Capac was over the 215-student limit for competing in the postseason. This year, the school is at 203.
“I didn’t have any decision in that, but our numbers had dropped steadily for a number of years in the school,” said Schneider, who had coached at Capac in 2000s, and took over as varsity coach with Bill Nestle in 2024. “When we came out of the (Blue Water Area Conference), we were a small school, and we were getting pretty well destroyed. Once we moved into the other conference (Greater Thumb), we were with Ubly and Harbor Beach, and I wasn’t coaching at the time, but those are some really good teams, too. There were quite a few people who did not want to make a move to 8-man, but the writing was on the wall with the numbers at the school and the numbers in the football program. It’s been a good move for us. Obviously, a lot of schools have gone to that in the last five years.”
When the program moved to 8-player in 2022, the current senior class was entering high school. Schneider and Nestle had been coaching that group in middle school, and it had shown quite a bit of promise.
There are currently 15 seniors on the varsity team, and while there are only 18 players total on the roster, the junior varsity and middle school programs are thriving, which has people in the high school program optimistic about a future that was pretty uncertain not long ago.
“We’ve got some potential coming up – things are looking pretty good,” Schneider said. “The junior group is small, so they’re going to have small numbers next year as seniors, but the three juniors we have are starters. The next three to four years, it should stay steady and we should be solid.”
But there’s still plenty of work to be done this year, and Capac is confident heading into the postseason despite the fact it lost to Brown City 61-22 in Week 3.
Much of that confidence comes from that Week 8 win against 2024 8-Player Division 1 champion Deckerville. The 28-20 triumph ended Deckerville’s 20-game win streak, as it had not lost since the 2023 Semifinals. It was the first regular-season loss for the Eagles since Sept. 29, 2023.
“Starting the season we went kind of slow, but beating Deckerville told us that we were on that top tier,” senior defensive end and tight end Wiley Roose said. “I mean, after that game, it was crazy. To me, it was definitely the highlight of my sports career in high school. The whole team really came around.”
Beating Deckerville is an accomplishment in its own right, but the fact the Eagles had this season defeated Brown City and Kingston – which delivered Capac’s two losses – was another boost of confidence for the Chiefs, who are ready to show how far they’ve come this fall.
“We watched some film from the game (against Brown City) earlier in the season, and we were just comparing what we were then to how we are now,” Tesnow said. “It’s a huge difference. I’m pumped. We’re proving everyone wrong, and I love that feeling of being the underdog and surprising people.”
Tesnow and his teammates are hoping to continue doing that, but what they’ve done already to get the Capac program back on the right track is a massive accomplishment in itself.
“Coach Nestle and I care about all our players, but seeing these kids develop for five years, go through school, go through some of the losing seasons early in middle school then slowly build and get better – I can think of a number of kids and how they improved with being more aggressive, being tougher and taking the next step,” Schneider said. “It’s really nice to see the kids develop through the program. It’s been sweet. It’s that much better because it’s a great group of kids. They’re wonderful.”
Paul Costanzo served as a sportswriter at The Port Huron Times Herald from 2006-15, including three years as lead sportswriter, and prior to that as sports editor at the Hillsdale Daily News from 2005-06. He can be reached at [email protected] with story ideas for Genesee, Lapeer, St. Clair, Sanilac, Huron, Tuscola, Saginaw, Bay, Arenac, Midland and Gladwin counties.
PHOTOS (Top) Capac huddles up during the closing minutes of its Week 8 win over Deckerville. (Middle) Sam Schneider (22) carries the ball and follows his Chiefs blockers as they attempt to create an opening against the Eagles. (Photos courtesy of the Capac football program.)